supercharge your wordpress website with inbound marketing: a complete guide
DESCRIPTION
SEO, Social Media, Email Marketing, CRO. Just a few of the many pieces needed to make successful digital marketing campaigns. But how do the pieces fit together so you can skyrocket your success? Gabe Wahhab will outline how Inbound Marketing can supercharge your website!TRANSCRIPT
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Supercharge Your Wordpress Site with Inbound Marketing: A Complete Guide
Presented by: Gabe Wahhab
President –Master Inbound, Savvy PandaCo-Founder - jInbound
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Make It Rain !!!
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Inbound Marketing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Nice to Meet You
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Yellow Pages
Inbound Marketing
DirectMail
Static Website
SEO
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Interruption
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Tools
Publication Ad
Trade Show Booth
Direct Mailer
TV Ad
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= Leads
NO MORE CRAP!
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Internet
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
The Balance of Power Shifted
Mere Mortal
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
More Sales
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
More Leads
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
More Traffic
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
61% Less Cost Per Lead
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
61% Shorter Sales Cycle
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
What is Inbound Marketing?
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
VS
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@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Our First 12 Months
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Site Visits
1000% Increase in 12 Months
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Average Monthly Leads
1100% Increase in 12 Months
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
It Rained!!!
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
But Gabe….
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
If You Ranked #1 Tomorrow What Would
Happen?
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Traffic Goes Up, But….
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
97% Wasted
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Traffic Goes Up, But….
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
How It Works
Mini Example:
Pongo wants to learn more about Inbound Marketing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Pongo Searches
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Finds Blog
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Digs Deeper
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Landing Page
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
The Next Day
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A New eBook
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A Few Days Later
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Take a Closer Look
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What is Involved
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Step 1: Understanding the Sales Process
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Knowing Your Buyer
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Step 2: Create Content
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Blogging
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Premium Content
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TOFU Premium Content Example
Hosting Company: A Wordpress Developers Guide to Web Hosting
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MOFU Premium Content Example
Hosting Company: The Essential Guide to choosing a Wordpress Web Host
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
BOFU Premium Content Example
Hosting Company: Personalized Hosting Consultation
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Step 3: Get Found
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Search Engine Optimization
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Social Media
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Email Marketing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Blogging
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Step 4: Convert
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Call’s to Action
TOFU
MOFU
BOFU
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Landing Pages
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Lead Nurturing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Sample Campaign
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@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
In God We Trust.All Others Bring Data.
~Deming
Step 5: Test, Measure, Adjust
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A/B Testing – CTA’s
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A/B Testing – CTA’s
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
A/B Testing - Lead Nurturing
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
A/B Testing – Landing Pages
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Landing Page Conversion
Check our blog for more tips on building high converting landing pages!
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Metrics Don’t Mean Squat if Someone Doesn’t Act on
Them
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
What tools can I use with Wordpress to implement Inbound Marketing?
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
Additional ResourcesTwitter Links: Posting related articles
• Twitter.com/SavvyPanda
Our Daily Blog: Daily Inbound Marketing Blog
• SavvyPanda.com/Blog.html• Increasing landing page conversion• How to Create Effective CTA’s• Creative Ideas for Blogging for SEO• Etc…
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Questions
@gswahhab ● @wordcampmke ● #wcmke #InboundEdu ● masterinbound.com
[email protected]@gswahhab
Thank You