Publishing

The Basics magazine

Bauer Publishing

Bauer (founded in 1875) is a large German publishing company and is owned privately by the Bauer family for four generations and originally started as a small printing company. The company deals with a wide range of different magazines. Bauer operates in 15 countries all around the world. Bauer first launched in the UK in 1987 with Bella.

Bauer Magazines

Bauer publishes many magazines some of which are:

• Q• Kerrang• Bella• Take a Break

Theses are all quite big magazine names which are widely read.

ReasonsQ and Kerrang are both music magazines that are very similar to The Basics therefore Bauer have had a lot of experience with handling a magazine of this type, this shows that Bauer would know how to publish and handle a magazine like this. Also as both Q and Kerrang are very successful magazines this company could be good to take The Basics to this level. As similar as the magazines are The Basics is a slightly different genre to these magazine as Q is more Rap featuring artists like Jay-Z and Lady gaga,

Kerrang is more of a rock magazine featuring the likes of Machine Head and Green Day. The Basics is a genre that Bauer has not dealt with yet therefore offering Bauer a new path to go down widening their range of magazines with would be good publicity for them as the wider range of magazines they publish the bigger the rang of audience they target.

AdvertisingMagazines make most of there money through selling advertising space to companies. It is important to both the publisher and the company wishing to advertise that the magazine and the product are both aimed at the right person.

Advertising Products

As an Indie and Alterative The Basics would sell advertising to company's that sell products that appeal to this audience. For example

designer makes that fans of the genre would wear or CD that they would want to buy. For example.

This is an advert for the debut album for Funeral Party. That was featured in the January 2011 issue of The Fly. This is a band that would appeal to the audience of The Fly and would therefore be an appropriate product to advertise to this audience. As it would help maintain the image of the magazine and would active the more sales than if the CD was advertised in a pop magazine.

This is an advert for Converse that was featured in the November 2010 issue of Artrocker. This is a well known make and is often worn by people that listen to Indie and Alternative music again making this the perfect place to advertise this make.

Products The Basics would advertise

Festivals New albums

Clothes

OnlineMost magazines nowadays have some sort of online form of there magazine. Two magazine similar to the genre of The Basics that do this are The Fly

http://www.the-fly.co.uk/media/magazineand Artrocker

http://www.artrocker.tv/ You can access a online version of both of these making the

magazine more accessible and there for more popular and successful. This would be a really good idea for The Basics as it would help make it more known as more people will see it.

Other TechnologyTechnology has become a lot more accessible than it has been in the past. With a wide range of new gadgets allowing anybody to connect to the internet almost anywhere. One idea to make The Basics more accessible would be to create a iPhone app for it that can be downloaded to a iphone or ipod where the owner can read the latest issue of The Basics and keep up to date with the latest news and gossip while on the go.

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