supplemental slides for ban alcohol advertising. what is alcohol? an intoxicating ingredient found...
TRANSCRIPT
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Supplemental Slides for Ban Alcohol Advertising
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What is alcohol?
• An intoxicating ingredient found in beer, wine, toddy and other liquor.
• Produced by the fermentation of yeast, sugars and starches.
• A depressant
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Toddy or Tuba or Palm Wine
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Alcohol Health Benefits
• Moderate drinking – One drink a day for women– Two drinks for men
• May have health benefits– Lowers risk of heart disease– Improve digestion – Gallstones and type 2 diabetes were less likely to
occur than in non-drinkers
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Dark Side of Alcohol
• Risks:– Disrupts sleep– Cloudy judgment– Interacts with medications– Addictive
• Affects every organ in the body
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Stages of Blood Alcohol Concentration
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Alcohol Advertised in Cartoons
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AlcopopFlavored alcohol beverages (fruit flavored and/or carbonated)• Smirnoff Ice• Mike’s Hard Lemonade• Bacardi Breezers• Four Loko
Appeal to youth and young women• Closely resemble soda or
energy drinks• Sweetness and flavoring
hide the taste of alcohol• 5-12% alcohol, more than
most beers
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Alcohol Advertising at Local Event
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Beer Apparel and Accessories
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Advertising
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Advertising through Beer BoxA very creative packaging of Miller beer. They have created two sided boxes, one side looks like a speaker and the other is the cassette player. This way when three boxes are carried together side by side, they make a boom box.