Survey Design Training

OFFICE OF PLANNING, RESEARCH & INSTITUTIONAL EFFECTIVENESS

CAÑADA COLLEGE

Goals for today Understand purpose of survey Develop survey objectives Develop research questions Develop survey questions Survey implementation options and considerations Simple data analysis techniques Available resources Remember: Process is iterative

Why conduct a survey Discover what’s going on Provide an opportunity to discuss key topics Prioritize your actions based on objective data

How to develop survey objectives Determine what you most want to learn List resources that are available to address what you want to know Who do you want to gather information from? Identify survey constraints

o How much time do the respondents have to complete the survey?o Is the survey optional or required? o How often do you want to collect information?

Activity 1 Develop your survey objectives Identify possible resources Possible constraints

How to develop research questions Survey questions should address your survey objectives Types of research questions

o Satisfaction about a program, service, or classo Knowledge gained on a specific topico Types and frequency of programs or services usedo Feelings or opinion about a specific topico Meeting (program) objectives—quantitative and qualitative

Activity 2 Develop your research questions

How to develop survey questions Identify survey questions that will address your research questions Gather and use existing surveys as examples

o Gather more example than you need initially

Refine and revise base on constraints of your survey sample Pilot survey Consider how you want to analyze the responses

Types of survey questions Structured Yes/No Multiple Choice Rating Ranking

Non-structured Free response Including “Other” as an

option (partially non-structured)

Activity 3 Identify student characteristic data to collect (if needed) ID Demographics Course

Create some survey questions

How to implement a survey Consider your sample and the constraints Paper vs. online

How and when to send out and close the data collection periodo Consider how many other surveys your respondents are taking

Monitor your live surveyo Improve response rate

Activity 4 Create your survey implementation plan

Analysis and reporting Frequency counts and percentages Averageso Missing values

Crosstabs Summary statements about your data

Before your survey goes live Pilot with a small group of respondents Check with your researcher

Technical support Create your online survey NOVI Survey

Support your survey deployment NOVI Survey

Assist in developing your survey report