NewsUSA Survey Results:2011 PR & Marketing Outlook

PR & Marketing Pros Share Critical Attitudes toward PR Channels & Measurement

The results of the recent targeted survey of 310 PR &marketing professionals indicate that the Internet, social media, traditional PR and even measurement practices are all evolving and being thought of di�erently today. While this is really no surprise, NewsUSA - sponsor of the 2011 PR & Marketing Outlook survey was intrigued to see a few of the aggressive and conversely the cautious a�itudes of marketers.

What About Social Sharing?

While marketers view social media as an importantelement of their marketing mix, only 11 percent use social and sharing sites like StumbleUpon, Reddit and Digg. In the future, marketers may consider exploring how voting communities can increase the buzz around news stories.

Quality of Placement is KingAlthough marketers are changing the way they measure success, media placement quality remains the top metric.

Next, survey responders indicated that measuring the tra�ic generated from online placements was more importantthan traditional metrics like quantity of placement and ad equivalency.

66% of the PR and marketing professionals with experience working

with media placement services, such as NewsUSA, rate the sheer quantity of media placements by such services to be advantageous.

In conclusion, the results of this survey show that marketers and PR professionals agree that a successful PR campaign should integrate numerous channels to drive site tra�ic and secure online media coverage. While

they are cautious about emerging channels, it is clear that the quality of media placements ranks high on their values lists.

Let NewsUSA show you how we can help boost your online visibility with high quality stories. Contact NewsUSA today to learn how to secure quality media coverage in newspapers, radio or social media channels.

Marketers who communicate via social channels

Print Placement Remains Strong

Marketers appear to be in synch when it comes to valuingvarious types of PR coverage. Online placement and print placement tied as being valued greatly by marketers, with

TV & radio a distant 3rd and 4th.

Marketers preference for media coverage

TV

Print Online

Radio

100%

75%

50%

25%

QQ WW EE RR TT YY UU II OO

AA SS DD FF GG HH JJ

ZZ XX

spacespace @@ .. returnreturn.?123.?123

CC VV BB NN MM

KK LL

PPGMobile Marketing

Mobile marketing appears to be an exploratory channel for many marketers at present. While many are interested in testing this channel, far fewer view mobile communications as important to their marketing mix.

70%are interested

in communicating via mobile channels

in the future

view communicating via mobile channels as important44%

Mobile Marketing is STILLin the Future

NewsUSA Survey Results:2011 PR & Marketing Outlook

Marketers Turn To Feature Stories to Achieve Program GoalsSecuring feature story placements continues to be a tactic that marketers leverage, with most survey responders identifying feature stories as an important part of achieving their program goals.

79% traffic driven to the company website from the placement

66% quantity of media placement

How Marketers prioritize PR results

82% quality of secured media placements

Mar

kete

rs th

at a

ctua

lly s

ecur

e fe

atur

e pl

acem

ents

View

feat

ure

plac

emen

ts a

s im

port

ant

83% 70%

11%

93%

85%

<11%

Profile/Interview Features Are TopsAn overwhelming number of marketers selected pro�le/interview features as the type of feature that drives the most results for their brand.

80%

NewsUSASocial Sharing is

Underutilized!