super searcher2012juneyoungkin

SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS

Andrew Youngkin, MLSEmerging Technologies/Evaluation Coordinator NNLM-SE/AUniversity of Maryland, Baltimore Health Sciences & Human Services Library

Agenda

Objectives

Discuss history, function, differences of web search engines

Understand how search engines work Explore options to enhance popular search

engines Discover techniques and tools for searching

multimedia & social media Practice new web search techniques and

explore advanced features of search engines Explore new & future trends in web search

Where Searching Begins

“Most internet users start at a search engine when looking for health information online.” (Pew Internet and American Life Project. Press Release. 2006)

http://www.pewinternet.org/Press-Releases/2006/Most-internet-users-start-at-a-search-engine-when-looking-for-health-information-online.aspx





Search Engine Popularity

“On any given day in early 2012, more than half of adults using the internet use a search engine (59%). ” (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)

http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf





Privacy and Searching

“Three-quarters of search users say collecting user information to personalize search results is not okay”. (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)


http://www.pewinternet.org/~/media/Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf




Search Engines Then

Search Engines Now

Results provided by comScore reports for June 2011. Based on a total of 19,269 total searches (U.S. only).

Top 5 Search Providers

Poll

Which search engine do you prefer?

Google vs. Bing marketing

Google http://youtu.be/rS4Lb-ie4Lc

Bing http://youtu.be/i1AwFY6MuwE

The List

http://www.philb.com/webse.htm

Rev Your Search Engine

Pop the hood and take a look around the search engine.

Formula for Success

Complex and often secret algorithms determine which parts of the Web will be searched.

Result Overload

Results are ranked based on several factors (determined by the search algorithm).

Advanced Search Features

Google Search

http://www.google.com http://www.google.com/advanced_se

arch

Yahoo! Search

http://www.yahoo.com/ vs http://search.yahoo.com/

http://search.yahoo.com/web/advanced

Bing Search

http://www.bing.com

Other Google

News Conversions Sports Teams Weather Calculator Recipes Patents

New to You

Blekko http://blekko.com/ http://blekko.com/ws/+/press-videos Slashtag search

DuckDuckGo http://duckduckgo.com/ Instant and zero click results No tracking

New to You

Yippy http://yippy.com/ Secure searching Filters to protect kids

Clustering Search Engines

Carrot2 Iboogie

Two Search Engine Shell Games

http://blindsearch.fejus.com/ (Bing and Google Only) http://blekko.com/ws/your+search+terms+/monte

(Bing, Google, and Blekko)

Exercise Set I

Test your skills

Discussion—Exercise 1

Share Strategies…? Any questions pose a problem? Any surprises?

The “Deep Web”

The Invisible Web

Search engines cover less than 20% of the entire Web.

Explore the Invisible Web

http://www.makeuseof.com/tag/10-search-engines-explore-deep-invisible-web/

BREAK TIME

Image from Batman Animated Series from Warner Bros. Animation.

Scholarly Pursuits

Wolfram Alpha http://www.wolframalpha.com/

Google Scholar http://scholar.google.com/

Microsoft Academic Search http://academic.research.microsoft

.com/

Wolfrom Alpha

http://youtu.be/FHIp6cHYkDg http://youtu.be/TjFXW2FhogE

Google Scholar

http://youtu.be/NxQFsSOLhSk www.scholar.google.com Search Advanced Search Preferences

Microsoft Academic Search

http://academic.research.microsoft.com/

Blast from the Past

Wayback machine http://www.archive.org/

CyberCemetery http://govinfo.library.unt.edu

Google Cache http://www.google.com Search using cache:URL

Media Searching

What types of media are commonly searched for? Books/Print Images Video

Books/Print Search

Project Guttenberg http://www.gutenberg.o

rg/wiki/Main_Page

Google Book Search http://books.google.c

om/

Small Demons http://www.smalldemon

s.com

Image Search

Google Images http://www.images.google.c

om

Picture This

Flickr http://www.flickr.co

m

Flickr – The Commons http://www.flickr.co

m/commons/

Art Class

National Library of Medicine Digital Collections http://collections.nlm.nih.gov/muradora/

National Gallery of Art Images (NGA Images) https://images.nga.gov/

Just Press Play

YouTube http://www.youtube.

com

Vimeo http://vimeo.com/

Watch and Learn

PBS Learning Media http://www.pbslearningmedia.org/

C-SPAN Video Library http://www.c-spanvideo.org/videoLibrary/

YouTube EDU http://www.youtube.com/education

Exercise Set II

Test your skills

Searching 2.0

Where will searching take us next?

The New Normal

Data from 2009 shows Twitter growing as a search resource.

http://searchengineland.com/twitter-does-19-billion-searches-per-month-39988

Real-Time Results

Twitter http://www.search.twitter.

com http://www.twitjobsearch.

com

http://topsy.com/

Social Searching

Bing Social Search http://www.bing.com/social Public updates from Twitter and Facebook

Google+ Integrated (Personal Results) http://www.google.com Display personal results Links and information shared from your

social contacts, specifically Google+

Going Mobile

Top 5 Websites Accessed Over Mobile Phones (US) January – September 2009 Google Search Yahoo! Mail Gmail Weather Channel Facebook

Data from the Nielsen Company http://blog.nielsen.com/nielsenwire/online_

mobile/top-mobile-phones-sites-and-brands-for-2009/

Easy Interfaces

Mobile search interfaces are streamlined to make searching on the go easier.

Google Mobilehttp://m.google.com

Yahoo Axishttp://axis.yahoo.com/

NLM Mobile

http://www.nlm.nih.gov/mobile/ Pubmed MedlinePlus Toxnet Drug Portal AidsInfo Lacmed

Mobile Near You

Using phone’s GPS search for information near you.

Aloqa App http://www.aloqa.co

m/ Combines social and

local information in one place

Mobile Visual Search

Google Goggles http://www.google.com

/mobile/goggles

Now built into Google’s Mobile Search Interface

Goggles On!

Goggles searches for text and images.

Search with Augmented Reality What is Augmented Reality?

http://www.commoncraft.com/video/augmented-reality/

Seeing Things Differently

Augmented Reality Use mobile device to

scan and find things around you

Robotvision and others Search Nearby:

Tweets Restaurants Hotels Morehttp://youtu.be/hWC9gax7SCA

Seeing Things Differently

http://itunes.apple.com/us/app/robotvision/id329678544?mt=8

Wearable Display

http://youtu.be/9c6W4CCU9M4

Bionic Vision

http://youtu.be/yHIynl9W3GM?t=18s

Exercise Set III

Test your skills

Resources 10 Amazing Uses for Wolfrom Alpha www.howtogeek.com/...amazing-uses-for-wolfram-alpha

10 Google Tricks You Might Not Know mashable.com/...arch-tricks-you-might-not-know

10 Searches Engines to Explore the Invisible Web www.makeuseof.com/...nes-explore-deep-invisible-web

Aloqa http://www.aloqa.com/

An Introduction to Search Engine Optimization (SEO) blog.case.edu/...seo1.html

Augmented Reality explained by Common Craft video. http://www.youtube.com/watch?v=D-A1l4Jn6EY

Bionic Vision: Augmented Reality for Firefighters http://youtu.be/yHIynl9W3GM?t=18s

Bing http://www.bing.com/community/blogs/search/default.aspx

Bing Social. http://www.bing.com/social

Blekko blekko.com

Blekko: How to Slash the Web (video) vimeo.com/14593120

Blind Search blindsearch.fejus.com

Blip. http://blip.tv/

Creative Commons http://creativecommons.org/

Creative Commons Search search.creativecommons.org

Creative Commons video on Blip http://blip.tv/creative-commons/creative-commons-kiwi-5373441

Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009.

C-Span Video Archive. http://archive.org/details/movies

Resources Deep Web Research 2012 www.deepwebresearch.info

Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009.

Digital Collection at U.S. National Library of Medicine http://collections.nlm.nih.gov/muradora/

Dogpile www.dogpile.com

Duck Duck Go duckduckgo.com

EDUTube. www.youtube.com/education

Flickr Commons. http://www.flickr.com/commons

Franklin, Curt. How Stuff Works, How Internet Searches Work. http://computer.howstuffworks.com/internet/basics/search-engine.htm

Google Advanced Search www.google.com/advanced_search

Google Books books.google.com

Google Goggles video. http://www.youtube.com/watch?v=Hhgfz0zPmH4&feature=player_embedded

Google Glasses (video) http://youtu.be/9c6W4CCU9M4

Google http://googleblog.blogspot.com/search/label/search

Google Images images.google.com

Google Love Commercial (video) www.youtube.com/watch

Google Scholar scholar.google.com

Google Search Operator Help support.google.com/...answer.py

Google Short Search Tip www.youtube.com/...Google

Google/Bing—Google Fight: Make this Fight with Google Fight! www.googlefight.com/index.php

How (Google) Search Works www.youtube.com/watch

How to ‘Google Book Search’ www.youtube.com/watch

How to Use Google Search More Effectively (video) mashable.com/...google-search-infographic

Resources INFOdocket – Gary Price: http://infodocket.com/

Infopeople Search Tools Chart: http://www.infopeople.org/search/chart.html

Internet Archive: Digital Library of Free Books, Movies, Music, & Wayback Search archive.org/index.php

Introduction to Wolfrom Alpha (Video) http://www.youtube.com/watch?v=FHIp6cHYkDg&feature=player_embedded

Layar Augmented Reality (video) http://youtu.be/HW9gU_4AUCA?t=1m50s

Librarian of Fortune – Mary Ellen Bates: http://www.batesinfo.com/Writing/Writing/LOFblog.html

Library Success Wiki: http://www.libsuccess.org/index.php?title=Search_Engines

Microsoft Academic Search academic.research.microsoft.com

Microsoft Bing Search Overload Syndrome (video) www.youtube.com/watch

Moving Image Archive. http://archive.org/details/movies

National Gallery of Art Images. https://images.nga.gov/en/page/show_home_page.html

Page Rank & How it Works en.wikipedia.org/PageRank

PBS Learning Media . http://www.pbslearningmedia.org/

Pew Internet Search Data 2012. www.pewinternet.org/...PIP_Search_Engine_Use_2012.pdf

Pew Internet Search Data—Health Topic www.pewinternet.org/...health-information-online.aspx

Pew Internet. Internet Users, 2005. www.pewinternet.org/...Search-Engine-Users.aspx

Popular Search Engines Then & Now sixrevisions.com/...ngines-in-the-90s-then-and-now

Project Gutenberg Free E-books www.gutenberg.org

Refining Search with Duck Duck Go (video—Vimeo) vimeo.com/4852522

Resources Robot Vision iPhone Application. http://itunes.apple.com/us/app/robotvision/id329678544?mt=8

Sauers, Michael. Searching 2.0. 2009.

Search Engine Journal SEJ: http://www.searchenginejournal.com/

Search Engine Land: http://searchengineland.com/

Search Engine Optimization. Wikipedia. en.wikipedia.org/...Search_engine_optimization

Search Engine Watch: http://searchenginewatch.com/

Search Tools Chart infopeople.org/chart

Small Demons—Welcome to Storyverse www.smalldemons.com

Super Searcher Group Links: http://ow.ly/bEpHX

TagWhat Augmented Reality (video) http://www.youtube.com/watch?v=vRYBu6gSMoU

Tedesco, John. How to solve impossible problems: Daniel Russell’s awesome Google search techniques http://www.johntedesco.net/blog/2012/06/21/how-to-solve-impossible-problems-daniel-russells-awesome-google-search-techniques/

The Evolution of Search www.youtube.com/watch

Three Search Engine Monte, featuring Blekko blekko.com/...monte

Tips for Search Yahoo Effectively help.yahoo.com/...index

Topsy. http://plus.topsy.com/

TwitJobSearch http://www.twitjobsearch.com/

Resources

UNT Cybercemetery govinfo.library.unt.edu Video: Using Flickr to Find Creative Common Photos www.youtube.com/watch Vimeo. http://vimeo.com/ Web Internet Search Engine List www.philb.com/webse.htm Webcrawler MetaSearch www.webcrawler.com What is Search Engine Optimization? www.youtube.com/watch Wolfrom Alpha Computational Search Engine www.wolframalpha.com Yahoo Axis. http://axis.yahoo.com/ Yahoo http://research.yahoo.com/ Yahoo Mobile Search. http://mobile.yahoo.com/search Yippy Commerical (video) www.youtube.com/watch Yippy yippy.com Youtube. www.youtube.com

Questions

Contact

Andrew YoungkinUniversity of Maryland, BaltimoreHealth Sciences & Human Services Library NNLM, SE/A, Suite 508 601 West Lombard StreetBaltimore, Maryland 21201800.338.7657 (in region)410.706.2855Email: [email protected] Skype: andrew.yougkin1

Blog: http://nnlm.gov/sea/newsletter/Web: www.nnlm.gov/sea

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