Survey Results Analysis

Survey created on survey monkey to find out what people look for in a music magazine

Q1-State your gender/age/profession

• This demographic shows that most of the audience are female, ages 16-17 and are students.

• This suggests that I should target the magazine at female students as they are most likely to buy the magazine. I can do this my featuring more female artists so it is more relatable to the audience.

Q2- How often do you read magazines?

• This question shows that more people read magazines than don’t even though the biggest bar is people who “never” read music magazine. However the people who do read them read them very varied amounts.

Q3-What genre of music magazines are you likely to read?

• Here the results show that most people read rock magazines than any other genre so this would be a good genre to cover in my magazine as it is the most popular.

• Indie magazines are also popular so this would be another genre to consider for making a music magazine.

• Metal and RnB magazines are the least popular so I probably wouldn’t consider making a magazine in one of those genres.

Q4-What magazines do you currently read/buy?

• Here we see clearly that out of the actual music magazines listed Kerrang! is the most popular so it would be sensible to find out what features Kerrang! use that make it so popular with its target audience.

Q5- What do you look for in a magazine?

• Question 5 aided in finding out what readers like to see in a music magazine so I can produce content they would actually want to buy.

• It shows that most people want to read interviews from well known artists so I would include plenty so readers get what they want out of the magazine.

Q6- How often do you attend live music events?

• This question helps to find out more about the readers as people and what their level of interest in music is.

• It shows that the majority of the audience likes to attend music events so it would be ideal to include articles related to live events. However it also shows that they aren’t avid events goers so it’s not the most important feature.

Q7- How do you obtain music?

• This question also investigates the habits of the audience in order to find out more about them.

• Surprisingly, it shows that most people obtain their music through records and CDs rather than downloading and streaming. This means possibly offering free gifts such as CDs with sample songs with the magazine is a good idea or offering chances to win records. This might tempt for people to buy the magazine and since Rock Sound already does this it indicates that it is a successful tactic in gaining more readers.