superfast business: youtube presentation
DESCRIPTION
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: [email protected] t: 0845 603 8593TRANSCRIPT
Video Marketing
1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Noah Kalina
23.6m views on YouTube in 6 years
Now that’s the magic of video
marketing
Video Marketing
4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
House Keeping – FIRE!!!!!
Video Marketing
7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
House Keeping - Comfort
Video Marketing
8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
How we help you
Video Marketing
9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
11 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Web Marketing is a Marathon
There are NO quick wins!
Video Marketing
12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Reality Check
• What is Video Marketing
• Why Use Video Marketing
• Creating Your Video
o Planning
o Location
o Equipment
• Editing Your Video
o Hardware
o Software
• Posting Your Video
• Marketing Your Video
• Other Online Marketing Options
• Close
Agenda
Video Marketing
13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
World Wide Web – Reality Check
Video Marketing
14 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Vast Market
Great Opportunity
Video Marketing
15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
7.1bn
1.9bn
48m
Video Marketing
16 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Lots of money
spent online
Video Marketing
17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Source IMRG
0
20
40
60
80
100
120
140
160
1 2 3 4 5 6 7
139.7
2005
£ B
n
20.4
29.8
46.6
64.3
88.1
121.2
2007 2008 2009 2010 2011 2006
Business to Consumer online sales
Video Marketing
18 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
New ways of working means
People spend more and more time online
Video Marketing
19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
PC
Laptop
Netbook
iPad
iPhone
Smart Phone
WiFi
3G
4G
Video Marketing
20 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Is your business ready? Do you have
• Phone systems in place to deal with calls?
• People to deal with enquiries?
• Stock to deal with uplift in orders?
• Logistics in place to deliver on new orders?
• Cashflow to meet increased demand?
Video Marketing
21 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Is your site ready? Do the pages open quickly?
Is it easy to navigate?
Loaded with compelling & relevant content?
Video Marketing
22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Does it tell the right story? A –
I –
D –
A –
Grab the ATTENTION
Generate an INTEREST
Build the DESIRE
Promote the ACTION
Video Marketing
23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What is Video Marketing?
Video Marketing is an online marketing strategy in which videos
are used to…..
• Educate
• Answer Questions
• Review Products
• Build credibility
• Convey complex ideas
• Reach people who like
moving images
Video Marketing
IS NOT
A HARD SELL
OPPORTUNITY
Video Marketing
25 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why use Video Marketing?
The Evolving Internet
Video Marketing
26 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why use Video Marketing?
Video Marketing
27 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
28 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Founded Feb. 2005
Bought by Google Nov.2006 - $1.65 bn
800 million user visits/month
Video Marketing
29 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2nd
most searched
site on the
internet
Video Marketing
30 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
4bn
videos watched
every day
Video Marketing
31 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
72 hours
of new content
uploaded every
minute
Video Marketing
32 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
YouTube clips now
incorporated in
Google Search
results
Video Marketing
33 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
34 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your
Video
Video Marketing
35 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
The secret to success is . . . . . .
Planning
&
Preparation
Video Marketing
36 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Type of Video
Talking Head
Action
Tutorial
Slideshow
Screencast
Video Marketing
37 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Plan your Video
o Create your Story Board
• Prepare and learn your script
o Use cue cards
o Use an Autocue
• Prepare your location
o quiet and free from disturbance
• Prepare yourself
• Prepare your camera Pre
pa
re P
rep
are
Pre
pa
re
Video Marketing
38 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Storyboards
Video Marketing
39 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Storyboards
Video Marketing
40 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Script ….. Cuecards
Video Marketing
41 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Script ….. Autocue
Video Marketing
42 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
43 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Autocue
On your PC
www.cueprompter.com
On Your Phone
Easy-prompter – Android
ProPrompter – iPhone / iPod
Teleprompter – Blackberry
On Your iPad
Teleprompt+
Video Marketing
44 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Location
Video Marketing
45 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
Video Marketing
46 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
Video Marketing
47 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Tripod, Monopod, Gorilla Pod
Video Marketing
48 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
49 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Sound Quality
Video Marketing
50 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
51 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Editing Your Video
Video Marketing
52 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Hardware
Video Marketing
53 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Hardware
• Fast processor
• Lots of memory
• Lots of hard drive space
• Big screen
• Time
Video Marketing
54 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Software
Video editing
Windows Live Movie Maker
iMovie
YouTube
JayCut.com
Camstudio
Pinnacle
Serif MoviePlus
Lightworks
Adobe Premiere
Multiquence
Sound Editing
Audacity
Goldwave
Video Marketing
55 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
Video Marketing
56 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Choose Start and
End point.
Video Marketing
57 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Set Start and End
point
3/ Add your next clip or
photo
4/ Set Start and End
point
Video Marketing
58 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Set Start and End
point
3/ Add your next clip or
photo
4/ Set Start and End
point
5/ Choose transition
Video Marketing
59 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Set Start and End
point
3/ Add your next clip or
photo
4/ Set Start and End
point
5/ Choose transition
6/ Add Titles and Credits
Video Marketing
60 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Set Start and End
point
3/ Add your next clip or
photo
4/ Set Start and End
point
5/ Choose transition
6/ Add Titles and Credits
7/ Save
Video Marketing
61 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
OK, I’ve made my blockbuster ……
Video Marketing
62 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Upload to YouTube
• Upload to Vimeo
• Embed in website
• Embed in Blog
• Tweet
• Mention on
o Linkedin
o Facebook
OK, I’ve made my blockbuster ……
Video Marketing
63 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Upload Options
www.youtube .com
Video Marketing
64 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
65 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Manager
Video Marketing
66 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
67 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
68 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
69 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
70 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Vimeo
Advert Free
Video Marketing
71 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Manager
Video Marketing
72 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Embed
Video Marketing
73 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
74 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
75 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Upload to YouTube
• Upload to Vimeo
• Embed in website
• Embed in Blog
OK, I’ve made my blockbuster ……
Video Marketing
76 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
77 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Upload to YouTube
• Upload to Vimeo
• Embed in website
• Embed in Blog
• Add to email marketing
• Tweet
• Mention on
o Linkedin
o Facebook
OK, I’ve made my blockbuster ……
Video Marketing
78 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
79 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Teenage mum
• Left school at 16
• Variety of jobs
• Started to sell cosmetics on eBay
• Posted pictures of applied make up
• Posted video to YouTube
• International TV Interviews
• Own range of Makeup
• Computer Game
YouTube – Panacea81
Website
App
Video Marketing
80 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
Your Video
Video Marketing
81 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing’s free…..pst pass it on
Video Marketing
82 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Video Marketing
83 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing – How & Why
20
400 20 x 20
400 x 20 8000
8000 x 20 160,000
160,000 x 20 3.2m
Video Marketing
84 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
85 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
86 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Improve website
• Search Engine Optimisation
• Pay per Click
• Google Local / Places
• Blogging
• Social Media
• Email Marketing
• Location based marketing
• Smartphone apps
• Article Marketing
Video Marketing
87 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Reality Check
• What is Video Marketing
• Why Use Video Marketing
• Creating Your Video
o Planning
o Location
o Equipment
• Editing Your Video
o Hardware
o Software
• Posting Your Video
• Marketing Your Video
• Other Online Marketing Options
• Close
Agenda
Video Marketing
88 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
to leave your contact details for a copy of the slides
Video Marketing
89 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Want some help with –
o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on-line marketing
Andy Poulton
T: 01793 745305
M: 07966 547146
W: www.enterprise-oms.co.uk
andypoulton @ andypoulton