supply, demand & change the next normal for the ......educ ational found ation conference eete...

STRATEGIC EDUCATION & NETWORKING FOR EXECUTIVES

HIDA.org | #hidaexecconf

EDUCATIONALFOUNDATION CONFERENCE

EXECUTIVE

March 29–31, 2021 | 100% Virtual Event

Participate From Your Home Or Office Live, Interactive Sessions | Real-Time Networking And Meetings

Convenience And Cost Savings | Safety

Supply, Demand & Change The Next Normal For The Healthcare Supply Chain


EXECUTIVE

Supply, Demand & Change

The Next Normal For The Healthcare Supply Chain

HIDA.org

What’s Ahead For The Healthcare Supply Chain?How will the COVID-19 experience impact supply and demand, customer requirements, and distribution channels? Explore these and other critical questions at HIDA’s 2021 Executive Conference. It’s your opportunity to gain the insights you need for post-pandemic business success.

7 Reasons To Attend HIDA’s 2021 Executive Conference■ Discuss learnings from COVID-19 with thought leaders from across the healthcare supply chain■ Get business-focused economic advice from HIDA members’ favorite economist, Alan Beaulieu ■ Step back from day-to-day business challenges and focus on big-picture challenges and opportunities■ Gain insights on what’s ahead for your market segment■ Participate in ShareGroups for an open exchange with leaders facing similar challenges■ Network with colleagues and industry partners ■ Envision and prepare for a better normal for healthcare supply chain, post-Covid

Who Should AttendExecutives in roles such as… • Supply chain or operations

• Sales and marketing

• Category management

• National accounts

• Owners and C-suite leaders

…from organizations across the end-to-end supply chain • Healthcare distributors

• Healthcare manufacturers

• Health systems and hospitals

• Group purchasing organizations

• Technology firms

The HIDA Executive Conference is open to members and invited healthcare provider leaders.

Leveraging The Advantages Of VirtualHIDA’s virtual platform offers some great advantages:

• Ability to attract key thought leaders as presenters and panelists

• Live, face-to-face social events and team meetings via video conference

• Real-time interaction during conference sessions

• Convenience and cost savings

• Safety


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Monday, March 29, 20218:00am–6:00pm EST Private Virtual Meetings

1:00–1:45pm EST COVID’s Lasting Impacts On Healthcare Market Dynamics: CEO Perspectives

2:00–2:45pm EST Is The Next Pandemic Around The Corner – And Are We Ready?

3:00–3:30pm EST Stockpiles: Right-Sizing Reserves At Every Level

3:30-3:40pm EST Speed Networking Sessions

3:45–4:15pm EST Supply And Demand Forecasting: 2021 And Beyond

4:30–5:15pm EST Sharegroups

PPE Vaccine-Related Products

Elective Procedures

Infection Prevention

5:30–6:30pm EST Welcome Reception

Tuesday, March 30, 20218:00am–6:00pm EST Private Virtual Meetings

1:00–1:45pm EST Beyond Covid: Leveraging The Economic Upturn

2:00–2:45pm EST The Sales Force Of The Future: How Lockdown Experiences Will Reshape Healthcare Sales Strategy

3:30-3:40pm EST Speed Networking Sessions

3:00–5:00pm EST ■ What’s Next For Physician/Non-Acute ■ What’s Next For Hospitals And Health Systems

3:00–3:30pm EST The Future Of Telemedicine Reinventing Distribution Value, Post-Pandemic

3:45–4:15pm EST Recovery and Growth Opportunities As Non-Acute Providers Rebound

The Financial Impact of COVID On Hospitals andHealth Systems

4:30–5:00pm EST What’s Ahead For In-Person Patient-PhysicianInteractions

How Financial Transparency Requirements WillChange Hospitals

4:30–5:30pm EST Go Game Happy Hours

Wednesday, March 31, 2021

8:00am–6:00pm EST Private Virtual Meetings

1:00–1:45pm EST Leveraging Diversity And Inclusion To Build A Stronger Organization

2:30–2:40pm EST Speed Networking Sessions

2:00–4:00pm EST ■ What’s Next For Post-Acute Markets ■ What’s Next For Lab And Diagnostics

2:00–2:30pm EST Convalescing From COVID: The Road AheadFor Post-Acute Providers

Elevating Diagnostics in the Post-COVID Healthcare Environment

2:45–3:15pm EST How The COVID Experience Will Change Post-Acute Providers’ Supply Chain Strategies

COVID Testing: What’s Happening Now, And What’s Ahead

3:30–4:00pm EST The Future For Home Health And Hospice Trends in Diagnostics Distribution

4:30–5:30pm EST Happy Hour

AgendaAll times are listed in Eastern Standard Time. Schedule subject to change.


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March 29, 2021 All times are Eastern

1:00-1:45pm EST

COVID’s Lasting Impacts On Healthcare Market Dynamics: CEO PerspectivesHow will the pandemic aftermath impact healthcare? In this session, hear from a diverse panel of industry CEOs on what they’ve faced and how their experiences will reshape customer needs, business strategies, and supply chain relationships. Topics will include:

• What customers want and need post-COVID

• How organizations are diversifying their supply chain to add resiliency

• Why healthcare leaders are optimistic about 2021 and beyond

2:00-2:45pm EST

Is The Next Pandemic Around The Corner – And Are We Ready?Nahid Bhadelia, M.D, Infectious Disease Physician and Medical Director of Special Pathogens Unit, Boston Medical Center

COVID hasn’t inoculated the world against the new potential pandemic – which could be a flu virus, a hemorrhagic virus like Ebola, or something completely new – but it has brought many lessons about preparedness. We’re inviting leaders from top government agencies to participate in a conversation about what the next challenge might be, and how the country and the world is preparing.

• What’s been learned, worldwide, from the COVID crisis

• How those lessons are being applied to monitor for and respond to the next threat

• What this means for healthcare supply chain

Education Sessions

What Industry Leaders Had To Say About HIDA Virtual Events

“HIDA always provides a great platform, no matter the circumstance, to learn from industry and government experts while having a chance to meet with many of the key people from numerous manufacturers, distributors, GPO’s, and End Users.”

Bill McLaughlin Jr., CEO, IMCO, Inc.

“Moderated educational sessions with Q&A were excellent!”

Jim Poggi, Director of Vendor Relations, AvMedical

“Education sessions were incredibly valuable. So happy HIDA moved ahead with a virtual venue to keep us connected.”

Larry Kernis, Director of National Accounts, Distribution, Nestlé Health Science

“The opportunity to engage across all spectrums of our business and hear from thought leaders is hugely beneficial.”

Tim Durnal, Manager Distribution Partners, Beckman Coulter


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3:00-3:30pm EST

Stockpiles: Right-Sizing Reserves At Every Level

Greg Burel, Former Director, Strategic National Stockpile

The pandemic has made it clear that stockpiles have an important role – but changes are critical. Hear from federal, state, and health system leaders on

what they’ve learned about stockpiles, what changes they are making, and how they can better work with the rest of the supply chain on pandemic coordination.

• Understand the role of the Strategic National Stockpile (SNS) and how it is evolving

• Hear what federal and state agencies and doing to increase both preparedness and coordination

3:45-4:15pm EST

Supply And Demand Forecasting: 2021 And BeyondWith the peaks and valleys of product demand experienced during the pandemic, healthcare companies are scratching their heads over how to forecast for the months and years ahead. In this session, get expert insights on:

• Procedural and product categories likely to remain in high demand

• Indicators for product categories that may be heading for surpluses, and what to do about it

• Factors to consider in your supply-and-demand forecast

March 30, 20211:00-1:45pm EST

Beyond Covid: Leveraging The Economic Upturn

Alan Beaulieu, President, Institute for Trend Research• HIDA’s favorite economist and top-rated speaker• Forecast accuracy rate of 94.7% at one year out

• Co-author, Prosperity in the Age of Decline

The economy will recover from the pandemic quickly and soundly, says HIDA’s favorite economist Alan Beaulieu. His annual presentation is a can’t-miss event of the Executive Conference. He’ll offer a clear forecast for key economic metrics including growth, inflation, employment, and interest rates, along with strategic advice for growing your business amid uncertainty.

2:00-2:45pm EST

The Sales Force Of The Future: How Lockdown Experiences Will Reshape Healthcare Sales Strategy

Tobi Laczkowski, Principal, ZS Associates

How are leading-edge manufacturers, distributors, and other healthcare companies reinventing their sales strategy based on learnings from the

COVID-19 experience? Gain insights on:

• How to leverage the advantages of virtual selling long after the pandemic ends

• What medtech experts recommend as you rethink and reorganize your sales team for the post-COVID healthcare landscape

• Why it’s critical to tie your sales strategy to your customer’s financial challenges and emerging needs


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WHAT’S NEXT FOR PHYSICIAN/ NON-ACUTE? 3:00-3:30pm EST

■ The Future Of Telemedicine Roy Schoenberg President & CEO, Amwell

The pandemic quickly turned telemedicine skeptics into believers. In this session, consider which trends are here to stay, and how your company

should respond.

• How telemedicine has changed the physician practice landscape, and how much of that change is permanent

• What this means for physician practice revenues and budgets

• How to connect your product sales strategies to a telemed-enabled environment

3:45-4:15pm EST

■ Recovery and Growth Opportunities As Non-Acute Providers ReboundNon-acute providers took a huge financial hit during the early months of the pandemic, and now they’re looking for opportunities to rebound. Discuss ideas on:

• Which factors will most impact non-acute providers’ recovery

• What the non-acute landscape will look like, post-pandemic

• How medical products companies can help providers make a comeback

4:30-5:00pm EST

■ What’s Ahead For In-Person Patient-Physician Interactions

Thomas D. Schwieterman M.D. Vice President of Clinical Affairs and Chief Medical Officer Midmark Corporation

Face-to-face interactions between patients and providers aren’t going

away, but they already look different. In this session, get a look at the future of in-person care.

• PPE, supplies, and equipment requirements• Balancing comfort, cost, and patient experience

WHAT’S NEXT FOR HOSPITALS AND HEALTH SYSTEMS?3:00-3:30pm EST

■ Reinventing Distribution Value, Post-PandemicThe COVID-19 pandemic has challenged distribution like nothing before. News reports asked “why is the supply chain broken?” rather than recognizing the critical value distributors played in expanding product availability to customers despite demand spikes and supply shutdowns. Get insights on:• What pandemic experiences and news coverage

could mean for distribution’s role in the future• How the flood of unknown suppliers highlighted the

value of trusted supply chain partners• Why it’s more critical than ever to educate

providers, policymakers, and the public about the value of distribution

3:45-4:15pm EST

■ The Financial Impact Of COVID On Hospitals And Health SystemsThe pandemic took a huge financial toll on most hospitals and IDNs, and the road to financial recovery will be a long one. Get expert opinions on what’s ahead for the coming months:• What providers are doing to stabilize their finances• Why elective procedures are so critical

• How trading partners can help

4:30-5:00pm EST

■ How Financial Transparency Requirements Will Change HospitalsHospitals are grappling with a new 2021 rule that requires them to disclose prices in a simple format that helps patients avoid surprise out-of-pocket costs. Understand:• Why it’s so difficult for hospitals to fully understand

their own costs and pricing• What investments they’ll need to make to comply• How the new rule will likely impact provider and

patient decision-making


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March 31, 20211:00-1:45pm EST

Leveraging Diversity And Inclusion To Build A Stronger Business Don’t embrace diversity to be politically correct – do it to build a more powerful, creative, and resilient organization.

• The power of social networks, and how to nurture them within your organization

• What research has taught us about racism, and the psychological processes that underlie implicit bias

• How to build racial equity within your workplace

• Why effective diversity strategies create stronger leadership

WHAT’S NEXT FOR POST-ACUTE MARKETS?2:00-2:30pm EST

■ Convalescing From COVID: The Road Ahead For Post-Acute ProvidersCOVID-19 has been especially brutal for nursing homes. People in long-term care facilities have accounted for less than 10% of all coronavirus cases but 45% of COVID-19 deaths – 70,000 patients and staff as of mid-August. Find out what it will take for nursing facilities to recover, and what the industry may look like when the pandemic is over.

• How nursing homes can weather the negative financial impacts of COVID-19

• What types of providers are most at risk

• How their business partners can help

2:45-3:15pm EST

■ How The COVID Experience Will Change Post-Acute Providers’ Supply Chain StrategiesMost nursing homes and other long-term care facilities had fairly simple supply chain needs and structures prior to the pandemic – many didn’t even have so much as a purchasing agent. COVID-19 hit hard, and these facilities needed PPE and other products they’d never used before and couldn’t easily acquire. In this session, consider:

• How the supply chain will reorganize to better serve post-acute providers

• What manufacturers and distributors can do to best support this market

• Where the greatest challenges and opportunities lie

3:30-4:00pm EST

■ The Future For Home Health And HospiceThree months into the pandemic, 90% of home health agencies reported a decline in admissions and revenue. Some clients paused services because family members were able to provide care while working from home; others refused to allow caregivers into the home for risk of exposure. Many hospice organizations were similarly affected.

• Understand how well and how quickly home health and hospice providers are recovering

• Find out how their menu of services is evolving to better support current customer concerns and needs

• Discuss the role of supply chain partners in home care’s post-pandemic success


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WHAT’S NEXT FOR LAB AND DIAGNOSTICS?2:00-2:30pm EST

■ Elevating Diagnostics in the Post-COVID Healthcare Environment

Robert Michel, Editor-in-ChiefDARK Daily and the Dark Report

A year ago, lab testing was the behind-the-scene factor driving the vast majority of medical decisions. As the pandemic progressed, diagnostics

moved front-and-center, with policymakers, media, and consumers discussing the merits of different methodologies and the importance of expanded testing.

• How can the diagnostics industry leverage its greatly increased visibility?

• How might the COVID experience impact product approvals, reimbursement, and other key policy decisions in the future?

2:45-3:15pm EST

■ COVID Testing: What’s Happening Now, And What’s Ahead Since the pandemic began, the diagnostics industry has been overwhelmingly focused on development and distribution of Covid tests: faster PCR products, more accurate antigen tests, and more meaningful antibody assays. In this session, explore what’s next:

• Demand for COVID testing as vaccination expands

• The growing role of antibody tests

• Key questions from providers as they navigate changing diagnostics requirements

3:30-4:00pm EST

■ Trends in Diagnostics DistributionDiagnostics manufacturers depend on a strong partnership with distributors to create demand, educate providers, and deliver products to lab customers nationwide. Take part in this candid discussion with lab distributors for insights on:

• Where testing will be delivered, and how to best reach those market segments

• What policy and payment rules are currently driving opportunities for diagnostics growth

• How to build sales and marketing support from your supply chain partners

Your Executive Conference Virtual Experience, Made Simple No technical skills required | No software to install | It’s as easy as opening a web page

Build your personal schedule and attend live sessions


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March 29, 2021 | 4:30-5:15pm EST

ShareGroups are roundtable conversations targeted to specific product categories or job titles, allowing attendees with similar interests to share their challenges, grow their networks, and learn from each other.

Networking Opportunities

ShareGROUPS

WELCOME RECEPTIONMarch 29, 2021 | 5:30–6:30pm EST

Join us in our virtual social lounge tables. You will be able to see which attendees are already at certain tables and join in on their video call.

• Hop from table to table to make new connections

• Use this time to chat with both new and current business partners

• Embedded video calls so no hassle of logging into your Zoom or Skype account

GO GAME HAPPY HOURSMarch 30, 2021 | 4:30-5:30pm EST

Join a virtual team and engage in competition and connection during your very own happy hour game show.

• Teams will battle it out online over trivia, brain busters, GIF battles and more!

• Have fun and meet new connections while team building

• Grab some headphones, a beverage, and your game face

PPE• How are organizations

preparing for rapid shifts in demand?

• What have we learned from COVID-19 challenges?

• What’s the next normal for PPE usage in non-traditional market segments like EMS, post-acute, and retail?

Vaccine-Related Products• How are traditional

immunization requirements being impacted by the COVID vaccination campaign?

• What do industry execs expect in terms of demand for vaccine-related supplies in the months ahead?

Elective Procedures• Can above-normal

demand be expected as the industry recovers from the pandemic, and for how long?

• What COVID experiences might permanently change demand for certain procedures?

Infection Prevention• What are the biggest

learnings from the past 12 months, and how can companies leverage these to better educate providers and consumers about infection control?

• What’s ahead for supply and demand for infection prevention products?


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MARK YOUR CALENDARSWe’re looking forward to seeing you again in person at the

Streamlining Healthcare Expo & Business ExchangeSeptember 21–23, 2021, Chicago, Illinois

HAPPY HOURMarch 31, 2021 | 4:30-5:30pm EST

Join informal happy hours to socialize and network with other professionals in your market via video call.

• Hosted by HIDA Board Members/Council Members

• Have a conversation about present topics in your market

• Exchange ideas with current and new colleagues

PRIVATE VIRTUAL MEETINGSMarch 29, March 30, March 31 2021 | 8:00am–6:00pm EST

All Executive Conference attendees are able to participate in virtual business meetings with fellow registrants.


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Four Easy Ways To Register

ONLINE CALL E-MAIL MAIL HIDA.org 231-267-5296 [email protected] HIDA Registration

310 Montgomery St., Alexandria, VA 22314

Register Now

All prices are per person.

HIDA Member Distributors • Earlybird-expires January 29, 2021: $599

• Regular: $699

HIDA Educational Foundation Associates• Earlybird-expires January 29, 2021: $799

• Regular: $899

Healthcare Providers (hospital, health systems, and other provider organizations): • Earlybird-expires January 29, 2021: $599

• Regular: $699

The HIDA Executive Conference is a member event. Non-member participation is by invitation only. For HIDA Educational Foundation Associates, attendance limits apply based on membership level (Members 2, Benefactors 4, Patrons 8, Enterprise 12).

For information on membership, contact:• Distributors: Kelley Taft, [email protected], 703-838-6127

• All Others: Cindy Chen, [email protected], 703-838-6114

Registration and cancellation policies can be found at HIDA.org/ExecutiveConference.


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Thank You Event Sponsors

Become A Conference SponsorSponsorships provide high-level exposure to key decision-makers in healthcare distribution. HIDA can customize your sponsorship to your budget and objectives. Sponsorships start at just $1,500. Opportunities include:

• Education session sponsorships, with the opportunity to introduce your company and the session speaker

• Networking event sponsorships

For information, contact Julie Berry, 703-838-6103, [email protected].

supply, demand & change the next normal for the ......educ ational found ation conference eete...

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