supporting comment moderators in identifying high quality

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Supporting Comment Moderators in Identifying High Quality Online News Comments Deokgun Park, Simranjit Sachar, Nicholas Diakopoulos, Niklas Elmqvist University of Maryland College Park, MD, USA {intuinno, ssachar, nad, elm}@umd.edu Human Computer Interaction Laboratory

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Supporting Comment Moderators in Identifying High

Quality Online News CommentsDeokgun Park, Simranjit Sachar, Nicholas Diakopoulos, Niklas Elmqvist

University of MarylandCollege Park, MD, USA

{intuinno, ssachar, nad, elm}@umd.edu

HumanComputerInteractionLaboratory

Comments

In an ideal world,

In reality,

To save the world

6,367 submitted

6,367 submitted

4,447 accepted

6,367 submitted

4,447 accepted

1,920 filtered

6,367 submitted

4,447 accepted

1,920 filtered

In 3 hours

9,000 comments per day

Good comments

Heroic

Drawbacks?

Scalable way?

The damage is already done.

Wait

INST 728Q – Visual Analytics 27

INST 728Q – Visual Analytics 28

INST 728Q – Visual Analytics 29

The world of comments

BestWorst

BestWorst

RedundantNo new informationConsensus

BestWorst

RedundantNo new informationConsensus

IrrelevantAdd noise

BestWorst

RedundantNo new informationConsensus

IrrelevantAdd noise

InappropriateHarmful

Negative Loop

A Bad comment

A Bad comment

Journal of Communication ISSN 0021-9916

ORIGINAL ARTICLE

Online and Uncivil? Patternsand Determinants of Incivility in NewspaperWebsite CommentsKevin Coe1, Kate Kenski2,3, & Stephen A. Rains2

1 Department of Communication, University of Utah, Salt Lake City, UT 84112, USA2 Department of Communication, University of Arizona, Tucson, AZ 85721, USA3 Department of Government & Public Policy, University of Arizona, Tucson, AZ 85721, USA

Incivility in public discussions has received increasing attention from academic and popularcommentators in recent years. In an effort to better understand the nature and determi-nants of such incivility, this study examined a 3-week census of articles and commentsposted to a local newspaper’s website—totaling more than 300 articles and 6,400 com-ments. The results of the content analysis show that incivility occurs frequently and is asso-ciated with key contextual factors, such as the topic of the article and the sources quotedwithin the article. We also find that, contrary to popular perceptions, frequent commentersare more civil than are infrequent commenters, and uncivil commenters are no less likelythan civil commenters to use evidence in support of their claims.

doi:10.1111/jcom.12104

Civility is a crucial principle of public life, one that speaks to “the fundamental toneand practice of democracy” (Herbst, 2010, p. 3). Indeed, a commitment to civildiscourse—the free and respectful exchange of ideas—has been viewed as a demo-cratic ideal from the ancient Athenian forums to the mediated political debates ofmodern times (Papacharissi, 2004; Sapiro, 1999). This is not to say the ideal is alwaysrealized. Public discourse has always had its share of incivility, and the current era isno different in this respect. What is different now, however, is that the 21st century’svast, interactive media environment has created broader opportunities for publicdebate, and that moments of incivility now spread more rapidly and widely than everbefore (Sobieraj & Berry, 2011). In this milieu, incivility has become a central concernof citizens and scholars. For example, a 2010 survey found that more than 8 in 10Americans viewed “the lack of civil or respectful discourse in our political system” asa “somewhat serious” or “very serious” problem (Public Religion Research Institute,2010). Across the United States, various organizations have been created in recent

Corresponding author: Kevin Coe; e-mail: [email protected]

658 Journal of Communication 64 (2014) 658–679 © 2014 International Communication Association

Journal of Communication ISSN 0021-9916

ORIGINAL ARTICLE

Online and Uncivil? Patternsand Determinants of Incivility in NewspaperWebsite CommentsKevin Coe1, Kate Kenski2,3, & Stephen A. Rains2

1 Department of Communication, University of Utah, Salt Lake City, UT 84112, USA2 Department of Communication, University of Arizona, Tucson, AZ 85721, USA3 Department of Government & Public Policy, University of Arizona, Tucson, AZ 85721, USA

Incivility in public discussions has received increasing attention from academic and popularcommentators in recent years. In an effort to better understand the nature and determi-nants of such incivility, this study examined a 3-week census of articles and commentsposted to a local newspaper’s website—totaling more than 300 articles and 6,400 com-ments. The results of the content analysis show that incivility occurs frequently and is asso-ciated with key contextual factors, such as the topic of the article and the sources quotedwithin the article. We also find that, contrary to popular perceptions, frequent commentersare more civil than are infrequent commenters, and uncivil commenters are no less likelythan civil commenters to use evidence in support of their claims.

doi:10.1111/jcom.12104

Civility is a crucial principle of public life, one that speaks to “the fundamental toneand practice of democracy” (Herbst, 2010, p. 3). Indeed, a commitment to civildiscourse—the free and respectful exchange of ideas—has been viewed as a demo-cratic ideal from the ancient Athenian forums to the mediated political debates ofmodern times (Papacharissi, 2004; Sapiro, 1999). This is not to say the ideal is alwaysrealized. Public discourse has always had its share of incivility, and the current era isno different in this respect. What is different now, however, is that the 21st century’svast, interactive media environment has created broader opportunities for publicdebate, and that moments of incivility now spread more rapidly and widely than everbefore (Sobieraj & Berry, 2011). In this milieu, incivility has become a central concernof citizens and scholars. For example, a 2010 survey found that more than 8 in 10Americans viewed “the lack of civil or respectful discourse in our political system” asa “somewhat serious” or “very serious” problem (Public Religion Research Institute,2010). Across the United States, various organizations have been created in recent

Corresponding author: Kevin Coe; e-mail: [email protected]

658 Journal of Communication 64 (2014) 658–679 © 2014 International Communication Association

Journal of Computer-Mediated Communication

The ‘‘Nasty Effect:’’ Online Incivility and RiskPerceptions of Emerging Technologies∗

Ashley A. Anderson

Center for Climate Change Communication, George Mason UniversityUniversity of Wisconsin-Madison Nanoscale Science and Engineering Center in Templated Synthesis andAssembly at the Nanoscale

Dominique Brossard

Department of Life Sciences Communication, University of Wisconsin-MadisonCenter for Nanotechnology in Society at Arizona State UniversityUniversity of Wisconsin-Madison Nanoscale Science and Engineering Center in Templated Synthesis andAssembly at the Nanoscale

Dietram A. Scheufele

Department of Life Sciences Communication, University of Wisconsin-MadisonCenter for Nanotechnology in Society at Arizona State UniversityUniversity of Wisconsin-Madison Nanoscale Science and Engineering Center in Templated Synthesis andAssembly at the Nanoscale

Michael A. Xenos

University of Wisconsin-Madison Nanoscale Science and Engineering Center in Templated Synthesis andAssembly at the NanoscaleDepartment of Communication Arts, University of Wisconsin-Madison

Peter LadwigDepartment of Life Sciences Communication, University of Wisconsin-MadisonUniversity of Wisconsin-Madison Nanoscale Science and Engineering Center in Templated Synthesis andAssembly at the Nanoscale

Uncivil discourse is a growing concern in American rhetoric, and this trend has expanded beyondtraditional media to online sources, such as audience comments. Using an experiment given to asample representative of the U.S. population, we examine the effects online incivility on perceptions

Paper forthcoming in Journal of Computer-Mediated CommunicationAll correspondence regarding this manuscript should be addressed to the first author in the Center for Climate ChangeCommunication, George Mason University, Mail Stop 6A8, 4400 University Drive, Fairfax, VA, 22030 ph: 703-993-8368;e-mail: [email protected] material is based upon work supported by a grant from the National Science Foundation to the UW-MadisonNanoscale Science and Engineering Center in Templated Synthesis and Assembly at the Nanoscale (Grant No. SES-DMR-0832760). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authorsand do not necessarily reflect the views of the National Science Foundation.∗Accepted by previous editor Maria Bakardjieva

Journal of Computer-Mediated Communication 19 (2014) 373–387 © 2013 International Communication Association 373

BestWorst

RedundantNo new information

IrrelevantAdd noise

InappropriateHarmful

Negative Loop

High QualityInspiring

Add information

BestWorst

RedundantNo new information

IrrelevantAdd noise

InappropriateHarmful

Negative Loop

High QualityInspiring

Add informationPositive Loop

Normative Influences on Thoughtful Online Participation Abhay Sukumaran1, Stephanie Vezich2, Melanie McHugh1, Clifford Nass1

1Department of Communication 450 Serra Mall

Stanford University, Stanford, CA 94305 {abhays, mmchugh, nass}@stanford.edu

2Department of Psychology University of California Los Angeles

1285 Franz Hall, Los Angeles, CA 90095 [email protected]

ABSTRACT We describe two experiments on whether individual thoughtful effort during online commenting is shaped by situational norms derived from the behavior of social others and the design of the environment, respectively. By measuring the length of participants’ comments on a news website, the time taken to write them, and the number of issue-relevant thoughts they contain, we demonstrate that participants conform to high vs. low norms of thoughtfulness manifested through either the apparent behavior of other users or through visual, textual and interactional design features conceptually associated with thoughtfulness. Theoretical and applied insights for designing online participatory environments are discussed.

Author Keywords Online comments, user-generated content, thoughtfulness, social norms, environmental norms.

ACM Classification Keywords H5.m. Information interfaces and presentation (e.g., HCI): Miscellaneous.

ACM General Terms Experimentation.

INTRODUCTION A widespread form of public discourse is conducted through participation in online comments on shared media such as news stories and blog posts [25]. While such participation holds much potential for enabling a more participatory media culture [14] and fostering offline civic engagement [41], online comment spaces are often plagued by banality and thoughtlessness rather than edifying discussion. Improving participatory online behavior is thus a central concern for designers.

While such regulation has traditionally been achieved through moderation systems [18], recent research has also focused on subjective perceptions that people form about their online social situations. Online contributions can be motivated, for example, by the individual’s perception of their level of participation relative to others [4] or their degree of identification with a social group [33]. In the physical world, interpersonal situations are rife with behavioral influences traceable to social norms, i.e., shared standards of expected behavior inferred from what others are doing [6]. Research also suggests that norms can be derived not only from other people but also from features of the immediate environment that are mentally associated with specific categories of social behavior [1, 15]. We suggest that online comment spaces present fundamentally social yet rather ambiguous situations that are likely to be subject to such normative influence.

In two experimental studies, we explore whether thoughtful participation in online comment spaces can be induced via social norms. The first experiment shows that people tend to conform to standards of thoughtfulness in commenting behavior set by others. The second experiment demonstrates that a similar effect can be achieved by introducing design elements conceptually associated with thoughtfulness in an online comment space. We interpret these results in light of social psychological theories of how environmental and social cues influence perception and behavior in interpersonal situations, and discuss the implications of these findings for designers of participatory technologies.

RELATED WORK We briefly review prior research to establish support for two related ideas that correspond to these two empirical studies. First, individuals in social settings often turn to normative indicators in the behavior of others to guide their own decisions and actions, particularly when the setting is ambiguous. Second, even when others are not present, social environments can possess features mentally associated with such standards of normative conduct. Whenever available, we also cite evidence that such effects can exert themselves in online settings as well as physical ones.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. CHI 2011, May 7–12, 2011, Vancouver, BC, Canada. Copyright 2011 ACM 978-1-4503-0267-8/11/05....$10.00.

CHI 2011 • Session: Incentives & User Generated Content May 7–12, 2011 • Vancouver, BC, Canada

3401

Normative Influences on Thoughtful Online Participation Abhay Sukumaran1, Stephanie Vezich2, Melanie McHugh1, Clifford Nass1

1Department of Communication 450 Serra Mall

Stanford University, Stanford, CA 94305 {abhays, mmchugh, nass}@stanford.edu

2Department of Psychology University of California Los Angeles

1285 Franz Hall, Los Angeles, CA 90095 [email protected]

ABSTRACT We describe two experiments on whether individual thoughtful effort during online commenting is shaped by situational norms derived from the behavior of social others and the design of the environment, respectively. By measuring the length of participants’ comments on a news website, the time taken to write them, and the number of issue-relevant thoughts they contain, we demonstrate that participants conform to high vs. low norms of thoughtfulness manifested through either the apparent behavior of other users or through visual, textual and interactional design features conceptually associated with thoughtfulness. Theoretical and applied insights for designing online participatory environments are discussed.

Author Keywords Online comments, user-generated content, thoughtfulness, social norms, environmental norms.

ACM Classification Keywords H5.m. Information interfaces and presentation (e.g., HCI): Miscellaneous.

ACM General Terms Experimentation.

INTRODUCTION A widespread form of public discourse is conducted through participation in online comments on shared media such as news stories and blog posts [25]. While such participation holds much potential for enabling a more participatory media culture [14] and fostering offline civic engagement [41], online comment spaces are often plagued by banality and thoughtlessness rather than edifying discussion. Improving participatory online behavior is thus a central concern for designers.

While such regulation has traditionally been achieved through moderation systems [18], recent research has also focused on subjective perceptions that people form about their online social situations. Online contributions can be motivated, for example, by the individual’s perception of their level of participation relative to others [4] or their degree of identification with a social group [33]. In the physical world, interpersonal situations are rife with behavioral influences traceable to social norms, i.e., shared standards of expected behavior inferred from what others are doing [6]. Research also suggests that norms can be derived not only from other people but also from features of the immediate environment that are mentally associated with specific categories of social behavior [1, 15]. We suggest that online comment spaces present fundamentally social yet rather ambiguous situations that are likely to be subject to such normative influence.

In two experimental studies, we explore whether thoughtful participation in online comment spaces can be induced via social norms. The first experiment shows that people tend to conform to standards of thoughtfulness in commenting behavior set by others. The second experiment demonstrates that a similar effect can be achieved by introducing design elements conceptually associated with thoughtfulness in an online comment space. We interpret these results in light of social psychological theories of how environmental and social cues influence perception and behavior in interpersonal situations, and discuss the implications of these findings for designers of participatory technologies.

RELATED WORK We briefly review prior research to establish support for two related ideas that correspond to these two empirical studies. First, individuals in social settings often turn to normative indicators in the behavior of others to guide their own decisions and actions, particularly when the setting is ambiguous. Second, even when others are not present, social environments can possess features mentally associated with such standards of normative conduct. Whenever available, we also cite evidence that such effects can exert themselves in online settings as well as physical ones.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. CHI 2011, May 7–12, 2011, Vancouver, BC, Canada. Copyright 2011 ACM 978-1-4503-0267-8/11/05....$10.00.

CHI 2011 • Session: Incentives & User Generated Content May 7–12, 2011 • Vancouver, BC, Canada

3401

Journal of Computer-Mediated Communication

Changing Deliberative Norms on NewsOrganizations’ Facebook Sites

Natalie Jomini StroudDepartment of Communication Studies, University of Texas, 2504A Whitis Ave. (A1105), Austin, TX 78712-0115

Joshua M. ScaccoBrian Lamb School of Communication, Purdue University, 100 N. University St., Beering Hall 2154, WestLafayette, IN 47907-2098

Ashley MuddimanDepartment of Communication and Journalism, University of Wyoming, Ross Hall, 1000 E. University Ave., Dept.3904, Laramie, WY 82071

Alexander L. CurryDepartment of Communication Studies, University of Texas, 2504A Whitis Ave. (A1105), Austin, TX 78712-0115

Comments posted to news sites do not always live up to the ideals of deliberative theorists. Drawingfrom theories about deliberation and group norms, this study investigates whether news organi-zations can affect comment section norms by engaging directly with commenters. We conducted afield study with a local television station in a top-50 Designated Market Area. For 70 political postsmade on different days, we randomized whether an unidentified staff member from the station, arecognizable political reporter, or no one engaged with commenters. We assessed if these changesaffected whether the comments (n = 2,403) were civil, were relevant, contained genuine questions,and provided evidence. The findings indicate that a news organization can affect the deliberativebehavior of commenters.

Keywords: Online Forums, Deliberation, Journalism, Civility, News.

doi:10.1111/jcc4.12104

Comments posted in response to news stories, whether on a Facebook page or in a comment sectionbeneath an article, do not always live up to the ideals of deliberative theorists. As opposed to instances ofthoughtful, reasoned discourse, comments are often irrelevant, uncivil, and misleading (Coe, Kenski, &

The authors thank the Democracy Fund for funding this project and our news station partner for making this researchpossible as part of the Engaging News Project and Cynthia Peacock for her coding assistance.Editorial Record: First manuscript received on March 08, 2014. Revisions received on July 01, 2014. Accepted by JenniferStromer-Galley on August 01, 2014. Final manuscript received on August 08, 2014. First published online on October 15,2014.Correction made after online publication October 15, 2014: Natalie Jomini Stroud’s name has been updated.

188 Journal of Computer-Mediated Communication 20 (2015) 188–203 © 2014 International Communication Association

Normative Influences on Thoughtful Online Participation Abhay Sukumaran1, Stephanie Vezich2, Melanie McHugh1, Clifford Nass1

1Department of Communication 450 Serra Mall

Stanford University, Stanford, CA 94305 {abhays, mmchugh, nass}@stanford.edu

2Department of Psychology University of California Los Angeles

1285 Franz Hall, Los Angeles, CA 90095 [email protected]

ABSTRACT We describe two experiments on whether individual thoughtful effort during online commenting is shaped by situational norms derived from the behavior of social others and the design of the environment, respectively. By measuring the length of participants’ comments on a news website, the time taken to write them, and the number of issue-relevant thoughts they contain, we demonstrate that participants conform to high vs. low norms of thoughtfulness manifested through either the apparent behavior of other users or through visual, textual and interactional design features conceptually associated with thoughtfulness. Theoretical and applied insights for designing online participatory environments are discussed.

Author Keywords Online comments, user-generated content, thoughtfulness, social norms, environmental norms.

ACM Classification Keywords H5.m. Information interfaces and presentation (e.g., HCI): Miscellaneous.

ACM General Terms Experimentation.

INTRODUCTION A widespread form of public discourse is conducted through participation in online comments on shared media such as news stories and blog posts [25]. While such participation holds much potential for enabling a more participatory media culture [14] and fostering offline civic engagement [41], online comment spaces are often plagued by banality and thoughtlessness rather than edifying discussion. Improving participatory online behavior is thus a central concern for designers.

While such regulation has traditionally been achieved through moderation systems [18], recent research has also focused on subjective perceptions that people form about their online social situations. Online contributions can be motivated, for example, by the individual’s perception of their level of participation relative to others [4] or their degree of identification with a social group [33]. In the physical world, interpersonal situations are rife with behavioral influences traceable to social norms, i.e., shared standards of expected behavior inferred from what others are doing [6]. Research also suggests that norms can be derived not only from other people but also from features of the immediate environment that are mentally associated with specific categories of social behavior [1, 15]. We suggest that online comment spaces present fundamentally social yet rather ambiguous situations that are likely to be subject to such normative influence.

In two experimental studies, we explore whether thoughtful participation in online comment spaces can be induced via social norms. The first experiment shows that people tend to conform to standards of thoughtfulness in commenting behavior set by others. The second experiment demonstrates that a similar effect can be achieved by introducing design elements conceptually associated with thoughtfulness in an online comment space. We interpret these results in light of social psychological theories of how environmental and social cues influence perception and behavior in interpersonal situations, and discuss the implications of these findings for designers of participatory technologies.

RELATED WORK We briefly review prior research to establish support for two related ideas that correspond to these two empirical studies. First, individuals in social settings often turn to normative indicators in the behavior of others to guide their own decisions and actions, particularly when the setting is ambiguous. Second, even when others are not present, social environments can possess features mentally associated with such standards of normative conduct. Whenever available, we also cite evidence that such effects can exert themselves in online settings as well as physical ones.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. CHI 2011, May 7–12, 2011, Vancouver, BC, Canada. Copyright 2011 ACM 978-1-4503-0267-8/11/05....$10.00.

CHI 2011 • Session: Incentives & User Generated Content May 7–12, 2011 • Vancouver, BC, Canada

3401

Journal of Computer-Mediated Communication

Changing Deliberative Norms on NewsOrganizations’ Facebook Sites

Natalie Jomini StroudDepartment of Communication Studies, University of Texas, 2504A Whitis Ave. (A1105), Austin, TX 78712-0115

Joshua M. ScaccoBrian Lamb School of Communication, Purdue University, 100 N. University St., Beering Hall 2154, WestLafayette, IN 47907-2098

Ashley MuddimanDepartment of Communication and Journalism, University of Wyoming, Ross Hall, 1000 E. University Ave., Dept.3904, Laramie, WY 82071

Alexander L. CurryDepartment of Communication Studies, University of Texas, 2504A Whitis Ave. (A1105), Austin, TX 78712-0115

Comments posted to news sites do not always live up to the ideals of deliberative theorists. Drawingfrom theories about deliberation and group norms, this study investigates whether news organi-zations can affect comment section norms by engaging directly with commenters. We conducted afield study with a local television station in a top-50 Designated Market Area. For 70 political postsmade on different days, we randomized whether an unidentified staff member from the station, arecognizable political reporter, or no one engaged with commenters. We assessed if these changesaffected whether the comments (n = 2,403) were civil, were relevant, contained genuine questions,and provided evidence. The findings indicate that a news organization can affect the deliberativebehavior of commenters.

Keywords: Online Forums, Deliberation, Journalism, Civility, News.

doi:10.1111/jcc4.12104

Comments posted in response to news stories, whether on a Facebook page or in a comment sectionbeneath an article, do not always live up to the ideals of deliberative theorists. As opposed to instances ofthoughtful, reasoned discourse, comments are often irrelevant, uncivil, and misleading (Coe, Kenski, &

The authors thank the Democracy Fund for funding this project and our news station partner for making this researchpossible as part of the Engaging News Project and Cynthia Peacock for her coding assistance.Editorial Record: First manuscript received on March 08, 2014. Revisions received on July 01, 2014. Accepted by JenniferStromer-Galley on August 01, 2014. Final manuscript received on August 08, 2014. First published online on October 15,2014.Correction made after online publication October 15, 2014: Natalie Jomini Stroud’s name has been updated.

188 Journal of Computer-Mediated Communication 20 (2015) 188–203 © 2014 International Communication Association

Moderation, Response Rate, and MessageInteractivity: Features of OnlineCommunities and Their Effects on Intentto Participate

Kevin Wise

Missouri School of Journalism

University of Missouri-Columbia

Brian Hamman

Missouri School of Journalism

University of Missouri-Columbia

Kjerstin Thorson

School of Journalism & Mass Communication

University of Wisconsin-Madison

AbstractWe conducted two experiments to explore how moderation, response rate, and messageinteractivity affected people’s intent to participate in a web-based online community. Inour first experiment, 62 participants observed either a moderated or an unmoderatedonline community and answered questions about their intent to participate in the commu-nity. The participants who viewed the moderated community reported significantly higherintent to participate than participants who viewed the unmoderated community. In oursecond experiment, 59 participants observed a different online community in which wemanipulated both the rate (in time) of posted comments and the interactivity of each com-ment. We derived our manipulation of interactivity from Rafaeli’s (1988) definition ofinteractivity as message contingency. Participants reported significantly greater intent toparticipate in an online community featuring interactive messages, but only when responserate was slow. These results indicate that both structural features of interfaces and contentfeatures of interactions affect people’s intent to participate in online communities.

doi:10.1111/j.1083-6101.2006.00313.x

Introduction

Once the realm of the technically savvy, the Internet has become a practical com-munication channel for people of all abilities. While many people use the Internet tocommunicate with individuals through tools such as email and instant messaging,others use it to communicate with larger groups by posting their ideas to blogs,

Journal of Computer-Mediated Communication

24 Journal of Computer-Mediated Communication 12 (2006) 24–41 ª 2006 International Communication Association

HOW CAN WE SELECT GOOD COMMENTS?

HOW CAN WE SELECT GOOD COMMENTS?

(IN A MORE SCALABLE WAY)

Wait!What do you mean by good comments?

Methodology

PRECONDITIONpersonal validation

COREinward-facing validation

ANALYSISoutward-facing validation

learn implementwinnow cast discover design deploy reflect write

Design Study Methodology: Reflections from the Trenches and the StacksMichael Sedlmair, Miriah Meyer, and Tamara MunznerIEEE Trans. Visualization and Computer Graphics (Proc. InfoVis), 18(12): 2431-2440, 2012.

PRECONDITIONpersonal validation

COREinward-facing validation

ANALYSISoutward-facing validation

learn implementwinnow cast discover design deploy reflect write

Learn

PRECONDITIONpersonal validation

COREinward-facing validation

ANALYSISoutward-facing validation

learn implementwinnow cast discover design deploy reflect write

Learn Design

PRECONDITIONpersonal validation

COREinward-facing validation

ANALYSISoutward-facing validation

learn implementwinnow cast discover design deploy reflect write

Learn Design Evaluate

PRECONDITIONpersonal validation

COREinward-facing validation

ANALYSISoutward-facing validation

learn implementwinnow cast discover design deploy reflect write

Learn Design Evaluate

PRECONDITIONpersonal validation

COREinward-facing validation

ANALYSISoutward-facing validation

learn implementwinnow cast discover design deploy reflect write

Learn Design Evaluate

Target User Interviews

Bassey Etim, community manager at NYT

“We use real people because humans can absorb the variables of conversation and weigh them in more intricate ways.”

Give moderator power to sort as he/she wants

“We use real people because humans can absorb the variables of conversation and weigh them in more intricate ways.”

“The second comes from a fear that the thoughts you’re absorbing will seep into your own opinions.”

Give moderator power to sort as he/she wants

“We use real people because humans can absorb the variables of conversation and weigh them in more intricate ways.”

“The second comes from a fear that the thoughts you’re absorbing will seep into your own opinions.”

Give moderator power to sort as he/she wants

Need for balanced view

“We use real people because humans can absorb the variables of conversation and weigh them in more intricate ways.”

“Want to go up to the reporter and say here are the 10 from commenters that are from more thoughtful people in comments. “

“Want to go up to the reporter and say here are the 10 from commenters that are from more thoughtful people in comments. “

Multiple use case

“The comments section often reads like a PhD seminar. I am quite certain that your readers can and would offer up insightful but wry and amusing comments.”

“Want to go up to the reporter and say here are the 10 from commenters that are from more thoughtful people in comments. “

Commenter-based tasks

“The comments section often reads like a PhD seminar. I am quite certain that your readers can and would offer up insightful but wry and amusing comments.”

“Want to go up to the reporter and say here are the 10 from commenters that are from more thoughtful people in comments. “

Commenter-based tasks

Unexpected comments

PRECONDITIONpersonal validation

COREinward-facing validation

ANALYSISoutward-facing validation

learn implementwinnow cast discover design deploy reflect write

Learn Design Evaluate

VISUALANALYTICS

VS

Outliers

Trends

Get answers to the questions you didn’t ask yet.

Computational Analysis

InteractiveVisualization

Computational Analysis

InteractiveVisualization

Computational Analysis

Analytical Reasoning

Statistical Modelling

Visual Analytics

HOW?

Yay!Let’s read them all.

Previously in newsroom…

1. Score comments with NLP criteria

Proposed process

2. Interactive selection with Custom Ranked List and Overview visualization

Proposed process

3. Machine learns from User feedback

Proposed process

1

Scoring criterias

The Times’ Community API2815 articles

331782comments

12542Pick

Criteria Only

The Times’ Community API2815 articles

331782comments

12542Pick

Train TestPick comments Nonpick comments P N

Criteria Only

Results

Precision: 0.65Recall: 0.68F2 score: 0.68

1712 (True Positive) 926 (False Positive)

797 (False Negative) 1583 (True Negative)

Pick No Pick

Ground Truth

Prediction

Pick

No Pick

Results

Precision: 0.65Recall: 0.68F2 score: 0.68

1712 (True Positive) 926 (False Positive)

797 (False Negative) 1583 (True Negative)

Pick No Pick

Ground Truth

Prediction

Pick

No Pick

User history and Readability are best predictor for quality.

2

Custom Ranked List

Overview Visualization

http://moderator.comment-iq.com/#/demo

CommentIQ

3

PRECONDITIONpersonal validation

COREinward-facing validation

ANALYSISoutward-facing validation

learn implementwinnow cast discover design deploy reflect write

Learn Design Evaluate

ID OrganizationField-experience

(in years)Workflow

P1

Washington Post

10

Post-moderationP2 1

P3 4

P4New York Times

4Pre-moderation

P5 7

P6 Wall Street Journal 4 Post-moderation

P7 Baltimore Sun 7 Post-moderation

ID OrganizationField-experience

(in years)Workflow

P1

Washington Post

10

Post-moderationP2 1

P3 4

P4New York Times

4Pre-moderation

P5 7

P6 Wall Street Journal 4 Post-moderation

P7 Baltimore Sun 7 Post-moderation

ID OrganizationField-experience

(in years)Workflow

P1

Washington Post

10

Post-moderationP2 1

P3 4

P4New York Times

4Pre-moderation

P5 7

P6 Wall Street Journal 4 Post-moderation

P7 Baltimore Sun 7 Post-moderation

1 hour structured interview with test drive

Findings

“…shifting moderating to a reporting

research job.”

Paraphrased from one moderator

•Flexibility is great

•Comments are made by people!

•Lots of other use-cases

•Flexibility is great

•Comments are made by people!

•Lots of other use-cases

•Flexibility is great

•Comments are made by people!

•Lots of other use-cases

Discussion

Score by Algorithm

Score by Algorithm

Balanced humanjudgement

Beyond “Most Liked”

For general public

• Beyond

For general public

• Beyond

For general public

• Beyond

Conclusion

WHAT ARE GOOD COMMENTS?

HOW CAN WE SELECT GOOD COMMENTS?

Visual analytics approach helps moderators find high-quality comments.

What is a high-quality comment depends on the journalistic context.

Visual analytics approach can help moderators find high-quality comments.

What is a high-quality comment depends on the journalistic context.

Time to upgrade our comments section

TEAM WORK

Niklas Elmqvist@NElmqvistNicholas Diakopoulos

@ndiakopoulos

Simranjit [email protected]

Deokgun Park@intuinno

Niklas Elmqvist@NElmqvistNicholas Diakopoulos

@ndiakopoulos

Simranjit [email protected]

Questions?Try atComment-iq.com

Deokgun Park@intuinno