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II.1 Strategii de produs[1] Managementul marketingului, Philip Kotler , Editura Teora, Bucuresti, 1997[2] C.R.Wasson, The Importance of the Product Life Cycle to the Industrial Marketer,Marketing Management and Strategy edited by Ph. Kotler, Keith Cox, 3rd Edition,Prentice Hall,Inc,New Jersey, 1984

Corporaia adaptabil, Alvin Toffler, Editura Antet, Bucureti, 1999Strategii i Management strategic, Mihail Dumitrescu, Editura Economic, Bucureti, 2002Etica n afaceri, o scurt introducere, Dan Crciun, Editura ASE, Bucureti, 2005Strategii de cretere, Maria Niculescu, Lavallette Georges, Editura Economic, Bucureti 1999