surakshit khadya abhiyan report final artwork 2 - cii-ska.incii-ska.in/skadocument/surakshit khadya...
TRANSCRIPT
a retrospect
NATIONAL INDUSTRY PARTNER NATIONAL PARTNER
Copyright © (2016) Confederation of Indian Industry (CII). All rights reserved.
No part of this publication may be reproduced, stored in, or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), in part or full in any manner whatsoever, or translated into any language, without the prior written permission of the copyright owner. CII has made every effort to ensure the accuracy of the information and material presented in this document. Nonetheless, all information, estimates and opinions contained in this publication are subject to change without notice, and do not constitute professional advice in any manner. Neither CII nor any of its office bearers or analysts or employees accept or assume any responsibility or liability in respect of the information provided herein. However, any discrepancy, error, etc. found in this publication may please be brought to the notice of CII for appropriate correction.
Published by Confederation of Indian Industry (CII) The Mantosh Sondhi Centre; 23, Institutional Area, Lodi Road, New Delhi 110003, India, Tel: +91-11-24629994-7 | Fax: +91-11-24626149; Email: [email protected]; Web: www.cii.in
TO STRENGTHEN NATIONWIDEACTION ON SAFE AND HYGIENIC FOOD FOR ALL
Foreword
S. Dave ChairmanSteering CommitteeSurakshit Khadya Abhiyan
Food safety is as much important as the quality, nutrition and appeal of the food product that we consume. Safety of the food is judged from adulteration of food, kind and content of food additives, colours and preservatives used in food, the levels of contaminants like residues of pesticides and veterinary drugs, heavy metals, different kinds of toxins and shelf life. One of the other most important contamination occurs due to bad handling & storage of food, and poor hygienic practices leading to microbiological contamination. All these contaminants and hazards cause adverse health effects on the human body leading to various diseases requiring huge sums of money on treatment. These diseases also increase the cost burden on the Govt. and the tax payer.
Surakshit Khadya Abhiyan, a first-of-its-kind food safety awareness initiative is led by the Confederation of Indian Industry (CII) and is currently supported by Cargill as the National industry partner in association with others like VOICE, a consumer body, and National Association of Street Vendors of India (NASVI). The initiative has evolved into a nation-wide movement starting from farmers, street vendors and food businesses to the consumers in spreading awareness about food safety and hygienic practices and for implementation of good practices at all levels of the food operations. Shri Ram Vilas Paswan, Hon'ble Minister, Ministry of Consumer Affairs, Food and Public Distribution launched the Surakshit Khadya Abhiyan in New Delhi on 21st July 2015.
This Abhiyan is aligned to the Swachh Bharat Abhiyan and Jago Grahak Jago initiatives of the Government and has helped engage State Governments, Local Authorities, consumers, food industry, street food vendors and primary producers. An important segment of the Surakshit Khadya Abhiyan is the training of street food vendors and operators of school canteens. There are several other programmes that have been taken up to train the farmers and food manufacturers for implementing Good Agricultural Practices, Good Manufacturing Practices and Good Hygienic Practices for safe production at the farm level up to the plate to simultaneously meet the objectives of the Food Safety and Standards Act. Consumer education and awareness is also an important part of the Abhiyan.
This report presents an update on the various activities undertaken under the Surakshit Khadya Abhiyan. Suggestions for improvement are welcome.
New Delhi S. Dave22 April 2016 Former Chairman
Codex Alimentarius Commissionand Advisor, FSSAI
TMSURAKSHIT KHADYA ABHIYAN
I
TMSURAKSHIT KHADYA ABHIYAN
II
Message
Pawan Kumar AgarwalCEOFSSAI
FSSAI has already paved the way for a world class regulatory system with its work on
harmonization of Indian Standards with Codex and is now focusing on capacity building to develop
an inclusive ecosystem through a participative approach involving all stakeholders. The Surakshit
Khadya Abhiyan is helping reinforce the required attention to food safety practices with special
focus on the student community, general consumers, food handlers and farmers. This initiative will
make an important contribution towards strengthening hygienic and safe food practices in several
high impact areas like schools, colleges, households, food business operations and street food
vending . I wish the Abhiyan the Very Best in achieving its key deliverable of ‘Safe Food for All’
TMSURAKSHIT KHADYA ABHIYAN
III
Message
Chandrajit BanerjeeDirector GeneralConfederation of Indian Industry
With the implementation of the Foods Safety & Standards Act, Rules and Regulations since 2011,
heightened consumer demand for variety and safe food and new product innovations from the
industry, India has moved yet another step to be at par with global standards of food safety and
quality. CII, through its Food and Agriculture Centre of Excellence has promoting Food Safety and
Quality in the Indian Food Sector. Over the last decade, the Centre has worked extensively on
Capacity Building and reaching out to more than 16000 participants and 5000 Food Business
Operators with Increasing Tier 2 city outreach.
To further augment India's thrust on Food Safety by engaging the key stakeholders to catalyze their
role in ensuring Food Safety from the Farm to Fork, Confederation of Indian Industry (CII) in
partnership with its National partners Cargill India, NASVI (National Association of Street Vendors TM
India), Consumer Organization -VOICE and others is launching the Surakshit Khadya Abhiyan
as a Pan India Campaign on Safe Food to raise Awareness on Hygienic and Food Safety practices and
Build Capacity on Safe Food for All. The Abhiyan would include a series of campaigns towards
sensitizing consumers, Street Food Operators and Industry on their Roles, Rights, Importance of
Hygienic Practices and Steps for Food Safety Risk Mitigation. In order to enhance involvement of
people from all walks of life including general consumers, schools, colleges and street food
operators, Safe Food Walkathons and Interactive sessions, would be organized across Metros and 2
tier cities. Other Events like Food Summits, Round Tables and Workshops would be aimed at
upgrading supply chain participants across the food industry to best in class levels of Food Safety.
Mass dissemination of Food Safety practices would also be organized by strategically leveraging
Print, Electronic and Digital media, The campaign which has been launched this year will surely go a
long way towards strengthening Industry's engagement in enhancing Food Safety implementation TM
in the country. I look forward to Surakshit Khadya Abhiyan becoming instrumental in triggering the
continual and breakthrough improvements required to achieve Food Safety Excellence in the years
to come.
TMSURAKSHIT KHADYA ABHIYAN
IV
Message
Siraj ChaudhryChairman Cargill India
Access to safe food is a basic human right. In a global food system
where food comes from many sources and can travel great
distances, food safety becomes even more important and
complicated. We believe, in today's complex and interdependent
food supply chain, food safety is a shared responsibility of the
farmers, the food industry, regulators as well as consumers. Cargill
is committed to promoting food security and safety – it's what we
work at every day around the world. We are glad to join hands with
CII as National partners and be a catalyst to improve food safety
awareness in the country through the 'Surakshit Khadya Abhiyan'.
We will work closely with CII-FACE, Industry and Government in
designing appropriate sector specific Good Manufacturing
Standards and help Risk Mitigation in the Food Chain. I congratulate
CII and all other partners who have come forward to trigger this
nation- wide movement on food safety.
TMSURAKSHIT KHADYA ABHIYAN
V
Message
Arbind SinghNational CoordinatorNASVI
Street foods are ready-to-eat foods prepared and/or sold by
vendors or hawkers on the streets. They represent a significant
part of urban food consumption for millions of low-and-middle-
income consumers in urban and semi-urban areas on a daily basis.
Since time immemorial, India has fantastic social-cultural diversity
of street foods. Each region of India has its own diverse street
foods . However in India, more than eight million hands and four
million souls that create the wonders and make Indian street foods
a sheer delight for millions and millions of people still remain
marginalized. The authorities deliberately ignore the fact that the
street food vendors constitute a major mass of urban poor
representing the unorganized sector of retail industry and they
stand in sharp contrast to supermarkets based restaurants big
food chains, and plazas. They contribute immensely to local and
national economy, and provide cheap and affordable services to
cross sections of society. And, in performing that, they stand quite
independent as they do not depend on government subsidies or
private charity. The government must think that promoting street
food and cementing the identity of street food vendors is closely
linked with preserving and promoting the social- cultural diversity
of place and region, and making economy and society equitable
and just.
TMSURAKSHIT KHADYA ABHIYAN
VI
Message
Ashim SanyalChief Operating OfficerVOICE
Healthy mind lives in a healthy body and will pave the way for
Nation's progress. To keep body healthy, consumers must have
safe and hygienic food in all platforms cutting across all strata
of the society. For this consumers should demand for safe and
hygienic food from all Food Business Operators and must have
access to it as a basic right. We strongly believe that every
consumer has the right to Safe & Hygienic Food. For this objective,
consumers must be made aware on the importance
of Food Safety, Hygiene and Quality by dissemination of
knowledge through “Surakshit Khadya Abhiyan”. Street food
for common people should be our first target.
TMSURAKSHIT KHADYA ABHIYAN
VII
Table of ContentsExecutive Summary 01
Upgrading and Sustaining Food Safety in Micro-Small 83Food Business Operators: Capacity Building of Students Community and Food Professionals
Background Note 08
TMLaunch of Surakshit Khadya Abhiyan 16
TM Surakshit Khadya Abhiyan 17
• Delhi Chapter 23
• Lucknow Chapter 34
• Kolkata Chapter 44
• Bengaluru Chapter 54
• Jamshedpur Chapter 64
• Pune Chapter 74
Way Forward for Surakshit Khadya Abhiyan 2016-17 87
Executive Summary
TMSURAKSHIT KHADYA ABHIYAN
01
Executive Summary
CII – Jubilant Bhartia Food and Agriculture
Centre of Excellence in association with
National Industry Partner Cargill India and
other stakeholders including Consumer
Body-Voluntary Organisation in Interest
of Consumer Education (VOICE), National
Association of Street Vendors of India
(NASVI), has launched a National Mission
“Surakshit Khadya Abhiyan”, a Pan India
Campaign to raise Awareness on Hygienic
and Food Safety practices and Build
Capacity on Safe Food for All, on 21st July
2015. The Abhiyan aims to deliver safe
food of global standards to all and
boost domestic trade and export by
establishing appropriate stakeholder
connects and engaging them in a
collaborative manner to achieve the
purpose .
It was inaugurated by Hon'ble Minister
Shri Ram Vilas Paswan at the Ministry of
Consumer Affairs, New Delhi. Subsequent
to the launch of Surakshit Khadya TMAbhiyan . The Ministry of Consumer
Affairs is further support ing the
dissemination of Food Safety Messages
of this Pan India campaign under the
aegis of "JagoGrahakJago" as part of its
Consumer Welfare Movement.
Subsequent to the launch CII along with
its National Partners has organised a
series of “Safe Food for All” Walkathons
and Food Safety Advocacy Programs with
special sessions aimed at raising
Consumer awareness in addition to
training sessions for Street Food Vendors,
Pr imary Producers and Industry .
Additional dissemination through Print
Media, Outdoor Hoardings and the Media
coverage have also impacted huge
masses in the Walkathon cities. Some of
the key Capacity Building Initiatives for
the Industry impacting Small and Medium
scale industries as well included
collaborative courses with IIT, Ministry of
Food Processing Industries, FSSAI , Spices
Board, NIFTEM, IFPRI and others. Other
programs with industry focus included
the Annual flagship event the 10th
National Food Safety and Quality Summit,
the 6th CII Food Safety Award, various
Workshops and Master Classes. From
February 2016 a series of Training
programs For Primary Producers are
s c h e d u l e d i n co l la b o ra t i o n w i t h
Agricultural and Processed Food Products
Export Development Authority (APEDA)
under Ministry of Commerce & Industry,
Government of India.
TMSURAKSHIT KHADYA ABHIYAN
02
THE STAKEHOLDERS CONNECT THROUGH FOOD SAFETY ADVOCACY PROGRAMS
The Consumer Connect
To engage people from all Walks of life, Safe Food Walkathons were organized across
6 cities (Delhi, Bangalore, Lucknow, Jamshedpur, Pune, and Kolkata) to sensitize general
population, students community on Food Safety comprising Good Hygiene Practices, How
to read labels, Expiry dates and Importance of Storage Conditions. Several structures of
Food Safety Advocacy Programs are designed and conducted in and around the Walkathons
like Street Plays, Quiz competitions, Flash Mob Activity on Hygienic Practices, Poster
Competitions, Sit and Draw Contests, Skit Competition for Colleges, Short Speech Contests
for Senior Citizens on Domestic Food Safety, Distribution of Publications, Consumer& and
Volunteer Training for engaging them in Street Food Vendor Adoption. Dissemination of
Food Safety Messages are being done through Print Media and Hoardings.
Chat Box on Food Safety Matters
To specifically strengthen Consumer
Connect, the dedicated web s ite
o f S u r a k s h i t K h a d y a A b h i y a n
(www.cii-ska.in) is being used actively
for Live Chats to connect with all
stakeholders through two hour sessions
a week. The purpose of these chat
sessions is to share various aspects of
Food Safety, Regulatory and other
related topics through interaction with
expert Panel members online. The
Experts on the Chat Panel are the
members from Industry, Consumer
organizations and other Institutes.
Outreach through Print Media
Consumer friendly articles are being
published on food safety through domain
experts. An Editorial Board of Surakshit
Khadya Abhiyan has been constituted
for reviewing these publications for
various media houses. The board
members are professionals with Food
Industry, Consumer organizations and
Regulatory background.
TMSURAKSHIT KHADYA ABHIYAN
03
6 Walkathons organized in Delhi, Lucknow, Kolkata, Bangalore, Jamshedpur, Pune with estimated
14500 participants from all walks of life including Government officials, Police, Academic & Research
Institutes, Celebrities, School and College Students, Street Food Vendors and General Citizens
14500 PARTICIPANTS
Key Milestones
6 WALKATHONS
110 STREET FOOD VENDORS110 Street Food Vendors Trained in Jamshedpur, Kolkata
8 College skits contest on Food Safety in Fresh Produce in Kolkata
8 COLLEGE SKITS CONTEST
MORE THAN 140 SCHOOLSThematic Sit and Draw : More than 140 Schools in Delhi, Kolkata, Jamshedpur,
Bangalore, Lucknow with the theme “Food Safety and Hygienic Practices”
FLASH MOB ACTIVITYFlash Mob Activity on Pest Control and Hand Wash by Rentokil Team in Bangalore
120 VOLUNTEERS HAVE BEEN TRAINEDVolunteers, especially from Student Community are being enrolled and trained for
Street Food Vendor Adoption Program in the Walkathon Cities in the 1st phase. So far
120 Volunteers have been trained.
GOVERNMENT, CELEBRITY, PARTICIPATION IN WALKATHONSGovernment, Celebrity, participation in Walkathons (Ministry of Consumer Affairs, Dept
of Health, Food Safety Commissioners, Inspector General Police, Deputy Magistrates,
Actors, Sporting Luminaries of International Repute, Music and Dance icons
12 STREET PLAYS (BY VOICE/COLLEGES/NASVI)Street plays by VOICE olleges, NASVI(Jago grahak Jago), C
TMSURAKSHIT KHADYA ABHIYAN
04
The Street Food Vendor ConnectStreet Food of India offers a multi cuisine variety, unique flavors, convenient, and Ethnic
Food at affordable cost across the country. As part of Surakshit Khadya Abhiyan in
collaboration with NASVI, the following have been achieved:
Key Milestones
Street Food Vendors have been facilitated to perform 5 street plays in Delhi, Lucknow,
Kolkata, Bangalore, Jamshedpur, Pune demonstrating importance of Food Safety and
Hygiene for business growth and preventing food borne illness with the Walkathon
participants as audience, comprising people from all walks of life including street food
vendors from the state.
5 STREET PLAYS IN DELHI, LUCKNOW, KOLKATA, BANGALORE, JAMSHEDPUR, PUNE
110 STREET FOOD VENDORS More than 110 Street Food Vendors trained in Kolkata and Jamshedpur
140 STUDENTS AND INDUSTRY MEMBERS2 Volunteer Trainings have taken place in Delhi covering 140 Students and Industry
members for engaging them in the Street Food Vendor Adoption program.
8 MORE SUCH PROGRAMS8 more such programs are planned in Lucknow, Bangalore, Kolkata, Jamshedpur,
Mumbai, Ahmedabad and Pune
CII HAS AWARDED SILVER AND BRONZE LEVEL CERTIFICATESCII has awarded Silver and Bronze level certificates in 2015 to 5 Street Food Vendors
from Patna, Jaipur, Hyderabad and Jabalpur this year after a rigorous assessment of
their Food Safety Practices. FSSAI provided an added incentive to these vendors with
cash incentive. Ms. Anuradha Prasad, Joint Secretary, Ministry of Food Processing
Industries along with Dr Mrinalini Darswal, Commissioner of Food Safety, Dept of Food
Safety, GNCT of Delhi handed over the incentive cheques at the 6th CII National Awards
Ceremony for Food Safety in New Delhi on December 1st 2015.
TMSURAKSHIT KHADYA ABHIYAN
05
The Farmers ConnectConsumers and Food Processing units are dependent on Primary producers to be able to
consume and deliver safe fruits, vegetables and processed food which are fresh, devoid of
plant diseases & extraneous matter and within acceptable chemical residue levels. It is thus
imperative that farmers be assisted to integrate Food Safety and Quality in their daily
agricultural practices in order to deliver safe fresh produce for domestic consumption and
export.
In this regard, as part of Surakshit
Khadya Abhiyan, CII has signed a
Memorandum of Understanding with
Agricultural and Processed Food
Products Export Development Authority
(APEDA) under Ministry of Commerce &
Industry, Government of India, for
organising the APEDA-CII-FACE Fruits &
Vegetables Cluster Training on Good
Agricultural Practices for Primary
Producers. During 2016-17, thirty two
such One Day Awareness Training
Programs for Clusters in 15 States
(Tamil Nadu, Karnataka, Punjab, UP,
M a h a r a s h t r a , A n d h r a P r a d e s h ,
Telangana, Gujarat, West Bengal,
Jharkhand, Bihar, Assam, Mizoram,
Key Milestones
TRAINING PROGRAMS FOR CLUSTERS IN 15 STATES
Kerala and Meghalaya) wi l l be
organised covering 14 Fruits and
Vegetables (Banana, Pomegranate,
Papaya, Pineapple, Ground Nuts,
Mangoes and Vegetables like Okra,
Drumsticks, Green Chillies, Brinjals,
Bitter Gourd, Curry Leaves, Betel Leaves
and Rose Onion) in their respective
regions by CII -FACE with involvement
of State Government, APEDA and
domain experts from CII-FACE and local
Agriculture Universities. The programs
was launched in February 2016 in
Khoppal and Bagalkot (Karnataka) and
are expected to cover more than 1200
farmers and linked exporters.
TMSURAKSHIT KHADYA ABHIYAN
06
The Industry ConnectTowards Building Capacity on Food Safety Regulations and Global best practices through
Collaborative Training programmes with Government, Academia and Knowledge bodies of
International Repute some of the key achievements
The Food Safety & Quality capacity building initiatives of Confederation of Indian
Industry (CII) have impacted more than an estimated 16,500 participants and more than
5,000 Food Business Operators through Trainings and Consultancies till date.
The Indian Institute of Technology Kharagpur – Confederation of Industry's Food &
Agriculture Centre of Excellence Certified Food Professional targeted towards
development of technical manpower and dissemination of Productive technologies
started its 4th Batch in December 2015. The 3rd batch of successful participants was
felicitated on December 1st 2015 at the Food Safety Award Ceremony.
CII-Ministry of Food Processing Industries (MOFPI) Training on Food Processing and Food
Safety Management Systems was organised in North East in 2015 on Pineapples,
Spices and Bakery SMEs for more than 200 Participants.
CII-FACE- National Institute of Food Technology Entrepreneurship and
Management(NIFTEM) Short Term Training Programme of 40 hours was organised on
Integrated Management Systems at the NIFTEM Campus
CII-FACE in partnership with International Food Policy Research Institute (IFPRI)
organised training and site visits on Food Control Systems in India for the delegation
from Government of Nepal at Delhi, Kolkata and Chennai.
The 10th National Food Safety and Quality Summit was organized on 1-2 December
2015 in New Delhi and deliberated on Integrating Global Perspectives on Food Safety
and Quality for Enhanced Consumer Safety ” comprising Plenary sessions and Master
Classes on Day 1 and Day 2 respectively. More than 200 Food Safety & Quality
professionals and 50 speakers of national and international repute gathered for the
Annual Flagship event supported by the Industry partners to discuss the various ways
through which Food Safety and Quality can be improved in the Food Chain.
For Promoting a Culture of Excellence and Identifying Role Models, the 6th CII National
Award for Food Safety Four Trophies were given away by Ms. Anuradha Prasad, Joint
Secretary, Ministry of Food Processing Industries along with Dr Mrinalini Darswal,
Commissioner of Food Safety, Dept of Food Safety, GNCT of Delhi at the 6th CII National
Awards Ceremony for Food Safety in New Delhi on December 1st 2015 for Outstanding
performance in the Dairy, Beverage and Ready to Eat Sector. The Award has grown by
more than 8.9 folds since its inception in 2010. This year, 68% applicants were from the
Small & Medium Industries and Street food businesses with assessment involving more
than 80 qualified Assessors from a pool of 250 assessors.
•
•
•
•
•
•
•
• Organise Food Safety Awareness
Campaigns for General Consumers
including Housewives, leveraging
Face- -to- Face Interactive Programs
and Digital Media
• Engage Academic Institutions,
Schools and College Students for
strengthening their knowledge for
Food Safety
• Host Industry Visits for Sharing Best
Practices with Consumers and
Industry
• Strengthen Food Safety in segments
like Self Help Groups related to Food
Businesses, Mid day meal Organisers
and Micro scale Food Business
Operators like Street Food Vendors.
• Develop Suppliers of Small and
Medium Food Businesses to deliver
Sustainable Food Safety & Quality
through FSMS Trainers
• Train Primary Producers on Good
Agricultural Practices for creating
awareness on Maximum Residue
l imi ts and Food Safety R isk
Mitigation Practices
• Promote a Culture of Excellence
a n d B u i l d C a p a c i t y a m o n g
Food Processing SMEs through
C o l l a b o r a t i v e c o u r s e s w i t h
Government on Good Hygiene and
Manufacturing Practices, IIT-CII FACE
Certified Food Professional Courses,
identifying best practices and
recognising role models through the
CII Food Safety Award Program
TMSURAKSHIT KHADYA ABHIYAN
07
Way Forward
TMSURAKSHIT KHADYA ABHIYAN
08
Background Note
TMSURAKSHIT KHADYA ABHIYAN
09
Background NoteAligned to the countrywide mission “Swachh Bharat Abhiyan” for ensuring commitment to
Cleanliness and “Jago Grahak Jago”, a Consumer Welfare movement, Confederation of
Indian Industry (CII) powered by Cargill India as the National Industry Partner and in
association with multi-stakeholder National partners like Consumer Body Volunteer
Organisation in Interest of Consumer Education (VOICE), National Association of Street TMVendors of India (NASVI) has ushered in the Surakshit Khadya Abhiyan as a Pan India Food
Safety Awareness & Capacity Building Campaign to STRENGTHEN NATIONWIDE ACTION on
Safe Food for All. The Abhiyan aims to further augment India's thrust on Food Safety.
The Ministry of Consumer Affairs, Food & Public Distribution is supporting this Nationwide TM
campaign, Surakshit Khadya Abhiyan under the aegis of "Jago Grahak Jago" as part of its
Consumer Welfare Movement, on dissemination of Food Safety Messages through Outdoor
Hoardings, Posters and Advertisements.
Food Safety is a major global concern
a m o n g s t c o n s u m e r s . G l o b a l l y ,
Governments and other stakeholders are
intensifying efforts to improve Food
Safety and Quality. The Food Safety and
Standards Authority of India (FSSAI) under
the Ministry of Health and Family Welfare,
has put in place the Food Safety and
St a n d a r d s A c t 2 0 0 6 , R u l e s a n d
Regulations 2011 for not only Food
Products but for Production processes
including those for Petty Food Business
Operators. Focusing on Food Safety can
help in effectively preventing and
controlling food borne diseases in our
country that impact the large rural and
urban population. Moreover there is a
need to raise awareness of Micro, Small
and Medium Food Business Operators
and Consumers on preventive measures
to ensure Safe Food for All. While India is
one among the leading Wheat, Rice, Milk
and Fruit and Vegetable producer, a focus
on the Food Safety, Quality and Wastage
prevention of food would help deliver
safe food to all and enhance domestic
trade and export. Additionally, Food
Safety being an integral part of Food
Security, is a shared responsibility for
all stakeholders right from the farm to
the fork.
THE TRIGGER
TMSURAKSHIT KHADYA ABHIYAN
10
TMMission of Surakshit Khadya AbhiyanStrengthen Nationwide Action on Safe and Hygienic Food For All.
The VisionEngage all stakeholders to catalyze sensitization and capacity building on food safety
among consumers, street food vendors and the industry to deliver safe food of global
standards and boost domestic trade and export.
The Objectives • Enhance Consumer Awareness on
Related Food Safety Practices
Including Reading of Labels, Storage
Conditions, Expiry Dates and Hygienic
Practices for Food Safety.
• Disseminate Hygienic Practices
Amongst Street Food Vendors,
Schools and Colleges Towards
Delivering Safe Food.
• Sensitize Food Service Providers
Including Railways, Food Storage
Locations, Midday Meal Schemes,
Street Food Vendors, Mass Caterings
on How to Prepare, Produce and
Serve Safe Food
• Build Capacity on Food Safety
Benchmarks with Best Practices
Shar ing Summits , Workshops,
Training Programs, Short Term
Professional Courses with Partners of
International Repute, Food Safety
Award Programs and others for the
Industry
• Train Farmers on Good Agricultural
Practices for Food Safety and Quality
TARGET SEGMENTS FOR PHASE 1: 2015-16
Consumers
Street FoodVendors
Food BusinessOperators
TMSURAKSHIT KHADYA ABHIYAN
11
CII and its National Partners
CII, through its Food and
Agriculture Centre of
Excellence (FACE) has been
promoting Food Safety and
Quality in the Indian Food
Sector. Over the last decade,
the Centre has worked
extensively on Capacity
Building and has reached
out to more than 16500
participants and 5000 Food
Business Operators with
increasing Tier 2 city
outreach. For the past 6
years, CII has been
rewarding role models and
deserving organizations
and street food vendors to
promote adoption of Food
Safety Best practices. The TMSurakshit Khadya Abhiyan
(SKA) was initiated by CII
and powered by Cargill India
in a collaborative
partnership model with
Government, Regulators,
NASVI (National Association
of Street Vendors India),
Consumer Organization -
VOICE and other industries
to catalyze their role in
ensuring Food Safety from
the Farm to Fork across all
sectors from Street Food to
Small, Medium and Large
businesses.
Cargill India, the
National Industry
Partner of Surakshit
Khadya Abhiyan and
a proponent of
Nutrition and Food
Safety participates
in many parts of the
food supply chain
around the world,
from the farm to
production and
through distribution.
Not only is food
safety of paramount
importance, it is
fundamental to its
business. Cargill has
partnered with CII as
the National Industry
Partner to share
international science
based food safety
practices in
manufacturing,
regulatory affairs,
hygiene protocols
and Global Food
safety Initiative (GFSI)
with other industries
to encourage them
to adopt these,
thereby, helping
improve the food
safety ecosystem in
the country.
NASVI (National
Association of
Street Vendors
of India) is an
organization
working for the
protection of the
livelihood rights
of thousands of
street vendors
across the
country. Our
National Partner
NASVI is engaged
in sensitizing
Street Food
Vendors on Food
Safety in cluster
and market
meetings,
Sensitizing peer
leaders in
markets to create
awareness on
Safe Food and
with Municipal
bodies to provide
minimum basic
infrastructure like
water, drainage
etc, create
Surakshit Food
lanes .
VOICE (Voluntary
Organization in Interest
of Consumer Education)
is an organization
working for consumer
awareness, education
and empowerment
besides setting
standards and policies
with government bodies.
Our National Partner
VOICE is helping raise
Consumer awareness,
education and
empowerment besides
setting standards and
policies with government
bodies, disseminating
Food Safety information
to Consumers,
NGO'S/Civil Society
Organizations and
Students Community by
using medium of
Consumer VOICE
Magazines (Hindi &
English) and the website
www.consumer-
voice.org, It conducts
various other activities
like presentations, talks,
Nukkad Natak's to
engage and educate
consumers on various
aspects of food safety
and hygiene
Confederation of Indian Industry Cargill India NASVI VOICE
TMSURAKSHIT KHADYA ABHIYAN
12
The Target Audience The target audience for Surakshit Khadya Abhiyan are General consumers, Street Food
Vendors, Colleges & School Students, Industrial Canteens, Farmers (Primary Producers)
Base Kitchens, Midday Meal Organizers, Industry, Institutes, associations, NGO's, Local
Authorities, Government and Regulatory Bodies.
Engaging the Stakeholders through Food Safety Advocacy ProgramsTo engage people from all Walks of life, Safe Food Walkathons were organized across 6
cities (Delhi, Bengaluru, Lucknow, Jamshedpur, Pune, and Kolkata). Several varieties of Food
Safety Advocacy Programs are designed to impart Consumer and Street Food Vendor
Trainings in and around Walkathons like Street Plays, Quiz competitions, Flash Mob Activity
on Hygienic Practices, Poster Competitions, Sit and Draw Contests, Skit Competition for
Colleges, Short Speech Contests for Senior Citizens on Domestic Food Safety, Distribution of
Publications, Consumers & Street Food Vendor Workshops and Volunteer Training for
Street Food Vendor Adoption.
Master Classes, Best Practices Seminars and Workshops are being conducted for Industry,
Farmers and other Food Business Operators in various locations like Chennai ,Delhi, Kalyani,
UP, Punjab, Kochi, Lucknow, Pune, Ahmedabad, Mumbai and many more.
The various events at the National level are being organised with involvement of State
Government, APEDA, Industry, Consumer Bodies, Local Authorities in their priority sectors
and locations.
Steering it RightThe SKA Steering committee was formed by CII-FACE with members from Cargill India,
NASVI, VOICE , and other industry representatives led by Mr S. Dave, Chairman Steering
Committee Surakshit Khadya Abhiyan, Past Chairman Codex Alimentarius Commission and
Past Director APEDA.
The Committee meets to set directions and review progress on the deliverables at
stipulated intervals. This is being supported by various working groups involving Schools,
Colleges, Academic Institutes and Industry to expand connect and outreach with students
and involving them in upgrading the street food vendors and raising awareness on food
safety among consumers.
TMSURAKSHIT KHADYA ABHIYAN
13
Wide Dissemination through Media has been initiated across the country since April 2015 in a structured format through Times of India Print Media, Radio Mirchi Jingles, All India Zee Television Network and Times Outdoor Hoardings in all the Walkathon cities.
All such dissemination material of Surakshit Khadya Abhiyan with Food Safety Messages are endorsed with 'Jago Grahak Jago' Logo, a Consumer Welfare Movement under the aegis of Ministry of Consumer Affairs, Food and Public Distribution.
Planned Dissemination through Media
In the News
TMSURAKSHIT KHADYA ABHIYAN
14
Digital Media/Social Media
Surakshit Khadya Abhiyan is widely promoted through the Digital, Print and Social Media.
The Surakshit Khadya Abhiyan Website www.cii-ska.in, launched by Hon’ble Minister Shri Ram Vilas Paswan, provides relevant food safety information under three key tabs – Consumers, Industry, Street Food .
The Times of India Print media, Radio Mirchi Jingles, All India Zee television Network and Times Hoardings are being leveraged in a structured format to promote food safety messages at all walkathon cities with pre-determined durations. The Social media sites, Facebook Surakshit Khadya Abhiyan, https://goo.gl/b1VUZ9, Twitter Surakshit Khadya Abhiyan-twitter,https://twitter.com/cii_ska; Twitter handle #SurakshitKhadyaAbhiyan and CII LinkedIn, https://goo.gl/AqfrSEork is also active in disseminating the Abhiyan activities and importance of Food Safety across the country.
TMSURAKSHIT KHADYA ABHIYAN
15
Launch of SurakshitKhadya
TMAbhiyan
TMSURAKSHIT KHADYA ABHIYAN
16
TMSurakshit Khadya Abhiyan in New Delhi
The Launch of Surakshit Khadya Abhiyan
TMThe Surakshit Khadya Abhiyan is an opportunity to re-emphasize Indian industry's
engagement with stakeholders to strengthen nationwide action on Food Safety by creating
countrywide awareness on the production, storage, serving and consumption of 'Safe and
Hygienic Food for All'.
The Abhiyan was launched as a Pan India Campaign to raise Consumer Awareness on
Hygienic and Food Safety practices and Build Capacity on Safe Food for All on 21st July
2015 at the Krishi Bhawan, Ministry of Consumer Affairs , New Delhi by Hon'ble Minister of
Consumer Affairs, Food & Public Distribution, Shri Ram Vilas Paswan. He unveiled the TMSurakshit Khadya Abhiyan logo and 'Pledge Scroll' which displayed the Pledge on 'Safe
Food for All' endorsed by partners and launched the website for Surakshit Khadya TMAbhiyan .
Launch of Surakshit Khadya Abhiyan by The Hon'ble Minister of Consumer Affairs, Food & Public Distribution, stShri Ram Vilas Paswan at Krishi Bhawan on 21 July 2015
TMSURAKSHIT KHADYA ABHIYAN
17
SKA Website Launch, www.cii-ska.in
TMSURAKSHIT KHADYA ABHIYAN
18
TMSURAKSHIT KHADYA ABHIYAN
19
SKA Pledge Scroll
VOICESFood safety is an inseparable part of food security and no nation can guarantee food security if food is not completely safe. Food borne diseases outbreak have severe health and economic consequences. The strength of the Abhiyan, as a pan-India drive, lies in the model of involving key stakeholders as partners to strengthen connect and outreach to consumers, street food operators and Industry across the country.
Ram Vilas PaswanHonourable Minister of Consumer AffairsFood & Public DistributionGovernment of India
The Surakshit Khadya Abhiyan is designed to achieve Pan India awareness on food safety while strengthening continual and breakthrough improvements in the industry to achieve food safety excellence in the years to come.
Chandrajit BanerjeeDirector General, CII
Siraj ChaudhryChairman, Cargill India
Access to safe food is a basic human right. In a global food system where food comes from many sources and can travel great distances, food safety becomes even more important and complicated. We believe, in today's complex and interdependent food supply chain, food safety is a shared responsibility of the farmers, the food industry, regulators as well as consumers.
Arbind Singh National Co-ordinator, NASVI
The municipal authorities must understand that security at work-place will lead to food vendors focusing on hygiene and safe food to enhance their business.
Ashim SanyalChief Operating Officer, VOICE
Food safety is a prime concern today and healthy consumers can make a healthy nation. We oil make consumers aware through dissemination of knowledge about the importance of food safety and quality as their basic right:
TMSURAKSHIT KHADYA ABHIYAN
20
TMSURAKSHIT KHADYA ABHIYAN
On Line and Print Media Coverage of Surakshit Khadya Abhiyan
The launch of Surakshit Khadya Abhiyan was extensively covered in more than 150 On line and Print Media media in the national and regional papers.
TMSURAKSHIT KHADYA ABHIYAN
21
TMSURAKSHIT KHADYA ABHIYAN
22
Surakshit Khadya
TM AbhiyanDelhi Chapter
TMSURAKSHIT KHADYA ABHIYAN
23
TMSurakshit Khadya Abhiyan Delhi Chapter:
New Delhi Safe Food Walkathon
Jawahar Lal Nehru stadium : 4th October 2015
The 1st Safe food Walkathon under Surakshit Khadya Abhiyan, was organized by CII along
with its Partners on 4th October, 2015, at Jawaharlal Nehru Stadium, New Delhi to promote
Consumer Awareness on “Safe and Hygienic Food for all”
Prominent amongst those who took part in the Delhi Walkathon were Mr. Satyender Jain Minister of Health, Industry and Power, Government of NCT of Delhi, Mr. S. Dave Chairman
SKA steering committee, Dr. Alka Kaul chairperson CII ,Delhi State Council, Mr. Siraj Chaudhry
Chairman Cargill India, Mr. Ashim Sanyal COO, VOICE, Mr. Arbind Singh ,National Co ordinator
NASVI and Mr. Anil Khaitan, Chairman SNK Corporation. Amongst the celebrities present
were Mr. Atul Wassan former Cricketer, Mr. Vijay Dahiya current coach of Delhi team, RJ
Piyush Fever 104, RJ Sid, Bollywood Actors Abhinav Chaturvedi and TV Actor Ms. Pankaj
Bhadouria winner of Master Chef.
TMSURAKSHIT KHADYA ABHIYAN
24
Surakshit Khadya Abhiyan Pledge taking Ceremony led by Mr. Satyendar Jain, Minister of Health, Industry and Power, Government of NCT of Delhi along with other dignitaries
Flagging off Walkathon
The Flag off and Pledge Taking Ceremony
The Safe Food Walkathon was flagged off by Hon'ble
Minister of Health, Industry and Power, Government
of NCT of Delhi, Mr Satyendra Jain soon after
completing the Pledge Ceremony of committing
sensitization of all stakeholders and strengthening
capacity towards safe food for all.
TMSURAKSHIT KHADYA ABHIYAN
25
VOICES
Dr. Alka Kaul Chairperson
CII Delhi State Council
Our goal should be to
provide high quality
safe food every time,
everywhere. we
believe that in todays
complex and
interdependent food
supply chain food
safety is a shared
responsibility of the
farmers, the food
regulators as well as
consumers industry.
With heightened
consumer
demand for
safe and
unadulterated
food, food safety
and hygienic
practices is the
need of the hour.
There is also an
increasing need to
focus on safety of
Street Food which
is enjoyed by all
sections of the
society said
Mr Satyendra JainHon'ble Minister of Health,
Industry and Power,
Government of NCT of Delhi
Mr. Siraj ChaudhryChairman
Cargill India
Cargill is committed to
promoting food
security and safety –
it's what we work at
every day around the
world. We are glad to
join hands with CII as
National Industry
partners and be a
catalyst to improve
food safety
awareness in the
country through the
'Surakshit Khaadya
Abhiyaan'. We are
working closely with
CII-FACE, Industry and
Government in
designing appropriate
sector specific Good
Manufacturing
Standards and help
Risk Mitigation in the
Food Chain.
TMSURAKSHIT KHADYA ABHIYAN
26
Key Highlights
Street plays on Food Safety by
NASVI and VOICE and Performance
Thematic performances on
Food Safety by Funkaar Artists
Volunteer registration by
Student Community for Adopting Food Streets
More than 2700 Participants
from all walks of life including School colleges,
Consumers, Street Vendors Senior
Citizens
Pledge Wall Signed by
All Dignitaries
TMSURAKSHIT KHADYA ABHIYAN
27
Walk in progress during Walkthon
Walk in progress during Walkthon
TMSURAKSHIT KHADYA ABHIYAN
28
Nukkad Nataks on Food SafetyDuring the Walkathon there were Nukkad Natak & experience sharing by street food
vendors, a skit by Jago Grahak Jago team, and thematic performance on Food Safety by
Funkaar Artists were organized as the parallel activities.
Nukkad Natak Performance
TMSURAKSHIT KHADYA ABHIYAN
29
Drawing competition in progress, prize distribution ceremony
Engaging School Students with Drawing Competition on Hygienic Practices
A Sit and Draw competition was organized for the school kids where the theme was Food
Safety and Hygienic practices at the venue and the winners were given the certificates
during prize distribution ceremony. The drawings were displayed during the Walkathon
TMSURAKSHIT KHADYA ABHIYAN
30
Volunteers were registered at the venue and there were
more 70 participants who were enrolled during this
Walkathon. The first batch of 60 Volunteers have been
trained on Level 1 Food Safety and would be soon
engaged as facilitators for adopting some Food streets
in Delhi as a pilot scale initiative
Dissemination through Media
TOI advertisements on Food Safety messages for Safe Food Walkathon
Volunteer Registration for Upgrading Street Food Vendors
TMSURAKSHIT KHADYA ABHIYAN
31
Media Coverage
TMSURAKSHIT KHADYA ABHIYAN
32
Way Forward
• Replicate the Delhi Walkathon with continual improvements, in Lucknow, Kolkata, Bengaluru, Jamshedpur, Pune, Ahmedabad, Mumbai
• Organise Food Safety and Quality Summit, Street Food Vendor Award Ceremony in New Delhi during 2015 and Training on Food Fortification and other Food Safety Advocacy programs for Consumers, Industry, Farmers, and Street Food Vendors across the country
• Form Working Group for facilitating the Food Street Adoption Program
• Develop Facilitators in New Delhi from the Student Community to upgrade Food Safety of Street Vended Foods by training them through Train the Trainer Modules
• Identify Food Streets in collaboration with local authorities to pilot the Food Street Adoption Process in New Delhi
• As part of the APEDA-CII-FACE Cluster development program being conducted across the country to deliver safe fruits and vegetables and boost exports, Farmers Training on Good Agricultural Practices are scheduled for the Northern region in UP and Punjab for Vegetables. The Training in Punjab is planned for Betel leaves, Okra, Bitter gourd, Green chilly, Curry Leaves, Rose Onion, Drum Sticks and Brinjal in Kartarpur covering Fatehgarh Sahib, Patiala, Sangrur, Amritsar, Ludhiana, Jalandhar and Hoshiarpur districts.
TMSURAKSHIT KHADYA ABHIYAN
33
Surakshit Khadya
TM AbhiyanLucknow Chapter
TMSURAKSHIT KHADYA ABHIYAN
34
TMSurakshit Khadya Abhiyan Lucknow Chapter:
Thousands Walk for Safe Food
With the advent of the new Food Safety & Standards Act, Rules and Regulations 2011,
during the last decade, India has moved to yet another step to be at par with global
standards of food safety and quality. The Act ensures consumer safety by mandating a
structured food safety management system for all Food Business Operators including
Manufacturing, Transportation, Storage & Warehousing, Wholesale and Retail and Street
Food Vendors.. As part of CII's endeavour to strengthen nationwide action on Food Safety,
CII, FACE with National Industry Partner Cargill India and in association with multi-
stakeholder bodies like VOICE and NASVI organized a Safe Food Walkathon on 29th
November 2015, at 1090 Headquarters, Gomti Nagar
Raising awareness on Food Safety from the Farm to Fork by addressing Consumers, Street
Food Vendors, Student Community and the entire Food Business Chain is a pre -requisite for
making safe food available to all. While producing food under hygienic conditions and food
safety practices is key to delivering safe food, consuming it under hygienic conditions in an
appropriate manner is equally important .
\The Lucknow Safe Food Walkathon was one of its kind rally on sensitising all stakeholders
on Food Safety Practices with more than 3000 participants from all walks of life including
Government officials, Police, Academic and Research Institutes, Celebrities, School and
College Students, Street Food Vendors and the general citizens.
The Walkathon started at 0730 hrs at the 1090 Crossing, Gomti Nagar, which is one of the
prime locations of Lucknow.
TMSURAKSHIT KHADYA ABHIYAN
35
The Food Safety Pledge taking CeremonyWith a resounding Welcome for the participants by the band from Millenium School
Lucknow and anchored by RJ Vipul, Chair YI Yuva, the dignitaries on the dais took a solemn
pledge to vow their commitment to Food Safety in their areas of control at the Inaugural
ceremony of the Safe Food Walkathon.
The Pledge
The Flag off
We shall Together Strive to Sensitise All Stakeholders on Hygienic and Food Safety Practices and Strengthen our Capacity on 'Safe Food for All'
ge lc feydj LoPNrk vkSj lqjf{ke [kk|k laca/kh O;ogkjksa ds izfr lHkh fgr/kkjdksa dks laosnu'khy cukus vkSj lcds fy, lqjf{kr [kk|k laca/kh viuh {kerk dks l'kDr djus dk iwjk iz;kl djsaxs
Soon after the Pledge taking Ceremony, the Surakshit Khadya Abhiyan Safe Food Walkathon in Lucknow was flagged off by Ms Vartika Singh, Femina Miss India Grand 2015, She was joined by Principal Secretary Dept of Infrastructure & Industrial Development, Mr BK Singh Food Commissioner Lucknow, Mrs Juhie Singh Chairperson UPSCPCR, Mr Mahesh Kumar Gupta Commissioner Lucknow, Mr Navneet Sikera Inspector General-Lucknow Police, Mr Raj Shekhar District Magistrate, Lucknow, Ms Zareena Usmani, Mr Siraj Chaudhry, Chairman Cargill India & National Industry Partner and Mr Gaurav Prakash Founder Chair, Yi Lucknow Chapter.
TMSURAKSHIT KHADYA ABHIYAN
36
VOICES
Health is Wealth. Safe food, Right food
and Clean hands helped a person to
stay healthy and fit. Our goal should
be to provide high-quality, safe food
every time, everywhere. She further
emphasized on the role of youths to
popularize & aware people on the
initiative taken by CII of this magnitude
on food safety.
Ms Vartika SinghFemina Miss India Grand 2015
In today's complex and interdependent
food supply chain, food safety is a
shared responsibility of the farmers,
the food industry, regulators as well as
consumers.
Mr. Mahesh Kumar GuptaCommissioner Lucknow & Principal Secretary Dept of Infrastructure & Industrial Development
Mrs. Juhie Singh Chairperson UPSCPCR
Food Safety is a shared responsibility
among all stakeholders and it is all we
that can make a difference in order to
make this initiative of food safety for
all, a reality.
While our department is focussing
on safe & hygienic food for all, the
support of consumer is critical to
make this drive successful.
Mr. BK SinghFood Commissioner, Lucknow
TMSURAKSHIT KHADYA ABHIYAN
37
VOICES
CII and its partners have done a great
job by organizing a Walkathon on a
very relevant subject of food safety
practices. The participation of youths
will definitely make these initiatives
successful as they are the real game
changers.
Mr. Navneit SekeraInspector General - Lucknow Police
A drive to raise Consumer awareness
on Hygienic and Food Safety Practices
is very important. We will provide
district administration support, which
would be needed for the cause.
Mr. Raj ShekharDM Lucknow
Mr. Gaurav PrakashFounder Chair Yi Lucknow Chapter
With Implementation of Foods Safety
and Standards Act, Rules and
Regulations, heightened consumer
demand for safe food and new product
innovations from the industry, India
has moved yet another step to be at
par with global standards of food
safety and quality. A perfectly
nutritious glass of milk can become
unsafe if an extraneous matter drops
into the milk. That delicious apple can
become unsafe if it has overloads of
pesticides sprayed into it and the
chatpata chat can make you sick when
bacteria is passed into it with dirty
hands or dirty spoons he added.
Mr. Siraj ChaudhryChairmanCargill India Pvt. Ltd
To follow the global standards in food
safety is hygiene for us and we are
responsible to maintain highest
standards of safety not only for our
consumers but for our customers'
consumers as well- therefore safety is
one of the most important factor which
can give me a sleepless night.
TMSURAKSHIT KHADYA ABHIYAN
38
Key Highlights
3000 Citizens ParticipatedMore than 3000 Citizens participated
More than 100 Food Safety I-Walkers carried by Students
100 Food Safety I-Walkers
40 Schools and Colleges Prior
Mass Dissemination with Projection on LEDMass Dissemination with Projection on LED at 1090 Crossing on Food Safety and Hygienic Practices
Food Safety Training Material shared with 40 Schools and Colleges prior to the Walkathon
100 Informative Posters carried as
I-Walkers by the student community.
Simple yet informative Training material
about why food safety is important and
how food borne illnesses can be
prevented was also shared with 40
schools and colleges prior to the
Walkathon.
Food Safety and Good Hygienic Practices on LED Screen at the 1090 Crossing
TMSURAKSHIT KHADYA ABHIYAN
39
Interactive Sessions around the Walkathon to Engage Stakeholders
The Walkathon had several parallel activities comprising Nukkad Nataks play acted by
Street Food Vendors, a Skit by Jago Grahak Jago team, Painting Competition, Sign up on the
I- pledge Wall and Thematic performances on Food Safety.
Nukkad Natal performance by NASVI where they shared the experience and demonstrated
how Food safety is important .One more Street play was performed by VOICE team on Food
Safety theme which was very well appreciated by the crowd and the message of Safe Food
for All has been conveyed to all.
TMSURAKSHIT KHADYA ABHIYAN
40
Nukkad Nataks by NASVI and VOICE
Selfie Stand, Performance by Millenium Band, Signing of Pledge, Walk in progress, Pledge by participants
Glimpses
TMSURAKSHIT KHADYA ABHIYAN
41
Dissemination Through MediaVolunteers from student community and Industry were enrolled during this walkathon to
adopt the Food streets across Lucknow as the next step .
Media Coverage
TMSURAKSHIT KHADYA ABHIYAN
42
Way Forward
• The Volunteer Training for the
Street Food Adoption program
will be launched during
February 2016. The Safety of
Street Vended Foods is one of
the very next initiatives on
Surakshit Khadya Abhiyan in
Lucknow.
• As part of the APEDA-CII-FACE
Cluster development program
being conducted across the
country to deliver safe fruits
and vegetables and boost
exports, Farmers Training on
Good Agricultural Practices
are scheduled for the
Northern region in UP and
Punjab. The program on
Vegetables like Karela, Green
Chilies in Uttar Pradesh is
planned for covering
Lucknow, Unnao, Hardoi
Sitapur, Barabanki and
Lakhimpur –Kheri districts.
TMSURAKSHIT KHADYA ABHIYAN
43
Surakshit Khadya
TM AbhiyanKolkata Chapter
TMSURAKSHIT KHADYA ABHIYAN
44
Flag Off the CII Safe Food Walkathon-Surakshit Khadya Abhiyan
In what will go down in history as the first-of-its-kind citizens' rally for Food Safety in
Kolkata, a Senior West Bengal Minister, the Mayor of Bidhannagar Municipal Corporation,
Food Safety Commissioner, Movie icons, Sporting luminaries, Industry captains walked
alongside more than 2,000 participants comprising senior citizens, consumers, college and
schoolchildren, industry members and street food vendors in the Safe Food Walkathon - TM
Surakshit Khadya Abhiyan on 13th December 2015.
TMSurakshit Khadya Abhiyan Kolkata Chapter:
Kolkata Wakes up to Safe Food Walkathon on 13th December 2015
TMSURAKSHIT KHADYA ABHIYAN
45
Mr Sadhan Pandey, West Bengal Minister for Consumer Affairs, Self Help Group & Self Employment, addresses the gathering
Mr Sabyasachi Dutta, Mayor of Bidhan Nagar Municipal Corporation, addresses the gadhering
Flagging off the historic rally which began at the CII Suresh Neotia Centre of Excellence for
Leadership in Salt Lake in the morning were Mr Sadhan Pandey, the West Bengal Minister
for Consumer Affairs, Self Help Group & Self Employment, Mr Sabyasachi Dutta, Mayor,
Bidhannagar Municipal Corporation, Ms Godhuli Mukherjee, Commissioner of Food Safety
and Secretary, and Mr Manmeet Singh Goindi, Regional Director, Sports Authority of India,
and leading industry members. Actors Rituparna Sengupta and Ushasie Chakraborty, singer
Upal (Chandrabindu), footballers and coaches Do Dong Hyun, Ranty Martins, Alvito D'Cunha,
sportspersons, coaches and senior officials from Sports Authority of India Netaji Subhas
Eastern Centre not only joined the flagging off ceremony but also made a solemn pledge of
supporting the cause of Safe and Hygienic Food for All.
TMSURAKSHIT KHADYA ABHIYAN
46
Partnership with Government & Industry
Endorsing the historic initiative with
their logo were the Ministry for
Consumer Affairs, Self Help Group &
Self Employment, Jago Grahak Jago
of Union Ministry of Consumer
Affairs, Food & Public Distribution
a n d t h e Fa m i l y W e lfa r e a n d
Consumer Affairs departments and
West Bengal Government, Health.
The event is being powered across
the country by National Industry
partner Cargill India and supported
by multi-stakeholder bodies as
NASVI and VOICE.
The Walkathon is part of a series of
campaigns being launched towards
sensitizing target sectors such as
consumers, street food vendors and
industry on their roles, rights,
importance of hygienic practices and
the steps needed to prevent food-
borne afflictions. It is a Pan-India
Food Safety Awareness & Capacity
B u i l d i n g C a m p a i g n a i m e d a t
strengthening nationwide actions on
Safe Food for All by engaging
Government, Regulatory Body, Local
Authorities, Student Community,
General Consumers, Street Food
Vendors and Industry.
Objective of the Kolkata Walkathon
TMSURAKSHIT KHADYA ABHIYAN
47
VOICES
Food safety is an important subject
and awareness needs to be spread
amongst people on the subject. He
encouraged CII to organize such
initiatives assuring support from his
department.
Mr Sadhan PandeyThe West Bengal Minister for Consumer Affairs, Self Help Group & Self Employment
We at Cargill touch the global food
supply chain in so many ways and in
so many places that we take a
broad, comprehensive approach to
ensure the safety and integrity of
our products, applying efforts at
every step, from production to
consumption.
Mr Siraj ChaudhryChairman, Cargill India Pvt. Ltd
Surakshit Khadya Abhiyan is a great
initiative and will go a long way in
building a healthy and happy nation.
Ms Godhuli MukherjeeCommissioner of Food Safety and Secretary to the Department of Health and Family Welfare,Government of West Bengal
Mr Mayank JalanCo-Chairman, CII National Committee on Food Processing & Chairman & Managing Director, Keventer Group
At CII, our goal is to build capacity
in the industry and among
stakeholders towards providing safe
food every time, everywhere. We
believe that in today's complex and
interdependent food supply chain,
food safety is a shared responsibility
of farmers, food business operators,
regulators as well as consumers.
Food Safety is key to a healthy
future. Thank You institutions and
individuals, including the authorities
of Sports Authority of India and East
Bengal Club, who have come forward
to support the cause.
Ms Pallavi KaulChairpersonCII West Bengal State Council
The Safe Food Walkathons and Safe
Food programmes are part of CII's
resolute and sustained commitment
to capacity building on Food Safety
across the country.
Dr Saugat Mukherjee Regional Director, CII, Eastern Region
TMSURAKSHIT KHADYA ABHIYAN
48
Endorsement of Ministry for Consumer Affairs, Self Help Group & Self Employment and West Bengal Government, Health and
Family Welfare
Participation from Actors, Music Performers, International Football Stars
Sit and Draw Contest for 100+ Students
Photography Competition for Industry
Quiz Competition for Participants- 50+
Participation from Minister, Mayor, Food Safety
Commissioner
Street Food Vendor Training- 50+
5 Thematic Street Plays
Pre- Event Food Safety Skit Competition in Colleges
Short Speech Contest on Domestic Food Safety for
Senior Citizens
Key Highlights
The Food Safety Pledge by Kolkata
Dignitaries making a pledge to work for Safe Food for All
TMSURAKSHIT KHADYA ABHIYAN
49
Engaging the Stakeholders with Food Safety Advocacy ProgramsThe Kolkata Leg of the Safe Food Walkathon came alive with a variety of allied programmes
for all segments of life - sit and draw competition for school children, thematic
performances by Sapphire, Nukkad Natak by NASVI and Consumer VOICE, NCC and School
Band performance, Skits Contests by College students, Short-speech competition on
Domestic Food Safety for Senior citizens, Quiz and Photography competition.
As part of pre-event activities, skit competitions for colleges were organized and food
safety training materials such as posters, leaflets and booklets were distributed in schools
and colleges prior to these events for students to design and compose their thematic
performances.
A training for street food vendors on importance of hygienic practices was also organized at
the Kolkata Walkathon Venue.
TMSURAKSHIT KHADYA ABHIYAN
50
Mass Dissemination of Food Safety Practices
Mass dissemination of food safety practices were carried out by leveraging Outdoor
Hoardings, Food Safety posters as I-Walkers during the Walkathon and digital and social
media messages for raising awareness on food safety.
Dissemination through
media
Media Coverage
TMSURAKSHIT KHADYA ABHIYAN
51
TMSURAKSHIT KHADYA ABHIYAN
52
GLIMPSES
Way ForwardThe Very Next Steps
• CII will work with NASVI Kolkata Chapter to train Student and Industry Volunteers and work towards Food Street Adoption programs by training Street Food Vendors on Safe Food Practices.
• A program for Farmers, as part of 20 product specific Fruits and Vegetables across 15 States, will be held in partnership with APEDA on Good Agricultural Practices at Kalyani in February 2016.
• Awareness Trainings on Good Agricultural Practices for Farmers are planned in Eastern and North Eastern regions as part of the APEDA-CII-FACE Cluster Development on Fruits and Vegetables to deliver safe fruits and Vegetables and boost Exports. The program in West Bengal is planned in Kolkata, Kalyani covering Nadia, North & South 24 Parganas, Midnapur and Murshidabad districts for Okra, Brinjal, Green chilly, Karela, Betel leaves and Banana. Four Programs in Assam are planned in Guwahati and other suitable locations covering Golpara, Nagaon, Morigaon ,Dhubri,Barpeta ,Darrang , Hajjo and Kamrup districts for Banana, Pineapple, Drumsticks and Okra . In Mizoram one training program has been conducted in Aizwal covering Aizwal and Serchhip districts for Chilies and Ginger .. One program is planned for vegetables in Patna, Bihar for Okra, Bitter-Gourd, Green Chilly, Brinjal i covering Muzaffarpur, Samastipur, Vaishali, Saran, Patna and Nalanda. The program for Mehgalaya is being identified shortly.
TMSURAKSHIT KHADYA ABHIYAN
53
Surakshit Khadya
TM AbhiyanBengaluru Chapter
TMSURAKSHIT KHADYA ABHIYAN
54
Bengaluru Launches the Surakshit Khadya AbhiyanTM
A Walk for a Safer India!20th December, 2015
Food Safety is a globally escalating concern and with the advent of the Food Safety and
Standards Act of 2006 and the setting of its Rules and Regulations in 2011, India has
successfully consolidated the laws relating to food and is investing its resources in laying
down Science based standards for all articles of food. The Act aims at regulating the
manufacture, storage, distribution, sale and import to ensure availability of safe and
wholesome food for human consumption. As a part of CII’s endeavour to strengthen
nationwide action on Food Safety, CII FACE along with its National industry Partner Cargill
and in association with VOICE and NASVI organized a Food Safety Awareness Walkathon on
the 20th of December, 2015, at King’s Court, Palace Grounds, Bangalore.
The Walkathon at Bangalore comprised of about 1500 people including various
stakeholders of the Food Supply Chain, Consumers, Students, Local Bodies, Street Food
Vendors, NGOs and various Food Business Operators. The prime objective of the Walkathon
was to enhance consumer awareness about various safe food handling practices and to
deliver the message that Safe Food is the responsibility of every stakeholder right from the
farm to the plate.
The Walkathon started at 07:30 Hrs at one of the prime locations of the city: Gate Number
5, Palace grounds, Bangalore with a lot of grandiosity.
Flag Off the CII Safe Food Walkathon-Surakshit Khadya Abhiyan
TMSURAKSHIT KHADYA ABHIYAN
55
The Food Safety Pledge Taking Ceremony Followed by a plangent welcome to the dignitaries and participants by the band of KSE
School, all the dignitaries on the dais along with the crowd solemnly pledged to vow their
commitment to Food Safety in their respective areas of control at the Inaugural Ceremony
of the Surakshit Khadya Abhiyan Walkathon, anchored by RJ Raaj.
We shall Together Strive to Sensitise All Stakeholders on Hygienic and Food Safety Practices and Strengthen our Capacity on 'Safe Food for All'
The Pledge
The Flag OffSoon after the pledge was taken, the Safe Food Walkathon was flagged off in Bengaluru by
Justice Santosh Hegde, former Lokayukta. He was accompanied by Mr. Achyuth Iyengar, MD,
Cargill Feed and Nutrition India, Mr. S. Dave, Chairman, Steering Committee of Surakshit
Khadya Abhiyan, Mr. Sandeep Maini, Immediate Past Chairman of CII Karnataka and
Chairman, Maini group, Mr. Arbind Singh, National Coordinator of NASVI, Mr. Ashim Sanyal,
COO, VOICE, Mr. Vinay Kumar, Akshayapatra, Mr. Hakimuddin Habibulla, Olympian Swimmer,
Mr. Jude Felix, Olympian Hockey Player, Mr. Sandeep Sejwal, Olympian Swimmer, Mr.
Ramasamy Selvaraju, Executive Chef, Vivanta by Taj and Mr Rajesh Kumar, Co-Chair, Yi
Bengaluru Chapter.
TMSURAKSHIT KHADYA ABHIYAN
56
VOICES
Food Safety is a shared responsibility.
From the farm to the fork, let us all
contribute our bit by practicing food
safety in our daily lives. Safe food will
play a very pivotal role in the coming
years. For an economy to grow, we
need productive workers. An
environment characterized by the lack
of safe food, either due to the lack of
standards, lack in enforcement or lack
of outreach methods, will have a
detrimental effect in the health of all
individuals. This will prevent us from
taking full advantage of the
democratic dividend. India is the
youngest country in the world. It is
our responsibility to ensure that our
younger generation treats safety of
food as top priority. Our goal is to
provide safe food every time,
everywhere. The farmers, food
business operators, regulators and
consumers should all share the
responsibility of preventing food
borne illnesses.
Mr. Sandeep MainiImmediate Past Chairman of CII Karnataka and ChairmanMaini group
It is a wonderful cause that addresses
a very important national issue. Clean
India is important and so is clean food.
This programme and the message
should be a part of school curriculum
and the message needs to be carried
forward by all of us to make maximum
impact across the country.
Mr. Santosh Hegde Former Lokayukta
Mr. Achyuth IyengarMD Cargill Feed and Nutrition India
Access to safe food is a basic human
right. It is important that every
family gives importance to nutrition
and safe food. The immediate
question in every consumer's mind
when eating street food is about its
safety. In a global food system where
food comes from many sources and
travels great distances, food safety
becomes very important. We believe
that food standards are a shared
responsibility of the farmers, food
regulators, industries and the
consumers. Safe food is a basic
human right and every individual
deserves to have safe food and a
healthy life.
TMSURAKSHIT KHADYA ABHIYAN
57
VOICES
Joining hands makes a lot of
difference. We have all joined hands
for the cause of food security and safe
food for all. Health is a mission for
every country. We are being led to the
same by a group that includes all
stakeholders. It is a multiplying effect
to spread the message of the
necessity of safe food and school and
college students play the most pivotal
role in the same.
Mr Ashim SanyalCOO, VOICE
Food Safety starts from the field. To
ensure that food is safe, it has to be
produced hygienically with the use of
optimum pesticides and antibiotics
should not be used to fatten animals.
Food should be properly handled,
cooked and stored. If we do not have
safe food, we fall sick and do not
contribute to the country's economy.
All tax payers face a cost burden due
to loss of money in the treatment of
food borne illnesses. The government
is trying to develop new standards
and create enforcement mechanisms
and organizing awareness
programmes. All of us have to build
our country together.
Mr S Dave, ChairmanSteering Committee of
TMSurakshit Khadya Abhiyan
The Bengaluru Walkathon had several parallel activities that were organized like a
Nukkad Natak play by the Street Food Vendors Association, A thematic skit performed by
Rentokil Initial, Sit and Draw Competition for School Kids, Poster Competition for College
students and sign-ups on the I-Pledge wall. An unforeseen component for the audience
was a Safe Hand Wash Flash Mob performance by Rentokil initial, which took the
audience by surprise.
Interactive Sessions around the Walkathon to Engage Stakeholders
TMSURAKSHIT KHADYA ABHIYAN
58
Key Highlights
More than 1500 participants
More than 100 Food Safety I-Walkers carried by the
crowd
Sit and Draw competition for 100+ School kids
Videos on How, When and Why to wash Hands playing on large LED Screens across the venue
Display of pre-made Posters made by college students
on Food Safety and Quality maintenance in day to day activities
Food Safety Training Material shared with Schools and
Colleges across Bengaluru prior to the Walkathon
Skit by Rentokil InitialRentokil Initial performed a skit on how unsafe food can cause sickness and the importance
of prevention of food borne diseases rather than struggles to treat them.
TMSURAKSHIT KHADYA ABHIYAN
59
Nukkad Natak by VOICENukkad Natak by VOICE where they demonstrated
the importance and requirement of Food Safety
TMSURAKSHIT KHADYA ABHIYAN
60
Sit and Draw CompetitionStudents from schools across Bengaluru enthusiastically participated in the Sit & Draw
Competition
Flash MobRetokil Initial also performed a Flash Mob dance on Safe
Hand Washing Methods which was very well appreciated
by the crowd
TMSURAKSHIT KHADYA ABHIYAN
61
Glimpses
Newspaper coverage post the
Walkathon in prime newspapers
of various languages l ike
E n g l i s h , H i n d i , K a n n a d a ,
Malayalam and Tamil ensured
widespread awareness about
the importance of Safe Food
Walk in Progress
Dissemination Through Media
Media Coverage: Hoardings at strategic locaions and advertisements in Newspapers
TMSURAKSHIT KHADYA ABHIYAN
62
Way Forward
The Student and Industry Volunteer
Training for the Street Food Adoption
Program will be launched in Bengaluru in
February 2016. Ensuring safety of Street
Vended Foods in Bengaluru is one of the
very next initiatives of the Surakshit
Khadya Abhiyan.
As part of the APEDA-CII-FACE Cluster
development program being conducted
across the country to deliver safe food and
boost exports a total of 12 programs on
Good Agricultural Practices are being
organized in the Southern region for
progressive farmers. These include
Bananas, Mangoes, Pineapples, Papaya,
Pomegranate, Rose Onions and Green
Chilies. Out of the 3 programs in Kerala
planned in Vazhakulam, Trivandrum and
Palakkad covering Thrissur, Wayanad,
Manathvady, Trivendrum Palakkad and
Ernakulam districts, those in Vazakulam
and Palakkad have been completed. In
Karnataka, out of the 5 programs planned
in Bagalkote, Koppal and Chikaballapur
covering Chhitradurga, Mandya, Bellary,
Koppal, Kolar, Bangalore Rural and Belgaum
districts, those in Bagalkote and Koppal
have been completed. Four programs in
Andhra Pradesh are planned in Chittoor,
Ananthapuram and Guntur covering
Anantpurramu, Chittor, Guntur, Prakasham,
Kurnool, Kadapa, and East Godavari
districts and 3 more programs in Telangana
are planned in Mehboobnagar, Medak and
Warrangal covering Rangareddy, Kareem
Nagar, Mehboob Nagar, Khammam, Medak
and Warangal districts.
TMSURAKSHIT KHADYA ABHIYAN
63
Surakshit Khadya
TM AbhiyanJamshedpur Chapter
TMSURAKSHIT KHADYA ABHIYAN
64
TM Surakshit Khadya AbhiyanJamshedpur Chapter
Sensititising Citizens through the Safe Food WalkathonIn what was a first-of-its kind Walkathon held in the Steel City, Jamshedpur Walkathon -
TMSurakshit Khadya Abhiyan was organised by CII Jamshedpur, FACE and its' National
Industry partners Cargill India , in association with multistakeholder National Partners VOICE
and NASVI on 10th January 2016 at the XLRI Grounds, people from all walks of life - MLA,
Superintendent Police (City), Sporting luminaries, Industry members, Street food vendors,
College & School students, Senior Citizens and differently abled students joined an
estimated 2500-strong crowd. There was participation from more than 200 Street Food
Vendors of NASVI, Performers of VOICE, Industries along with Civilians, FM Dhoom and
Cultural Performance groups.
TMSURAKSHIT KHADYA ABHIYAN
65
Dignitaries on the Dais
Among the notable personalities who joined the Jamshedpur Walkathon were Mr Laxman
Tudu, MLA, Ghatsila, Mr Chandan Kumar Jha, Superintendent of Police (City), Jamshedpur,
Ms Aruna Mishra, Olympian Boxer, Mr Anand Sen, President, TQM & Steel Business, Tata
Steel Ltd, Mr A B Lall, Vice Chairman, CII Jharkhand, Mr Ashim Sanyal, Chief Operating Officer,
VOICE, Mr A K Srivastava, Convener, CII Jharkhand, MSME Panel & President, Citizen Forum
and Mr Tapas Sahu, Co-Chairman CII YI, Jharkhand along with scores of industry members.
The overriding message of the walkathon was “Safe food for all”
Not only did the dignitaries endorse the Walkathon by Flagging it off, they also made a
solemn pledge of supporting the initiative of promoting safe and hygienic food at the
Inaugural Session anchored by RJ Prasun, Radio Dhoom.
TMSURAKSHIT KHADYA ABHIYAN
66
Pledge ceremony by dignitaries present on the Dais
The Ghatsila MLA, Superintendent of Police (City),
Ms Aruna Mishra and dignitaries flagging off the Walkathon
VOICES
Each one of us
should commit to
consuming and
serving safe and
healthy food on a
day to day basis
Mr. TuduMLA Ghatsila
Food Safety
Sensitisation
programmes need
to be organized at
regular intervals to
generate greater
awareness about
the need for
consuming safe
and hygienic food,
and also
implementation of
food safety
practices at all
levels
Mr Chandan Kumar JhaSuperintendent of Police (City), Jamshedpur
Cargill is committed
to promoting food
security and safety –
it's what we work at
every day around the
world. We reach about
30 million direct
consumers through
our range of edible
oils including Nature
fresh, Sweekar,
Gemini, Rath,
Leonardo olive oil and
each of our brands
stand for
wholesomeness as
well as nutrition
Mr Siraj ChaudhryChairmanCargill India Pvt. Ltd
This is a welcome step
in the direction of food
Safety and Hygiene
and todays walkathon
will act as a catalyst to
improve food safety
awareness in the
countryas well as
drive the agenda of “
safe food as every
ones right” through
the “Surakshit Khadya
Abhiyan
A.B. LallVice chairmanCII Jharkhand
It is good to
see that
Jamshedpur
has been
chosen to host
the progarmme
on Surakshit
Khadya Abhiyan.
Safe and
Healthy food
will ensure a
healthy life
Mr Anand SenPresident TQM & Steel Business, Tata Steel Ltd
TMSURAKSHIT KHADYA ABHIYAN
67
Key Highlights
2500 strong participation from people from all walks of life.
Participation by 8 colleges and 32 schools along with Industry partners
Participation of 200 street food Vendors
Street food Vendor Training program at the venue
Photography competition on Food Safety in Colleges and Schools as Precursor to the Walkathon
Food Safety Training for Street Food Vendors
In the well equipped classrooms of the
XLRI Campus, sixty Street Food vendors
were trained by CII faculty emphasizing
the importance of food safety and how to
prevent contamination and serve the safe
food to the customers. It was a very
interactive session where participants
showed lot of enthusiasm and shared
their concerns and way forward during the
training.
Training to 60 street food vendors
during the Walkathon
TMSURAKSHIT KHADYA ABHIYAN
68
Teaching them YoungWith an aim of engaging school children on the theme of Food Safety, interactive activities
like Sit & Draw competition with 140 schoolchildren was organised as a parallel forum at
the Walkathon venue, One of the catchy slogans articulated by a school student on
Prevention of Food Borne illness with Safe Food was ' Swaach Khana Khao, Roj School Jao'.
Sit and Draw Competition during Walkthon
Tribal Dance Performers walk along with others
TMSURAKSHIT KHADYA ABHIYAN
69
Engaging Consumers with Street Plays, Food Safety Posters, Skits, Photography Contest, Thematic & Cultural Performances
There were several thematic Food Safety skits by VOICE and NASVI, Tribal Dance
performances by Kala Mandir and Musical performances by the students of Jamshedpur
Women's College. Some of the other key activities associated with the Jamshedpur Safe
Food Walkathon was a photography competition on food safety in colleges and schools as a
pre event and and prizes were distributed at the Walkathon along with that of the Sit and
Draw. The I-Pledge and Selfie Stand were 2 of the utilised kiosks by the participants
including the dignataries.
Volunteers from NASVI Jamshedpur, participating in the Skit on Safe and Hygienic food
Volunteers from Consumer VOICE, Jamshedpur performing a Skit.
Chief Guest Mr. Laxman Tudu, MLA Ghatsila signs on I –Pledge.
Chief Guest Laxman Tudu & Former Olympian Boxer Ms. Aruna Mishra at the Selfie photo stand.
TMSURAKSHIT KHADYA ABHIYAN
70
Participants queue up to sign on the I-Pledge. Specially abled child facilitated for participating in the walkathon
Dissemination thru Media
Food Safety Hoardings were installed across the City at visible locations for 25 days prior to walkathon
Media Coverage
TMSURAKSHIT KHADYA ABHIYAN
72
Way Forward
The very next steps for Jamshedpur on the
Surakshit Khadya would be to enroll and
train Volunteers for Food Street Adoption
program and upgrade street Food Vendors
on Food Safety from April 2016
Training to Farmers on Good agricultural
practices is planned for vegetables in
Jharkhand. This training is planned in
Ranchi and is part of the APEDA-CII-FACE
Cluster development program being
conducted across the country to deliver
safe food and boost exports.
TMSURAKSHIT KHADYA ABHIYAN
73
Surakshit Khadya
TM AbhiyanPune Chapter
TMSURAKSHIT KHADYA ABHIYAN
74
TM Surakshit Khadya AbhiyanPune Chapter
Surakshit Khadya Abhiyan in Pune : 13th March 2016
TMSurakshit Khadya Abhiyan – Thousands of Punekars Walk for Safe Food. Embracing a
Safer and Cleaner lifestyle, CII FACE with National Industry Partner Cargill India hosted the
Walkathon to raise ones voice for Food Safety and stay Fit, Healthy and Happy.
It was one of its kind Safe Food Walkathon held in the city. People from all walks of life -
Student Community, Consumers, Street Food Vendors and Industry Participated to express
their Solidarity to Food Safety in an estimated crowd of around 2100 people. People
gathered at Polytechnic College Ground Pune from 5.30 AM onwards, with great
enthusiasm.
Prominent Industries which participated in this walkathon were Ajeenkya DR D Y Patil
Institute, Vodafone India, Clarion Technologies, SEI CMMI Level 3 Company, Eaton
Technologies Pvt Ltd, Emerson Climate Technologies (India) Private Limited, FIAT, Forbes
Marshall, Indiana Technologies and Solutions, Indostar Capital, Intelux, JBM MA Automotive
Private Limited, JSPM Group Of Institutes, Magna Steyr (I) Pvt. Ltd, Marathwada Mitra
Mandal, MIT College of Food Technology, Nihilent Technologies Ltd, Sandvik Asia, SEED
infotech Ltd, Shroff Group, Sigma electrical pvt Ltd, Sinhgad Institute of Technology and
Science, Span Pumps Pvt Ltd, Swastik Energy Services, Tamanna Hospitality Services Pvt.
Ltd.
TMSURAKSHIT KHADYA ABHIYAN
75
The overriding message of the walkathon was “Safe food for all”
The Pune Safe Food Walkathon was flagged off by Mr Shashikant R Kekre, Joint
Commissioner (Food), Food & Drug Administration (MS) and joined by Mr Sanjay Kirloskar,
Chairman CII Western Region, and Mr Siraj Chaudhry, Chairman, Cargill India, soon after
completing the Pledge Ceremony of their commitment to Food Safety and strengthening
capacity towards Safe Food for All. RJ Ms. Neelam Nagrani moderated the entire session.
Pledge ceremony by dignitaries present on the Dais
Flagging off the Walkathon
TMSURAKSHIT KHADYA ABHIYAN
76
VOICES
TMSURAKSHIT KHADYA ABHIYAN
77
Mr Shashikant
R Kekre
emphasized the
importance of
consumer
education in
prevention of
food borne
illnesses. He also
mentioned that
when consumers
are quality and
safety conscious,
they
complement
the efforts of
regulating
agencies in
ensuring quality
and safe food.
He further
emphasized
on the role
of youths to
popularize &
aware people on
the initiative
taken by CII of
this magnitude
on food safety.
Mr Sanjay Kirloskar,
Chairman CII Western
Region and Chairman
& Managing Director,
Kirloskar Brothers Ltd
said that if industries
volunteered to train
street food vendors
and consumers it
would be highly
effective in terms of
outreach and quality
towards raising their
awareness on food
safety. He further
added that, CII is very
pleased that Cargill
has joined hands as
National Industry
Partner in Surakshit
Khadya Abhiyan.
Association of global
companies like Cargill
who themselves
follow stringent food
safety standards,
is instrumental in
triggering the
continual and
breakthrough
improvements
required to achieve
Food Safety
Excellence in
our country.
Mr Siraj
Chaudhry,
Chairman, Cargill
India Pvt. Ltd
Cargill is
committed to
promoting food
security and
safety – it's what
we work at every
day around the
world. We are
glad to join
hands with CII as
National partners
and be a catalyst
to improve food
safety awareness
in the country
through the
'Surakshit
Khaadya
Abhiyaan'. We
are working
closely with
CII-FACE, Industry
and Government
in designing
appropriate
sector specific
Good
Manufacturing
Standards and
help Risk
Mitigation in
the Food Chain.
Mr Shishir
Joshipura,
Chairman, CII Pune
Zonal Council &
Managing Director,
SKF India Ltd said
what is food to most
people could be
poison for some
individuals. Many of
us could be allergic
to certain types
of food & food
ingredients. Hence
do we know what
our food contains?
Pune, Let us all join
hands to wage a
battle against
unsafe food by
knowing more about
it and helping others
know it by cascading
this information
to our family and
friends. Let us Walk
towards Safe Food
as both Walking and
Safe Food are key
to a Healthy Future.
Key Highlights
110 Street Food Vendors Trained in Jamshedpur, Kolkata
2100 STRONG PARTICIPATION2100 strong participation from people from all walks of life.
SELFIE COMPETITION
ART OF LIVING SESSIONArt of Living session at the walkathon venue
SKIT COMPETITIONSkit competition by Colleges on the theme of Food Safety
VOLUNTEERING PROGRAMStudent and Industry enrollment for the Volunteering program
Partnered with Pune Municipal Corporation, Traffic Police and Sakaal times.
PARTNERED WITH PUNE MUNICIPAL CORPORATION
TMSURAKSHIT KHADYA ABHIYAN
78
Start of Walkathon from Polytechnic College ground
Parallel Activities at the Walkathon : Sit and Draw Competition
With an aim of engaging school children on the theme of Food Safety, interactive activities
like Sit & Draw competition was organized as a parallel forum at the Walkathon venue.
There were several thematic Food Safety skits by Colleges, Ganesh Vandana Performance
by the students. Some of the other key activities associated with the Pune Safe Food
Walkathon was a Selfie contest competition at the venue and prizes were distributed at
the Walkathon along with that of the Sit and Draw. The I-Pledge and Selfie Stand were 2
of the utilised kiosks by the participants including the dignataries. A session on Art of
Living was also organized at the Venue.
Ganesh Vandana Performance Selfie stand Skit competition By college students
TMSURAKSHIT KHADYA ABHIYAN
79
I Pledge wall Signed by participants I Pledge Wall
TMSURAKSHIT KHADYA ABHIYAN
80
Flash Mob Dance
Art of Living session during Walkathon
Dissemination through Media : Food Safety Hoardings were installed across the City at visible locations for 25 days prior to
walkathon at for the awareness building.
MEDIA COVERAGE
TMSURAKSHIT KHADYA ABHIYAN
81
Way Forward
TMSURAKSHIT KHADYA ABHIYAN
82
The very next steps for Pune Walkathon on
the Surakshit Khadya Abhiyan would be to
enroll and train Volunteers for Food Street
Adoption program and upgrade street Food
Vendors on Food Safety from April 2016
Farmers Training on Good Agricultural
Practices are planned for Western region in
Maharashtra and Gujarat as part of the
APEDA-CII-FACE Cluster development
program being conducted across the
country to deliver safe food and boost
exports. These will include programs for
B a n a n a s , M a n g o e s , Po m e g ra n a te ,
Vegetables and Ground nuts. The Training
locations in Maharashtra for 3 Programs
are Kolhapur, Sholapur and Thane covering
Solapur, Sangli, Ahmednagar, Pune, Nasik,
Latur, Aurangabad, Beed and Osmanabad
districts. Four Programs in Gujarat are
planned to cover Bharu, Narmada, Anand,
Baroda, Gir Somnath, Navsari, Surat,Kutch,
Tapi and Sabarkantha districts.
TMSURAKSHIT KHADYA ABHIYAN
83
Upgrading and Sustaining Food Safety in Micro-Small Food Business Operators: Capacity Building of Students Community and Food Professionals
TMSURAKSHIT KHADYA ABHIYAN
84
As part of the Walkathon programs, Street Food Vendors were trained in Kolkata and
Jamshedpur by CII Faculty on 13th December 2015 and 10th January 2016
respectively. Engagement of Street Food Vendors were also facilitated through NASVI
by staging street plays performed by them and college students on Safe Food
Practices in Delhi, Lucknow, Kolkata and others
In order to sustain food safety practice among small FBOs, it is imperative that
Micro, Small and Medium Food Business Operators like Self help groups, Street
Food Vendors, Midday Meal Organisers, Institutional Canteens , Caterers in Schools
and Colleges, Railway Platform Vendors must be facilitated on an ongoing basis to
implement preventive measures for ensuring processing and delivery of Safe Food to
all its customers. Food handlers in these sectors must be trained continually on Food
Safety to reinforce prevention and control of food borne diseases among the large
rural and urban population of our country.
As part of Surakshit Khadya Abhiyan's action to take the concept of upgrading and
sustaining Food Safety in Micro- Small Food Business Operators, the following actions
have been taken:
Capacity Building of Students Community and Food Professionals for upgrading and sustaining Food Safety in Micro-Small Food Business Operators
Strategy to Train Micro- Small Food Business Operators across country (Self Help Groups, Street Food Vendors, Midday Meal Organisers, Institutional Canteens , Caterers in Schools and Colleges, Railway Platform Vendors )
Actions takenCapacity Building for Student Community for upgrading and sustaining Food Safety in Micro-
Small Food Business Operators
• Students and Industry volunteers registration was done during the Walkathon or
through Online registration at www.cii-ska.in, as per the eligibility criteria.
• Volunteers were trained by CII Faculty to become the facilitators as Level 1 Trainers
• The qualified volunteers are provided the training certificates under Surakshit Khadya
Abhiyan.
Based on project work undertaken and higher levels of CII training undertaken by
Volunteers the volunteers would be upgraded
1. Street Food volunteer training-Level 1, Batch 1
1 Delhi (20/01/2016)
Train the Trainer for the students / Industry volunteers for training Street vendors in Adopted street
60
2 . Street Food volunteer training -Level 1, Batch 2
1 Delhi (05/02/2016)
Train the Trainer for the students / Industry volunteers for training Street vendors in Adopted street
80
3. Street Food volunteer training-Level 1
Being Planned
Bangalore, Kolkata, Jamshedpur,Lucknow
Train the Trainer for the students / Industry volunteers for training Street vendors in Adopted street
Expected 70 +
Volunteer Training ConductTraining Location/date
Training TopicNo. of Participant
Training calendar
Street Food Volunteer and Consumer Training
TMSURAKSHIT KHADYA ABHIYAN
85
Capacity Building for Industry Food Professionals for upgrading Food Safety in Micro- Small Food Business Operators
Training and guidance to the Micro Small and Medium sectors have been planned through
SKA-FSMS Certified Trainers. The process involved a QCI-CII-FACE partnership Capacity
Building Initiative of Food Safety Professionals through the NBQP Registration scheme for
FSMS and HACCP Consultants and Auditors. Practicing Food Professionals who are also
certified CII Food Safety Award Assessors and who qualify in this NBQP scheme for FSMS
Consultants / Auditors are being empanelled as SKA-FSMS Certified Trainers.
The first Train the Trainer program was conducted on 20th Jan 2016 at CII New Delhi. It was
attended by more than 60 Students, Industry Professors, Street Food Vendors, NASVI &
Peer leaders from identified Food Streets.
The training was conducted by CII Faculty, NASVI and Industry with actionable food safety
messages to the students and showcasing them the way forward to guide micro small
FBOs. The certificate of participation was provided to all participants following a continuous
evaluation process through self test questionnaires and quizzes.
Glimpses of 2nd Training Session on 5th Feb 2016
TMSURAKSHIT KHADYA ABHIYAN
86
Training Program for Volunteers :
Students/Industry volunteer training programs have been organized
under Surakshit Khadya Abhiyan to cascade Food Safety to College
canteens, Industrial canteens, Small business operators, Self help
groups Mid day meals program etc under Train The Trainer module.
Way Forward forSurakshit Khadya
TM Abhiyan2016-17
TMSURAKSHIT KHADYA ABHIYAN
87
Way Forward:Surakshit Khadya
TMAbhiyan 2016-17
TMSURAKSHIT KHADYA ABHIYAN
88
TMSURAKSHIT KHADYA ABHIYAN
89
Organizing Pan India Food Safety Awareness Campaigns for General Consumers including Housewives, leveraging Face to Face Interactive Programs coupled with Print and Electronic Media
Engaging with Academic Institutions, Schools, and College Students for strengthening their knowledge on Food Safety:
With an aim of sensitizing target stakeholders
like general consumers, housewives, school and
college students on Food Safety, CII will
organize Pan India Food Safety Awareness
Campaigns for General Consumers including
Housewives, leveraging Face to Face Interactive
Programs coupled with Print and Electronic TMMedia under Surakshit Khadya Abhiyan . The
objective is to sensitize and disseminate the
importance of Food Safety and Hygienic
Practices among these stakeholders for
strengthening actions on delivering Safe Food
for All. Safe Food Walkathons is one of the
manifold activities of this Abhiyan to engage
with Government officials, Celebrities, School
and College students, Street food vendors and
General Citizens. The walkathons comprise
several Pre-events and Parallel activities
including thematic Sit and Draw competitions,
Quiz Contests, Pledge for commitment to Food
Safety, Skit contests on Food Safety themes in
colleges, Flash mob performances on hygienic
practices, Street plays, Training Programs for
Street Food vendors and Enrollment of
volunteers at Walkathon Venues For maximum
outreach to the general population, Radio, Print,
Electronic, Digital and Social Media would be
leveraged.
CII FACE is working closely with
academic institutions including
s c h o o l s a n d c o l l e g e s f o r
strengthening their knowledge on
how to read and interpret food
labels, importance of storage
conditions and other relevant
aspects of hygiene and food
safety practices. This is being done
through interactive engagement
processes like Quiz Contests,
Poster /Drawing/Skit Competitions,
enrollment of volunteers and
training them as master trainers
for micro small scale food business
operators like self help groups,
midday meal organizers, street
food vendors and others.
Organising Industry Visits for Sharing Best Practices with Consumers and Industry
Strengthening Food Safety in Micro Small and Medium industries and segments like Self Help Groups and others related to Food Businesses.
‘Seeing is Believing’.
Industry visits for SKA
Vo lu n t e e r s , G e n e r a l
Consumers, Students
a n d H o u s e w i v e s
a r e c o n d u c t e d i n
organizations which are
r e co g n i t i o n w i n n e r s
of the CII Food Safety
A w a r d t o s h o w c a s e
b e s t p r a c t i c e s a n d
disseminate awareness
on Food Safety.
It is imperative that Micro, Small and
Medium Food Business Operators like Self
help groups must be facilitated to
implement preventive measures to ensure
processing and delivery of Safe Food to all
its customers. Food handlers in these
sectors must be trained continually on
Food Safety to help in preventing and
controlling food borne diseases among the
large rural and urban population of our
country. Keeping this in mind, training and
guidance to the Micro Small and Medium
sectors have been planned through
SKA-FSMS Certified Trainers. The process
involves a QCI-CII-FACE partnership
Capacity Building Initiative of Food
Safety Professionals through the NBQP
Registration scheme for FSMS and HACCP
Consultants and Auditors. Practicing Food
Professionals who are also certified CII
Food Safety Award Assessors and who
qualify in this NBQP scheme for FSMS
Consultants / Auditors are eligible to be
empanelled as SKA-FSMS Certified
Trainers.
TMSURAKSHIT KHADYA ABHIYAN
90
TMSURAKSHIT KHADYA ABHIYAN
91
Developing Suppliers in the Small and Medium Food Industry to deliver Sustainable Food Safety & Quality
Training Primary Producers on Good Agricultural Practices for creating awareness on Maximum Residue limits and Food Safety Risk Mitigation Practices:
As part of its capacity building initiative for
developing suppliers of Large and Medium
Scale industries in the SMB sectors, CII Food
and Agriculture Centre of Excellence (FACE)
will continue to engage in providing training,
consultancy and gap assessment services to
suppliers of large and medium scale industry
on Food Safety topics like Risk Analysis
based on HACCP, IS0 22000, FSSC 22000,
Sector specific GHP, GMP, GAP for their
primary producers, Corrective Actions,
Handling of Customer complaints, Process
Improvements and others.
In order to assist farmers to
integrate Food Safety and Quality
in their daily agricultural practices
to deliver safe fresh produce for
domestic consumption and export,
conducting customized training
program for primary producers
needs to be ensured across all
sectors. FACE in partnership with
APEDA plans to complete thirty
two such One Day Awareness
Training Programs for Clusters in
15 States for 14 fruits and
vegetables by 2017.
Promoting a Culture of Excellence and Building Capacity among Food Processing SMEs
Collaborative and CII- FACE Certificate courses with IIT, QCI, MoFPI, NIFTEM and State
Governments are being planned during 2016-17 on Good Hygiene and Manufacturing
Practices, IIT-CII- FACE Certified Food Professional Course, Integrated Management
Systems, GAP, FSSC 22000, ISO 22000, Risk Analysis and others.
The Culture of Food Safety Excellence will be propagated extensively by promoting
participation of Street Food Vendors, Small and Quick Service Restaurants, Caterers,
Institutional Canteens, Food Marts in the prestigious CII Food Safety Award which helps
build capacity of the industry by identifying role models based on Maturity assessment of
Food Safety and providing them with an opportunity of national recognition.
CII along with its multi stakeholder National Partners and the Industry is committed to
continue its Awareness Campaign on Food Safety across the country to strengthen TMnationwide action on 'Safe Food for All' through Surakshit Khadya Abhiyan .
TMSURAKSHIT KHADYA ABHIYAN
92
Come join hands with
to support this noble cause of
through
CII
'Safe Food for All'
TMSurakshit Khadya Abhiyan .
We Shall Continue Our Efforts
To Strive Together
Towards Ensuring
Safe Food For
All Through
Surakshit Khadya Abhiyan
TMSURAKSHIT KHADYA ABHIYAN
93
National Partners
2015-16
National Industry Partner
National Partners
National Partners
Thank You Partners
Other Partners
National Partners
National Industry Partner
TMSURAKSHIT KHADYA ABHIYAN
94
The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of
India, partnering industry, Government, and civil society, through advisory and consultative processes.
CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India's
development process. Founded in 1895, India's premier business association has over 8000 members, from the private as
well as public sectors, including SMEs and MNCs, and an indirect membership of over 200,000 enterprises from around 240
national and regional sectoral industry bodies.
CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing
efficiency, competitiveness and business opportunities for industry through a range of specialized services and strategic
global linkages. It also provides a platform for consensus-building and networking on key issues.
Extending its agenda beyond business, CII assists industry to identify and execute corporate citizenship programmes.
Partnerships with civil society organizations carry forward corporate initiatives for integrated and inclusive development
across diverse domains including affirmative action, healthcare, education, livelihood, diversity management, skill
development, empowerment of women, and water, to name a few.
The CII theme for 2016-17, Building National Competitiveness, emphasizes Industry’s role in partnering Government to
accelerate competitiveness across sectors, with sustained global competitiveness as the goal. The focus is on six key
enablers: Human Development; Corporate Integrity and Good Citizenship; Ease of Doing Business; Innovation and
Technical Capability; Sustainability; and Integration with the World.
With 66 offices, including 9 Centres of Excellence, in India, and 9 overseas offices in Australia, Bahrain, China, Egypt,
France, Germany, Singapore, UK, and USA, as well as institutional partnerships with 320 counterpart organizations in 106
countries, CII serves as a reference point for Indian industry and the international business community.
FACE is CII's Centre of Excellence dedicated to building efficiencies across the agricultural value chain from farm to fork.
The Centre endeavours to build capacity while leveraging technology and innovation to improve productivity and the
environmental footprint of agriculture. It focuses on introducing efficiencies across the supply chain, right from the farm gate
to the end consumer.
Guided by an Expert Group on Food Safety and Quality consisting of technical experts from the India industry, CII
commenced Food Safety and Quality (FSQ) –related services to the Indian Industry since 2003. It has been a preferred
partner for information and knowledge dissemination, carrying out Awareness programs, trainings, Workshops,
Consultancy, Gap assessments, skills and capacity building services, Seminars and Award Process, on various subjects
relating to Food Safety, Quality Management, Manufacturing Excellence, Business Excellence, Total Productive
Maintenance and Quality tools and techniques for providing a platform to share information and best practices.
Reach us via our Membership Helpline: 00-91-124-4592966 / 00-91-99104 46244
CII Helpline Toll free No: 1800-103-1244
Follow us on:
facebook.com/followcii twitter.com/followcii www.mycii.in
CII-Jubilant Bhartia Food and Agriculture Centre of Excellence (FACE)Confederation of Indian Industry
3rd Floor, IGSSS Building, 28 Institutional Area Lodi Road, New Delhi-110003, India Tel: +91-11-45771000 Website : www.cii-ska.in; www.face-cii.in; www.cii.in