super bowl presentation
TRANSCRIPT
Super Bowl Marketing Extravaganza
By:Natasha Da SilvaAsako KiakaZainab AnwerRien Zubaedah
Background•Popular sporting event in U.S and Canada
•111 Million American Watched
•171 Million people excited
Cost•Other sports association – super bowl
•Companies advertising products
•30 second commercial = $3.5 -4 million
•American Advertisers =$4 million = worth it
Cost•Audience = 100 million south
•6 million = Canada
•$100,000 = 30 sec = Canada
•Major Sponsors = Soft Drink, Beer, and car makers
Regulations•U.S ads = cant broadcast
•Canadians have to wait for the U.S ads
•U.S ads = teasers on YouTube
•Yet some of them want to keep surprise.
Marketing Tactics• Doritos = runs a contest.
• Some Examples for Doritos contest
• Doritos Crash The Super Bowl Entry: Make Your Own http://www.youtube.com/watch?v=3usaGfn7r0w&feature=player_embedded
• Doritos Crash The Super Bowl Entry: Man’s Best Friends http://www.youtube.com/watch?v=y3bqbJduK2w&feature=player_embedded
Coca-Cola Social Media Domination• Polar bear mascots →the big game & the ads!
check the bears →Twitter/ Facebook /mobile • Red scarf support the N.Y. Giants
• Blue & grey scarf for the New England Patriots→become microsite CokePolarBowl.com→show their reactions to game
• Patriots bear raise his hands for touchdown sign
• Giants bear will hold his head in his hands.http://www.youtube.com/watch?feature=player_embedded&v=3h_fjYBtVhk
Social Media Command Center • Super Bowl XLVI - host city Indianapolis
-deal with managing the world’s sporting event→1st social media command center!
• Monitor the digital fan conversation -Facebook/Twitter/platforms
• Tweet directions to fans in ・・・ -Search of parking
-Direct to Indianapolis’s attractions -Provide information in case of disaster
2012 American Ads•posted on YouTube weeks before the
Super Bowl aired
•Volkswagen The Bark Side: http://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedded
•Chevy Happy Grad: http://www.youtube.com/watch?v=Ae52ourE3Pw&feature=player_embedded
Canadian Super Bowl Ad: Hockey?•Budweiser Canada idea for 2012 Super
Bowl ad: -Surprising 2 recreational hockey teams by Ontario
→filling the arena rabid,→fans for a random night game.
http://www.youtube.com/watch?v=y0qZYqdsYAg&feature=player_embedded
Super Bowl Greatest Commercials• Viral Video Chart creates Super Bowl’s
commercialsbased on the shares on Facebook/Twitter/blogs
• Volkswagen The Force:
http://www.youtube.com/watch?v=R55e-uHQna0&feature=player_embedded
• 9/11 Budweiser Commercial: http://www.youtube.com/watch?v=R55e-uHQna0&feature=player_embedded
• Budweiser Wassup!: http://www.youtube.com/watch?v=W16qzZ7J5YQ
Thanks for listening
Questions?