suresh lulla tie mumbai creativity tools creativity and entrepreneurship
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“The entrepreneur upsets and disorganizes… a form of “creative destruction”. The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”
J B Say
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Continual quality improvement alone is not enough to ensure that the organization will survive and thrive in today’s very competitive marketplace.
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To thrive, organizations require dramatic change.
Dramatic change is based on “revolutionary breakthrough ideas” that ensure market and quality leadership. A form of change based on “creative destruction”.
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Few people considered creative Breakthrough needed only in strategic areas Engineers fix production and customer
problems Consultants hired to achieve breakthrough.
With markets changing at a rapid pace such an approach no longer works.
Old Approach to CreativityOld Approach to Creativity
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Breakthroughs needed in all areas Involvement of all in creatively tackling
challenges Natural creativity in people must be harnessed Common process for dramatic improvement.
New Approach to CreativityNew Approach to Creativity
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“The problem is often that our more rational, realistic or critical part (the left brain) quickly makes its argument and our creativity is suppressed, and may never be given proper consideration.”
Edward de Bono
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Consistently producing a lot of ideas Putting existing or new ideas together in
different combinations Breaking an idea down to take a fresh look at
its parts Making connections between topic at hand
and seemingly unrelated facts.
What it means to be Creative?What it means to be Creative?
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Reducing cost and waste Develop new products and services Resolving long standing customer complaints Cutting down cycle time Developing new processes or dramatic
process improvements.
The Use of Creativity ToolsThe Use of Creativity Tools
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Breaking peoples routine patterns of thinking Consistently inspiring breakthrough ideas Enhancing traditional brainstorming methods Surfacing the creative potential of all
employees Turbo-charging continual improvement
activities.
Creativity Tools Enhance the Creativity Tools Enhance the Creativity Process byCreativity Process by
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Old Approach to ImprovementOld Approach to Improvement
Quality Control Tools
Management and Planning
Tools
Continual Improvement
Creativity
Tools???
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Quality Control
Tools
Management and Planning
Tools
Continual Improvementand Dramatic Breakthrough
Creativity Tools
New Approach to ImprovementNew Approach to Improvement
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“Creativity, at the most basic level, is the process of generating many ideas.
Innovation is the process of selecting/combining, refining, and turning the best creative idea(s) into reality.
Both are equally important for organizations to be competitive.”
Bob KingGOAL/QPC
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Structured approaches to quality improvement focus on identifying root causes
Assume good ideas and solutions will flow naturally
Team members come up with tried (and tired) solutions
Situations/problems need to be redefined with a entirely fresh approach.
ImprovementImprovement
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Select the problem and describe the improvement opportunity
Describe the current process surrounding the improvement opportunity
Describe all possible causes and agree on root cause Develop an effective and workable solution Implement the solution and process change Review and evaluate the result of change Reflect and act on learning.
The Seven-Step Improvement The Seven-Step Improvement ProcessProcess
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1 Select the problem
2 Describe current process
3 Describe causes
4 Develop solution(s)
5 Implement solution(s)
6 Review /evaluate result(s)
7 Reflect/act on learnings
Adding the Creativity Tools to a Seven-Step Improvement Process
Act
ivit
y N
etw
ork
Dia
gram
Aff
init
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iagr
am
Bra
inw
riti
ng 6
-3-5
Cau
se a
nd E
ffec
t Dia
gram
Cla
ssic
Bra
inst
orm
ing
Con
trol
Cha
rt
Flo
wch
art
Steps
Tools
Gan
tt C
hart
His
togr
am
Imag
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rain
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Inte
rrel
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igra
ph
Key:
- Fact Finding
- Idea Generation
- Idea Selection
- Idea Implementation
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1 Select the problem
2 Describe current process
3 Describe causes
4 Develop solution(s)
5 Implement solution(s) 6 Review /evaluate result(s)
7 Reflect/act on learnings
Adding the Creativity Tools to a Seven-Step Improvement Process
Kno
wle
dge
Map
ping
Mat
rix
Dia
gram
Mor
phol
ogic
al B
ox
Nom
inal
Gro
up T
echn
ique
Par
eto
Cha
rt
Pic
ture
Ass
oc/B
iote
chni
ques
Pri
orit
izat
ion
Mat
rice
s
Pro
blem
Ref
orm
ulat
ion
Steps
Tools
Sca
tter
Dia
gram
TIL
MA
G
Tre
e D
iagr
am
Wor
d A
ssoc
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on/A
nalo
gies
Pro
cess
Dec
isio
n P
rogr
amm
e
Cha
rt
Pur
pose
Hie
rarc
hy
Rad
ar C
hart
Run
Cha
rt
Key:
- Fact Finding
- Idea Generation
- Idea Selection
- Idea Implementation
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Cla
ssic
B
rain
stor
min
g
Imag
inar
y B
rain
stor
min
g
Select Problem and process
Describe current process
Describe causes
Describe causes
Develop Solutions
Implement Solutions
Review and Evaluate Results
Bra
inw
riti
ng Pi
ctur
e A
ssoc
iati
on
Prob
lem
R
efor
mul
atio
n
Mor
phol
ogic
al
Box
TIL
MA
G
Key Creativity Tools
Steps
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Brainwriting 6-3-5 Classic brainstorming Imaginary brainstorming Morphological box Picture associations and biotechniques Problem reformulation TILMAG.
The Creativity ToolsThe Creativity Tools
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Brainwriting 6-3-5Brainwriting 6-3-5
Brainwriting 6-3-5 provides teams with a method for generating and sharing ideas in writing, which differs from brainstorming where ideas are shared verbally.
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Classic BrainstormingClassic Brainstorming
This tool allows team members to pool their knowledge and creativity in an open, non-critical environment. Brainstorming discourages same-old-way thinking by creating more and more ideas that team members can build upon.
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Imaginary BrainstormingImaginary Brainstorming
Imaginary Brainstorming is a tool that provides a team with an opportunity to step out of the real problem, generate ideas for a radically different yet related imaginary problem, and apply the new ideas that are generated to the real problem.
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Morphological BoxMorphological Box
Morphological Box helps teams to identify all practical solutions to a problem. Morphological Box presents an exhaustive picture of all the potential solutions to every essential part of the problem.
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Picture Associations and Picture Associations and BiotechniquesBiotechniques
Picture Associations and Biotechniques moves teams that are trapped in traditional thinking by using pictures and examples from nature as a way to stimulate fresh perspectives and new solutions.
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Problem ReformulationProblem Reformulation
Problem Reformulation is a method of looking at a system in which a problem exists and for picking an approach that promises the greatest effect with the smallest effort.
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TILMAGTILMAG
Through its structured and systematic approach, TILMAG helps a team to define ideal solutions for the problem at hand, create and explore associations based on paired combinations of ideal solution elements.
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X “What is the BEST approach to creativity?”
“What method or combination of methods
will move our thinking to unexplored territory?”