support & service from midea...
TRANSCRIPT
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Support & Service from Midea CACAmber Liu
Product Promotion Specialist
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Technical Support
After-sales Support
Strategy & Support
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Precise product plan
• Client research
• 3-year plan
Advanced R&D
• Keep investing
• Focus on core tech.
• Simplify product lines
Lean production
• Quality priority
• 6-sigma
• Industry 4.0
High level service
• Keep training
• Keep improving satisfaction levels
Based on the consumer research, create value for customers
Product Strategy
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Focus on main stream products
Mini VRF
Diversified market demand
Europe
Domestic ATW
Commercial ATW
Latin America
Asia PacificChina Overseas
One Platform
Improve the user experience
VRF
Large Split
Precision AC
Chillers
North America
Middle East & Africa
Product Managers are in charge of different kinds of products anddiversified regions
Product Strategy
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Focus on core products 360˚ lineup
Flagship Models + Customization
Product Strategy
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V4+S , ATW, FCU, Modular Chiller
Rooftop, Mini VRF, Large Split, Mini ChillerV5X, Centrifugal Chillers
V4+R, V4+W
D4+, V4+C
High Tier Popular
Differentiation
Product Strategy
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Projects
Retail Empty Markets
Deepen & Explore
Product Strategy
Sales Channels
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Clients
Midea CAC
Consultants
Owners
Developers
Contractors
CAC provides material and economical support
One Principle
Two Channels
Three Methods
Market Promotion occurs through clients
MDV Elite Camp for clients
MDV Elite Club for consultants, owners,developers, contractors
Seminars events training
Factory visits
Reference projects visits
Promotion Strategy
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Promotion Strategy
Seminars, trainings, new product launches… Midea CAC shares accommodation, meal and travel expenses
Market Support
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Exhibit together to enhance brand image Midea CAC shares sample product and booth rental expenses
Market Support
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Midea CAC shares the cost of your investment in professional HVAC magazines We provide advertising designs or design elements
Midea is a constant advertiser in JARN
Market Support
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Advertise everywhere
Market Support
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E-newsletters
Market Support
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Signage Glad to see these posters in your office!
Market Support
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Midea Group 2016 Midea CAC Intro. 2016 Industry 4.0 Era Reference Projects Intro. V5 X VRF
Promotional Videos
Market Support
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360° Online View
Reference Projects
cac.midea.com, mdv.midea.com…News, Product Info., Manuals, Reference Projects…360° Online View of our showroom and factory
Websites
Market Support
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Midea CAC www.facebook.com/MideaGlobalOverseasSales
www.youtube.com/channel/UCfK1isFI_qYeomh8Y9eCv7w
Social Network and Platform Presence
Market Support
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Special ProjectsSample Projects
Big Projects
Future Reference Projects
Midea offers Special Support
aThe 1st project in a Special Region
b Five Star Hotel
cAirport
d Governmental Project
Pre Sales
After Sales
Transportation way will be decided according to the particular situation conditions.
Option 1 (preferred): 24 months warranty & 5 years free compressor parts Option 2: 1.5% free spare parts
They Come We Go
Special Projects
Market Support
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Technical Support
After-sales Support
Strategy & Support
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To help customers learn more about Midea products
Twice a year at Midea HQ since 2004
Customized training specially for you can be delivered in your home country
Selection software training, installation/maintenance/commissioning training …
Technical Training
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Catalogues, Technical Manuals, Leaflets….
VRF Installation Guide Video
VRF Maintenance Guide Video
Technical Documentation and Training Videos
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Windows Version AutoCAD Version
VRF Selection Software
Chiller Selection Software
Selection Software
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FCU & AHU Selection Software
CFD Simulation for Particular Projects
Simulate the temperature field by using CFD software
Especially suitable for floor by floor installation or ODUs in critical space
Selection Software
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Technical Support
After-sales Support
Strategy & Support
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Project Inspections
Commissioning Maintenance
Installation Guidance
After-
sales
support
After-sales Support
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Overseas spare parts network aims at providing quicker and better spare parts service to satisfy customer needs
Midea spare parts center Spare parts stock (Distributor)
Spare Parts Centers
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Helps the clients to cultivate the qualified engineer team and display theproduct applications(18 in operation, 5 under construction)
Technical Training Centers
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Thank you