superfast business module 9 - developing an it strategy
DESCRIPTION
Understand the benefits of enterprise level cloud-based Line of Business and CRM software and how it improves collaboration, communication and provide a value add to you and your customers/clients. An introduction into the key areas of Digital Marketing and learn how to plan and establish combined campaigns and understand how to monitor their effectiveness. Focus on how to develop a long term, sustainable IT strategy considering; scalability, price, effectiveness and compatibility across devices and customer reach.TRANSCRIPT
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Introduction – Set the Scene
Cloud Software - Line of Business & CRM
Digital Marketing
Social Media – Twitter, Facebook, Blogging
Direct Marketing
Your Website
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Me
Cloud2020
Superfast Business
• Declaration Form
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1993
1998
2001
2007
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a model of computer use in which services
stored on the internet and provided to users
on a subscription basis
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Heating and Cooling
Electricity
Council Tax
Water
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Double Glazing
Green/Eco-friendly Materials
High Speed internet
High Capacity Electricity
Standards Regulations
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You’re probably using the cloud already
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Entities
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• Server (s)
• Server software
• Server suitable Internet Connection
• Anti Virus Software and Spam Filters
• Microsoft Office Applications
• Web conferencing / online meeting tools
• Back-up tools
• Electricity
• Insurance
• Security
• Server maintenance
Vs.
• Office 365/other cloud productivity
products
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Planning Tools & CRM
Tools you may already have
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Cloud?
Upgrade?
CRM?
Devices?
Demo
Free Cloud Tools for Business
Tools you may already have
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Statement of Work
Kick Off
Test
Launch
Optimise
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The difference?
Content
Scheduling posts
Social Media Management
Monitoring effectiveness
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