sure fire strategies to promote your program · •identifies trends and patterns for district wide...

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS

SURE‐FIRE STRATEGIES TO PROMOTE YOUR PROGRAM

Kern Halls, BS, BMIngenious Culinary Concepts

Dayle Hayes, MS, RDSchool Meals That Rock


• This will be an interactive learning session.

• We want to hear from you.

• When you see this image, be prepared to SHARE.

•How have you implemented any of

these ideas in your district?


Twitter@IngeniousCC@SchoolMealsRock@SchoolLunch

Hashtag#ANC16

@TWITTER #PARTY


• Cheerleader for Excellence in School Health & Child Nutrition • Consultant to agencies, Organizations & districts nationwide• 2014 Montana School Nutrition Professional of the Year• Facebook

School Meals That Rock

• Twitter@SchoolMealsRock

• PinterestSchoolMealsThatRock

• BlogSchoolMealsThatRock.org

• [email protected]

Dayle Hayes, MS, RD


DISCLOSURE• Board Member/Advisory Panel

– American Association of School Administrators (AASA) Breakfast Advisory Council– Kellogg’s Breakfast Council

• Consultant– US Department of Agriculture and Team Nutrition Program– Multiple state departments of education and agriculture – American Egg Board – Cherry Marketing Board– Mushroom Council – Potatoes USA– California Walnut Commission – CLIF bar

• Speaker’s Bureau– National Dairy Council and state/regional dairy councils– National Cattlemen’s Beef Association and state beef councils


CONTACT INFORMATION• Kern Halls BS, BM ‐Chief Innovator for Ingenious Culinary Concepts

• FacebookIngenious Culinary Concepts @ingeniouscc


• Blog • www.ingeniouscc.com


BACKGROUND


NON‐EVALUATIVE2 day visit (side‐by‐side coaching)

•Identifies trends and patterns for district wide support•Targets opportunities for increased participation •FOCUS: cafeteria atmosphere, operations, menu and food quality•Conducts student‐centered focus groups

Directors appreciate a “Fresh Set of Eyes.”

SOCIAL MEDIA


COMMUNICATION Who are our some of our key customers?

Students School faculty and staff Parents Community

Often times, FNS stakeholders are: Uninformed Misinformed Operating off of outdated information Operating off of assumptions


COMMUNICATION WITH CUSTOMERSStudents

Easiest to access Focus groups findings: they ask for things that are already offered in their school cafeteriasKeeping them informed is vital!

Everyone ElseInform them continually.Let them know what’s going on in your program.Invite them in to dine with you. Inform thru: parent nights, Open House, newsletters, your FNS website, tasting event, adult focus groups, social media, via menus, etc.

Gen Z spends up to 70% of their media

time onYou Tube

Make these mobile platforms work for your program!!

A perfect platform to tell Millennial parents about the quality of

your menus

SOURCE: 1 Statistica.com; worldwide users; Q1 2016; 2Statistica 2015; 3 https://www.youtube.com/yt/press/statistics.html

1.59B Monthly Active Users1

• 1/3 of the internet‐enabled world logs in to Facebook at least once a day.

400MM Monthly Active Users2

• Instagram surpassed Twitter in Q3 of 2015 with MAU

320MM Monthly Active Users1

1B Monthly Active Users3

• Twitter serves as the primary social channel for conversation, social listening and provides real‐time data.

• YouTube is the second largest search engine on the web and serves as a primary video consumption platform.

MAU = Monthly Active User


Portland (OR) Public Schools


FB: PPS Nutrition Services


Chef Robert Rusan (MO)


FB:Chef‐Robert‐Rusan

TWITTER:ChefRobRu


• NOW … we want to hear from you.

• Be prepared to SHARE ... ONE MINUTE EACH.

•How have you implemented these

#SocialMedia ideas in your district?

MARKETING


WHO IS YOUR AUDIENCE?&

WHAT DO YOU WANT TO SAY?• Establish your mission and vision.

• Ensure everyone knows internally and externally what you stand for.

• Develop your marketing plan.

• Define what your target audience looks like.

• Craft the messages and assets that will engage your customers.

SIGNAGECan you compete with the retail establishments

your students dine in outside of school

hours?

YES...YOU CAN!


Loudoun County (VA) F2S


TWITTER: @LCPSCafe


Windham‐Raymond (ME)


TWITTER: @Lunch4KidsRSU14



• SHARE ... TWO MINUTES EACH AT YOUR TABLE.


SIGNAGE/AD ideas in your district?

MANUFACTURER PARTNERSHIPS


Minneapolis (MN) Schools


TWITTER: @MPS_TrueFood


Bartow County Schools (GA)


FB: BartowCountySchoolNutrition

MARKETING/PROMOTIONS

5% Increase in sales 9%‐16% Increase in sales


PROMOTIONS

• Partnered the Dairy Council with General Mills

• No cost to the district

• District had to execute promotion

• Marketing kits (no cost to district)

• Incentives for students (no cost to district)


SPONSOR PROMOTIONAL ITEMS

• Share the cost.

• Do not look for handouts all the time.

• Create a WIN WIN situation with your partners.

• IPads, Ipods, Nooks for students.

• Stickers, erasers, pencils etc.

• Gift cards in low denominations.



• Be prepared to SHARE ... ONE MINUTE EACH.


partnership ideas in your district?


CONTACT INFORMATION•Dayle Hayes

• Facebook: School Meals That Rock • Twitter: @SchoolMealsRock• Email: [email protected]

•Kern Halls• Twitter: @ingeniouscc • Facebook: Ingenious Culinary Concepts• Email: [email protected]

sure fire strategies to promote your program · •identifies trends and patterns for district wide...

Documents