Sure thing that flopped

ROI of movie

PP-PE=FLOP

Brand Repositioning

Evolve value proposition

Relationship b/w consumers‘ self image and brand consumption

Success & failure drivers for brand re creation, evolution, reposition

Relationship b/w self image, consumption pattern , branding strategies

What’s self image-marketing,psychology

Johari window

Person’s frustations & aspirations

Self image-multilayered not one-different shades

Find positioning wrt all shades

Baby boomers-top consumers in 60s born in 40s post 2nd world war-economic/psychological insecurities

Customer retention better than customer acquisition

Wallet/customer share vs market share-promote adjacent

Umbra-penumbra-brand

Ideal vs actual self image-gap

Followed customers but intent has gone down-no longer baby boomers

Market research- survey non-customers/fringe for breakthrough