Supplemental Slides to Chapter 4

Leveraging Your Existing InfrastructureInternet, Intranets, Extranets

Review from Last WeekKMSLC (Ch. 3)KM Strategies: Codification and PersonalizationKnowledge Markets

Buyers, sellers, brokersInternal pricing systems (reciprocity, repute, altruism)

The Leveraged Infrastructure (A. Tiwana)

“Most firms cannot afford to abandon what they have or change what is working just on the premise of a distant rainbow promised by a data-mining vendor…build on existing infrastructure”John Maynard Keynes

“The greatest difficulty lies not in persuading people to accept new ideas (km) but persuading them to abandon the old ones”

Role of technology in KM lies in two placesStorage: storing, searching, retrieval,Communication: networking

Bear in mind the following when examining what can can be leveraged

KM system must support: innovation, generation of new ideas, exploitation of firms intellectual prowess.Collaborative synergy: knowledge sharing, learning and continuous improvement..conversations shouldn’t be restrictedconversations shouldn’t be restrictedReal knowledge not artificial intelligenceSources and originators, not just know howGolden Rule:

Understand how people work and build technology solutions to leverage these processes

Decision Support: decision making quality and accuracy should be enhanced by kmsFlexibility and Scalability: change as the business (7 knowledge) changesPragmatism not perfection

Begin with what you have and then incrementally improve it

Enabling TechnologiesKnowledge Flow:

KMS should facilitate knowledge flow.KMS should facilitate knowledge flow. Ex. Groupware technologies provide document repository; knowledge pointers tell where tacit is stored; intranets and extranets provide paths for explicit knowledge; Groupware/collaborative provide support for tacit and explicit exchange, websites, messaging, file systems, legacy systems,

Information Mapping: Link and map the flow of information that might later be converted to Link and map the flow of information that might later be converted to knowledge across the enterpriseknowledge across the enterprise; tools that support versioning; develop a database of documents and classify them making document searching painless, enterprise data, external networks,

Enabling TechnologiesInformation Sources:

Data sources feed raw data and information into the kms;Data sources feed raw data and information into the kms; distributed search and retrieval mechanisms, multimedia content with informal speech, video clips, pm tools, summary of transactional data. Multimedia video clip, for example, of a moving machine part conveys complex operation that is difficult to describe in words, pm tools,

Information and Knowledge Exchange:Tools and non technological facilitators that enable exchange of Tools and non technological facilitators that enable exchange of information across tacit and explicitinformation across tacit and explicit (database, tps repositories, data warehouses) sources,sources, help create and share context and facilitate sense making. Ex: collaborative annotation tools, middleware, virtual meetings where applications can be shared and edited (MS Net Meeting), mind maps/concept maps

Enabling TechnologiesIntelligent Agent and Network mining:

Knowledge mining, linking, retrieval, intelligent dss, search engines, content mining, data mining tools that extract patterns and trends. Navigate through integrated internal repositories and external sources to inform users of new content; push or personalized pull

Where does KM belong in the Organization?

Decentralized vs. Centralized organizational structureDoes it need a home? Yes!

Investment decisions, funding, access to senior leadership, make sure allocations are in line with strategy

Core Budget:Team development (consortia, continuous learning)Steering committee (hr, IT, marketing, sales, quality management, corporate communications, business units, geographical areas, corporate library

Internets, Intranets, Extranets

Internet1969 connected 4 university computersPacket SwitchingTCP/IPWWW:

European Particle Research Center developed approach for marking text (html). The WWW is the global network that uses this method of communication to access materials

1993 – 50 WebsitesMark Andreeson, quickly 10 million, today…who knows!

IntranetApplying internet technologies to internal networksCapabilities

Provide email, deliver training, publish information, deliver information, manage documents, work collaboratively on documents, automate work flows, discussion areas, shared calendars, project management tools, front end to organizational databases

Intranet BenefitsMeta Group: 36% ROIBay Networks: 300% ROIMitre: 900% ROISpecific Savings

Reduced labor costs / less time to complete taskReduced printing and distribution cost (manuals)Increased productivity; increased sales, lower cost per sale, faster decision makingCompliance with laws and regulations

ExtranetAn Intranet that uses Internet protocols and the public telecommunications systems to work with selected external users (suppliers, customers, vendors

Collaborating with partners on joint effortsPurchasing supplies and servicesGiving information about your products and servicesSelling products and servicesSupporting customers, suppliers and sales personnelRecruiting employeesExchanging large amounts of data