supply chain management in automobile industry in mm (2)

8/6/2019 Supply Chain Management in Automobile Industry in Mm (2)

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` Automobile industry is a vast andgrowing rapid sector.As the demandfor new improved vehicle is

increasing ,so is the need forautomation of these industries.TheIndian automobile industry ismanufacturing over 11 millionvehicles and exporting 1.5 millionevery year.


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The primary activities of these are ---

Motor car manufacturing.

Motor vehicle engine manufacturing.

The major product of these industry are--- Passenger motor vehicle manufacturing segment.

Commercial vehicle.

Two wheelers

Three wheelers.


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` 1.Tata Motors

` Market Share: Commercial Vehicles 63.94%,Passenger Vehicles 16.45%

` Tata Motors Limited is Indias largest automobile

company. It is the leader in commercial vehicles andamong the top three in passenger vehicles.Tata Motors has winning products in the compact,midsize car and utility vehicle segments. The companyis the world's fourth largest truck manufacturer, andthe world's second largest bus manufacturer with over24,000 employees.


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` 2. Maruti Suzuki India

` Market Share: Passenger Vehicles 46.07%

` Maruti Suzuki India Limited, a subsidiary of Suzuki

Motor Corporation of Japan, is India's largestpassenger car company, accounting for over 45%of the domestic car market. The company offers acomplete range of cars from entry level Maruti-800and Alto, to stylish hatchback Ritz, A star, Swift,

Wagon-R, Estillo and sedans Dire, SX4 andSports Utility vehicle Grand Vitara.


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` 3. Hyundai Motor India

` Market Share: Passenger Vehicles 14.15%

` Hyundai Motor India Limited is a wholly owned

subsidiary of worlds fifth largest automobilecompany, Hyundai Motor Company, South Korea,

and is the largest passenger car exporter. Hyundai

Motor presently markets 49 variants of passenger

cars across segments


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` The supply chain of automotive industry in India

is very similar to the supply chain of the

automotive industry in Europe and America.

The orders of the industry arise from the bottomof the supply chain i. e., from the consumers

and goes through the automakers and climbs

up until the third tier suppliers.


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` The description and the role of eachof the contributors to the supply chainare discussed below.

` Third Tier Suppliers: Thesecompanies provide basic productslike rubber, glass, steel, plastic and

aluminium to the second tiersuppliers.


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` Second Tier Suppliers: These

companies design vehicle systems or

bodies for First Tier Suppliers and OEMs.

` Some of their services may include

welding, fabrication, shearing, bending

etc.


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` First Tier Suppliers: These companies

have global coverage, in order to follow

their customers to various locations

around the world. They design andinnovate in order to provide black-box

solutions for the requirements of their

customers.


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` Automakers/Vehicle Manufacturers/Original

Equipment Manufacturers (OEMs):After

researching consumers wants and needs,

automakers begin designing models which aretailored to consumers demands. The design

process normally takes five years.


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` Dealers: Once the vehicles are ready they are

shipped to the regional branch and from there, to

the authorised dealers of the companies.` Parts and Accessory: These companies

provide products like tires, windshields, and air

bags etc. to automakers and dealers or directly

to customers.

` Service Providers: Some of the services to the

customers include servicing of vehicles, repairing

parts, or financing of vehicles.


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Indian automobile and auto componentsindustry is on a roll and there is an immensescope for management for enhancing thesupply chain of the sector. India has become a

favourable destination for foreign companiesto establish their facilities and form allianceswith domestic company. The Indian economyis now gaining momentum in the world offree trade and liberal movements of goods

and services between countries. Therefore,efficiency in supply will be critical for Indiasautomobile success.


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` 1.MRIGANKA BORUAH

` 2.VIKAS RAI

` 3.NIRMAL KOUR

` 4.SUBHOJIT BASU` 5.RONAK SINGH

supply chain management in automobile industry in mm (2)

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