surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01
Upload: managing-partner-3xc-global-partners-darori-capital-luxemborg-start-up-nation-icritical-canvas
Post on 29-Oct-2014
227 views
DESCRIPTION
TRANSCRIPT
![Page 1: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/1.jpg)
Surprises in Facebook data
![Page 2: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/2.jpg)
Better Facebook Analytics by
• 700 Million Fans
• 7,000+ Fan Pages
PageLever measures a lot of Facebook data:
![Page 3: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/3.jpg)
What we discovered in the data…
(Several illustrations courtesy http://graphjam.com/)
Better Facebook Analytics by
![Page 4: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/4.jpg)
How long does a status update stayin the Facebook newsfeed?
Better Facebook Analytics by
![Page 5: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/5.jpg)
How long do Facebook posts last?
Better Facebook Analytics by
![Page 6: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/6.jpg)
How we calculated this:
http://pagelever.com/long-status-update-stay-facebook-newsfeed/
Better Facebook Analytics by
![Page 7: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/7.jpg)
What are Active Users onFacebook actually doing?
Better Facebook Analytics by
![Page 8: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/8.jpg)
Better Facebook Analytics by
![Page 9: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/9.jpg)
How we calculated this:
http://pagelever.com/2-daily-active-users-facebook-page-engage-content/
Better Facebook Analytics by
![Page 10: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/10.jpg)
How much traffic do search enginessend to your fan page?
Better Facebook Analytics by
![Page 11: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/11.jpg)
Better Facebook Analytics by
![Page 12: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/12.jpg)
How we calculated this:
http://pagelever.com/seo-facebook-google-bing-fan-pages-results/
Better Facebook Analytics by
![Page 13: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/13.jpg)
A few more things we discovered…
Better Facebook Analytics by
![Page 14: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/14.jpg)
How effective are Facebook’s“Recommended Friends” suggestions for
normal users?
Better Facebook Analytics by
![Page 15: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/15.jpg)
Better Facebook Analytics by
Facebook's "Recommend a Friend" suggests
Old friend you didn't real-ize used Facebook
Jerk who bullied you throughout highschool
Your Ex
![Page 16: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/16.jpg)
For marketers?
Better Facebook Analytics by
![Page 17: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/17.jpg)
Better Facebook Analytics by
Facebook's "Recommend a Friend" suggests
Old friend you didn't real-ize used Facebook
Jerk who bullied you throughout highschool
Your Ex
Jay Baer, Mari Smith, & Brian Solis
![Page 18: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/18.jpg)
Who are a user’s Facebook friends?
Better Facebook Analytics by
![Page 19: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/19.jpg)
Better Facebook Analytics by
Who are a user’s Facebook friends?
Actual friends who they hang out with
The Facebook Friend re-quest was more conversa-tion than the two of them had in highschool
![Page 20: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/20.jpg)
How do people spendtheir time on Facebook?
Better Facebook Analytics by
![Page 21: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/21.jpg)
Better Facebook Analytics by
Throwing Sheep Tagging friends in awkward photos
Wondering why that very attractive person I've never met wants to be
my friend
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Time Spent on Facebook
![Page 22: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/22.jpg)
What do Facebook usersdo when it snows?
Better Facebook Analytics by
![Page 23: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/23.jpg)
Better Facebook Analytics by
What users do when it snows
Go play in the snow
Write a Facebook status update about it
![Page 24: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/24.jpg)
What type of stories dominatethe Facebook newsfeed?
Better Facebook Analytics by
![Page 25: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/25.jpg)
Better Facebook Analytics by
Facebook Newsfeed Contains:
Things I actually care about
Farmville
![Page 26: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/26.jpg)
What do normal users post about?
Better Facebook Analytics by
![Page 27: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/27.jpg)
Better Facebook Analytics by
Music Lyrics Happy Birthday! Complaining about Facebook
0
5
10
15
20
25
30
35
40
45
50
What do normal users post about?
![Page 28: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/28.jpg)
What do marketers post about?
Better Facebook Analytics by
![Page 29: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/29.jpg)
Better Facebook Analytics by
0
10
20
30
40
50
60
70
80
90
100
What do marketers post about?
![Page 30: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/30.jpg)
What happens when users forget to log out?
Better Facebook Analytics by
![Page 31: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/31.jpg)
Better Facebook Analytics by
What users do when the previous user forgot to log out of Facebook
Log out
Write something embarassing
![Page 32: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/32.jpg)
What’s the proper etiquetteabout Facebook events?
Better Facebook Analytics by
![Page 33: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/33.jpg)
Better Facebook Analytics by
What replying "Maybe" to a Facebook Event really means
YesMaybeNo
![Page 34: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/34.jpg)
Better Facebook Analytics by
![Page 35: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/35.jpg)
So where do Facebook fans come from?
Better Facebook Analytics by
![Page 36: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/36.jpg)
Better Facebook Analytics by
Where fans come from
Legitimate marketing campaigns
Some dude on Odesk or Fiverr
![Page 37: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/37.jpg)
How do users respondwhen Facebook goes down?
Better Facebook Analytics by
![Page 38: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/38.jpg)
Better Facebook Analytics by
Frantically reload Facebook.com
Google what "DNS failure" means
Get some real work done0
10203040506070
Normal Users: What happens when Facebook goes down?
![Page 39: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/39.jpg)
How do marketers respondwhen Facebook goes down?
Better Facebook Analytics by
![Page 40: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/40.jpg)
Better Facebook Analytics by
0
20
40
60
80
100
Marketers: What happens when Facebook goes down?
![Page 41: Surprisinginsightsfromfacebookanalyticsdata 111103115145-phpapp01](https://reader034.vdocument.in/reader034/viewer/2022051816/545116a7af7959917a8b5c6d/html5/thumbnails/41.jpg)
These customers trust PageLeverfor better Facebook Analytics:
Better Facebook Analytics by
Measure your fan page at http://pagelever.com/