Super Bowl XLVII:Fun Facts

Naming Rights

According to the Sports Business Journal, the naming rights fee Mercedes Benz paid for the

Superdome is worth between $50 million and $60 million for

the brand

Naming RightsAlso according to the Sports

Business Journal, the fact that the venue is playing host to the BCS national championship game in

January, this year’s Super Bowl and the men’s Final Four in April had a major influence on the decision to

invest in the building’s naming rights

Ticket DistributionThe 49ers and Ravens each

received 17.5 percent of the tickets for the game at the Mercedes-Benz Superdome, while the host team --

the New Orleans Saints -- got 5 percent. The remaining NFL teams each received 1.2 percent, and the

NFL keeps the rest.

Ticket Sales

Face value price per Super Bowl ticket

Upper bowl: $850Lower bowl: $950Club seats: $1,250

Ticket SalesResale prices on the secondary

market:

Average price: $3,278 (11.7 percent less than last year at this time)

Cheapest available: $2,050Most expensive listing price: $315,916

Tickets for sale: More than 4,200

Sources: NFL, StubHub, TiqIQ.

Ticket SalesSeatGeek and TiqIQ -- sites that

track online ticket sales -- reported that Super Bowl tickets were

selling for an average of $3,000 to $3,300 on the secondary ticket market, a drop of about $200 in two days and less than the last

two Super Bowls

Travel & TourismA two-star hotel recently sold on a travel website for $600

per night…with a FOUR NIGHT minimum stay!

Travel & TourismIf you make plans to eat dinner

at the Grill Room, a New Orleans restaurant, between Jan. 31 and

Feb. 2, and then change your mind without canceling your

reservation, you’ll be charged $100 for each person in your

party. 

Travel & TourismIn the run up to last year’s Super

Bowl, restaurants in the host city of Indianapolis saw a 50 percent

increase in the number of diners in the five days leading up to the

Super Bowl, as compared to the same period the previous year,

according to Open Table, the online reservation service.

EntertainmentThe 30-minute Super Bowl

halftime is twice as long as that for other games due to the

logistics of a musical extravaganza, which this year will be headlined by Beyonce

Economic ImpactEconomic impact studies estimate that the Super Bowl will bring $434

million to the New Orleans’ economy. Hosting three mega sporting events — the 2012 NCAA men’s Final Four

and this year’s Super Bowl and women’s Final Four — will boost the

city’s economy by more than $1 billion, according to an estimate from

the International Business Times.

ViewershipSuper Bowl XLVII could set a

television viewership record if it is able to top the average of 111.3 million viewers last

year's Super Bowl in Indianapolis between the NY

Giants and New England Patriots drew

AttendanceWhile the game might set a television

record, it can't set an attendance record.

The Super Bowl record for attendance is 103,985 (in 1977 at the Rose Bowl) while the Mercedes-Benz Superdome has a capacity of just over 72,000.

Trivia:Only two state capital cities have

played host to a Super Bowl.

Who are they?

Trivia:Last year’s Super Bowl was

hosted by Indianapolis.

Atlanta is the only other state capital to host a Super Bowl (in

1994 and again in 2000)

Super SecurityThings you can’t bring into the Mercedes Benz Superdome for

the Super Bowl:

Beachballs, pepper spray, footballs, noisemakers and

strollers (full list here:

http://www.nfl.com/superbowl/47/guide/policies)

Super Hungry FansA reported 8 million pounds of

guacamole will be consumed on Super Bowl Sunday

14,500 tons of chips are eaten along with that guacamole

Super Hungry Fans

Super Bowl fans spend more than $50 million on food during

the 4 days prior to the super bowl.

Super Bowl Sunday is also the biggest grilling day of the winter

season.

Super Hungry FansOn Super Bowl Sunday, Americans

will eat 30 million pounds of snacks:

• 11.2 million pounds of potato chips

• 8.2 million pounds of tortilla chips

• 4.3 million pounds of pretzels• 3.8 million pounds of popcorn

• 2.5 million pounds of nuts

Super Hungry Fans

Potato chip intake alone will account for 27 billion calories and 4 million pounds of fat—the weight

of 13,000 NFL offensive linemen

Super Hungry FansAccording to the National

Restaurant Association, 15% of Americans order takeout food from a restaurant for a Super Bowl gathering (58% order

pizza, 50% order chicken wings and 20% order subs or

sandwiches)

Super Hungry FansThe Super Bowl is the biggest

food-related event in America, second only to

Thanksgiving

Super History Lesson

The Super Bowl is measured in Roman numerals because a

football season runs over two calendar years

Fun FactOver 700,000 footballs are

produced annually for official NFL use and 72 of them are

used for the Super Bowl

Fun FactAccording to msn.com, Super Bowl rings cost an estimated $6,000 to make on average (and are worth far more on

the open market as collectors' items).

The average NFL salary in 1958 was $10,000.

Fun Fact A survey conducted by

CouponCabin.com reveals the worst Super Bowl party guests,

with the "know-it-all" (the one who knows all there is to know about

football, food and the commercials) topping the list

Click here to see the entire list: http://www.sacbee.com/2013/01/24/5137532/the-know-it-all-named-worst-

super.html

Fun FactAccording to msn.com, more pizza delivery drivers get into auto accidents on Super Bowl Sunday than any other day of

the year. The good news? Traditionally, drivers report the

tips are also much bigger during the Big Game.

GamingAccording to sfgate.com, just over $40,000,000 was wagered in Las Vegas on the Super Bowl in 1991.

The amount surged to over $87,000,000 in 2011.

Those figures don’t even include independently-run and wildly

popular office pools (also contributing to declines in worker

productivity).

Only four NFL teams have NEVER played in the Big Game.

Who are they?

More Trivia

The Detroit Lions, Cleveland Browns. Jacksonville Jaguars and

Houston Texans have never appeared in the Super Bowl. 

More Trivia

TV Production:The CBS Super Bowl TV

production will have 5 times the number of cameras rolling than a regular season game

would normally have

Super Expensive Ads

A 30-second spot in the very first Super Bowl cost “just”

$42,000

This year, CBS sold 30-second spots in this year's Super

Bowl on Feb. 3 for an average $3.8 million — up 7% over last

year's rate.

Super Expensive Ads

Why so much for a Super Bowl spot?

Of the top 10 most watched American television programs of all time, nine of them are Super

Bowls

Sports Business35% of people who attend the

game write it off as a corporate expense

Super SpendingOverall, fans spend about $2.9 billion each year on National

Football League merchandise, according to Ira Mayer of the

Licensing Letter, a trade publication

Unproductive at Work

While there is no exact science to measuring the blow to productivity,

outplacement consulting firm Challenger, Gray & Christmas

estimates employers lost $1 billion in wasted work during the week

leading up to last year's Super Bowl weekend

Questions for Class Discussion

SHOW OF HANDS:

•How many plan to watch the game?

•How many will watch with friends?

•How many will buy food or snacks?

Questions for Class Discussion

Why does the NFL bring in “big name” performers (like

Madonna) for the Super Bowl halftime show?

Can you name five other performers who have played the

halftime show in the past?

Questions for Class Discussion

What are naming rights? Why do companies invest in naming

rights?

How do you think hosting the Super Bowl in a stadium bearing

the name “Mercedes Benz” might benefit the company and

their brand?

Questions for Class Discussion

Hosting a mega-event like the Super Bowl is a massive undertaking for a host city like New Orleans. Come up

with a list of factors the city must consider when planning an event

like this to insure a successful event (security, staffing, lodging, safety

etc).

Questions for Class Discussion

Based on the figures you just saw, the Super Bowl is obviously

big business. What types of companies stand to gain the

most during the Super Bowl from a sales perspective?

Questions for Class Discussion

Why is viewership an important figure to consider?

Who are those numbers important to?

Does that explain CBS’s attention to detail from a production perspective?

Questions for Class Discussion

Why do you think CBS is charging so much for a 30

second advertisement during the game? And why would a company spend that much (in some cases purchasing more

than one ad slot)?

Questions for Class Discussion

Do you think Super Bowl advertisers invest only in the

cost of the advertisement during the game or do they spend more money on tying other promotions to the Big

Game as well?

Questions for Class Discussion

The concept of “ambush marketing” was not addressed in

the previous slides. What is ambush marketing and why is it

relevant when it comes to discussing the business of the

Super Bowl?

Questions for Class Discussion

What else can we learn from the statistics presented in these

slides?

Who might this information be valuable to?

Questions for Class DiscussionWho do you think will win this year’s Super Bowl???