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Unlocking your community potential with digital

Steve HainesNeighbourly

A bit about me

A bit about you

• Introductions

• How does your organisation use technology?

• What would you like to get out of this workshop?

Overview

What this workshop is about

Technology matters to community organisations because the pace of technology is moving fast and there are endless

opportunities to use it to help connect people, gain new sources of support and resources, and tell your story to engage

supporters. But small charities and community groups are often benefiting least from these opportunities.

This workshop will showcase the best of these technologies, draw together case studies, helpful advice and tips, and help you

get the most out of these new tools to deliver greater impact.

REMINDER: The possibilities are endless and the risks are real

The potential is growing

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But we’re missing out

charities have increased their overall giving from donors by up to 600% purely through adopting digital fundraising methods

House of Lords Select Committee on Charities

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Your organisation

Which of these are you using technology for?

• Management systems

• Content Management

• Supporter Relationship Management

• Campaigning and Advocacy

• Donations: time, money, in kind

What works, what doesn’t?

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How can we use technology?

✓ Campaigns and lobbying, finding influencers

✓ Raising money

✓ Finding and managing volunteers

✓ Supporting coalitions

✓ Converting online conversations into offline action

✓ Communicating with and understanding your beneficiaries’ needs

✓ Showing your views and demonstrating your expertise

✓ Engaging new audiences, including young people

✓ Improving research and data

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Telling your story

• Why should people support you?

• Consider starting off with a specific anecdote

• What story would you like to tell?

How to tell a storyThe story arc is a three-act structure: setup, confrontation and resolution. Introduce your character, a challenge they need to overcome, what action they took with the help of your charity (and donors), and finally the impact this has on their life.

• Back your story up with facts

• Be specific how support will help

• Consider the person reading about your project

• Get inspired

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Your organisation

How can story telling through digital help your organisation?

Who do you see telling their story well with digital?

What have you learnt from your digital work that can help others tell their story?

What’s next?

https://www.facebook.com/NationalAutisticSociety/videos/10153398720506599/

VR / ARData / Measurement

The Sharing EconomyThe Digital Vortex

Neighbourly.com – Holistic, collaborative, transparent

SOCIAL IMPACT CAMPAIGNS

TRACK & REPORT AGAINST GLOBAL GOALS

CAPTURE & SHARE AUTHENTIC STORIES

VOLUNTEER SKILLS & TIME

INDIVIDUAL & COMPANY GIVING

A world first – a single destination for investing funds, volunteer time, skills and surplus from companies, colleagues and even customers – together, side-by-side.

Neighbourly is a social platform to activate and amplify game-changing ideas with fans and partners at a community level

IN KIND DONATIONS

M&S Turn Food Waste into Opportunity

Social reach & brand development

2471 volunteers to date

79,000 meals provide across

the UK and Ireland every

month

600+ charities supported by 500+ stores

9% reduction in M&S food

waste

Video clip on their progress viewed by 1.2

million

M&S use Neighbourly to put their surplus food to the best possible use in local communities across the UK and Ireland. Through Neighbourly:• Every M&S store is empowered to use the platform to support the community to work

towards the target to cut food waste by 20% by 2020• Neighbourly provides a simple, traceable process for charities to connect with stores

and for stores to manage and report on donations• M&S are unlocking potential beyond food as projects gain recognition from the

scheme to receive other types of support from the wider community

The video that went viral – seen by 1.2 million customers on Facebook:

M&S published the scheme to customers online and in-store:

See the Campaign Page:

Who are Business in the Community?The Prince's Responsible Business Network of 800 members working together to tackle a wide range of issues that are essential to creating a fairer society and a more sustainable future.

What do they want to achieve?Place based activation to address the issues in ‘cold spots’ using a digital delivery tool to support the work of Business Connectors

How are we helping them?• A place based activation programme

https://www.neighbourly.com/campaign/58ef9cf3c7ac860ddca5750e

Supporting Business Connectors

Who are AddAction?One of the UK’s leading and largest specialist drug, alcohol and mental health treatment charities with 120 centres across the UK

What do they want to achieve?Accelerate the rates and time for recovery from addition, by delivering their new strategy and proving their model of ‘social proscribing’

How are we helping them?• Increase the number of volunteers for

centres• Provide a digital platform to promote

opportunities for social proscribing• Support community fundraising

Social Proscribing

Your organisation

How could your organisation use these new opportunities?

What are the enablers and barriers for you?

What might you need to make them possible?

Thank you