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History, for many represents the very base of necessary knowledge, source of endlessenergy, ideas, enthusiasm and need to create something unique for one person, a team ora group of people who can reflect on it as a testament of their efforts in a certain span oftime. Rules, guidelines, programs as well as the old photographs on the wall, show us theroad which was paved by hard work and set goals. If that was our choice then road aheadleads toward motivation and positive outlook and ultimately toward developing our ownsystem of doing things. Out of such dedicated work comes tradition and image of onesports organization.

Every sport discipline has its cultural and geographical beginnings. During past few decadeswe are witnessing how leading sports nations are following their own system of values andvision, resulting in great ranking amongst leading sports teams around the world.

In a wake of change from industrial to informative way of management, many dedicatedsports organizations were able to transition into the new way of conducting businesswithout having to sacrifice their rightfully earned position in the world of sports. In ourcountry we have witnessed change in a way of financing sports organizations. What used tobe fully financed by the government: sports organizations, including sports arenas andobjects, has changed to individual and newly established private organizations maintainingsuch businesses and organizations. Therefore we are of opinion that change is necessaryand urgent!

Our agency has a main goal of Total Sport Management, Sport Office and Sport

Consulting. We are providing services to sport clubs, organizations, players and managers

to help them fulfill their goals and plans. Also, we provide VIP treatment for individual

athletes. Our objective is to help you build a network with people we are already connected

with in area of management, help you with all that is needed in area of marketing, assist

you with making a choice of media you would like to place your advertise with and send

your message out to public and potential sponsors, connect you with the leading experts in

the field of sports medicine, leading medical institutions and experts in the fields of sport

psychology, nutrition and many other.

After carefully analyzing sports marketing in Serbia, we have decided to set new standards

in regard to sport business. We are taking on a leading role and with your help we would

like to solve many real problems existing within sports organizations in Serbia. It is obvious

that in recent years our sports clubs, organizations and players were not presented in a

valid marketable way. The idea of making sport and players more commercial is not

possible because of market itself, what results in a gap between the marketable offer and

real results which are valuable. Our company is offering services of book keeping,

accounting, law, media presence, finding the best way to communicate with sponsors,

public and clients. Due to economic hardship many sport organizations and individuals

have been lacking some services in their business. Time has come for sports organizations

as well as individuals to get together and choose same objective.

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Special attention has been given toward organizing life of athletes and providing VIP

treatment to individual athletes.

Our goal is to provide services to athletes such as : renting apartments, nutrition,

medical exams and check up's, follow up with school obligations, communications with

parents of athletes who are not living in the same area as them, practical involvement

with taking care of anything that does not fall under sports or training. We are offering

all of these services so that sports clubs, organizations and individual athletes could

continue with the high level of professionalism our work with sponsors and friends of

the club or of a certain sport would continue to ensure their support. We are fully aware

that in this time of collective crisis on many levels in our economy, sport has been

affected too.

We know that having necessary personnel to take care of all of the above listed services,

would require quite costly budget for organizations and individuals. We guarantee that

our services are of better quality compared with what has been offered in our country

before.

Our offers are all in one place, you are getting services by highly trained professionals

gathered from different areas. You are saving money, time and quality of service is

therefore of better quality, because time needed for training and reaching goals in team

and individual sports has not been wasted or affected.

How are we different than others? We have a strong base of professionals who are either

working for our company or are in contract with us on a consulting level. These are the

individuals who have been holding many key positions, looking back in history of our

sport. They have contributed to work with Basketball European competition and

Diamond Ball; Football UEFA competition, Water Polo European Championship, FINA

coup and Finale of World league, Archery European Championship.

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These individuals have been internationally recognized for their achievements in the

world of sport, they have built their experience firsthand and later helped others by

paving the way for our country and sport to reach success levels, leading by example and

results, attending many competitions worldwide and Olympics games.

Our mission is to be your strong link in doing business within sport organizations, and

provide services on all of the levels needed to have a proper business. Our vision is to

have their sport success and results molded into their real marketable value.

We have recognized 3 levels of sports individuals. Top sports individuals who achieve top

sport careers, then sport individuals involved in various sports, who own certain quality

which enables them to get foreign education and obtain scholarship. They will come back

to Serbia one day and become experts in their field of sport and benefit community. Also

physical education within school programs, our company is community oriented, so we

would like to help promote realization of projects which are intended to promote physical

education in schools and suggesting activities to add onto exiting sports programs. We

would like to have various competitions gathering mainly children to compete in different

sports. We are conscious of a fact that road to having a sport nation is a long one, but in

the end such efforts are fruitful for our country. That is why we are at your disposal.

Muhammad Ali

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When it comes to football we are ambitiously cooperating

with Austrian company High Potential Players KG from Sent

Poltena and Mr. Harold Heiss. FIFA licensed manager, our

objective is to have a completely new way approach toward

players, based on complete service from us, to nurture then

to develop into the full potential and to find their respective

football clubs where they can fulfill their sports career.

2

We are presenting a new way of publicizing

information's from domestic and international sports.

Vision of supersport.rs is a combination of

informative portal and news data with certain

technical innovations, user will be able to get all basic

info with one glance of the front page news about all

the sports happening in real time, with ability to go to

all the informative sites from one location, what is

considered as a main function of news data. We are

going to follow main sports happenings from world

and locally, discuss different topics in regard to our

sport, with a big network of columnists, bloggers,

celebrated sport individuals and public personalities.

Part of our portal will be following news within our youth and academic sports in Serbia,

with a special accent on the base profile of young sport talents, which are going under

our "Super talent" where they will be able to publish their sports profiles, we intended for

this to become a multimedia date of various sports résumés. Our vision for supersport.rs

portal is to offer information, education and when needed critique and to engage public

in all of the latest in domestic and international sports.

1

Dan Gable

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We are pleased to inform you that Athletes USA Serbia, represented by our company

have enabled many Serbian athletes to get the chance to apply and gain scholarships

and continue their education in USA colleges. Primarily, this program is designed for

athletes who are not able to accomplish the professional career even though they have

won many medals in international competitions, as well as for the athletes who want to

get on with their professional career after the graduation. In both cases, a diploma is able

to provide them a brighter future.

Since 2008, Athletes USA have placed more athletes into American college than any other

agency globally. This has allowed us to save our clients over $100.000.000 in tuition fees.

Our success rate and reputation for customer satisfaction has not gone unnoticed, in

2009 we were selected by the Commonwealth Secretariat to represent the

Commonwealth Community, receiving the platinum recognition status. Through this

partnership only Athletes USA helps deliver athletic scholarships to over 54 countries

globally.

Our expert team advises over 50 sport bodies, which include National Olympic

Committees, NGO s, International & National Sport Federations and Education and Sport

Ministries.

Academics One of the key reasons why athletes want to compete in college sports is

that it gives them the opportunity to study at the first class schools such as American

Harvard, Yale, Princeton, Stanford, Duke, Berkley and UCLA with expenses significantly

reduced

'

–

.

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The services Athletes USA delivers and the way it represents the clients:

www.athletes-usa.rs

The word-class experts professional representation, the designing of promo materials

and athlete branding, the promotion and presentation of more than 20.000 college

coaches in 24 sports from over 3.000 NCAA D1, D2, D3, NAIA and NJCAA colleges.

Athletes USA selects the best university/college programs for the clients, conducts the

negotiations regarding athletic scholarships in order to provide the best possible

offer. Also, it assists with taking SAT, TOEFL exams as well as with NAIA and NCAA

Clearinghouse registration and provides assistance with all relevant application visa

forms.

Being a direct representative of Athletes USA Company we became very experienced

in delivering the world class services to Serbian athletes. Our professional team will

do everything to give, as many athletes possible, the opportunity to study at the first

class USA colleges.

Based on great experience in working with Medias, we are able to offer you services in

creating a positive promotion about your organization or sports individuals. History of

media is constantly changing. We are following new tendencies and new markets where

we can get the best results. The way you see yourself as an organization, could be

completely differently perceived in the public eye. We help our clients reach wanted

results, by working closely and communicating with public relations agencies from out

network. With ever changing market we help navigate and find the best way to stay

present in public eye and maintain the message our clients want to send to the public.

Our services are as follows:

Research

Communications planning

Club and individual brand promotion

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These are services specially developed to cater to needs of young players with a desire to

train individually, to reach their full mental and physical potential. Each Camp has one

most important component in its existence-that is a close work between a trainer and

individual. Attending a Camp and concentrating on perfecting ones abilities can bring

great results in a short amount of time, so this is a highly recommended approach to

sports/individuals development and growth.

Some of the main sports activities being listed in quality Camps:

Work on learning specific skills to become a better player

Work 1 on 1 with the trainer

Work on healthy mental abilities of a player

Learning by following video material

Specific work to enhance strength, stamina, agility, speed, endurance and self

confidence

Our team of experts can organize a Camp for your

sports organization, if you have a desire to teach

the knowledge to young generations, young

players and sport individuals from Serbia or

abroad.

We can find Camps abroad or organize them in

country, you as an organization can benefit from it

in a financial way, by securing funds necessary for

work of your club or organization. We can provide

complete logistics in regard to visiting Camp, such

as-getting there-travel, room and board, special

needs of attendees and all necessary

documentation.

5

Jack Dampsey

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Conceived as an unique project with 4 primary goals:

In the world of sports we know there are many

different factors influencing final outcome

involving all the hard work by sports organizations

or individuals. Factors like financial readiness,

technology, medical equipment, nutrition,

education, accessibility to information represent

the key components of success.

Simply being talented is no longer enough. We

wish to provide all sports organizations

domestically and internationally necessary

information to ensure competitive rank, establish

connections with leading experts domestically and internationally, provide options for

sport workers in organizations to get educated and trained to use all the latest IT

technologies and best software's.

Our goal is to involve established business who would participate in with allowing for

discounts on their good to sports organizations or events, create packaged sponsorship

from businesses what would fuel realization of this unique project.

From this established budget we would be able to have variety of things to offer for

everybody like: gear, software, technology what would bring down expenses of sport

organizations. Our main goal is to be ranked in a competitive way domestically and

internationally, bringing sports organizations to the next level of professional business,

creation of new jobs, recognition of sport as an export potential and achievement for

Serbia in ranking to the deserved place amongst others.

1. Education of sports workers and sports individuals.

2. IT technology(hardware and software) available to everyone.

3. Connecting in between sports organizations/exchange.

4. Sports equipment, requisites, diet (supplements) and medical equipment.

6

Joe Paterno

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Our views toward preparations for the sport seasons are serious and they consist of

finding the right location and the best conditions for work with the team or individuals.

We consider this as a basis for all the future results looking toward the end of the season.

Everything starts with determining budgets, necessary locations, transportation and

accommodation.

Sports preparations are organized with specialized organizations which are doing

sport/tourist traveling within the country and abroad. They are also officially licensed to

organize travels and deal with airline tickets.

Our goal is to be the leader company in the marketing world of sport. We would like to

cover everything from preparations of sport teams and individuals, attending camps,

amateur, junior and seniors, professional teams, organizing travel, hotel stay,

transportation of fans and attendance of games and competitions including tickets

provided. We think that important parts are various corporative incentive programs.

For professional teams we are offering highest level of services, providing them with

needed time to concentrate on what matters ball and the fields, while you are leaving us

to deal with complete organization of travel. Our services are as follows:

7

Detail planning of travel through official communication with Club representative.

Selection and reservation of best transportation, not differentiating between charter

transports (various vehicles) or just utilizing regular preretirement transportation

schedules, by air travel, train or bus.

Selection and reservation of sport objects from our data base.

Selection and reservation of hotels in agreement with what was required by the Club

and with the best possible price in mind. Sport teams usually require that all

members are on the same floor or in the same area-wing of the hotel.

Special attention is given to nutrition and such demands by the team.

Organization of transfer from hotel to the place of game or training facility.

Representative of the agency would be present throughout the whole trip and upon

reaching destination. Duties and responsibilities of representative are not just to take

care of transport and hotels, nut to be able to handle any and every situation that

may arise. Also representative of the agency is to be available for any additional

requests and required services that may be asked by the Club.

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The athletes’ mental preparation is given more space every day in the modern sports

literature. The best technical, tactical and fitness trainings are not going to lead the

athlete to achieving his/her best performances. The main ingredient, but also in many

cases, the weakest link, is the mental strength, the confidence mindset. This has led both

coaches and athletes to take an increasing interest in the field of sport psychology

especially in the area of mental strength trainings. Therefore, we decided to organize the

athletes’ mental strength trainings in the cooperation with the best experts in the field of

sport psychology.

8

The main goals of the

training for young athletes are:

ATHLETES POWER BRAIN

„osnovnim“ i „složenijim“ emocijama

the sport result influencing techniques

the control and coordination techniques

according to the goal

building the confidence (basic exercises)

the anxiety, jitters, panics and rage

overcoming techniques

various tools and techniques used by top

athletes

Providing all the tools that are necessary for the training

Finding suitable and qualified professional personnel in the place of preparations for

the teams.

Inspection of training facilities, filming video material and making photos.

All the other services which have not been listed here and that could bring the best

results and betterment of our service.

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Sport for All Association was established in March 2005, but its program tradition has lasted

for a long time, since 1952, the year when the Partizan was founded – Yugoslav Association of

Physical Education and Recreation.

After the breakdown of Yugoslavia the Association was transformed into Yugoslav Association

of Sport and Recreation and it continued with its program until 1992 and all six republics

participated (Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Macedonia and Serbia).

The next transformation happened in 1998, when the Association was renamed Yugoslav

Sport for All Association and in November 2003 when it was renamed Serbia and Montenegro

Sport for All Association. Finally, after Montenegro separated from Serbia ( May, 2006) the

complete program was inherited by Serbia Sport for All Association.

With the program well defined the Association aroused interest of many NGO’s which, more

or less, deal with sport recreation programs for all ages and genders. Today there are 63

members of the Association. Some of them are national level organizations, but not less

important are other members which represent the local communities.

www.sportforallserbia.org.rs

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w w w. c h a m p i o n s t r a v e l . r s

CHAMPION TRAVEL is a company founded in Belgrade in 2014. Its basic activity is providing

services in the field of tourism, organizing travels local and abroad and airline ticket selling.

They are licensed by Organizer of Touristic Travels OTP 48/2014 on June 2nd 2014. Due to

precious professional experience of their team, their vision, in the years to come, is to

become a leader in organizing all kinds of sport travels. The idea is to organize travels for

sport competitions, preparations and sport camps travels for sport teams. This includes

various levels of competitions: amateurs, professionals, senior, junior as well as organizing

travels for sport and travel fans. Various corporative incentive programs represent one of the

most important segments of their business. Also, they are able to provide sport events tickets

for their clients.

www.championstravel.rs

15

The only radio in the city specialized in sports

Our story begins in October 26th 2000 in Maracana stadium in Belgrade. Red Star vs Selta match

was on.

We started broadcasting the experimental program on our 106.9 MHz frequency. The sound

rumbled and broke several times, our reporters were a bit inexperienced but the first sport radio

successfully broadcasted its program that day. Since that day, we have been changing frequencies,

transmitters, head offices, collaborators and technologies.

As the world changes, so do we. Still, our commitment to an idea of the real sport radio combined

with good music remained the same. It was something that not only did Belgrade desperately

need, but the whole Serbia as well. We convinced ourselves of that opinion while broadcasting live

from Athens and Beijing Olympic Games and other European and World Championships and many

matches of Serbian leading football, basketball, volleyball, water polo and other clubs.

We give our best to become better with every day, believing that the best days of our sport are yet

to come. Hence, we want to be the ones who will share the moments of joy with our listeners.

Despite of all social, financial and marketing issues in Serbia today, we are determined to

broadcast our 100.4 MHz SPORT FM program for the benefit and glory of Serbian sport.

www.sportfm.rs

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A Center for Foreign languages Kontext was founded in September 1991 with a vision to design the

environment which enables learning and teaching foreign languages, providing translation services even

giving space to artistic expressions – making all of that the part of everyday culture satisfying the clients’

communicative and practical needs.

The mission of the Kontext Center is to provide to its clients, associates and trainers high quality and reliable

services such as: CAMBRIDGE (FCE, CAE, CPE, IELTS), LCCI, TOEFL, GOETHE and OSD exam preparations. We

became accredited for OXFORD – ARELS, ECL and TOEIC English exams and LCCI exams ( London Chamber of

Commerce for business English).

Our centers are located in Belgrade and Valjevo and operate in accordance with EAQUALS standards ( an

international association of schools which has the primary aim of encouraging and accrediting high quality in

language teaching and learning).

Our courses have been attended by more than 14.000 attendants of all age - preschool children, elementary,

secondary school children, students, adults (employed and unemployed) and senior citizens.

There are 40 foreign language teachers employed in our Center. Two of them are teacher trainers for English

language and one is a teacher trainer for German language. They are also steady collaborators of the British

Council and Goethe Institut. Using the Youlearn platform as an online learning support our attendants are

able to improve their knowledge and develop communicative skills.

In 2007 and 2009 The Kontext center was awarded by British Council and Cambridge University with most

prestigious honor awards for its exceptional success in preparing candidates for international exams.

Being a Silver member of ADDVANTAGE program, the Kontext center represents one of the 7 centers

recommended for preparing candidates for taking British Council international exams.

www.kontext.edu.rs

16

Sportuzivo.tv is the unique service which enables spectators to follow sport matches live via the

internet.

It was initiated in 2013 from “Mindfactor” marketing agency with an aim to make various sporting

events available to everyone.

Unlike other internet services broadcasting from all over the world, we focused our attention on

Serbian sporting events, mainly on junior and low league games and matches.

Another fact that makes Sportlive unique is that it is giving its services FOR FREE!

In 2014 Mindfactor agency formed a partnership alliance with StreamFactory Agency which took

over the rights and obligations of sportlive tv service.

The FIRST internet television was launched at the beginning of 2015 by our Service.

www.sportuzivo.tv

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Studio Keel is formed with the desire to provide top quality swimwear developed with

professionals from both sports and business. With a full package of logistic, marketing,

development, design and manufactory Studio Keel delivers a new brand marked by character.

Keel is a brand of swimwear for water polo, swimming and recreation for men and women. No

matter what level of play and training you are devoted to, in aquatics there is only a little

equipment and a great deal of character involved. That is why Keel takes special care not to just

provide the best fabrics and designs, but to enable your character to roam freely in the great world

of aquatics. Because of that Keel brings a unique cooperation in development of swim suites. From

experts in water polo in Serbia and Hungary to a manufacturer who can understand the need of an

ever moving environment, to a design team putting the finishing touches at your taste. Keel is

proud to present a line of swimwear marked with character.

WHAT WE DO

We bring new energy in swimwear for beach, fun, training and professionals. With a variety of

products and designs that fit all demands, you can choose from the products that are already on

the market, or contact us for special demands

www.studiokeel.com

17

We are modern tecnology devotees who like to say that one day factories and companies are going

to have only two employees – a man and a dog. The man’s task is going to be to feed the dog, and

the dog’s task is going to be to prevent the man from touching the machines.

Even though we adore modern technologies, we still believe in irreplaceable human role. Especially

of those with a vision, because it is the vision that makes the difference between being successful

and being average or unsuccessful.

Successful people are able to predict the business flow using all of their company capacities in

order to keep up with the future demands. Srebrn & Tuš is one of the oldest Serbian marketing

companies. We designed and executed many successful and award-winning campaigns and

projects. Nevertheless, we are convinced that our partnership attitude lies at the core of our

successful performances. That kind of attitude arises many flexible, crative and profitalbe

solutions, strategies and visions which are the prerequisites of our clients’ success.

www.srebrn.rs

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Sportnetwork Agency is a unique media servis in Serbia and Montenegro that has existed for 18

years already. They provide a complete sports media material ( video content, information, reports,

results, statistical databases etc.) to Serbian and international media.

Their presence on Serbian media scene is on a regular basis. Their daily offers include video

content which refers to the most important sporting events in Serbia. National frequency TV

stations and the most popular sport portals in Serbia in a great deal base their program schedule

on their cooperation with Sportnetwork Agency.

They are always on the right spot. Their journalists were reporting some of the most important

international sporting events including Olympic Games in London (2012), FIFA World Cup in South

Africa (2010) and in Brasil ( 2014).

They were in parnerships with many significant Serbian institutions such as Ministry of Youth and

Sports, Olimpic Committee, the most popular sport clubs and sport associations.

www.sportnetwork.rs

18

Sports High School was established in September 2002 in Belgrade. There were 6 classes of pupils

enrolled that year. In 2012/2013 there were 24 classes of pupils enrolled and the number of pupils

is increasing every year. Located in Belgrade the school offers students the opportunity to

complete their secondary education in a strongly supportive enviroment. Spors High School has a

reputation for innovation and a staff committed to encouraging personal excellence. Students are

the focus of all our endeavours. Our school allows talented sportpersons a chance to pursue

sporting dreams in partnership with their education. Our students are active participants in many

sports such as basketball, football, volleyball, handball, water polo, athletics, skiing, karate, judo,

equestrianism, dance etc. Many famous Serbian sportpersons attended Sports High School: Ivan

Radenkovic, Luka Bogdanovic, Ivan Paunic, Nikola Koprivica, Luka Rujevic, Filip Filipovic, Stefan

Mitrovic, Ivana Nesovic, Nadja Ninkovic, Marija Rakic, Stefan Sinovec, Iva Roglic, Aleksandar Kirovski,

Jovan Popovic, Viktor Troicki, Igor Lucic, Aleksandra Atanasijevic, Kristina Gorgijev, Andrea Arsovic,

Jovana Vukoje, Natasa Sevarika, Filip Djordjevic, Maja Miljkovic, Nenad Sreckovic, Dusan Dragovic,

Nina Bogicevic...

www.sportskagimnazija.edu.rs

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Filip –

Fudbalski savez Srbije

Fudbalski klub Crvena Zvezda

Fudbalski klub OFK Beograd

Fudbalski klub Bežanija

Vaterpolo klub Partizan Raiffeisen

Vaterpolo klub Crvena Zvezda

USC Voždovac

Filipović srpski vaterpolo reprezentativac i najbolji vaterpolista sveta