super notes on ima powerpoint ver. 6d note new setup fees for website design rather than $3999 for...
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SUPER NOTES ON IMA POWERPOINT VER. 6d
Note new setup fees for Website Design Rather than $3999 for each SuperPak, Jim recommends:
○ Each Pak carries both a Setup (which is discounted in close)plus a Design Charge (which won’t be)
○ Starter: $2000 Design plus $999 Setup = $2999○ Deluxe: $3000 Design plus $999 Setup = $3999○ E-Commerce: $4000 Design plus $999 Setup = $4999
Notes for the Designer Specific notes appear in bold in the Speaker’s notes section,
at the bottom of each page. Our salesmen’s script appears here also. Designer needs to make pages consistent, use CM character in poses other than
this overused one to right. Should we re-format for 16:9? Note that we’ve changed the name “Web Maintenance” to “Web Blaster” I’m not sure why “Google Places” is or why it’s in the close but not pitched here.
(We pitch Local SEO, but not GP). Note that we never reveal Setup fees until #30, when we’re closing the sale. Prices now are described as “Monthly fee: $xx.xx.” Instead, we’ll state all prices as “Only
$xx per mo.” Good luck and do a great job!
CAPTAIN MARKETING’S
INTERNET MARKETING ANALYSIS
How to add
SUPERPOWERSto your online marketing for faster, greater profits
A CONFIDENTIAL REPORT PREPARED FOR:
Bob JonesExecutive Marketing DirectorBRILLIANT IDEAS COMPANY
Hi, I’m The Captain. I’m here to help you.
IN THIS PRESENTATION…We’ll take a look at your current internet marketing program
and suggest ways Captain Marketing can help you
MAXIMIZE SALES & PROFITS by doing two things:
The Captain makes it easy & affordable!
2
CONVERT
MORE VISITORS INTO CUSTOMERS
DRIVE MORE
TRAFFICTO YOUR WEBSITE
1
RESUMECAPTAIN MARKETINGInternet superheroLeading internet marketing
optimization & service companyConsulting & services Individual support & guidance
Over 100 experts you need(but can’t afford to hire)
240+ years of combinedinternet experience45 MBA, Ph.D., BS & IT degreesSince 1995Based in Calabasas, CA
Proven experience & resultsfor 800+ companies every day
Go ahead. Feel my resume…
WHO IS CAPTAIN MARKETING?
HELPING 800+ COMPANIES EVERYDAY
Every kind of business National, regional & local markets Every size: market leaders to small biz
OUR CLIENTS INCLUDE:
ABC Financial
ATI Security Systems
Byram Labs
Carolina Heritage
Chang-Castillo Translation
Ecoloblu
Equinox Fitness
Gary Martin Hays
Modern Bath Solutions
Monterey Academy
New York Mortgage Funding
Peak Pilates
Pups Pet Supply
Smith and HasslerSpinning and more…
HERE’S HOW WE MAKE IT HAPPEN…
WE GIVE YOU
MARKETING SUPERPOWERS
HOW THE CAPTAIN HELPS
4 SUPERTOOLS TO HELP YOU DO
THIS
2
CONVERT
MORE VISITORS INTO CUSTOMERS
DRIVE MORE
TRAFFICTO YOUR WEBSITE
1
6 SUPERTOO
LSTO HELP YOU DO THIS
THE ENEMY IS “INVISIBLITY”
DRIVE MORE TRAFFIC TO YOUR WEBSITE
RESEARCH SHOWS:
○ FACT: Today, most of your best prospects go online and use just these 3 engines to search for what they want to buy
○ BUT: They only look at PAGE #1 RESULTS
○ LESSON: You simply gotta be on PAGE #1
If you’re not on Page #1, you’re invisible when
customers look for you!
GOOD NEWS! LOTS OF PEOPLE WANT YOU!
# Search Term Searchs # Search Term Searchs
1 snuggie 1,586,000 11 heel repair 23,530
2 topsy turvy 391,300 12 blankets as seen on tv 23,530
3 foot cream 143,000 13 bible on dvd 19,240
4 grow tomatoes 96,200 14 as seen on tv product 10,530
5 as seen on tv products 64,350 15 as seen on tv items 10,400
6 bottle tops 52,650 16 auto scratch remover 4,680
7 as seen on tv exercise 52,000 17 cleavage control 4,680
8 big top cupcake 43,030 18 perfect brownie baking pan 3,120
9 infomercial products 28,860 19 weed thrasher 3,120
10 paint scratch remover 23,530 20 indoor grass for dogs 936
My SUPER ANALYSTS found these Top 20 SEARCH TERMS for you and lots of new business potential for you:
YEAH! That’s a total of 2,584,686 good prospects
searching for you on Google, Yahoo & Bing every month!
BUT NOW FOR THE BAD NEWS…
○ EVEN THOUGH there are a ton of people looking for your type of products and services, most of the prospects are currently passing you by.
○ THE REASON is that you’re not now showing up on PAGE #1 of Google, Yahoo & Bing searches.
○ To most prospects:
YOU ARE
INVISIBLE○ And that means…
PLACEHOLDER
Client Ranking By Keywords
I’ m so sorry…
My SUPER ANALYSTS did their homework. They found:
○ In only 6% of searches, you’re listed on Page #1 of top search listings.
○ In 94% of searches, you’re invisible. Prospects are passing you by!
145000; 6%
890000; 34%
450000; 17%
350000; 14%
749686; 29%
ABC Sample Company
BigShot Competitor
MidSize Competitor
KnockOffTarget
Unknown, lost or uncompleted
TOP 20 SEARCHESTOTAL = 2,584,686
YOU’RE GETTING A SMALL PIECE OF THE PIE
○ BUT: JUST IMAGINE WHAT WOULD HAPPEN IF WE COULD CHANGE THAT...
IMAGINE WHAT THE CAPTAIN CAN DO
1292343; 50%
471448.075694987; 18%
238372.622542409; 9%
185400.928644096; 7%
397121.373118508; 15%
WITH YOU ON 50%
OF PAGE #1 RESULTS
145000; 6%
890000; 34%
450000; 17%
350000; 14%
749686; 29%
ABC Sample Company BigShot Competitor
MidSize Competitor KnockOffTarget
Unknown, lost or uncompleted
NOW ON 6%OF PAGE #1 RESULTS
If you were on 50% of Page #1 Results, here’s where you’d be:
THAT’S AN INCREASE OF
1,147,343 MORE IMPRESSIONS PER MONTH!
OUR SEO SUPERTOOL Here’s the PAYOFF:
More traffic to your site
Organic results
Qualified prospects
Page #1 guaranteed
Expert management
More sales (YEAH!)
PLUS if you need more sales REALLY FAST…
COMES IN 3 DIFFERENT SUPERPAKS
No long-term contracts, just month-to-month with 30-day cancellation option. Setup charges apply.
It’s all about the KEYWORDSOur search experts will help you identify the terms and phrases your best customers are looking for…then make sure you own them with your site. Plus we get you links!
THE CAPTAIN’S PAY-PER-CLICK
Nobody does PPC better…or for less!
Get immediate action—more leads & prospects in just 48 hours Be on Page #1 when prospects search hot keywords WARNING: “Don’t try this at home”
We do PPC every day for hundreds of clients We are “The experts you need, but can’t afford to hire”
THE QUICKEST WAY TO RESULTS!
OUR PAY-PER-CLICK SUPERTOOL
Why you NEED IT:
Super-fast results
Professional ad copy
Site optimization
Keyword analysis
Low cost, no hassle
Great for hot products & offers
CHOOSE FROM 3 DIFFERENT SUPERPAKS
GUARANTEED PAGE #1
PLACEMENT WITHIN
48 HOURS
$749/mo. SuperPak MOST ECONOMICALIncludes $500 paid out to Google Adwords, Yahoo-sponsored links or others for placements.
$999/mo. SuperPak MOST POPULAR
Includes $700 paid out to Google Adwords, Yahoo-sponsored links or others for placements.
$1999/mo. SuperPak BEST VALUE
Includes $1500 paid out to Google Adwords, Yahoo-sponsored links
or others for placements.
No long-term contracts, just month-to-month with 30-day cancellation option. Setup charges apply.
LET’S TALK SOCIAL MEDIA
FACEBOOKOver 500 million active usersOver 700 billion minutes per monthAverage user has 130 friendsGo VIRAL!
OUR SOCIAL SEO SUPERTOOL
Why this ROCKS:
Facebook & Twitter = hot
Social sells!
Word-of-mouth
We do the work for you
Experts guide you
COMES IN 3 DIFFERENT SUPERPAKS
KEYWORD RESEARCH & SELECTION
PAGE & CONTENT CREATION & PROFILES on Twitter, Facebook, MySpace, LinkedIn & Bebo
INSTANT TWITTER 10 tweets linked back to your website with keyword anchor text
PAGE SYNCHRONIZATION & MONITORING
INSTANT FACEBOOK 30 status updates linked back to your site
NO HASSLE SET-UP & MANAGEMENT by social media experts
PROGRESS REPORTS
!
SAPPIREMost
economical
only
$299 /mo.
Includes everything in the Package above, plus these UPGRADES:
CREATE 3 HOT PRESS RELEASES
SUBMIT to 30 press release sites
CREATE 6 KEYWORD-TARGETED ARTICLES related to your product/service
SUBMIT YOUR ARTICLES TO 15 SITES like Ezinearticles
30 “DEEP LINK” SUBMISSIONS through Digg, Redditt, Delicious, StumbleUpon, Diigo, and Yahoo Buzz
RUBYMost popular
only
$599 /mo.
Includes everything in the Package above, plus these UPGRADES:
CREATE 6 RELEVANT BLOGS with keyword-dense content, feed via RSS into Social Profiles
SUBMIT TO 10 BLOG DIRECTORY SITES iIncluding Google, Technorati, DMOZ & Yahoo
GENERATE 100 NEW TWITTER FOLLOWERS
GENERATE 100 NEW FACEBOOK FANS
DIAMOND
Best value only
$999/ mo.
No long-term contracts, just month-to-month with 30-day cancellation option. Setup charges apply.
Here’s how we’ll help you every month:
Keyword Ranking
Our analysts used these Top 5 Keywords to search for your business:
Word1 Word2Word3Word 4Word 5
LET’S LOOK AT LOCAL MARKETING
OUR LOCAL SEO SUPERTOOLThis is likeKRYPONITE
to your competition!
Gets local customers
Targets good buyers
Be #1 in your area
Our pros do everything
You rake in profits!
PACKAGE PRICE/month SAVINGSThe more you order, the less
you pay per word
3 Power Keywords $99.95
4 Power Keywords $124.95 You save 6%
5 Power Keywords $149.95 You save 10%
6 Power Keywords $174.95 You save 12%
7 Power Keywords $194.95 You save 16%
8 Power Keywords $214.95 You save 19%
9 Power Keywords $234.95 You save 22%
10 Power Keywords $249.95 You save 25%
No long-term contracts, just month-to-month with 30-day cancellation option. Setup charges apply.
WE RESEARCH and advise you on the search terms you need for your local area
PICK UP TO 10 KEYWORDS or even more to help customers find you first
PROFESSIONAL MANAGEMENT and setup by our team of internet SuperStars
STATUS REPORTS every 15 days, so you always know how it’s working
GUARANTEED PAGE #1
PLACEMENTWITHIN 90 DAYS
CHOOSE FROM 8 DIFFERENT SUPERPAKS
2
CONVERTMORE VISITORS
INTO CUSTOMERS
DRIVE MORE
TRAFFICTO YOUR WEBSITE
1
6 SUPERTOOLS TO HELP YOU DO
THIS
6 SUPERTOO
LSTO HELP YOU DO THIS
BUT THAT’S JUST HALF OF THE STORYNOW LET’S TALK ABOUT STEP #2:
SALES MAX SUPERTOOLS
Website Design,Redesign & OptimizationGet online in 30 days or less! Have a site that not only looksgood but will really sell!
Click-to-CallNew and exciting, this lets a visitor connect to your iPhoneor Blackberry with 1-click if they have questions.
Google OptimizationLet our sales strategists and Engineers optimize your Keywords for maximum sales.
Video OptimizationLights, camera, action! Nothing Has impact and sells like a great web video.
Click-to-ChatAdd Live Chat so that visitors can instantly text you any questions that might stop them from buying now.
Web BlasterGain access to our top writers,analysts, designers and marketingexperts. Never have to hasslewith subcontractors again.
WEB BLAST
ER
HERE’S YOUR HOMEPAGE NOW Your site is your most important selling tool Here’s what prospects are seeing now But is it really selling?
Place holder for client’s website
WE SCORED IT FOR 5 VITAL ELEMENTS
The “5 Second” Test Engagement Clarity Action
BOTTOM LINE: we highly recommend
TEST GRADE
SERVICES C
COMPETITIVEADVANTAGE D
CALL-TO-ACTION D
OFFER F
OVERALL D
SITE RE-DESIGN & OPTIMIZATION
THE CAPTAIN KNOWS DESIGN More than just pretty pictures Sites maximized for sales Created by website experts—
top writers, designers, marketers& programmers
WEBSITE DESIGN SUPERTOOL
Ya gotta LOVE IT:
Get a super-selling site
Up in weeks (not months!)
New sites or makeovers
Copy & design by pros
No subcontractors to hire
No high fees or surprises
HTML? You don’t need to learn no stinkin’ HTML…
COMES IN 3 DIFFERENT SUPERPAKS
No long-term contracts, just month-to-month with 30-day cancellation option. Setup charges apply.
1-Time Design & Content: $2000 Only $99/month
1-Time Design & Content: $3000 Only $199/month
1-Time Design & Content: $2000 Only $99/mo.
1-Time Design & Content: $3000 Only $199/mo.
1-Time Design & Content: $4000 Only $299/mo.
WEB BLASTER SUPERTOOL
No HEADACHES:
No worry, no surprises
Keeps your site current
Automatic updates
Stay hacker free
Bankable time
Experts guide you
Plan ahead and get updates & enhancements automatically every month
Use our pro writers, analysts, designers, programmers & marketers FREE
Never have to find & hire a high-priced subcontractor again!
Use hours now, or roll-over time until you need and want it
COMES IN 3 DIFFERENT SUPERPAKS
No long-term contracts, just month to-month with 30-day cancellation option. Setup charges apply.
KEEP YOUR WEBSITE UP-TO-DATEAND IN SHAPE FOR SKY-ROCKETING SALES!
JUNIOR SuperPak MOST ECONOMICAL $299/mo. 4 HOURS of bankable expert time for site updates & enhancements. FREE hosting on dedicated servers, plus voice & e-mail support.
SENIOR SuperPak FOR SERIOUS MARKETERS $499/mo. 8 HOURS of bankable expert time for site updates & enhancements.
FREE hosting on dedicated servers, plus voice & e-mail support.
PRO SuperPak FOR AGGRESIVE MARETERS $999/mo. 12 HOURS of bankable expert time for site updates & enhancements.
FREE hosting on dedicated servers, plus voice & e-mail support.
THE CAPTAIN’S 3-PART SOLUTION
SO FAR, WE’VE SEEN: What you need
Lots of potential new customers Room for website improvement
What we offer 10 possible Supertools Experts you need…
but can’t afford to hire Results & low price guaranteed
Here’s how we can makeyour internet marketing really fly…
THE CAPTAIN’S 3-SUPERTOOL SOLUTION FOR BRILLIANTIDEAS.COM
SEARCH
LOCAL
EXECUTIVE SUMMARY: Your company has un-tapped internet sales potential. Captain Marketing can help you get more prospects and close more sales with these 3 proven SUPERTOOLS. Profit potential: unlimited. Recommend at least a 3-month trial.
TOTAL COST
FOR ALL 3 SUPERTOOLS:
Only $747 PER
MONTHPLUS SETUP CHARGES
LOWEST PRICE GUARANTEED or we’ll do your internet marketing FREE!
Here’s what you need…
No long-term contracts, just month-to-month with 30-day cancellation option. Setup charges apply.
JUNIOR SuperPak MOST ECONOMICAL $299/mo. 4 HOURS of bankable expert time for site updates & enhancements. FREE hosting on dedicated servers, plus voice & e-mail support.
WEBSITE
THE CAPTAIN’S KICK-OFF SPECIALStart today and I’ll cut those
SETUP CHARGES○ 50% OFF 1st Package○ Rest of Packages FREE
Let me “kick in” to get your new web marketing program
kicked off fast!
Package SetupAfter
KICK-IN
SEO Silver $499 $250
Google Places $399 FREE
Web Blaster $499 FREE
START TODAY & SAVE
$1148
THIS OFFER IS GOOD ON THE DAY OF INITIAL PRESENTATION ONLYDiscount does not apply to Website Design & Content Charge.
THE CAPTAIN’S 3-SUPERTOOL SOLUTION FOR BRILLIANTIDEAS.COM
SEARCH
LOCAL
WEBSITE
EXECUTIVE SUMMARY: Your company has un-tapped internet sales potential. Captain Marketing can help you get more prospects and close more sales with these 3 proven SUPERTOOLS. Profit potential: unlimited. Recommend at least a 3-month trial.
LOWEST PRICE GUARANTEED or we’ll do your internet marketing FREE!
TOTAL COST FOR ALL 3 SUPERTOOLS:
Only $747 PER
MONTHPLUS $250 1-TIME SETUP CHARGE
YOU SAVE $1148
Here’s what you need…
No long-term contracts, just month-to-month with 30-day cancellation option.