supervision of printing of fiji hydrocarbon brochure
TRANSCRIPT
The purpose of the visit was to supervise the printing of the Fiji hydrocarbon promotion al
Purpose
There are three main methods of colouring figures: (a) hand colouring from which colour
brochure, particularly the colouring of the 26 figures.
Background
separations are made for printing. This usually results in a product that looks as if it has
been hand coloured; (b) hand stripping, by which masks are cut for colour printing. The
maps for this brochure were very intricate and no printer in Fiji would do the stripping.
Even if they had, there was still the difficulty of local printers being able to print the
colours required; (c) computer colouring of figures with film output of colour separations
This developing technology has recently been introduced to Fiji, and I had been assured
linework for colouring. Instead, the linework was scanned and then traced with very poor
(see below) that it could be used successfully for this brochure. As it turned out, it
couldn't because the software used locally could not import our scanned original
results.
The cover was another part of the publication for which we sought outside assistance,
partly because the author wanted a coloured photograph on the cover which would nee
graphic design and filmwork beyond our normal in-house capability. I took the job to
Wilson-Addison, a Suva advertising agency.
As it turned out, their design work was no better than what we could have done
ourselves. Their colour work on the cover was terrible and I had to change the colours
short notice at the printers in Auckland. It was also Wilson-Addison's advice that the
colour work could be done by computer in Fiji. They were also slow in doing what they
did and it was nearly two months after trying to arrange printing in Fiji that it became
apparent that the job could not be done locally.
At this stage, it was only two months before the Annual Session, and the brochure was
needed for a conference immediately afterward. There was no time to arrange printing
overseas and supervise it by remote control because of the delays in sending proofs
back and forth. This process would also certainly have resulted in mistakes being mad ~
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After discussion with Jon Rodd, Umar Farook, Jim Eade and Alf Simpson, the decision
was made for me to take the job to Auckland. It would have been a fairly cost effective
option in any case. Printing supervision of complex jobs is difficult from a distance, at
least until a relationship with a printer has been developed. The Tonga brochure was
supervised by Pat Coleman in Perth at a cost of A$1800. Wilson-Addison would have
charged 7.5% of the whole job as an agency fee; fortunately I took the job off them. The ~
costs for supervision of this job were about F1000.
Visit to Auckland
I selected a printer by contacting likely looking possibilities from the Auckland yellow
pages, of which only two replied. I chose one on the basis of indicated price and gut
feeling of competence though a telephone conversation.
Fortunately, the printer I dealt with was excellent, and spent many hours with me going
over the job. Without his thoroughness and professionalism the job would not have been
done to the same standard or in the time I had available. Apparently there are very few;
printers with the software needed for this job. Most who say they can do it let the
computer work out to other companies, and this would have made for all sorts of
difficulties. There are great advantages in one firm doing all aspects of the job. The cos
for the Fiji brochure (estimated about NZ$14 000) compares favourably with the cost of
the Tonga brochure, which had much more simple artwork, at A$11 000 three years
earlier.
t
photocopying done for a SOPAC report, visited the manufacturers of the card we use for
report covers, and arranged courier transport for the printed brochures
I spent three week days on sick leave for medical treatment, approved before I left Fiji,
and two visits to the dentist for remedial root canal work.
The time I spent at the printers was obviously not a full two weeks; there was a lot of
dead time waiting for proofs to check. With a Zenith 286 and its invisible cursor, I work ed
on writing public awareness material for Kiribati, especially a radio program explaining ~
the need for sand and aggregate resource management. I also had some colour i
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