Secondary Research

▫ Other schools

1-credit course

Highly interactive/informative websites

More on-campus involvement

Seniors 38%

Juniors 25%

Sophomores 20%

Freshmen 17%

Figure 1.1 Percentages of Undergraduates Surveyed

Yes 33%

No 67%

Figure 1.2 Have You Ever Used the CDC on Campus?

13

18

24

54

Freshmen Sophomore Juniors Seniors

Figure 3.2 Trend of Undergraduates Who Answered They Used the CDC

* the total number of students who answered "yes" was 109

Yes 48%

No 52%

Figure 1.3 Do You Know Where the CDC is Located on Campus?

54

24

18

13

Seniors Juniors Sophomores Freshmen

Figure 3.1 Undergraduates Who Knew the Location of the CDC

* Undergrads who answered Question 5 of the survey

Yes 24%

No 76%

Figure 1.4 Have You Ever Been to a CDC Workshop?

63%

25%

9% 3%

Figure 2.1 Undergraduates that Attended Workshops

Seniors Juniors Sophomores Freshmen

Yes 66%

No 34%

Figure 1.5 Would You Take a One-Credit Course on Career Development if it Was Offered?

Yes 10%

No 90%

Figure 1.6 Have you ever visited the CDC's website?

Yes 80%

No 20%

Figure 1.7 Was Information on the CDC Website Easy to Access ?

Yes 38%

No 62%

Figure 1.8 Would You Ever Use the CDC’s Instant Messenger?

Lower/Upper Classmen Focus Groups

Upper Classmen

• Nine Students

• Purpose of CDC

• Workshops

▫ Field of Study

• Location

• Social Media

• Website

Lower Classmen

• 10 Students

• 1 0ut of 10 Visited the CDC

• Workshops

▫ Field of Study

• Lack of Promotion and Distribution

• Misconception

• Location: CDC/Satellite

Strengths

▫ Quality information

▫ Workshops

▫ Graduate assistant

▫ Mock interviews

▫ Cardinal Connection

▫ Use of the CDC for employment

Weaknesses

▫ Low awareness of location and services

▫ Unrecognizable logo

▫ Little association with services offered

▫ Website

Opportunities

▫ Underclassmen

▫ Social media

▫ Workshops

▫ Website

Threats

• SUNY Budget (loss of jobs in department)

Situation Analysis

• The CDC provides a range of services, resources, and programs to educate students and alumni regarding the career development process to help with professional preparation and employability.

Problem/Opportunity

• Core Problem

▫ There is a lack of awareness about the CDC and their services as well as their location on the PSU campus.

• Core Opportunity

▫ The CDC has the opportunity to reach out and help students on campus seek the necessary information and build crucial skills that are important in the job market.

CDC’s Campaign Goal

Increase awareness of the Career Development Center and all its services.

Objectives

• Lower Classmen-

▫ To increase the use of services offered by the Career Development Center by 25% by lower-classmen by April 2011. (sign-in sheet or visitor log)

• Upper Classmen-

▫ To increase attendance at workshops by 10% by April 30, 2011.

• Faculty-

▫ To deliver the CDC message to each department chair during 2010-2011 year.

Upper Classmen

Upper Classmen

Key Message:

The CDC will give you services such as resume and cover letter writing, as well as mock interviews which will help you for your future careers.

“Great services today, for a successful tomorrow”

Upper Classmen

Strategy one:

Personal outreach campaign

Tactics:

▫ Public Relations Intern

▫ CDC Ambassadors

Upper Classmen

Strategy two:

Print campaign to publicize the workshops and services the CDC offers through different mediums of print.

Tactics:

▫ Flyers

▫ Table Tents (College Center)

▫ SUNY Plattsburgh 2010-2011 Planner

▫ Work CDC key points into tour guide’s curriculum

Lower Classmen

Lower Classmen

Key Messages:

“Come to the CDC and explore your future career options

because it’s never too early to start.”

• Come to the CDC to work on the skills that you will need for future success.

Lower Classmen

Strategy one:

Print campaign

Tactics:

▫ Detailed Brochures

▫ Frisbees-

“Aim for New Heights, Visit Us on the 8th Floor!”

Promotional Prices

• 1000 red Frisbees printed are $.60 each with $45 screen setup and shipping of approx $185 for total $830

• 1000 round 4" diameter paper labels with red print for $145 delivered.

• 1000 white pens with red print - $440 delivered (several styles inexpensive, but NICE write and quality)

• 1000 business card size magnets are $.20 each plus $22 ship for total $222

Lower Classmen

Strategy two:

Outreach Campaign

Tactics:

▫ CDC Presentation at Freshmen Orientation

▫ Print materials and Frisbees also distributed

Faculty

Faculty

Key messages:

We all share the same goal of seeing students succeed once they leave SUNY Plattsburgh. The CDC services will allow them to gain skills they will need to further their career after graduating. Your relationship with your students allows you to help them succeed.

Faculty

Strategy one: Outreach campaign for in-class

presentation, presented by the intern and (department) ambassadors

Tactics:

• FRS/FRX- include CDC in the syllabus • PR intern comes up w/ CDC 50 min. module

• Three-minute class presentations • Ambassadors present in the 100 level courses

Summary

• CDC can help reach out to students and promote their services better if they utilize an intern, who will be working for credit and has to report back to a professor.

▫ Responsibilities:

Recruit, train and supervise Department Ambassadors

Distribute and Create Promotional Materials

Help at workshop functions

Create modules for FRS/FRX class presentations

Create in-service training for tour guides

Update Social Media

“Great services today, for a successful tomorrow.”