super bowl statistics

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Post on 09-May-2015

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How does the Super Bowl impact marketing?

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  • 1.Super Bowl Marketing

2. A 30 second commercial is how much?Photograph by PepsiCo via AP Photo 3. Historical Commercial Costs 1967 - $293,000 1985 - $ 1,100,000 1999 - $2,200,000 2009 - $3,000,000 4. SHARES! How do Super Bowl commercials tie into Internet/web marketing? 5. Shares Generate Conversation Shares increased 30x from 2012 to 2013 2012: 1 out of 57 views 2013: 1 out of 31 viewsSource Unruly Media 6. Why Shares Matter Shares are the true currency of social video it helps measure engagement Shares help influence purchase decisions Word of Mouth Each share is ~25 additional views 7. Extra Credit Opportunity Fill out the Super Bowl Commercial Scorecard during the commercials we watch in class 8. Top 3 Super Bowl Advertisements Volkswagen, The Force, 2011 5.2 million sharesBudweiser, 9/11 Tribute, 2011 3.2 million sharesBudweiser, Brotherhood, 2013 2.7 million shares 9. What makes a good commercial? 10. Ace Metrix Persuasion Desire, Relevance, Likeability, Attention, Information, and Change Watchability Engagement Since September 2013, Ace Metric measured over 30,000 commercials 11. Most Effective SB Commercials 2013 1. 2. 3. 4. 5.Budweiser Brotherhood (665) American Dairy Assoc. Morning Run (644) Coca-Cola Security Camera (641) Doritos Goat 4 Sale (626) Mercedes-Benz Soul (626)**Out of 950 12. Top Spending Industries (2007-2011)In Millions Source: Nielsen 13. AdAge Whos Showing What? Link to Article