super fast keyword research

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Super Fast Keyword Research

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Post on 22-Jun-2015

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This is the kind of research you can do for your keywords if you are not heavily focused on technical SEO, you're focusing on "low investment" pages, or you just simply want to get an article out the door!

TRANSCRIPT

Page 1: Super fast keyword research

Super FastKeyword Research

Page 2: Super fast keyword research

For context… Go to this page

http://seoblog.scotttrue.com/super-fast-keyword-research/

for the entire tutorial and VIDEO!

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Super Fast Keyword Research

Why I decided to make yet another lesson when the Internet is saturated with them

There are a ton of really great resources when it comes to in-depth keyword research. I’ll link to those at the end.

But I noticed that there were no available resources out there for people that just want to get something out the door and published!

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Super Fast Keyword Research

When to do it

When working on pages that are targeting long tail keyword phrases

or when working on blog posts about topics that are not searched much

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Super Fast Keyword Research

What this is not

This is not a comprehensive Keyword Research Strategy

In fact, some might even argue that this is a bad strategy

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Super Fast Keyword Research

This is for those situations where you want to get something posted now!

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Super Fast Keyword Research

3 things to consider when finding words

Search Volume

Relevance

Intent

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In case you’re wondering who the presenter is…

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Super Fast Keyword Research

Presented byScott True, Inbound Marketer plus.google.com/+ScottTrue twitter.com/scott_true facebook.com/ScottTrueInboundSEOblog.ScottTrue.comTrueInbound.com

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Let’s get into it…

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Write out the keyword phrase in a few different waysRun your keywords through Google AdwordsGo to https://adwords.google.com/Go into the keyword planner

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Choose “Search for new keyword and ad group ideas”

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Type your words in

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Turn off keyword options

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Select the location of your audience

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Click “get ideas”

Click “Keyword Ideas”

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Look at the most relevant suggested keywords. Make a note.

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Now, organize by search volume

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Many of these words are not relevantNow, force the tool to include a minimum word combo

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Search

The highest search keyword phrase is relevant because that’s what the neighborhood is called and we think user intent is there too. Anyone searching for this neighborhood is most likely searching for homes.

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Resources for in-depth keyword research http://moz.com/beginners-guide-to-seo/keyword-research

https://www.distilled.net/u/keyword-research/

http://backlinko.com/keyword-research

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Super Fast Keyword Research

Scott True plus.google.com/+ScottTrue twitter.com/scott_true facebook.com/ScottTrueInboundSEOblog.ScottTrue.comTrueInbound.com