DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT

TOPICDISTRIBUTION AND SUPPLY CHAIN MANAGEMENT FOR BISCUIT

PRESENTED TO:RAJASHREE SONWANE

PRESENTED BY:

NAMES ROLL NUMBERS

ASHAY NADKARNI 34

VIJAY PATIL 44

SAMADHAN KAKDE 81

SUPRIYA PAWAR 100

BISCUIT INDUSTRY OVERVIEW Biscuit industry in india:Biscuit industry contribute Rs 8,000 crore to the FMCG industry .

4 P’S FOR BISCUIT Product: Glucose biscuits, salty biscuits ,

cream biscuits. Price: Ranges from Rs.5 to Rs.20. Place: Available in all retailers shop. Promotion: Ground level promotion.

FEATURES OF PRODUCT Product available in different sizes and

shapes. Good for health. Tasty. Available in attractive packaging. Good quality. Available in different variants.

IMPORTANCE OF SUPPLY CHAIN MANAGEMENT FOR BISCUITS

Right quantity of goods at the right place at the right time.

Excess inventory .

INTEGRATED LOGISTIC IN BISCUIT FIRM

DISTRIBUTION STRATEGY Intensive distribution Reason behind intensive distribution.

SELECTION OF DISTRIBUTION CHANNEL Factors consider while selecting

distribution channel. One and two level distribution channel.

TWO LEVEL DISTRIBUTION CHANNEL

ONE LEVEL DISTRIBUTION CHANNEL

TECHNOLOGY USED

ERP software

SUPPLY CHAIN MANAGEMENT

SUGGESTIONS FOR BISCUIT MANUFACTURER SUPPLY CHAIN MANAGEMENT Supply chain should consider 360 degrees

approach which includes: Purchase Reporting & Tracking Planning to Dictate Product mix Models Tele based Channel Support-Inbound and

Outbound logistic. Introduction & Implementation of New Trade

Offers to boost Sales in sagging periods Managing Personal Relationship Portfolio Rewards Redemption –Sourcing, Delivery and

Logistics

Thank you