surveillance, privacy, and social media marj kibby & janet fulton university of newcastle,...
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Surveillance, Privacy, and Social Media
Marj Kibby & Janet Fulton University of Newcastle, Australia
AoIR 16, Phoenix, October 21-24, 2015.
Millennials and Social MediaWhat we knew:Millennials use Facebook for:• Socializing• Entertainment• Information• Status seeking. (Park, Key & Vanenzula, 2009)
Facebook facilitates a visibility of personal details. (Trottier, 2012)
AoIR 16, Phoenix, October 21-24, 2015.
This visibility functions “to foster deeper social connections”. (Markwick, 2012 : 391)
Facebook users balance protecting privacy and performing their identity. (boyd & Hargittai, 2010)
The exchange of information is a condition of Facebook use that users manage. (Trottier, 2011)
AoIR 16, Phoenix, October 21-24, 2015.
Method
What we did:• Defined Millennials as born between
1982 and 2000. (Howe & Strauss, 2009)
• Online survey of surveillance practices on Facebook using a Likert Scale, with 77 respondents.
• Asynchronous online focus group discussing surveillance, with 64 responses.
AoIR 16, Phoenix, October 21-24, 2015.
ResultsWhat we found:Use Facebook to communicate …
Never
Occasionally
Always
0 10 20 30 40 50 60
Past friendsNew contactsClose ties
AoIR 16, Phoenix, October 21-24, 2015.
Share personal/private information …
Never
Rarely
Sometimes
Often
Very often
0 5 10 15 20 25 30 35 40 45
AoIR 16, Phoenix, October 21-24, 2015.
Publish information on others …
No
Considered
Yes
0 10 20 30 40 50 60
Posted strangersTagged familyPosted family
AoIR 16, Phoenix, October 21-24, 2015.
Looked for information on others …
No
Considered
Yes
0 10 20 30 40 50 60 70 80
About to meetCelebrityEx partnerStrangerCasual acquaintance
AoIR 16, Phoenix, October 21-24, 2015.
Focus group discussion suggested this group is:• Tolerant of commercial entities collecting
their data. “Google/Facebook aren’t altruistic companies … of course they are going to try to get as much saleable information as possible from us.”
• Concerned but accepting of government surveillance. “Haven’t we reached an unspoken understanding. We aren’t all just going to give up the internet, and do we really have any chance of stopping government surveillance.”
AoIR 16, Phoenix, October 21-24, 2015.
More concerned about privacy from individuals (latent axe-murderers and vengeful exes).
“I’m one of those paranoid people that think when someone sees my location they will stalk and kill me.”
“It seems fairly common for people to use Facebook to ‘stalk’ or monitor their partners.”
AoIR 16, Phoenix, October 21-24, 2015.
Conclusions
This group:• Has general concerns about control of
personal information. • Manages privacy boundaries to an extent.• Accepts a reduction in privacy as part of
the online environment.• Trades privacy for immediacy of access to
others’ information.
AoIR 16, Phoenix, October 21-24, 2015.
Product A• Feature 1• Feature 2• Feature 3• Feature 4
Product B• Feature 1• Feature 2• Feature 3• Feature 4