Superior Water www.superiorwater.com

Amy VoLaura Su

Executive Summary Introduction

• Our company provides water exclusively extracted from Lake Superior of the Great Lakes. The company’s vision is to build a well in Africa for every 24 pack of Superior Water sold. The mission is to benefit communities in Africa with pure water and increase the good health of everyone who drinks Superior Water. Superior Water will fulfill corporate social responsibility by supporting a good cause while providing a product that is a necessity.

Current Situation • The company is in the intermediate stage of

operation, but it presents a unique opportunity to provide clean drinking water for communities in Africa who do not have access to pure water. We want assistance from investors because pure water is essential to one’s health and we want to provide equal opportunity to access pure water.

Management Qualifications • Amy Vo – CFO, operations of well

building in Africa, acquiring supply Superior Water.

• Laura Su – Marketing Chair.Closing Statement • Superior Water will grow financially

since it will gain many customers because the proceeds go towards a good cause. Investors can expect good profits and many sponsors that will want to endorse this cause.

Executive Summary

Company DescriptionMotivations • To provide the communities in Africa a source

of clean water. Products and Services • Our water is carefully extracted from Lake

Superior and contains 500 parts per million of total dissolved solids (TDS). This makes it considered mineral water.

Unique Selling Proposition • The water is extracted from the largest of the

five Great Lakes and is also the largest freshwater lake in the world by surface area. The benefits include the level of purity of the water and health benefits of mineral water. The unique proposition we are presenting is the building of a well in a community in Africa per purchase of a 24 pack of Superior Water.

Mission and Vision

StatementsVision Statement • Our values consist of helping communities

that do not have the resources to access pure water.

Mission Statement • Mission statement: Our mission is to make

Superior Water your choice of water by not only providing you with clean drinking water, but also providing an opportunity to benefit communities in Africa with valued purpose.

Competitive AnalysisDirect and Indirect Competitors

• Direct competitors would include brands such as Ozarka, Deja Blue, Great Value, Fiji water, and Smart water. Indirect competitors would be other organizations that dig wells to provide clean water. The threats competitors pose are the pricing of their water bottles and also that the bottles are less plastic.

Sustainable Competitive Advantage • The water industry has a very competitive nature

because water is essential to health. Superior Water has an advantage because it provides an opportunity for people to be philanthropic just by purchasing a simple necessity.

Market AnalysisDemographic Profile

• We target everybody, especially those who are very involved in charities.

Psychographic Profile • People who like to be involved with charity. It

can also just be people who are active in their daily lives that need water bottles all the time.

Customer Behaviors • These customers are very philanthropic and

tend to be kind hearted.

Marketing PlanPlace Strategy

• We plan to sell in all types of grocery and convenient stores.

Promotion Strategy • Our promotional goals include making our product well

known to the point where it is the preferred choice of water.

Promotion Plan • There will be advertisements in newspapers, magazines,

and television commercials. Our strategy is to appeal to the audience through use of pathos.

Pricing Plan • $5.99 for 24 pack

SWOT AnalysisStrengths

• We have the best purified water along with a charitable donation.

• Our unique resources include having mineral which provides nutrients to have a healthy lifestyle.

• They see our charitable donations as very benevolent.

Weaknesses • Our weakness is that is it a bit

expensive.• We lack access to making our bottles

more environmental friendly.• Others will see our weakness to be

the expensive pricing.

Opportunities • Opportunities include getting endorsed and

sponsored by well known organizations and people.

• Trends we could take advantage of are the philanthropic holidays such as thanksgiving and Christmas, when people feel the most giving.

• We can use the charitable part of our cause to appeal to people.

Threats • Threats that could harm us are the pollution of

the Superior Lake.• They are just simply selling water, but using eco-

friendly bottles.• The pricing of our water could make it less

appealing to buy.

Source: MindTools.com

SWOT Analysis

Growth PlanGrowth Strategy

•We plan to grow by following through with our promotional plan. One of our main goals is to raise enough money to the point where can we allow 2 wells to be built for every 24-pack sold.

Summary

Superior Water does well by building a purified well in Africa for every 24-pack of our water sold.