supply chain opportunities & challenges in transport technologies dave wright, coventry...
DESCRIPTION
Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University. Introduction. Opportunities : Where they come from, rather than specific technologies Challenges : What they are and how we might address them, rather than specific technologies. - PowerPoint PPT PresentationTRANSCRIPT
Supply Chain Opportunities & Challengesin transport technologies
Dave Wright, Coventry University
IntroductionOpportunities:• Where they come from, rather than
specific technologiesChallenges:• What they are and how we might
address them, rather than specific technologies
Opportunities• Will come from the continued growth in the
demand for transport• World population growth:
2010: 6,800,000,0002020: 7,600,000,0002030: 8,260,000,000
During this period EU population remains fairly static
Opportunities• With population growth and economic
growth comes growth in the demand for personal mobility.
Vehicles per 1000 head of population1998 2008 Growth 2013
USA 780 842 8% 797
W Europe 507 593 17%
E Europe 157 300 91%
China 9 36 400% 85
India 7.6 13.2 74% 18
Opportunities
• Huge growth itself generates other opportunities, for example: – Congestion and Capacity– Multi-Modal Systems– Business Models
• Making and end to end journey as easy as buying a take-away pizza
Opportunities
• KPMG Global Survey results quote:
“72% of respondents see ‘Mobility As A Service’ as an alternative to car ownership”
Opportunities• Technologies such as:
– RFID– GPS– Cloud computing– Proximity Detection– Communications; V2V, V2I– Control Systems– Smart Ticketing– Statistically-based predictive modelling
Challenges
• If there are so many opportunities, what aren’t we falling over each other flooded with new and exciting product and service innovations?
• Because the challenges are, well …• Challenging!
Challenges• Generic issues, affecting transport
technologies just as much as anything else;– Access to Finance– Access to Market– Innovation– IP Ownership– Time
• And, by the way, just where is the supply chain?
Innovation• 3000 ideas generate 100 projects, which in
turn generate 2 product launches, of which 1 is successful
• 1 of 3 launched products fail despite research and planning
• 1 of 4 products that enter development make it to market
• 46% of all resource allocated to new products is spent on failed products
Stevens, GA and Burnley, J. “3000 Raw Ideas = 1 Commercial Success
Access to market …?
IP Ownership
Tenacity
Tenacity
Innovation
• But, even the best sometimes get it wrong…
Personal Mobility
If it ain’t broke….
The beta product?
Catching on, or Egg freckles?Killed by the ‘killer feature’
Time is precious..?
• Most SMEs would rather give you Five Euros than Five Minutes
What to do?• Persevere• Encourage• Engage• Collaborate• Support
– Horizon 2020 earmarks Euro 619 million specifically for innovation in SMEs
OPTIMISM
Thank you for your attention
Dave WrightCoventry University / Coventry University Enterprises [email protected]