supercharge your monetization strategy with ad mediation technology - itamar benedy, glispa
TRANSCRIPT
Supercharge Your Monetization Strategy With Ad Mediation Technology
NICE TO MEET YOU!
ITAMAR BENEDYVP STRATEGY AND APPS, GLISPA
OVERVIEW
$100MRevenue
2008Founded in
Berlin
7 OfficesAround the
Globe
$77MMarket Tech
Holdings
180Countries with Active
Campaigns
1 BillionActive Users / Month
400 BillionAd Impressions /
Month
+550Global Brands
& App dev.
WHAT DO APP DEVELOPERS
REALLY WANT?
WHAT DO APP DEVELOPERS
REALLY WANT?
Ad-revenue as main income source for most app developers
Keeping users satisfied, while not leaving money on the table
How to pick the right ad network per each ad opportunity?
CHALLENGES APP DEVELOPERS FACE
Ampiri’s mission is to realize your app’s monetization potential and
boost your business with advanced optimization and
highest yield
TRANSPARENCY
●
The most transparent mediation solution
●
Clear representation for waterfall decisions
●
Optimization results clearly presented and analyzedpresented and analyzed
CONTROL
Full control of the mediation priorities
Option to choose preferred demand partners
Both automated optimization and manual preferences
PERFORMANCE
Guaranteed eCPM & fill rate results
Outperforming all other networks & mediation solutions
More revenues, higher margins
WHAT IS AMPIRI?
AMPIRI - A WINNING MEDIATION SOLUTION
COMPLETELY RESILIENTto any Ad-Network or DSP
TRULY BLENDED demand between Ad-Networks &
DSPs
SELF-SERVEor managed service
SINGLE SDKhundreds of networks & DSPs
ADVANCED CONTROLSfor manual handling of your ad-network prioritization
FULLY AUTOMATEDoptimization of your inventory
ADVANCED TARGETINGpowered by glispa audience
platform
FULLTRANSPARENCY
AMPIRI OVERVIEW
WHAT’S IN IT FOR DSPS?
15 B
monthly ad requests
99%
pass device
ID
500M+
unique devices
5,000+
mobileapps
iOS 32%Android
68%
vs.
AMPIRI AD TYPES
WHO DO WE WORK WITH?
AMONG OUR DEMAND PARTNERS ARE…
AMONG OUR SUPPLYPARTNERS ARE…
HOW DOES AMPIRI WORK?
REPORTING
Performance byNetwork Report
CountryReport
TransparencyReport
NO
NO
NO
AMPIRI WATERFALL DIAGRAM
Determining floor prices based on historical country/placement performance data per network
Ad request
Ampiri RTB Exchange
NO
YESNO
YESNO
Winning DSP serves ad for $2.50
Pick best performing network with highest eCPM possible
Ad served by network A.
Sending out a second wave of bid requests to DSPs with a floor price according to the second best ad-network ranked (B.)
Pick second-best performing network based on the historical data collected by Ampiri on networks performance
DSP’s serves ad for $1.2
Determined floor price $2.5
Bid request sent to DSPs with $2.50 floor Bid response from DSPs for $2.50 or above?
Ad network A. responds with an Ad?
DSPs responded with Ads for a price floor of $1.2?
YES
Ad request to network A. for $2.50 eCPM
Network List by eCPM
Network A. $2.5Network B. $1.2Network C. $0.8
Ad request to network B. for $1.20 eCPM
Bid request sent to DSPs for $1.2 eCPM floor
AMPIRI FEATURES
Manual prioritization of demand partners
Collection ViewCustom Layout
Network management dashboard
AUDIENCE ANALYTICS (BETA)LEARN YOUR AUDIENCE
WHY CHOOSE AMPIRI?
Typical Ad Network
Poor fill rate in Tier 2 & 3 countries
Unpredictable returns: dependence on the current, suboptimal budgets in the network
Decreasing rate of return: often just one campaign is carried out with poor results
Maximum fill rate: high traffic demand also in Asia and Africa
Revenue maximization: dynamic partner substitution in case of decreasing return
Optimized monetization: selecting the best buyer in every one of 200 countries
Ampiri
GLOBAL COVERAGEConnected across developed and emerging markets in over 187 countries
OUR TOP CATEGORIES BREAKDOWN
Utilities
Entertainment (includinggames)
Social
Music
Sports and Lifestyle
ADVANCED TARGETING CAPABILITIES
Device Attributes
• Platform• OS• Os Version
Location Attributes
• IP Address• Country• City• State
Publisher Attributes
• App• Publisher• Category• Store URL
Advertising Indentifiers
• Android ID• IDFA
Proprietary Profiling
• Standard Audience Segments
• Demographics• Language
Ad Units Attributes
• Size• Rich Media
Support
CASE STUDY: #1 RACING GAME ON GOOGLE PLAY
- 153% revenue growth between week 1 7
- Overall fill rate increased to 94%
-Overall eCPM increase from $0.45 to $0.80
-North America eCPM: increase to $ 2.40 for
banners and $8.70 for interstitial at an overall fill
rate of 97%
= 153% Revenue Growth
Key Results:
Ampiri Network
Results after Ampiri integration:REVENUE GROWTH
Supply: Jonathan Mamou
Skype ID: jjrule1
CONTACT
Demand: Chen Yanko
Skype ID: Chen.Yanko