supply chain optimization - how to cut costs?
DESCRIPTION
How does the india market for gaming is changing? See the trends and the next big opportunities in this huge gaming market.TRANSCRIPT
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GAMING INDUSTRY INDIA
David Jovanovic MIM1122914
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Table of contents
i. Objectives & Core-Statementii. Gaming-market situation in Indiaiii. S.W.O.T. Electronic Arts Indiaiv. Conclusion
Gaming Industry India
David Jovanovic MIM1122914
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Objectives & Core-Statement
The main objectives of the presentation are to get an insight of the gaming market in India and to clear questions like,
David Jovanovic MIM1122914
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how the gaming market looks like?
how digitalization influence the gaming industry in India?
how gaming companies have to react to take the new opportunities?
Objectives & Core-Statement
David Jovanovic MIM1122914
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Gaming-market situation in India
Console
Console
2012
2015
David Jovanovic MIM1122914
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• Global gaming revenues about 80$ billion.- 15% growth year-over-year
• Indian game industry is currently worth about 250$ million
- more then 35% annual growth rate in the next five years
• Currently Less then 1 %of the global revenue
Gaming-market situation in India
David Jovanovic MIM1122914
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Gaming market situation in India
1.27 Billion people, second most populous country in the world.
Smartphone user base 2012:
67 million
expected Smartphone user base 2016:
382 million
David Jovanovic MIM1122914
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India is the worlds largest & fastes growing mobile gaming market. Reasons are:
• Increasing percetage of young population• Introduction of Smartphones• 3G Network expansion and the opportunity of
online and mobile gaming• enhanced gaming techniques
Gaming-market situation in India
David Jovanovic MIM1122914
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Smartphone gaming usage:
Gaming-market situation in India
• Light Gamers 10 mins/day
• Heavy Gamers 62 min/day
• Medium Gamers 18 mins/dayDavid Jovanovic MIM1122914
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Following s.w.o.t. analysis will show the performance of electronic arts on the indian
game market.
S.W.O.T. Electronic Arts India
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S trenght :
• abbility to change - huge infrastructre und Know How allows dynamic changes and adaption in new market segments.
• very high brand awareness• cooperation with Nazara Technologies (asian
leading mobile-game player)
S.W.O.T. Electronic Arts India
David Jovanovic MIM1122914
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W eakness
• main focus on console/pc games(offline)• consoles like ps4, xbox one or good gaming pc
are unaffordable for the average Indian consumer
• small market shares in online&mobile game market
• economically depends on Nazara environment
S.W.O.T. Electronic Arts India
David Jovanovic MIM1122914
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O pportunities
• Fast growing online and mobile game market- target new consumer-enlarge market share-new gaming revenue models
• Chances of diversification-pre, post-production
S.W.O.T. Electronic Arts India
David Jovanovic MIM1122914
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T hreats
• rising revenue shares • decreasing ARPU (average revenue per user)• increasing software piracy• additional competitors
S.W.O.T. Electronic Arts India
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Conclusion
David Jovanovic MIM1122914
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Sources
http://www.indiaonlinepages.com/population/india-current-population.htmlhttp://blog.adda52.com/mobile-gaming-market-in-india#more-1928http://www.vg247.com/2013/06/04/india-rising-games-going-up-on-the-sub-continent/http://www.mcvindia.com/news/read/indian-games-industry-records-16-growth-in-2012/0114161http://www.moneycontrol.com/smementor/mentorade/starting-up/-gaming-industry-beckons-indian-entrepreneurs-912268.htmlhttp://www.gamechup.com/ea-raises-pc-game-prices-by-almost-133-in-india/http://www.fonearena.com/blog/19858/nazara-technologies-to-distribute-ea-mobile-games-in-india-sri-lanka-and-bangladesh.htmlhttp://www.ibef.org/brand-india/conversations/booming-mobile-gaming-and-apps-market-in-india.aspxhttp://www.cxotoday.com/story/smartphone-to-drive-mobile-gaming-and-app-market-in-india/http://www.avendus.com/Files/Fund%20Performance%20PDF/Avendus_Report-India%27s_Mobile_Internet-2013.pdfhttp://www.thehindubusinessline.com/industry-and-economy/info-tech/india-offers-a-big-opportunity-to-future-of-gaming/article4551553.ecehttp://ibnlive.in.com/news/mobile-games-apps-market-in-india-to-touch-rs-2700-cr-by-2016-report/425284-11.htmlhttp://www.deloitte.com/assets/dcom-india/local%20assets/documents/me%20-%20whitepaper%20for%20assocham.pdfhttp://www.nextbigwhat.com/smartphone-gaming-in-india-study-nielsen-297/