supporting makers to export: survey findings crafts ... · 3 maker career stages defined as: start...
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Supporting makers to export: survey findings
Crafts Council
December 2017
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1 See DCMS Sectors Economic Estimates 2017: Trade, Tables 33 and 39: Exports of goods by sub-sector and by country https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2017-trade
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2 Includes Bahrain, Iraq, Kuwait, Oman, Qatar, Saudi Arabia and UAE.
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27.1%
8.3%
6.3%
4.2%
16.7%22.9%
2.1%
8.3%
2.1%2.1%
20.8%
6.3%
Makers' Primary Discipline 2019
Ceramics, Pottery
Conceptual
Design
Furniture
Glass
Jewellery
Metal work
Other (please specify)
Printing
Silversmithing
Textiles
Wood
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0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
East EastMidlands
London NorthEast
NorthWest
NorthernIreland
Scotland SouthEast
SouthWest
Wales WestMidlands
Yorkshire
Region Of Work
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3 Maker career stages defined as: Start Up (established less than 12 months), Early Career (established 12 months to four years), Mid-Career (established 5 years plus), and Established (e.g. established 10 years plus).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Early Career Established Mid Career Start Up
Maker Business Age
Exports '19
Exports '18
Exports '17
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Under £10k
£10 k - £19k
£20 k - £39k
£40 k - £69k
£70 k - £99k
£100 k -£199 k
£200 k -£499 k
£500 k+
Yearly Business Turnover
Exports '19
Exports '18
Exports '17
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
In the last 12 months In the last 1-2 years In the last 3-5 years Longer
Makers' First Sales Abroad
Exports '19
Exports '18
Exports '17
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Delivery ofworkshop or
training abroad
Exhibition ortrade event
abroad led byUK-based
organisation
Exhibition ortrade event led
by non-UK basedorganisation
Professionalparticipation inpublic event orperformance
abroad
Representationby non-UK basedorganisation i.e.gallery or agent
Wholesaleorders frominternational
retailers
Types of Export Activity
Exports'19
Exports'18
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Commission -private
Commission -public
E-commerce(internet sales)
Representationby non-UK
basedorganisation
Trade fair orevent
Wholesalemanufacturer or
shop
Overseas selling channels used by makers Exports '19
Exports '18
Exports '17
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Crafts CouncilDirectory
Etsy Folksy Not On TheHigh Street
Personalwebsite
E-commerce platforms used for exports
Exports '19
Exports '18
Exports '17
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Africa Asia Australia Europe North America South America
Comparison of export markets
Exports '19
Exports '18
Exports '17
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0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Cu
sto
ms/
Po
licy
rest
rict
ion
s
Lack
of
kno
wle
dge
/exp
eri
en
ce
Lan
guag
e b
arri
er
Logi
stic
s an
d S
hip
pin
g
Mar
keti
ng
Ne
two
rk a
nd
co
nta
cts
Pap
erw
ork
Per
son
al c
on
fid
ence
Dif
fere
nce
s in
re
tail
cult
ure
of
con
sum
er b
ehav
ior
Tim
e/ca
pac
ity
Ge
ner
al c
ost
I did
n't
kn
ow
wh
ere
to s
tart
It n
eve
r o
ccu
rred
to
me
Barriers Makers Percieve to Exporting
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