Survey 2006

TACKLE&GUNS34

The Great T&G TraVALUE OF ANGLING TRADE£515.806m

VALUE OF SHOOTINGTRADE £358.442m

Number of shootingoutlets (including someshooting grounds): 1,783Average turnover: £201,033Number of full-timeemployees in industry:10,546Number of part-timeemployees in industry: 3,344

Number of angling outlets(including some fisheries):2,703Average turnover: £190,827Number of full-timeemployees in industry:18,250Number of part-timeemployees in industry: 5,440

Breakdown of sales –Shooting:Airguns: £46.59mAirgun pellets: £3.92mShotguns: £53.76mShotgun cartridges: £35.84mRifles: £21.50mMetallic ammunition: £10.75Soft Air: £17.1mClothing: £60.93mFootwear: £18.25m

Breakdown of sales –Fishing:Coarse: £169.70mBait: £40mRods: £25.45mReels: £22.06mLine: £15.27mPoles: £17.02mAccessories: £37.33mClothing: £13.57m

Carp: £110.69mBait: £28.7mRods: £15.49mReels: £14.39mLine: £11.06mAccessories: £30.99mClothing: £10.06m

Game: £138.29mBait: £16.31mRods: £33.58mReels: £27.66mLine: £20.76mAccessories: £22.69mClothing: £17.29m

Sea: £97.12mBait: £18.29mRods: £23.52mReels: £13.94mLine: £9.58mAccessories: £19.81mClothing: £11.98m

TOP SELLING BRANDSOF 2006BEST SELLING TACKLERods:1. Shakespeare2. Greys3. Shimano4. Daiwa5. Fladen6. Preston

Reels:1. Shimano2. Okuma3. Shakespeare4. Daiwa5. Greys6. Fladen

Poles:1. Maver2. Daiwa3. Leeda/MAP4. Preston5. Shakespeare6. Garbolino

Bait:1. Dynamite2. Sensas3. Van den Eynde4. Nash5. Mainline6. Ammo

Fishing clothing:1. Greys2. Sundridge3. Preston4. Shakespeare5. MAP6. Wychwood

‘MUST STOCK’ IN ANGLING1. Preston2. Drennan3. Fox4. Shakespeare5. Greys6. Dynamite

GROWING IN ANGLING1. Preston2. Fox3. Greys4. Korda5. Svendsen6. Dynamite

BEST SERVICE IN ANGLING1. Shakespeare2. Leeda3. Waterline4. Fladen5. Svendsen6. Hardy & Greys

BEST FOR REPLACINGSTOCK1. Shakespeare2. Leeda3. Preston4. Hardy & Greys5. Svendsen6. Fladen

BEST SELLING GUNSShotgun:1. Beretta2. Browning3. Miroku4. Baikal5. Lanber6. Fabarm

Rifle:1. CZ2. Tikka3. Sako4. Anschutz5. Remington6. Ruger

Airgun:1. SMK/Sportsmarketing2. BSA3. Air Arms4. Webley5. Cometa6. Gamo

Business Forecast – 1 year Business Forecast –

TACKLE&GUNS 35

Survey 2006

ade Survey So here it is… theresults of our surveysent out to readersduring the summer.How does the tradeview itself at themoment and whichbrands are the easiestto sell? It’s all here.

Shotgun cartridges:1. Express2. Eley Hawk3. Gamebore4. Hull5. Saga6. Winchester

Airgun pellets:1. Bisley2. RWS3. Crossman4. Marksman5. Air Arms6. Milbro

MUST STOCK IN SHOOTING1. Beretta2. Browning3. Air Arms4. BSA5. Bisley6. SMK/Sportsmarketing

GROWING IN SHOOTING1. Beretta2. AGS3. Bisley4. Air Arms5. BSA6. SMK/Sportsmarketing

BEST SERVICE IN SHOOTING1. John Rothery2. SMK/Sportsmarketing3. GMK4. Viking Arms5. David Nickerson6. Edgar Brothers

BEST FOR REPLACINGSTOCK1. John Rothery2. SMK/Sportsmarketing3. GMK4. David Nickerson5. AGS6. Edgar Brothers

BOTH INDUSTRIESWhat influences yourbuying?1. Margin2. Service3. Brand4. Agent/Rep5. Advertising campaigns6. Discounts

Do you have an EPOSsystem?Yes – 13%No – 87%

– 5 years Fishing Breakdown

ShootingBreakdown

Continued over page…

36 TACKLE&GUNS

Survey 2006

� What do YOU think of theresults? Been missed out? Reckonour trade is worth more… or less?Write to John Hunter, Editor,Tackle & Guns, DHP Ltd, 2Stephenson Close, Drayton Fields,Daventry, Northants, NN11 8RF ore-mail john@dhpub.co.uk .

How often do you turn overyour stock in 12 months?2-3 – 20%2 – 16%4 – 15%Don’t know – 8%5 – 7%2.5 – 5%Between 1 and 24 times excludingabove – 39%

How do you see business inone year’s time?Better – 55%Same – 30%Worse – 15%

How do you see business infive years’ time?Better – 60%Same – 19%Worse – 21%

If you sell by your website,what does it represent as apercentage of your turnover?Average – 6%

Does your website pay foritself?Yes – 49% No – 51%

Pound for pound, are youmaking more money than youwere 10 years ago?Yes – 45%No – 55%

If you operate mail-order, whatpercentage of your turnoverdoes it represent?Average – 14.18%

Retail turnoverLess than £100,000 – 33%£100,000 to £150,000 – 20%£150,000 to £200,000 – 12%200,000 to £250,000 – 9%£250,000 to £500,000 – 13%£500,000 to £1m – 8%£1m to £2m – 3%£2m to £3m – 1.5%£3m to £5m – 0.4%Over £5m – 0.1%

Stock Turnover

Retail Turnover