surf expo social media audit by prpl

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SOCIALLY SPEAKING: HOW DOES YOUR STORE SCORE? SURF EXPO 2014 Friday, January 10, 14

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"Socially Speaking: How does your store score?" A social media audit of several brands and small businesses attending the annual Surf Expo, presented by marketing experts from Purple, Rock, Scissors.

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Page 1: Surf Expo Social Media Audit by PRPL

S O C I A L L Y S P E A K I N G : H O W D O E S Y O U R S T O R E S C O R E ?

S U R F E X P O 2 0 1 4

Friday, January 10, 14

Page 2: Surf Expo Social Media Audit by PRPL

Friday, January 10, 14

Page 3: Surf Expo Social Media Audit by PRPL

Friday, January 10, 14

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F A C E B O O K T I P :

I N C L U D E C A L L S -T O - A C T I O N

Friday, January 10, 14

Page 5: Surf Expo Social Media Audit by PRPL

F A C E B O O K T I P :

C R E AT E FA C E B O O K E V E N T S

Friday, January 10, 14

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F A C E B O O K T I P :

TA K E A D VA N TA G E O F A P P S

Friday, January 10, 14

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B R A N D P R O P S :

S W E L L

Friday, January 10, 14

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B R A N D O P P S :

S W E L L

Friday, January 10, 14

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Friday, January 10, 14

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T W I T T E R T I P :

F O L LO W I N F L U E N T I A L P E O P L E

Friday, January 10, 14

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T W I T T E R T I P :

S H A R E P H O T O S + M U LT I M E D I A C O N T E N T

Friday, January 10, 14

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T W I T T E R T I P :

L I S T E N & S TA R T C O N V E R S AT I O N S

Friday, January 10, 14

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B R A N D P R O P S :

E V O

Friday, January 10, 14

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B R A N D O P P S :

E V O

Friday, January 10, 14

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Friday, January 10, 14

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I N S TA G R A M T I P :

B U I L D T H E P E R F E C T P R O F I L E

Friday, January 10, 14

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I N S TA G R A M T I P :

F I N D A F I T T I N G F R E Q U E N C Y

Friday, January 10, 14

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I N S TA G R A M T I P :

H A S H TA G AWAY

Friday, January 10, 14

Page 19: Surf Expo Social Media Audit by PRPL

B R A N D P R O P S :

S TA N C E S O C K S

Friday, January 10, 14

Page 20: Surf Expo Social Media Audit by PRPL

B R A N D O P P S :

S TA N C E S O C K S

Friday, January 10, 14

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Friday, January 10, 14

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P I N T E R E S T T I P :

D R I V E T R A F F I C T O YO U R W E B S I T E

Friday, January 10, 14

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P I N T E R E S T T I P :

P I N U S E R - G E N E R AT E D C O N T E N T

Friday, January 10, 14

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P I N T E R E S T T I P :

C R E AT E B O A R D S T O S H O W C A S E B R A N D

Friday, January 10, 14

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B R A N D P R O P S :

L* S PA C E S W I M W E A R

Friday, January 10, 14

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B R A N D O P P S :

L* S PA C E S W I M W E A R

Friday, January 10, 14

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Friday, January 10, 14

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F O U R S Q U A R E T I P :

C L A I M YO U R PA G E

w w w . F O U R S Q U A R E . c o m / v e n u e / c l a i m

Friday, January 10, 14

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F O U R S Q U A R E T I P :

C H E C K O U T T I P S & R E V I E W S

Friday, January 10, 14

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F O U R S Q U A R E T I P :

S E T U P S P E C I A L S

w w w . b u s i n e s s . F O U R S Q U A R E . c o m

Friday, January 10, 14

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B R A N D P R O P S :

V E R T I C A L U R G E

Friday, January 10, 14

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B R A N D O P P S :

V E R T I C A L U R G E

Friday, January 10, 14

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D O W N LO A D P R E S E N TAT I O N

w w w . P R P L . r s / s u r f - e x p o@ p r p l r c k s c s s r s

Friday, January 10, 14

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K r i s t i n a D o y l eD i r e c t o r o f M a r k e t i n g

@ K r i s t i n a D o y l e

E r i n B u t l e rC u l t u r e + C o n t e n t S t r a t e g i s t

@ H e y E r i n B

G a b b i e P a p a z o vS o c i a l M e d i a S t r a t e g i s t

@ G a b b i e P a p a z o v

L E T S K E E P I N T O U C H

Friday, January 10, 14

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R E S O U R C E S :

- www.Marketingthink.com/wp-content/uploads/2013/05/Perfect-Instagram-Profile1.png

- www.Socialmediaexaminer.com/instagram-for-business-tips/

- www.Socialmediaexaminer.com/tag/small-business-marketing/

- www.Socialmediatoday.com/1603731/small-business-guide-social-media-mastery

- www.Facebook.com/business/overview

- www.Sproutsocial.com/insights/resources/

- www.Hubspot.com/free-marketing-resources

- www.Foursquare.com/venue/claim

- www.Business.foursquare.com

Friday, January 10, 14

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T H A N K Y O U !

Friday, January 10, 14