INDUSTRY PROFILEHISTORY OF TWO WHEELERS:Motor cycle the name is evolved from motorized cycle. Motorcycle has an engine, wheels and chain exposed. Moreover it is chain driven. Two wheelers owe their descent to the safety bicycle. These appeared around 1800, used iron sanded wagon wheels.A motorcycle is a single track, two wheeled motor vehicle. Motorcycle vary considerable depending on the task for which they are designed, such as long distance travel, navigating congested urban traffic, cruising, sport and racing or off road conditions.Motorcycles are the most affordable from of motorized transport in many parts of the world and for most of the worlds population. They are also the most common type of motor vehicle.The German inventor GOTTLIEB DAIMLER is credited with building the first motorcycle in the year 1885.The first internal combustion petroleum fueled motorcycle was DAIMLER petroleum REITWAGEN. It was designed and built by the German GOTTLIEB and WILHELM MAYBACH in BAD CANNSTATT in 1885.It was called as the worlds first motorcycle. One wheel in the front and one in the back although it has a smaller spring loaded out rigger wheeler on each side. It was constructed mostly on each side; the wheeler was powered by a single cylinder Otto cycle engine and may have a spray carburetor.The first was the French MICHAUX PERREAUX steam bicycle of 1868. This was followed by the American ROPER STEAM VELOCIPEDE of 1869. One such machine was demonstrated at fairs and circuses in the eastern U.S in 1867 built by SYLUESTER HOWARD ROPER of ROXBURY, MASSACHUSETTS.The popularity of the vehicle grew especially after 1910. During world war 1st all branches of the armed forces in Europe especially for dispatching used the motorcycle. After the war it enjoyed a port vague until the great depression began in 1929. After world war 2nd a revival of interest in motorcycle lasted in the late 20th century with the vehicle being used for high speed touring and sport competitions.In 1907 HARLEY DAVIDSON made the first U-twin bike. It distinguishes itself by climbing hills. The more sophisticated motor scooter originating in Italy soon after.World war 2nd led by manufacture of a 125cc model. Despite strong competition from West Germany. France, Australia, and Britain. The Italian scooters maintained the lead in the diminishing market.ABOUT INDIAN TWO WHEELER INDUSTRY:The Indian two wheeler industry has come long way since its humble beginning in 1948 when Bajaj Auto started importing and selling Vesap scooter in India. Since them the customer preference have changed in favor of motorcycles and gearless scooters has that score higher on technology, fuel economy and authentic, appeal at the expense of metal bodied geared scooters and mopeds. These changes in customer preferences have had an impact on fortunes of the players.India is the second manufacturer and producer of two wheelers in the world. It stands next only to Japan and China in terms of the number of two wheelers produced and domestic sales respectively. This distinction was achieved due to variety of reasons like restrictive policy followed by the Government of India towards the passengers car industry rising demand for personal transport, inefficiency in the public transportation system etc.The India two wheeler industries can be broadly classified into three major segments. Sector motor cycles and mopeds. The domestic two wheeler sales of 3.778 mn in FY 2000 constitute scooter sales of 33.4% 39% in FY 99. Motorcycles segment has gradually increased its presence from 27% in FY 92 to 47.7% FY 2000 (motorcycles 47.7% 41% in FY 99) and mopeds 17.6% in FY 99 mainly at the expense.The scooter and to some extent moped segment:The Indian motorcycle industry can be broadly categorized into Indian motors cycles and Indo Japanese motorcycles. The Indo Japanese motorcycles segments are dominated by Hero group, Bajaj and Escorts in collaboration with Japanese vehicle manufactures Honda. Kawasaki and Yamaha respectively. The Indian motorcycles segment is dominated by Bajaj [M80] escorts and Royal Enfield and Hero Honda.

GLOBAL SCENARIO

Industry Structure Indian two wheeler segment Bajaj Auto Limited Brief History of Bajaj Auto Limited Changing Scenario Bajaj Pulsar Dtsi and Its models

EVOLUTION OF TWO-WHEELER INDUSTRY IN INDIA

Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. According to the figures published by SIAM, the share of two-wheelers in automobile sector in terms of units sold was about 80 per cent during 2003-04. This high figure itself is suggestive of the importance of the sector. In the initial years, entry of firms, capacity expansion, choice of products including capacity mix and technology, all critical areas of functioning of an industry, were effectively controlled by the State machinery. The lapses in the system had invited fresh policy options that came into being in late sixties. Amongst these policies, Monopolies and Restrictive Trade Practices (MRTP) and Foreign Exchange Regulation Act (FERA) were aimed at regulating monopoly and foreign investment respectively. This controlling mechanism over the industry resulted in: (a) several firms operating below minimum scale of efficiency; (b) under-utilisation of capacity; and (c) usage of outdated technology. Recognition of the damaging effects of licensing and fettering policies led to initiation of reforms, which ultimately took a more prominent shape with the introduction of the New Economic Policy (NEP) in 1985.

However, the major set of reforms was launched in the year 1991 in response to the major macroeconomic crisis faced by the economy. The industrial policies shifted from a regime of regulation and tight control to a more liberalised and competitive era. Two major results of policy changes during these years in two-wheeler industry were that the, weaker players died out giving way to the new entrants and superior products and a sizeable increase in number of brands entered the market that compelled the firms to compete on the basis of product attributes. Finally, the two-wheeler industry in the country has been able to witness a proliferation of brands with introduction of new technology as well as increase in number of players. However, with various policy measures undertaken in order to increase the competition, though the degree of concentration has been lessened over time, deregulation of the industry has not really resulted in higher level of competition.

INDUSTRY STRUCTUREIndia is the 2nd largest two-wheeler market in the world with a size of over Rs 100,000 mn. The total sale of two wheelers in India has touched a figure of 7.9 mn units by March, 2012, up 11.4% from the previous fiscal figure of 7.1 mn units. Production during the period reached 10.8 mn units, entailing a demand ratio of 72%. In terms of sales and market share the major players of the industry are Hero Honda, Bajaj Auto and TVS Motors. Other players include Kinetic Motors, Yamaha Motor and Honda Motorcycle and Scooter India (HMSI). The composition of the industry consists of motorcycles, scooters and mopeds. Over the past decade, there has been a consumer preferential shift from mopeds to scooters and now motorcycles. On account of the shift, the motorcycle segment dominates the two wheeler industry with a market share of close to 80%. The motorcycle segment is further sub divided into 3 classes, starting from the entry/economy class (Rs 30,000 Rs 40,000), executive class (Rs 40,000 Rs 50,000) and the premium class (>Rs 50,000).

Indian two-wheeler industry: Rural India to drive industry's growth

The Indian two-wheeler industry has come long way since its humble beginning in 1948 when Bajaj Auto started importing and selling Vespa Scooters in India. Since then, the customer preferences have changed in favour of motorcycles and gearless scooterettes that score higher on technology, fuel economy and aesthetic appeal, at the expense of metal-bodied geared scooters and mopeds. These changes in customer preferences have had an impact on fortunes of the players. The erstwhile leaders have either perished or have significantly lost market share, whereas new leaders have emerged.

Rising income levels, reducing excise duties, higher loan tenure and loan-to-value offered by the financing companies have all fuelled the growth of two-wheeler demand. Besides, mounting traffic chaos and limited parking space has also increased the demand for two-wheelers from households that can afford or actually do own a car. Furthermore, with increasing women working population, changing social philosophy and broad-mindedness, the penetration of two-wheelers in target population has increased significantly during last one decade especially in urban areas.

However rural areas and smaller towns still remains considerably underpenetrated market. The authors foresee rising income levels combined with increase in finance penetration in rural areas and smaller towns, the demand for two-wheelers will grow swiftly in short to medium term period. Sighting this huge growth opportunity two-wheeler manufacturers have started launching models catering to the needs of rural demand.

The authors have developed a statistical model that attempts to forecast the domestic two wheeler sales on the basis of ownership cost and the target population that includes young populace that can afford but do not own a two wheeler. Other qualitative factors like macro-economic outlook, consumer confidence, willingness of vehicle financers to finance TWs, etc. have also been quantitatively built in demand forecasting model.

After a strong recovery industry posted in FY10, which was continued even in first quarter of FY10, the authors foresee the high growth levels witnessed currently would stabilise in next 2-3 year period. Nevertheless the industry would register a healthy growth during FY10-FY15 period. According to this report, rural India would drive the growth, whereas the opportunity in urban India, especially bigger cities, would become limited in days to come.

Some of the features that deserve attention in respect of the Indian two wheeler segment are as mentioned: The total sale of two wheelers in India has touched a figure of 7.86 million units by March, 2007, up 11.42% from the previous fiscal figures of 7.05 million. Production during the period reached 8.63 million units. The production of two wheelers in India is expected to reach a staggering 17.85 million units by 2011-12, more than double of the current production level. The two-wheeler production capacity is to reach 22.31 million units in 2011-12 compared with 10.78 million in 2006-07. India is likely to export 1.39 million two-wheelers in 2011-12 compared with 590,000 in 2006-07. Total investment for new capacity generation in two-wheeler segment is likely to be more than $2.2 billion (INR10, 000 crore). Hero Honda, Bajaj Auto and TVS Motor remain the leading players in terms of sales and popularity of their two wheelers.

Bajaj Auto Limited The global economy and the market are growing faster than ever. The current business situation is in a state where they need to reshape their ideas constantly. The change has become so inevitable that without it a company couldn't survive in this competitive world. Change is the process of taking a company from current position (state) to a desired or expected position (state) and at the same time dealing with the problems that arise in the process, then change is about the management. (Gill, 2003). Change is something that cannot force upon, it is a gradual process of transformation that can affect the entire structure. Change management is an organized, methodical application of the knowledge, tools, and resources of change that provides organizations with a key development to achieve their business strategy. But change management is not a distinct discipline with rigid and clearly defined boundaries (Burnes, 2004). Organisations may not get their desired outcome if the change management is not effective. With effective management of change we can easily achieve a better turnover, expand the business, reduce cost of sales, maximise profit and even retain the same employee satisfaction. There are two angles in which a change can be viewed - one from the management who are implementing it and another form the employees who undergo it. In the past, the affect of change agents on a business organization was very small but as and when the business transactions started to happen on global basis, the agents that could lead into organizational change also increased. The affect of a change can be felt in global way just like the current financial crunch that is happening around world.

Brief History of Bajaj Auto Limited The Bajaj Group is one of the top 10 business organisations in India. The Bajaj Group has a wide range of industries such as, Bajaj Auto Ltd, home appliances, lighting, iron and steel, insurance, travel and finance. But the group's main focus is Bajaj Auto which is ranked as the world's fourth largest two- and three- wheeler manufacturer and is well-known in over a dozen countries in Europe, Latin America, the US and Asia. Jamnalal Bajaj founded Bajaj Auto Ltd in the year 1926, which did mainly import and sell two or three wheelers. In the year 1959, the company secured a license from the government of India to manufacture two and three wheelers. From this license, the company started to grow and in the same year, it went in collaboration with Piaggio to manufacture scooters and marketed under the brand name Vespa. By the end of the 10 year agreement with Piaggio, the company started manufacturing its own scooters under the brand name Chetak which pushed the Indian market to top boom and stayed as market leaders in scooter industry for a long period in India. The scooter made a strong brand image among people especially the middle class families who longed to have their own transport which was economical, durable and easy to maintain which was the key factor for their dominancy in market. The cost of motorcycles was 30% high when compared with scooters, so common people prefer it. Another factor for the market dominancy was the restriction for international brands in the Indian market. Hence the company faced no much competition. After the effect of globalisation when international organisation started to enter the Indian market, the competition faced by Bajaj was severe. The international companies had invested a lot in Research and developments and had better features and fuel efficiencies and this started to trouble the Baja's rule over the Indian market. When the price gap between motorcycles and scooters narrowed consumers started to shift to motorcycles because they were more able to travel on a terrain and had much greater ground clearance. When banks started to give loans to own vehicles it was a dream come true for most of the Indians and thus the consumer preference shifted to motorcycles rather than scooters. To conclude the situation created because of the company's lack of interest in R&D, the turn over market dominancy and overall market value of the company starts declining constantly.Changing Scenario In the early 1990s, the market saw a great recession in the Indian two wheeler sector; overall sales of two-wheelers declined by 15% in 1991 and 8% in 1992. This period also saw a steep rise in fuel prices, which resulted in consumers placing greater emphasis on fuel efficiency when purchasing a new two wheeler. Fuel efficiency of scooters were comparatively less with motorcycles. When banks started financing for buying new vehicles common people shifted to motorcycles which can save a fortune in fuel. Japanese companies like Honda motor co. ltd (Honda), Suzuki and Yamaha started their operations in India through joint ventures with Indian companies like hero Cycles ltd, TVS, Escorts, etc. All these joint ventures were in the motorcycle segment. The foreign firms came with the latest technology and efficient production systems, which dramatically improved the quality of motorcycles available in the Indian market. Soon the foreign companies started introducing more new models with contemporary technology, styling and greater fuel efficiency. Then, the entire Indian market witnessed a change that was not at all foreseen by the company. The consumer preference shifted from scooters to motorcycles, which affected the company drastically in a much big way. This was because the difference in the ratio of youngsters and mature adults. In addition the motorcycles became cheaper, more fuel-efficient and was capable to ride with ease in any terrain. The arch rivals, Hero Honda was the company the Bajaj had to compete, but it was in vain as Bajaj had not once thought of modifying their scooters or thought of bringing new motorcycles into market and ultimately Bajaj had to give up its throne of the largest two wheeler company. The model Bajaj was rolling out of the company was a geared scooter. In the year 2005-06 with the entry of gearless scooters Bajaj lost its dominance over the Indian market to the gearless scooter named Activa from Honda, which was more comfortable for old people as well as women and even men have started to use Activa for their short errands because of its ease of use.

Company ProfileHistory :The Bajaj group is one of the top 10 business concerns in India its foot point stretcher over a wide range of industries, spanning automobiles 12 wheelers and the three wheelers, lighting iron and home appliances insurance, travel, and finance.It was founded in 1926 at a height of Indias movement for independent from the birth the group has on illustrious history the integrity dedications resourcefulness and determination today are often traced back of its bitch during there days of relentless devotion to a common case, Jomanlar founder of the group was a close confident and discipline of mahatma Gandhi in fact Gandgiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamalal Bajaj with much time to spend on his newly launched business venture.His son Kamalanayan Bajaj when he was 27 took over the rains of business in 1942 he to be close to Gandhi and it was only after independence in 1947 that he was able to give his full attention to the business. Kamalanayan Bajaj not only consolidated the group but also the flagship companies has gone up form 72 million to rs.47.18 billion (US $ 936 million) its product portfolio has expanded from one to and the brand has found a global market. He is one of the Indians must distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.About their brand identityBrand identity: Brand is the visual expression of our thoughts and actions. It conveys to everyone our intention to constantly inspire confidence. Customers are the primary audience for our brand. Indeed, our brand identity is shaped as much by their belief in Bajaj as it by our own vision. It can do this by living brand essence and by continuously seeking to enhance the customers experience. In doing these, they ensure a special place for themselves in the hearty and the minds of the customers.Brands Essence: Brand essence is the soul of brand. It encapsulates the mission at Bajaj. It is the singular representation of our term of endearment with the customers and also it provides the basis on which we grow profitably in the market. Brand essence is excitement Bajaj strives to inspire confidence through excitement engineering.Brand values:Learning: Learning is how we ensure proactively. It is a value that embraces knowledge as the platform for building well informed, reasoned and decisive actions.Innovaton: Innovation is how we create the feature. It is a value that provokes us to reach behind the obvious in pursuit of that which exceeds them ordinary.Perrfection: Perfection is how we set new standards. It is value that exhibits our determination to excel by endeavoring to establish new branch marks all the time.Speed: Speed is how we convey clear conviction. It is a value that keeps us sharply responsive, mirroring our commitment towards our processes.Transparency: Transparency is how we characterize ourselves. It is a value that makes us worthy of credibility through integrity of trust through sensitivity and of loyalty through interdependence.Philosophy: We approach our responsibilities with ambition and resource fullness. We organize ourselves for a transparent and harmonious flow of work. We respect sound theory and encourage creative experimentation. We make our work place a source of prideWe Believe In: FAIRNESS- To all shareholders in the co, but especially to minority shareholders. Disclosure- of all relevant financial and non financial information in on easily understood manner. Supervision of the companys activities by a professionally competent and independent board of directors.Management profile:Rahul BajajChairman

Madura BajajVice chairman

Rajiv BajajExecutive director

Sanjiv BajajExecutive director

D.D.S. MehtaWhole time director

Kantikumar R.PodarDirector

Shekar BajajDirector

D.J Bajaj RoaDirector

J.N. GodrejDirector

S.H. KhanDirector

Mrs. Suman kirloskarDirector

Naresh ChandraDirector

Nonoo panmaiDirector

Manish KejriwalDirector

P. MurariDirector

Niraj BajajDirector

Company's HistoryBajaj Auto Ltd

TypePublic

Founded1945

HeadquartersPune, India

KeypeopleRahul Bajaj (Chairman), Rajiv Bajaj (Managing Director)

RevenueRs. 81,063 billion (2012) or USD 1.32 billion

Net incomeRs. 11,016 billion

Employees10,250 (2011-12)

Websitewww.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker]. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw.The Forbes Global 2000 list for the year 2010 ranked Bajaj Auto at 1946.Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses Scooterettes, Scooters and Motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.The company is headed by Rahul Bajaj who is worth more than US$1.5 billionCOMPANY'S HISTORYBajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Wale in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year.Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-artrange of two-wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the premium segment. Its Discover DTSi is also a successful bike on Indian roads

MISSION AND VISION STATEMENTMissionFocus on value based manufacturing Fostering team work & enhancing the capability of the team Continual Improvement Total elimination of wastes Pollution free & safe environmentVisionTo attain World Class Excellency by demonstrating Value added products to customersObjectiveBajaj Limited is to cater the market needs of transportation byproviding 2 wheeler and 3 wheeler vehicles. BALW has been producing the catalogue products to cater to the changing market requirements. Based on the customer feedback, improvements arebeing made continuously in the existing products.GoalTo catapult Bajaj Auto as the countrys largest automobile company.

Awards 2011-12Outstanding Business Leader of the YearNDTV Profit Business Leadership Award Young Business LeaderAuto car Awards 2012 Kawasaki Ninja Premium Bike of the YearErnst and Young Entrepreneur of the Year Business Transformation Award

IndiaIn India, the Company sold 2,566,757 motorcycles during FY2012. That was 6.3% higher than the sales in the previous year. As mentioned earlier, FY2012 has been a year of lower growth for the domestic economy, with almost all sectors reporting subdued numbers. Sale of motorcycles in India was no exception. After two good quarters, sales growth fell very sharply in Q3 FY2012 and Q4 FY2012, to eventually clock 11.9% in FY2012, versus 22.9% last year.

Both urban and rural markets were affected by high consumer interest rates, increasing petrol prices and overall inflation. Even the 11.9% growth was severely skewed across quarters as well as segments. Sales of models belonging to the upper end Performance segment remained flat year-on-year. With a substantial proportion of Bajaj Autos business coming from the Performance segment, the Companys sales growth by volume was more muted at 6%. As evidenced in the first two months of ongoing financial year 2012-13, the growth continues to be muted. Industry growth for H1/FY2013 is expected to be in the range of 6-7% only. However, we expect an acceleration in growth in the second half of the fiscal year 2012-13.The good news is that Bajaj Auto continues to dominate the performance segment. It sold 716,267 motorcycles in this segment in FY2012, with a market share of 44%. This, despite the segment being most hotly contested by every major two-wheeler company with a large number of models fighting for market share.

The Companys key brand in this segment, Pulsar , is now into its 10th year. Pulsar is the only brand in the Performance segment whose cumulative sales have crossed the 5 million mark. To increase the momentum in the Performance segment, Bajaj Auto unveiled the next generation Pulsar 200 NS in January 2012. Pulsar 200 NS is expected to re-define motorcycling just as the original Pulsar s did in 2001. To dominate the high end, Bajaj Auto launched the KTM Duke 200 in January 2012. Known for their legendary racing achievements, KTM is Europes second largest motorcycle manufacturer and dominates the off-road segment across the world. The first offering from the KTM stable in India, the Duke 200, is being retailed through dedicated KTM stores. Both the KTM Duke 200 and the Kawasaki Ninja 650R, launched earlier in June 2011, have received excellent response.In FY2011-12, the Discover range in the mid-Commuter Deluxe segment has sold more than a lakh motorcycles every month, with annual sales of 1,279,619 bikes. Within Discover, contribution of the more powerful 125cc+ has nearly doubled to 53% of the brand portfolio this year. With several product and marketing initiatives planned for FY2013, Discover is set for further growth.Reflecting the changing dynamics in the motorcycle market during FY2012, the Commuter Standard segment grew the fastest. Bajaj Auto also clocked healthy growth here with an annual volume of 570,871 motorcycles contributed largely by the Platina.

AWARDS AND ACCOLADES 2011-12ProductAwardAward Body

Kawasaki NinjaBike of the YearIMOTY

Pulsar 135LSBike of the YearET NOW - ZigWheels

Discover DTS-Si100cc Bike of the YearET NOW - ZigWheels

Pulsar 135LS150cc Bike of the YearET NOW - ZigWheels

Kawasaki Ninja250cc Bike of the YearET NOW - ZigWheels

Pulsar 135LS 4-VTechnology of the YearET NOW - ZigWheels

Discover DTS-SiMost Value for Money-Bike of the YearET NOW - ZigWheels

Kawasaki NinjaMotorcycle of the Year - Bike upto 250 ccNDTV Profit - Car & Bike

Bajaj Discover DTS-SiMotorcycle of the Year - Bike upto 125 ccNDTV Profit - Car & Bike

Kawasaki NinjaTwo Wheeler of the YearNDTV Profit - Car & Bike

Product Award Award Body Bajaj Pulsar 135 LS Bike of the Year 2010 BBC - TopGear Bajaj Pulsar Hall of Pride Awards CNBC Bajaj Pulsar 135 LS Bike of the Year Bike India Bajaj Pulsar 135 LS Bike India upto 150 cc Bike India Bajaj Avenger 220 2011 Mc of the year upto 250cc NDTV Car Bajaj Pulsar 135 LS "Golden Steering Wheel" for Executive Motorcycle Auto Build Discover 150 DTS-I Best Value for Money Vehicle of the Year ORGANIZATION CHART OF THE COMPANY

Chairman & Managing Director

CompanySecretaryPresidentVice chairmanWhole time directorExecutivedirector

Vice president

Operator Business development & marketingProjectFinanceInsuranceMaterial

General Manager

Engineering supportFinance Machine tool divisionInformation marketingCorporate officersProduction & engineering

Motor cycledivision Marketing Management&InformationserviceFinance ProductionEngineering3-wheeler

Corporate FinanceOver seas manufacturing3-wheeler Marketing

Supreme Auto Dealers Pvt. Ltd.,

FIRM PROFILESupreme Auto Dealers Pvt. Ltd., have been incorporated as a partnership. the firm was establish in 1989 the firm is located in Shankar mutt road in Shimoga, but later the partnership firm turned in private limited. First it was established as Nandi motors that it is named as Supreme Auto Dealers Pvt. Ltd.,

Infrastructure facility:Land and building: the firm has its own land whose room, work shop & spare parts section.Power : the total electric power used by the firm is 600 units per month & the same is supplied by K E BMachinery:The firm is well equipped with all required tools. There are require for the servicing of all vehicles.

MAN POWER AND OFFICE STAFF OF THE FIRM The firm has sufficient staff there are 100 employee in the firm.The office staff includes 4 departments. They are 1. Sales department2. Service department3. Spares department 4. Accounting department

1. Sales Department :Here the vehicle is sold to the customer as their wants. this department includes both two and three wheeler vehicle. The monthly sales are 80 of three wheeler and 300 of two wheeler. Now the Supreme Auto Dealers Pvt. Ltd., has become highest selling two dealer in Shimoga city. In this department the customer never had to complaint about the firm.

2. Service DepartmentAfter the sales of the product, the customer wants friendly service by the firm and it is in Supreme Auto Dealers Pvt. Ltd., they have hi-tech work shop for motor cycle. And also it was awarded for excellent service twice.In January 24th, 25th, of 2009, the Supreme Auto Dealers Pvt. Ltd., held motor cycle care camp in Shimoga. An advertisement was given in local news paper like Navika & janavarthey about the care camp. In this care camp, the vehicle attends in large number. The highlight of the care camp is costrol had give, t-shirts key broachers & pens. Every day 20 men enrolled. Separate stall are installed for new vehicle displays, as already they have hi-tech work shop, it has well trained mechanic and they will fulfill customers complaints or problems regarding this a sample survey was made and the number of respondents chosen was 50.

3. Spares Department :In this department, we get all spares part of the vehicle easily, which gives you best quality which gives you best quality in best price.4. Accounting Department :This is the main and financial department of the firm here we can came to know about the sales volume of the year accounting concerns the accounting department.

ORGANISATION CHART

Board of DirectorsBranch ManagerWorksManagerAccounts DeptManagerSparesManagersSalesManagerSupervisorAccountsAssistantSales ExecutivesHead MechanicsComputer OperatorComputerOperatorSales assistantReceptionist Assistant mechanicsHelper Supreme Auto Dealers Pvt. Ltd.,

Marketing Mix Strategy Marketing is analysis planning and controlling the firm activities with a view of satisfying the needs wants of the chosen customer can be attracted by the following four ways namely.1. Product 2. Price 3. Promotion 4. Physical distribution These four are called 4 PS of marketing are the marketing mix strategy.

1. ProductIt is first p of the marketing. It consist of bundle of utilities and expected to customer. A product must be satisfactory to the consumer because it is to be who is the ultimate user. In case of the product concept not only the physical attributes are accountable but also other attributes like presale & service are considered some of which may be as following. The physical product itself Brand name Package Colour, size shape etc. Price Service offered Safety Corporate image as well as the brand image.

2. PricePrice is a very important factor. Price means the exchange value of an article in terms of money without it we cannot buy or sale anything. Price of a product consist of the physical product plus the bundle of expectations the product should be worth the price only then will be the consumer is satisfied. Thus in case of bajaj auto ltd., they have fixed responsible price for their vehicle & thus their great demand in the market.

3. Promotion It is activity concerned with the market communication. Promotion involves advertising personal selling , dealers & sales promotion. Advertising means nothing but a form of non-personal presentation & promotion ideas. Good services by an identified sponsor. It is a form of publicity. Sales promotion plans are required to attracted the attention of the consumer & create demand for the product.

Marketing strategy adopted by Supreme Auto Dealers Pvt. Ltd., a) Advertising policy The advertising policy is to be adopted by the Supreme Auto Dealers Pvt. Ltd., as follows Demonstration of the vehicle in rural areas through mobile service van by the cable t v advertisement Through hording boards Advertisement through media like news paper etc.

b) Counter Sales Counter sales is nothing but sales department sales their product their customer when the customer came to his show room. The receptionist or sales executives attend the customer & give complete information about the product which product do they want and also they try to motive the customer to buy their prodct.

c) Direct Marketing It is also a kind of marketing here sales executives of the firm meets the customer face to face and give full information about the product and also collect their opinion towards the product.

d) Tele- Marketing It is also a kind of marketing here some employees in the firm call to many people and give detailed information about product in sometimes the company gives marketing responsibility of their product to BPO

e) Melas This is a outside marketing it is conducted by the firm or company. The main objective of these kind of marketing is to do publicity about our product & firm.The firm can arrange exchange and loan mela that provides an opportunity to exchange their old bike and also provides loan for purchasing new bike.

F) Invitation Letters This letter send to many customer or people who are located near to show room. This letter contains detailed information about their new offers and their new products.

4. DistributionIt is flow of goods the producer or the manufacturers to the ultimate consumer. Distillation channels represent a chain of middle man participating in the transferring of goods. Some of the channel s are : Manufacturers whole sellers retailers consumers Manufacturers sales man dealers consumers Manufacturers retailers consumers Manufacturers consumersIn case Supreme Auto Dealers Pvt. Ltd., products after receiving from the manufacturer that is bajaj auto ltd., they are the authorized dealers of bajaj auto ltd., shivamogga district.