Survey AnalysisBy Eleanor Waring

Question One - Age

The first question was ‘What is your age?’ As the screenshot shows the most common age out of the people that took part in my survey was between 16-19. This suggests to me that when I create my magazine I will be aiming to target aged 16-19 year olds rather than older adults. This is because this age range was the most interested in taking part in my survey that was about music magazines. Using this I now know that I will have to use codes and conventions in my magazine that is suitable for this age range.

Question Two - Gender

This question identifies that there was a near enough 50/50 gender split that took part in my survey. Using this data, I know that both genders are interested in music magazines and therefore the audience of my magazine will consist of both genders. I will have to make my magazine suitable for both genders and not make the magazine biased towards one gender than the other. The result that slightly more men took part in this survey reflects the readership of other magazines where men are the main audience.

Question Three - Music Genre

There was many different genres that were picked as the participants favourite type of music genre. The one that seemed to be most popular was indie music. This tells me that indie music is generally the most popular music genre among young people and I could create my magazine to be just based on indie music. However because of the many different genres of music listed as participants favourite type of music, I could also make my magazine be based on a number of genres, this would make the audience and readership of my magazine bigger.

Question Four - How Often Magazines Are Bought

People that answered my survey either said they bought magazines monthly, hardly ever or they never bought them. The hardly ever option got the most responses. This suggests to me that the audience don’t like any of the available music magazines. Therefore I can take this into account and incorpret this into my ideas by making my music magazine different from others out there. This would make it stand out and be unique. It needs to be a magazine that isn’t already in the market, therefore it also attracts readers that don’t already read magazines.

Question Five - Content

Question five asked people what was their favourite content was in a magazine. The results were that interviews were rated as the most popular content in magazines, I can use this when I create my magazine. My double page spread can include an interview of an artist of a chosen genre. Therefore this is incorporating the audience’s best interests into the magazine.

Question 6 – How do you listen to your music

This tells me that the some audience prefer to download online and some prefer to buy the album. However the majority of people said they would do both. Therefore, when I am creating my magazine I can include offers (as a selling point) on either of the options. For example the magazine could offer so many songs to download for free and it could also offer a percentage off a album. Doing this caters for both audiences.

I’d prefer to download online

I’d prefer to buy the album

I’d do both

Question 7 – Favourite magazines

The most popular magazine was Q. This can be useful as it tells me that this is the most popular magazine among the audience and I can use Q magazine to help base my magazine around. For example I can get ideas and inspiration from Q magazine and include them into mine. By doing this is will help me target my audience accurately and be suitable. It will enable me to attract as many readers as I possibly can.

Question 8 - Price

People that took part in my survey rated £3.00 - £3.99 as the price they would pay for a magazine. This helps me base the price of my magazine to a suitable price and it will make the audience more likely to purchase the magazine if it’s a suitable price.

Question 9 - If you don't read magazines, what would convince you to read magazines?

This question gave participants the chance to write down what would convince them to read magazines. The results were that a lot of people put ‘freebies’ would persuade them to buy a magazine. This is a great selling point that would attract the audiences attention and make them feel like they are getting more for their money, it might also persuade the audience to buy the magazine as the freebie might be something the audience wants to have therefore they might buy the magazine in order to get the free item.

Competitions and quizzes are another thing that the audience said would make them buy a magazine. This give the reader something to do in their spare time and as a result make the magazine more enjoyable and worth while.

Gossip about celebrities was another thing that would persuade people to buy a magazine. This may be because the audience will feel like they are closer to the celebrities and more involved in their lives.

Question 10 – What makes a magazine appealing?

The last question asked people what makes a magazine appeal to them. The majority of feed back was that the front cover, vibrant colours and the images used were the most important things when it came to making a magazine appealing. This helps me because I know that I need to make the appearance on the magazine look good, unique and different so it draws in the audience. The images need to be appropriate to the content of the magazine. Also the images need to be of artists and things that will attract the audience and interest them, so they will purchase the magazine and want to read it. The front cover needs look unique and consist of colours that match well together so the theme looks smart but also vibrant and not boring. The audience are young people therefore the front cover needs to be lively not dull.