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S.U.R.E. Campaign 2013 Promoting Information Literacy Awareness to Singaporeans

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S.U.R.E. Campaign 2013 Promoting Information Literacy Awareness to Singaporeans

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The objective of the S.U.R.E campaign is to maximise awareness of information literacy through the building blocks “Source, Understand, Research, Evaluate” to our target audiences who range from youths (Secondary 1 onwards) to working adults (age 20s-50s). The campaign hopes to achieve 5 million interactions. This includes both online interactions (such as number of resource downloads from S.U.R.E portal and number of likes and shares on S.U.R.E social media sites), as well as offline/real-life interactions that include number of participants trained/ outreached and number of S.U.R.E activities completed by students.

Objectives of Campaign

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Our logo is symbolic of being able to see through information clutter. The image of a cloud is a friendly visual stand-in for information haze, while the acronym, S.U.R.E., in the middle represents ‘cut-through’. The colour blue is chosen to represent clarity, while the clean, rounded typeface selection complements the cloud design. Each letter of the acronym is explained below the cloud.

Logo Rationale

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How do we make S.U.R.E. ?

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Messaging pillars of

S.U.R.E. Campaign 2013

• Health warnings • Assessing the credibility of rumours • Verifying news reports • Separating hearsay from fact • How to filter out daily information

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Memopads Pens Torchlights

Tote Bags

T Shirts

S.U.R.E. programme giveaways

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and Media coverage

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News Reports

23 October 2013, Straits Times Online, “How do you tell the gurus from the “gundus”? National Library Board has the answer” by Kash Cheong http://www.straitstimes.com/breaking-news/singapore/story/how-do-you-tell-the-gurus-the-gundus-national-library-board-has-the-an

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News Reports

24 October 2013 Berita Harian, Pg 2 “‘S.U.R.E.’ is correct and accurate” by Ervina Mohd Jamil The National Library Board (NLB) has launched an initiative to help the public better understand and evaluate information and distinguish trustworthy sources from non-trustworthy ones. The S.U.R.E campaign introduces four easy steps: Source ,Understand, Research and Evaluate. The article quoted Mrs Elaine Ng, Chief Executive Officer, NLB, who mentioned the importance to know how to distinguish between fact, fiction and opinion. One of the S.U.R.E club members from St Patrick’s School, Muhammad Nile Zaffar, mentioned that the S.U.R.E technique is easy to use and apply to help him in his school projects. NLB has also worked with Mr Johnny Lau, the creator of the Mr Kiasu comic series to produce a new Mr Kiasu comic for the S.U.R.E campaign.

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News Reports

24th Oct 2013 LianHe Zaobao, Pg 13 “Singapore launches information literacy programme” by Hu Jiemei Zaobao reported the launch of "SURE", a national information literacy programme by the NLB. The goal of SURE is to raise awareness for information literacy and make fact-checking a natural habit among the public. NLB spokesman Wan Wee Pin said the NLB has worked with the Chinese Development Assistance Council, and placed publicity posters (including Chinese editions) have been placed at newsstands, food centres, etc, in order to reach people of all ages. To reach students, 700 teachers have been trained so far to weave information literacy principles into their class work, and "SURE clubs" have been set up in 24 schools where students investigate common myths and rumours from various sources. Besides a new website and a Facebook page, the NLB has also collaborated with Mr Kiasu author Johnny Lau and Epigram Books to raise awareness of the SURE technique.

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News Reports

24th Oct 2013, My Paper, News, Pg A7, “Govt to help sift fact from fiction” by Jacqueline Woo

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News Reports

21 January 2014, The Straits Times, “Rethink of library use is overdue” by Akshita Nanda http://www.straitstimes.com/the-big-story/case-you-missed-it/story/rethink-library-use-overdue-20140124

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Radio Coverage

23 October 2013, Warna 94.2FM (1.35pm) S.u.r.e. Programme

With plenty of information available on the internet, mobile phones and social media, one should be able to intelligently process all

this information to avoid confusion. To help the public, especially students, to research and evaluate information, the National

Library Board (NLB) launched the S.U.R.E. programme to help people obtain and understand the correct information. Librarian, Ms

Faridah Ibrahim, mentioned that NLB has also worked with schools to introduce the S.U.R.E. programme to teachers and students

and now they aim to share the programme to the public as well. Two new books in the “Sherlock Sam” and “Triple Nine Sleuths”

series carry the S.U.R.E. campaign message.

Listen (2 min 20 sec)

23 October 2013, 93.8 LIVE News (5pm) How do you tell the gurus from the 'gundus' National Library Board has the answer The National Library Board (NLB) has launched S.U.RE., a four step campaign to teach the public to become more literate when consuming information. S.U.R.E. stands for Source, Research, Research and Evaluate. Deputy Director, National Library (Engagement), Wan Wee Pin said that with the avalanche of information we receive on a daily basis, there is a sense of complacency and uncertainty as to whether the information we come across can be believed. The campaign is part of the National Info-Literacy campaign. NLB has been working with MOE to help students apply S.U.R.E. principles, and is now extending this to the national level, through toolkits and an online portal where members of the public can access resources to learn more about S.U.R.E. Listen (1min 21sec)

23 October 2013, Oli 96.8FM News (1pm, 7pm and 8pm)

Listen (2min 22sec)

24 October 2013, Capital 95.8FM News (9am)

Listen (52sec)

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Digital Engagement and Visibility in Libraries

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SURE Facebook Quiz App (April 2014)

Online Engagement

fb.com/sgsure

32,000 likes

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Building Awareness

in Libraries

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Woodlands regional Library

Tampines Regional LIbrary

Building Awareness

in Libraries

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23 Jurong Regional LIbrary

Building Awareness

in Libraries

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Toa Payoh Library Tampines Regional Library

Building Awareness

in Libraries

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NL BUILDING

Building Awareness

in Libraries

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SPH buzzpods

-70 locations islandwide Including:

Bencoolen Street /

Bras Basah Road / Middle Road /

Orchard / Cecil Street

Table-tops @ hawker centres Including:

Toa Payoh / Old Airport / Holland

Village / Bedok / Newton / Maxwell

/ Golden Shoe

Building Awareness

in Public Spaces

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Out of Home Public Awareness

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S.U.R.E Events and IL workshops

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S.U.R.E. Day Symposium

Guest Speaker: Dr Carl Schoonover Neuroscientist & TED.com speaker

Thu, 14 Nov 2013 . 7pm - 9pm . Central Public Library . For General Public audience

Steven Chia (CNA Newscaster)

Anthony Chen Local Filmmaker

Vernetta Lopez (Emcee & Moderator)

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S.U.R.E InfoLit Workshops for adults and children

19 Oct, 31 Oct, 10 Nov & 2 Nov

Events for the Public

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Teacher Workshops

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• IL modules are included in the ‘You Got It!’ sections in the upper primary Social Studies textbooks for P5 and P6 • 93, 000 P5 & P6 students using new textbooks

Integrating IL modules into textbooks

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S.U.R.E. Club

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Launched in May 2013 • Administered by teachers through Resource Packs developed by the NLB • Information Literacy Workshops for Students (6 Jul & 13 Sep), attended by 169 students from 18 schools • Current Membership: 23 schools

S.U.R.E. Club

Student Librarians Students

Anderson

Bedok South

Bedok Town

Bowen (New!)

Broadrick (New!)

CHIJ St Nicholas Girls'

Crest (New!)

Fairfield Methodist

Greenview

Hwa Chong

Junyuan

Kent Ridge

Kuo Chuan

Presbyterian

Loyang

Pasir Ris Crest

St. Andrew's

St. Hilda's

St. Patrick's

Woodlands Ring

Yio Chu Kang

Yuan Ching

Yuying

Zhonghua

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S.U.R.E. Club

IFLA Library Advocacy Book Display Competition Top 3 teams exhibited at IFLA Satellite Meeting, 16 Aug 2013

Winners of IFLA Library Advocacy Book Display Competition

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S.U.R.E. Club

RGS Team Infinite

•RGS Team Infinite as SURE ambassadors for Formula One in Schools competition (won Best Team Identity Award)

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Resources Supporting the Campaign

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The S.U.R.E. Portal

SURE Portal ‘live’ since 1 Oct 2013 (supported by teaser ads and S.U.R.E Facebook /Twitter engagement)

http://www.nlb.gov.sg/sure/

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The S.U.R.E. Portal

IL Content - Articles

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The S.U.R.E. Portal

Resources – Videos http://www.nlb.gov.sg/sure/category/videos/

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The S.U.R.E. Portal Resources – Infographics http://www.nlb.gov.sg/sure/infographics/

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The S.U.R.E. Portal

Resources – LibGuides

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The S.U.R.E. Portal

Resources – Parent’s Guides http://www.nlb.gov.sg/sure/sure/parents-handbook/

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Plans for 2014

• To expand our current suite of IL resources to include multi-lingual resources (Chinese, Malay , Tamil)

•To develop bite-size e-learn modules to park in SURE portal so that members of the public can learn in their own time at their own pace (eg module teaching how to cite resources) •To pilot a curated learning journey (an advanced IL workshop for students)