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Page 1: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved
Page 2: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Who are we?Led by Ana María Ybarra, Marimar Torreblanca, and Damian

Fraser, we combine experience in the Investor Relations area

of public companies (Ana María Ybarra) with equity analysis

and sales, and investment banking (Marimar Torreblanca and

Damian Fraser).

At Miranda-IR we work hand-in-hand with each client to

create a successful investor relations strategy that generates

value for the company. We focus on maximizing the quality of

messages and communication materials, helping our clients to

efficiently convey their investment thesis, results, and

strategy, in order to improve the market's perception of the

company.

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Page 3: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Why Miranda IR?

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Business intelligence

Face to face support

Custom solutions

Global vision and experience

Personalized attention

Experience in financial

markets

Effective communication

Multicultural team

Page 4: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Our services

Development of Investment Thesis

Targeting and Market Feedback Investor Events

Quarterly Reporting Support Other IR MaterialsIR Website

Management Team Consulting

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Page 5: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM 5

Development of Investment Thesis

Analysis of Company’s strenghts and advantages

Answer the question: why should I invest in the

company?

Corporate presentation development support

Page 6: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM 6

Quarterly Reporting Support

Post-quarter perception study.

Kick-off meeting with the top-management to understand the results.

Support in the design, writing, translation, and editing of the quarterly report.

Support in writing and editing of the script and presentation for the earnings call.

Organization of the earnings call.

List and preparation of potential questions for the call.

Page 7: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Other IR materials

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Annual statement

Annual report

Press releases

Company fact sheet

Support with roadshow materials

Page 8: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Perception StudiesQuarterly, semi-annual or annual perception studies.

Weekly reportsWeekly reports on share performance, including a comparative analysis based on a group of peers.

Monthly trackingMonthly tracking of the evolution of the share price and liquidity.

TargetingIdentification and targeting of potential investors.

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Targeting and Market feedback

Page 9: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Investor Events

• Event theme • Support in the

development of the presentation

• Event logistics

IR Website

• Website diagnostics • Structure consulting • Audit and fortnightly

check

Management Team Consulting

• Miranda-IR continually advises on the possible reaction of the market to decisions that the company may take.

Other services

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Page 10: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Our Clients

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Page 11: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Success stories

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Here are some of our clients’ success stories

Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication.

Improved imageWe have improved the design of our clients’ investor relations materials.

Stock liquidity indexOn average, our clients have gone up 2 places on the stock liquidity index. Two of our clients went up 10 places after working with us for less than two years.

Communication of strategyWe have improved the communication of company strategy and results through IR materials.

Page 12: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

IR Websites

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Page 13: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Miranda IR Team

Ana María Ybarra ⎮PartnerAna María Ybarra founded Miranda IR in 2018 after working for ten years in Investor Relations; from 2010 to 2016 she was

in charge of the IR department at Genomma Lab International, in collaboration with the Financial Planning and Mergers & Acquisitions areas. Subsequently, she led the Investor Relations department at Grupo Sports World, where she was also

head of Strategic Planning and oversaw the creation of new lines of business. Before joining Genomma Lab’s team, she worked as a financial analyst at Protego Asesores (now Evercore Partners) and Umbral Capital. Ana María is an

economist who graduated from the Universidad Iberoamericana and holds a Master’s in Business Administration from the Instituto Panamericano de Alta Dirección de Empresas. She also earned an Investor Relations diploma from

the Universidad Panamericana and has been ranked on various occasions for Investor Relations by Institutional Investor Magazine in Latin America.

Damian founded Miranda Partners in 2018; he was Mexico Country Manager of UBS from 2001 to 2018, where he oversaw the 180-person local Investment Banking, Wealth Management and Equity businesses. Previously he ran UBS’s Latin American Equity division, worked as Head of UBS LatAm Equity Research, and was “Number One” ranked LatAm “Institutional Investor” equity analyst for Strategy for multiple years. Prior to banking, Damian was a journalist at The Economist (economics correspondent), and at the Financial Times (Mexico bureau chief). He holds a CFA, an MPA from Harvard University, and BA from Oxford University in Politics, Philosophy and Economics (PPE).

Damian Fraser ⎮Partner

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Page 14: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Miranda IR TeamMarimar Torreblanca ⎮PartnerMarimar Torreblanca joined Miranda-IR in January 2020, when she co-founded Miranda ESG. Before this, she

spent 15 years in Equity Research at UBS, and for the last 10 years specialized in real estate equity research. In 2019 she was ranked as the top equity research analyst in Mexico in the Real Estate category by Institutional

Investor. She is also known for publishing in-depth reports on corporate governance issues in the FIBRAs sector. Marimar graduated with honors from the Economics program at ITAM and later completed a Masters in

Applied Mathematics with a concentration in Operations Research from Columbia University in New York. She holds the Chartered Financial Analyst certificate from the CFA institute.

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Page 15: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Miranda IR Team

Paulina PerezPaulina holds a Bachelor’s degree in Finance from the Instituto Tecnológico de Estudios Superiores de Monterrey

(ITESM), Santa Fe Campus. She was president of the Mexican Institute of Finance Executives (IMEF) at her university. Prior to Miranda Investor Relations, Paulina worked at Deloitte Mexico as an analyst for the Best

Managed Companies program; recruiting Mexican companies to participate in the program and to evaluate and advise on their business practices. Paulina received the Integration Challenge award from the firm

Integration Consulting.

Emma joins Miranda Investor Relations with three years’ experience in Data Governance and Reporting at Vanguard Europe, where she focused on regulatory reporting for MiFID II and PRIIPs as well as UCITS fund launches and ETF listings on global exchanges, including the BMV and the BIVA. Prior to this Emma served mega-cap investors as part of the private equity team at Third Bridge, London. She also has three years’ experience working with Spanish speaking clients at Connections UK and spent two months volunteering with the Mexican Olympic Committee and the Spanish Paralympic Committee at London 2012. Emma holds a BA (Hons) degree from the University of Bristol in Hispanic Studies and is part way through her completion of the Investment Management Certificate.

Emma Sanderson

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Page 16: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

Miranda IR Team

Daniel DuranDaniel Durán de Huerta holds a Bachelor’s degree in Business Management from the University of Sheffield, UK.

Daniel founded Prestige Group Media, a business focusing on connecting small and medium enterprises to clients all around the world, focusing primarily on social media campaigns to drive sales for different

companies. Daniel has also worked in the logistics business, optimizing supply chains and developing new products for different businesses in Mexico. Daniel lived in the UK for over four years and recently returned

to Mexico.

Andrés Kuri Breña holds a Bachelor’s degree in Business Administration from the Universidad Iberoamericana. Prior to Miranda IR, Andrés worked at Santander for three years in the Corporate and Investment Banking division, where he participated in multiple capital market transactions, took responsibility for CKDs (listed equity funds), and was later promoted to associate, taking charge of the coordination and composition of the area’s team. Previously, Andrés was an analyst in the Investment Banking division at Banorte Ixe.

Andres Kuri Breña

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Page 17: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

WWW.MIRANDA-IR.COM

The presentation hereby attached was created by “MIRANDA IR” (“Miranda IR”). The information is presented in summarized form and is not meant to be complete. There are no declarations or guarantees, expressed or implicit, in respect to the accuracy, impartiality or integrity of the information.

Miranda IR, in accordance to applicable legislation, has made sure that the presented personalized recommendation is reasonable to the client, as it has verified congruency between the client’s profile and the profile of the financial product. Under no circumstance should it be understood that the fulfillment of the previously mentioned recommendation, guarantees the result or the success of the proposed strategies in the presented document.

The information included in this presentation was obtained from public and/or private sources. The projections or previsions included in this presentation, are a generalized recommendation and are based on subjective assumptions and estimations about events and circumstances that have not yet happened and are subjected to significant variations. Therefore, it is not possible to guarantee that any of the results included in the presentation will happen in the future, in other words, it does not guarantee the result or the success of the posed strategies.

This presentation has been prepared solely with informational purposes. No declarations are made in respects to precision, sufficiency, veracity or accuracy of the information and opinions hereby included. Miranda IR will not be held responsable (either because of negligence or for any other reason) for any damage or detriment derived or related to the use of this presentation or its content, or any connection to the presentation. Miranda IR is not responsible for the use or association with this presentation, including but not limited to, any declaration, expressed or implicit or guarantees or omissions included in this information.

This presentation is based on facts and/or events that have happened up to this date, consequently any future facts and/or events can impair the conclusions hereby expressed. Miranda IR does not assume any responsibility to update, review, rectify or invalidate this presentation based on any future occurrence.

The opinions related to this presentation eventually expressed by Miranda IR, should be considered only as suggestions/ recommendations to better operate various topics related to the presentation.

All the information included in this presentation should be kept strictly confidential. This presentation and its contents are property of Miranda IR and cannot be reproduced or broadcast in part or in its entirety without the previous written consent of Miranda IR.

WWW.MIRANDA-IR.COM 17

Disclaimer

Page 18: support · clients’ success stories Perception studies We have carried out over 50 perception studies, enabling the identification of opportunities to improve communication. Improved

Montes Escandinavos 305 Lomas de Chapultepec, CDMX

C.P. 11000

[email protected]

+52 1 55 3660 4037

Ana María Ybarra