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8/8/2019 Sunny Outlook 3

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The Future Outlook is

Positively Sunny

Thoughts

September 2, 2010


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Todays Conversation

Background

Current Status

Future Opportunities

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The Inspiration for Positively

Sunny Positively Sunny combines what Kay learned on her journey

towards joy with her business skills:

Ability to sense consumer-insight-based growth opportunitiesand articulate them for many corporate clients, includingKraft Foods, HP and Avon

Love of and skill at starting successful new firms whenpartnered with John Donicht, COO of Positively Sunny (e.g.,www.energyinfuser.com; www.energyannex.com)

Gathering and attracting experts and talented teachers,including Kathleen Johnson, world-class nutritionist, who is apartner in Positively Sunny.

Creating magnetic experiences for other learners anddesigning tools to extract the maximum learning, applying itand staying on track

Designing and leading people through compelling processesthat stimulate powerful change for people (clients andconsumers)

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A Ripe and Profoundly Different

Consumer Climate A seismic shift triggered by the change in the economy. Consumers wanting more positive energy and positive

connections to:

Themselves Tools and ways to determine and track their progress and

current state (e.g., livestrong.com) Places to tell their own personal stories and be recognized

Communities of like-minded people and leaders The Facebook phenomenon

Barack Obamas election

Something larger than themselves

Nature Spirituality

Others they can help (e.g., Toms Shoes)

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Consumers Today Make a Conscious

Commitment to Staying Positive

The weather outside is frightful On a literal basis, most women agree that their moods

fluctuate with the weather outside. They spontaneouslydescribe a good day as one that is sunny.

More metaphorically, many consumers have made aconsci

ous decision to stay positive emotionally and withintheir homes because the outside environment is scary andout of their control (i.e., the economy, the contentiouspolitical atmosphere). I cant control what my kids are exposed to at school,

but once theyre at home, we keep things positive. Its kind of exciting to learn that I dont have to letwhats happening outside determine my internalexperience.

Research and Kays personal experience show that thereare many ways to intervene and help create a positiveatmosphere inside oneself.

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Positively Sunny is a source of

positive energy

For women who are sensitive to changes in

the weather and take steps to bolster their

moods during the darker months For women across the country who want to

establish and fuel a positive atmosphere

within themselves and in their homes

because of the torrent of scary news intodays environment.

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What Is Positively Sunny?

A holistic approach to staying peaceful, positive and productivedespite outside conditions.

Four elements to the approach with themes that tie them together

Eat positively

Move joyfully Act spiritually

Track vigilantly

In addition, we have developed a module on getting started.

Within each element, we have intellectual capital, products andcommunity offerings

The interplay between these domains of life is what makesPositively Sunny special. In addition, the participants have theengagement and support of others to carry together their intentionof positive living.

Share the Sunshine! We utilize social media to make it easy toshare this experience with someone who needs or wants it.

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Connection to ideas, insights,

people and self

Each element of the approach has a curriculum thatincludes:

Access to inspirational leaders, experts and teachers

Events (live and web-based) that inspire and suggestideas

Printable/printed tools and intellectual capital withsteps and suggestions (including workbooks, planners,downloadable PDFs, etc.) that allow participants to

learn from their experiences Nutritional products (including supplements)

Ability to connect with other like-minded people whoare on the same path and have an opportunity to telland share our stories

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Positively Sunny Today

Poised for Grassroots GrowthIntellectual Capital Created:

Visual Design

Nutritional supplements being produced (multi-vitamin designedto support a positive outlook and mini-melt of D3/B12) (revenue)

Workbook (revenue) Daily/weekly planner (revenue)

Getting started tool (free)

Identified key experts:

Dr. Molly Roberts (getting started)

Kathleen Johnson (eat positively) Dr. Jonathan Ellerby (act spiritually)

Blog articles written for each element of the program

Expert interviews conducted; additional interviews scheduled

Relationship with Half the Sky, an organization that provides a

positively sunny start to kids in Chinese orphanages10


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Poised for Grassroots Growth

Marketing Communications

Web under construction

Facebook designed; ad campaign designed

and ready to launch

Creating workshop curriculum

Hiring public relations support

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Future Opportunities:

Products

A line of Positively Sunny foods and beverages

Starting with a high-protein coffee add-in

Protein in the morning helps stabilize mood 53% of all Americans do not eat breakfast

This idea cleanly substitutes for current behavior

Potential retail partnership in low-income areas

with Walgreens

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End User

Adopt the Weight Watchers model, update for

the 21st century

Weekly meetings -- live and/or on-line

Access to experts via Skype

Facebook community hub

Revenue from membership subscription Receptive audience for products (foods,

nutritional supplements, etc.)

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Corporate

Sell curriculum as corporate health and wellnessprogram. Integrated into:

On-site cafeterias

On-site fitness centers

Existing health programs (e.g., smokingcessation, etc.)

Corporate intranets

Turns the energy employees have towards theiremployer from negative to positive; resulting ingreater productivity and lower health insuranceclaims

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sunny outlook 3

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