survey of tourists
DESCRIPTION
Survey in Himachal PradeshTouristTRANSCRIPT
1. Concepts, Definitions and Procedures of Survey
1.0 Introduction
The survey is setup by the Government to collect socio-economic data
employing scientific sampling methods.
1.1 Outline of Survey Programme
1.1.1 Subject Coverage: The survey is earmarked (15th February – 19 February
2009) on “Evaluation of Tourist Perception and Satisfaction from Winter Carnival
at Manali”. In this survey we collect the information regarding Domestic Tourism
and International Tourism. Detailed information on purpose/motive of the tourist
visiting in the Winter Carnival Manali was collected.
1.1.2 Geographical Coverage: The survey will cover the whole tourist
destination of Manali.
1.1.3 Period of survey and work programme: The period of survey will be of
five days duration starting on 15th February to 19 February 2009. The survey
period of this will be divided into five days duration. In each of these five days
equal number of sample tourist will be survey with a view to ensuring uniform
spread of sample over the entire survey period. Attempt has been made to
survey each of the selected Domestic & International tourists.
1.1.4 Schedules of enquiry: During this period the schedule of enquiry
“Evaluation of Tourist Perception and Satisfaction from Winter Carnival at Manali”
will be canvassed.
1.1.5 Participation of (FYICTA) Students: In this survey participating all the 25
students of B.T.A. 4th Semester Himachal Pradesh University, Shimla.
1.2 Sample Design
1.2.1 Outline of sample design: For the Manali town sample design will be
treated as a single unit of the survey. In Manali town 20 each Domestic tourists
and International tourists will be selected for enquiry to main motive and purpose
of the visits. The Tourism Department of HPU was conducted with a view to
assess to tourist inflow in the Manali, their reaction about the existing facilities
and the suggestion for future improvement to the Government.
1.3 Main objectives: The main objective of the survey to collect the data on
tourism/ travel habits and accommodation facilities were collected as under:
A. To collect statistics/ information about:
i) State-wise/ Nation-wise tourists visiting in Manali.
ii) Classification of tourists according to main purpose.
iii) Views about winter carnival in Manali.
iv) Source of information for the visiting Manali.
v) Purpose of visit.
vi) Gender and age-wise classification of tourists.
vii) Expenditure incurred during their stay.
B. To know the reaction of tourists about:
i) Existing facilities.
ii) Local Art and Craft.
iii) Local People and their culture.
C. To get their suggestions for future improvement of:
i) Existing facilities.
ii) New tourists areas and activities.
1.4 Concepts and Definitions: The following concepts and definitions were
used in the survey.
(a) A ‘tourist’ was considered as a person or a group of persons who a
place other than his/their normal place of residence and stayed in a hotel. The
stay was minimum for one night and maximum for 6 months and the purpose of
visit was one or more of the following:-
(1) Entertainment, vacations sports, sight seeing etc.
(2) Visit to a religious place.
(3) Participation in religious and social functions.
(4) Business, conferences and meetings.
(5) Study and research work.
(6) Health point of view.
(7) Trekking and adventure sports etc.
(a) If a person visited the state and stayed with his relatives for the sole
purpose of sight-seeing or pilgrimage, he was considered as tourist otherwise
not.
(b) Tourism for sight-seeing means-to take time off the daily routine and to
enjoy the sight-seeing as also to take rest.
(c) ‘Pilgrim’ has been considered as a person visiting religious places for
worship, to pay obeisance and holy dips etc.
(d) Functions organised by individuals or a group of individuals on the basis
have been considered as ‘religious functions’.
1.5 Survey Schedules: In this survey one distinct schedule were used as
detailed below:
1.5.1 In this schedule details regarding various facilities available in Manali
interviewing the tourists, in which the information about the nationality,
occupation, main motive/purpose of visit, motivations, attraction/feature of winter
carnival, transportations problems, budget for journey, cultural activities and
source of publicity. In addition to this we interviewed from the tourists about
suggestion, role of the local Administration/Police, opinion about the
environmental degradation/pollution in Manali and any other suitable suggestions
etc were collected.
NATIONALITY OF TOURISTS
0
5
10
15
20
25
DOMESTIC INTERNATIONAL
Natinality
No
. o
f T
ou
rists
2. SURVEY RESULTS
The statistical data based on facts Country-wise distribution of Domestic
and International tourists is presented in tables and diagrams as following.
2.1 Nationality-wise distribution of touristsOut of total 40 tourists surveyed 20 were Domestic and 20 were
International.
Table No. 2.1Nationality-wise distribution of tourists
Nationality No. of Tourists Percentage
1. 2. 3.
1. Domestic 20 50
2. International 20 50
Total 40 100
2.2 Country-wise distribution of tourists
This table reveals that Indian & foreigner tourists each surveyed 50% of the total tourists. Whereas country-wise distribution of foreign tourists is shown in the table below which shows that 10% surveyed belong to France/England and 7.5% were from Australia. Very few tourists were from Vietnam, U.S.A., Norway and New- Zealand etc.
Table No. 2.2 Country-wise distribution of tourists
COUNTRY NO. OF TOTAL TOURISTS
PERCENTAGE
1. 2. 3.1. India 20 502. Germany 2 53. France 4 104. Canada 2 55. Vietnam 1 2.56. U.S.A. 1 2.57. Norway 1 2.58.England 4 109. New-Zealand 1 2.510. Australia 3 7.511. New-York 1 2.5Total 40 100
2.3 Zone-wise distribution of Indian tourists
Zone-wise and state-wise analysis of Domestic tourists shows that about 75% of total sample tourists were from Northern region alone. Other regions constituted about 25% tourists among which 10% each were from Western/Southern region, 5% from Eastern region and whereas no tourists from Central region.
Table No. 2.3 Zone-wise distribution of Indian touristsName of Zone/State No. of surveyed
Indian touristsPercentage
Male Female Total
1. 2. 3. 4. 5.
Eastern Zone1 Bihar 1 - 1 0.05
Total 1 - 1 0.05
Western Zone1. Maharashtra2. Rajsthan
-1
1-
11
0.050.05
Total 1 1 2 0.10
Northern Zone1. Himachal Pradesh2. Punjab3. Chandigarh4. New Delhi
6411
2-1-
8421
0.400.200.100.05
Total 12 3 15 0.75
Central Zone - - - -Total - - - -
Southern Zone1. Andhra Pradesh 2. Kerala
--
11
11
0.050.05
Total - 2 2 0.10
ZONE-WISE DISTRIBUTION OF TOURISTS
0
2
4
6
8
10
12
14
16
Zone
No.
No. of surveyedIndian touristsMale
No. of surveyedIndian touristsFemale
Total 14 6 20 100.00
Zone-Wise distribution of Indian tourists
2.4 Sex-wise distribution of touristsOut of total tourists surveyed 63% were male and 37% were female. The
flow of male tourists was comparatively less then the females.
NO. OF TOURISTS
25
15
MALE
FEMALE
NO. OF TOURISTS
Table No. 2.4 Sex-wise distribution of tourists
Sex-wise No. of Tourists Percentage1. 2. 3.
1. Male 25 63
2. Female 15 37
Total 40 100
It is
2.5 Age-wise distribution of the tourists
Total tourists upto the age of 15 were zero percent and between 15-30 years were 48% and the tourists in the age of 30-45 years 32% and above were only 20%.
NO. OF TOURISTS AGE-WISE
0-150%
15-3047%
30-4533%
45-6020%
Table No. 2.5
Age-wise distribution of the tourists
Age years No. of Tourists Percentage
1. 2. 3.
0-15 0 0%
15-30 19 48%
30-45 13 32%
60 & above 8 20%
Total 40 100%
2.6 Marital status-wise distribution of touristsThe table no.2.6 below gives the marital status-wise distribution of
domestic/International visiting Manali. The table reveals that the percentage of un-married tourists 52% to total tourists and 48% of married tourists.
Table No. 2.6
MARITAL STATUS-WISE NO. OF TOURISTS
MARRIED48%UNMARRIED
52%
Marital status-wise distribution of touristsMarital status Domestic Inter-
national Total tourists
Percentage
1. 2. 3. 4. 5.1. Married 11 8 19 0.48
2. Un-married 9 12 21 0.52
Total 20 20 40 100
2.7 Educational qualification-wise distribution of touristsThe information as gathered from the tourists parties surveyed
shoes that educational qualification is 32% graduate, 30% post-graduate, 06% Ph.D and 32% others subjects.
Table No.2.7 Educational qualification-wise distribution of tourists
0
5
10
15
no.
Educational Oualification
EDUCATION-WISE NO. OF TOURISTS
NO. OF TOURISTS 13 12 2 13
GRADUA P.G PH.D OTHERS
Educational Qualification
No. of Tourists Percentage
Graduate 13 0.32
P.G 12 0.30
Ph.D 2 0.06
Others 13 0.32
Total 40 100
2.8O
ccupation-wise distribution of touristsThe data collected from the tourists shows that Govt. / private services
peoples were the major constituent of tourists that i.e. 62% followed by business 18%, people in un-employed/students 20%. The following table shows that in Govt. servants and private servants are more interested in touring.
Table No. 2.8 Occupation-wise distribution of tourists
Occupation No. Of Tourists Percentage
OCCUPATION-WISE NO. OF TOURISTS
0
5
10
15
20
25
30
Occupation
No
.
NO. OF TOURISTS
1. Business 7 0.18
2. Govt./Pvt. Services 25 0.62
3. Un-employed/Students
8 0.20
Total 40 100
2.9 Distribution of main motive/purpose of visitTourists visit different places with different purposes. The information about
the purpose of visit collected from the sample tourists has been shown in the table below:
Table No. 2.9 Distribution of main motive/purpose of visit
Purpose of Visit No. of Tourists Percentage
1. 2. 3.
NO. OF TOURISTS REASON TO VISIT
0
5
10
15
20
25
30
Reason to Visit
No
.
NO.OF TOURISTS
1. Tourism & Entertainment
28 0.70
2. Business 2 0.05
3. Educational Trip 2 0.05
4. VFR * 2 0.05
5. Any Other 6 0.15
Total 40 100
* Visiting with friends & relatives.
CLASSIFICATION ON THE BASIS OF MOTIVATION
0
2
4
6
8
10
12
14
16
INCREDIBLEINDIA
NATURALBEAUTY
FRIENDS/FAMILY
OTHERS
Purpose of Motivation
No
.
NO.OF TOURISTS
2.10 Motivation-wise distribution of touristsTable No. 2.10 shows that the maximum tourists i.e. about
37.5% comes to Manali to visit with their friends/families. For natural sight-seeing beauty 22.5%, 20% tourists visited only for incredible India and 20% for other visit.
Table No. 2.10 Motivation-wise distribution of tourists
Motivation No. of Tourists Percentage
1. 2. 3.
1. INCREDIBLE INDIA
8 20
2. NATURAL BEAUTY
9 22.5
3. FRIENDS/ FAMILY
15 37.5
4. Others 8 20
Total 40 100
CLASSIFICATION ON THE BASIS OF COMPANY ON TOUR
0
2
4
6
8
10
12
14
16
18
Visiting With
No
.
NO. OF TOURISTS
2.11 On the basis of accompany-wise distribution of tourists
Table 2.11On the basis of accompany-wise distribution of tourists
Visiting With No. of Tourists Percentage
1. 2. 3.
1.Friends 13 32.5
2. Family 16 40
3. Relatives 0 0
4. Alone 11 27.5
Total 40 100
Above table reveals that 40% tourists accompanied with his family and 32.5% tourists visited with friends and also 27.5% tourists visited alone.
RESPONSE ON BEST ATTRACTION OF WINTER CARNIVAL
0
2
4
6
8
10
12
14
Best Attraction of the Winter Carnival
No
.
NO. OF TOUIRSTS
2.12 Distribution of tourists on the basis of best attraction/feature of winter carnival
The table no. 2.12 below shows that 32.5% majority of tourists attract the local culture, 27.5% comes to handicrafts/cuisine, 15% like culture parade and 10% in sports activities of Manali.
Table No. 2.12 Distribution of tourists on the basis of best attraction/feature of winter carnival
Best Attraction on of Winter Carnival
No. of Tourists Percentage
1. 2. 3.1. Cultural Parade 6 15
2. Handicrafts/ Cuisine 11 27.5
3. Local Culture 13 32.5
4. Sports Activities 4 10
5. Any Other 6 15
Total 40 100
0
5
10
15
Source of Information
CLASSIFICATION ON THE BASIS OF SOURCE OF INFORMATION
NO. OF TOURISTS 10 7 14 9
MEDIA TRAVEL FRIEND ANY
2.13 Distribution on the basis of source of information about winter carnival
Table No. 2.13 Distribution on the basis of source of information about winter carnival
Source of Information
No. of Tourists Percentage
1. 2. 3.1. Media 10 25
2. Travel Agency/ Tour Operator
7 17.5
3. Friends & Relatives
14 35
4. Any Other 9 22.5
Total 40 100
Above table indicates that majority of tourists i.e. 35% got information about winter carnival from their friends and relatives, 25% of them got information from different types of media, 7% got from travel agency/ tour operators and 22.5% got information from other sources like on the spot information.
2.14 Distribution of tourists on Satisfaction level about winter
SATISFACTION LEVEL OF THE TOURISTS ABOUT WINTER CARNIVAL
FULLY SATISFIED
25%NOT SATISFIED
10%
UPTO SOME EXTANT
37%
AT PAR28%
carnivalAs shown in the table below 37.5% tourists groups surveyed are satisfied to
some extant about winter carnival, 27.5% groups with satisfied at pat, 25% were fully satisfied and 10% reported negative reply.
Table No. 2.14 Distribution of tourists on Satisfaction level about
winter carnival
Satisfaction Level No. of Tourists Percentage1. 2. 3.
1.Fully Satisfied 10 25
2. Up to Some Extant
15 37.5
3. At Par 11 27.5
4. Not Satisfied 4 10
Total 40 100
RESPONSE ON THE BASIS OF PROBLEM FACED
ANY OTHER
SIGHT SEEING
TRANSPORTATION
ACCOMMODATION
2.15 Distribution on the basis of problem faced by touristsThe survey reveals that about 17.5% tourists faced problem of
accommodation/sight-seeing,15% were faced transportation and 50% reported any other i.e. pollution.
Table No. 2.15
Distribution on the basis of problem faced by tourists
PROBLEMS FACED NO. OF TOURISTS PERCENTAGE
ACCOMMODATION 7 17.5
TRANSPORTATION 6 15
SIGHT SEEING 7 17.5
Any Other (Pollution) 20 50
TOTAL 40 100
2.16 Classification on the basis of budget for the journey
Details of budgetary expenditure for journey 32.5% tourists were spent 20 thousand and above rupees, 30% has been reported 5-10 thousands rupees, 20% shows 5 thousands rupees and 17.5% tourists reported 10-20 thousand rupees for journey expenditure.
Table No.2.16Classification on the basis of budget for the journey
(‘000 Rs.)Budget for the Journey No. of Tourists Percentage
1. 2. 3.1. Up to Rs.500 8 20
2. Rs.500-1000 12 30
3. Rs.1000-2000 7 17.5
4. Rs.2000 & above 13 32.5
Total 40 100
NOT SATISFIED SEGMENT OF WINTER CARNIVAL
0
2
4
6
8
10
12
14
Segment of Carnival
No
.
NO. OF TOURISTS
2.17 Response on the basis not satisfied segment of winter carnival
Out of total 40 tourists 13 (32.5%) were not satisfied with the organizers attitude, 12 (30%) tourists were not satisfied with service providers of carnival, 12 (22.5%) tourists were not satisfied with exhibitions organizers, 3 (7.5%) persons disagreed about the cultural and other activities.
Table No. 2.17
Response on the basis not satisfied segment of winter carnival
SEGMENT OF CARNIVAL
NO. OF TOURISTS Percentage
1. 2. 3.1. CULTURAL ACTIVITIES
3 7.5
2. EXHIBITIONS 9 22.5
3. SERVICE PROVIDERS
12 30
4. ORGANIZERS ATTITUDE
13 32.5
5. OTHERS 3 7.5
Total 40 100
2.18 Type of activities most satisfied by tourists of carnival
MOST SATISFIED SEGMENT OF THE CARNIVAL
HANDICRAFTS23%
EXHIBITIONS13%
CUISINE27%
ANY OTHER8% CULTURAL
ACTIVITIES29%
Table No. 2.18Type of activities most satisfied by tourists of carnival
SATISFIED SEGMENT OF THE CARNIVAL
NO. OF TOURISTS PERCENTAGE
CULTURAL ACTIVITIES
12 30
EXHIBITIONS 5 12.5
HANDICRAFTS 9 22.5
CUISINE 11 27.5
ANY OTHER 3 7.5
TOTAL 40 100
Out of total 40 tourists parties 12 (30%) were satisfied with cultural activities, 11 (27.5%) with the cuisine, 9 (22.5%) were reported handicrafts items, 5 (12.5%) with the exhibitions and 3 (7.5%) reported satisfaction with any other activities.
CLASSIFICATION ON THE BASIS OF SUGGESTIONS FOR CARNIVAL
0
2
4
6
8
10
12
14
16
MO
RE
PU
BL
ICIT
Y
MO
RE
NO
. O
F
SP
OR
TS
AC
TIV
ITIE
S
MO
RE
CU
LT
UR
AL
AC
TIV
ITIE
S
MO
RE
INT
ER
AC
TIV
E/M
OR
E
PA
RT
ICIP
AT
ION
AN
Y O
TH
ER
Suggestions
No
.
NO. OF TOURISTS
2.19 Classification on the basis of suggestions for carnival to make it more appealing and attractive.
Table No.2.19
Classification on the basis of suggestions for carnival to make it more appealing and attractive.
Suggestions No. of Tourists Percentage1. 2. 3.
1. Proper Publicity 8 202. Different Sports Activities
4 10
3. Local/Modern Cultural Activities
7 17.5
4. More Interactive/ Participation
7 17.5
5. Not Response 14 35 Total 40 100
To make winter carnival more appealing and attractive out of 40 tourists sample 35% not response properly, 20% tourists suggested proper publicity, 17.5% tourists suggested local & modern cultural activities/more interactive/participation and 10% tourists suggested different type of sports activities.
SUGGESTIONS FOR THE ORGANIZERS FOR FUTURE
MORE /PUBLICITY
MORE BUDGETPROVISION
ANY OTHER
MORE SPACEFOR TOURISTS
MORE /INTERACTIVE
PARTICIPATION
MORE CULTURALACTIVITIES
2.20 Classification on the basis of recommendations for the Organizers for future
Table No. 2.20
Classification on the basis of recommendations for the organizers for future
Recommendations No. of Tourists
Percentage
1. 2. 3.1. More Publicity/ Budget Provision
13 32.5
2. More Space for Tourists 4 103. More Cultural Activities 5 12.54. More Interactive/ Participation
5 12.5
5. Not Response 13 32.5 Total 40 100
In the above table tourists recommended to organizers for future should be 13 tourists parties wants more publicity/budget provision for winter carnival. 5 each tourists parties response more cultural activities/interactive participation and 4 tourists parties provide separate rooms for participants in future.
2.20 Response on the basis of satisfaction level with local administration
Table No. 2.20Response on the basis of satisfaction level with local administration
Satisfaction with Local Administration
No. of Tourists
Percentage
1. Yes 34 85
2. No 5 12.5
3. Not Response 1 2.5
Total 40 100
The information collected from the tourists parties out of 40 satisfied 34 from local administration and 5 were reported negative reply and 1 tourist show not response.
31
8
1
YES
NO
ANYOTHERS
NO. OF TOURISTS
2.21 Response on the basis of satisfaction level with Police Administration
Table No. 2.21
Response on the basis of satisfaction level with Police Administration
Satisfaction with Police Administration
NO. OF TOURISTS PERCENTAGE
YES 31 77.5
NO 8 20
ANY OTHERS 1 2.5
TOTAL 40 100
The information collected from the tourists parties out of 40 satisfied 31 from police administration and 8 were reported negative reply and 1 tourist show not response.
2.22 Response on the basis of again visiting in Winter Carnival
The data collected from the tourists out of 40 shows 13 again visiting Manali for Winter Carnival, 12 tourists reported may be visited, 10 tourists don’t know and 5 tourists response were negative.
Table No. 2.22
Response on the basis of again visiting in Winter Carnival
Response of Again Visiting
No. of Tourists Percentage
1.Yes 13 32.5
2. No 5 12.5
3. Don't know 10 25
4. May be 12 30
Total 40 100
2.23 Response on the basis of motivating other people to visit
Manali in future
Table No.2.23
Response on the basis of motivating other people to visit Manali in futureMotivating Response
NO. OF TOURISTS PERCENTAGE
YES 22 55%
NO 3 7.5%
DON’T KNOW 2 5%
MAY BE 13 32.5%
TOTAL 40 100%
The data collected from the tourists out of 40 shows 22 give consent for motivating, 13 tourists reported may be motivate,2 tourists don’t know and 3 tourists response were negative.
2.24 Response about the pollution and environmental degradation in Manali
Table No. 2.24
Response about the pollution and environmental degradation in Manali
RESPONSE NO. OF TOURISTS PERCENTAGE
Total 40 100%
2.25 Comment/Observation/Suggestion/Guideline given by tourists about Winter Carnival in Manali
Table No. 2.252.25 Comment/Observation/Suggestion/Guideline given by
tourists about Winter Carnival in Manali
Suggestions for Winter Carnival
No. of Tourists Percentage
1. 2. 3.1. MORE PUBLICITY FOR CARNIVAL/ ADVENTUROUS ACTIVITIES
5 0.12
2. MORE CONTROL ON DRUG INTAKE
4 0.10
3. POLLUTION CHECK
11 0.28
4. NO COMMENTS 20 0.50
Total 40 100
In above table 27.5% tourists suggest pollution check post, 12.5% tourists stress on publicity/adventure sports, 10% tourists guides for drug control and 0.50% tourists reported no comments about Winter Carnival.
Introduction
Himachal Pradesh is its varied terrain and geology is a unique treasure
house if clean, peaceful and beautiful environment, scenic and charming forests,
lakes, mountains, rivers and streams, scared shrines and historic monuments
etc. It has a potential to offer activities of varied interests to match the diverse
tastes of tourists from all segments. All that is needed is to explore and highlight
the full scope of this tourist potential to the tourist world. Not only to the nature
lovers but to the pilgrims also Himachal Pradesh has sufficient to provide as
millions of pilgrims from all parts of the country visit various shrines and temples
every year. The immense geographical spectrum also provides enormous scope
for various sports and adventure activities. Pradesh also have many anglers’
attraction spots for trout fish varieties. Wildlife is another attraction for tourists
visiting the area. Himachal is also famous for its handicrafts, Pashmina and
woolen shawls.
Himachal, with its pristine mountains, rivers and forests is known as
‘Devbhoomi’ the land of the Gods. Today, it is our endeavours to maintain the
natural glory of the state make it a place of endless delight for travelers and
residents alike. HIMACHAL PRADESH is Area wise 55,653 sq. km and
Population: 60, 77,248. High mountains, snow – covered peaks, beautiful green
hills and slopes, and quiet little resorts and hamlets make up this beautiful state.
In summer, Himachal Pradesh has always been a refreshing change from the
heat and oppression of plains of north India. Excellent trekking, hiking and skiing
facilities are available at different parts in the state. Vibrant and colorful ‘meals’
are held all over the state to celebrate the festival of Dussehra.
Manali the unparalleled tourist resort of Himachal has its special place in
the tourist map of world. The place is named after Manu the divine law-giver. The
place is flooded with breathtaking natural beauty. Picture postcard-perfect, the
area around Manali holds fertile valleys, and fast flowing streams. Thick forests
rise over a carpet of varied foliage and flowers. For the back drop, all this has the
majesty of high snow-clad mountains. And then there is an enormous range of
sightseeing, sports and adventure that is available around the town. Every year
winter sports are held here to attract the tourists. The place has attained special
significance in the world of winter sports.
Himachal Pradesh, a veritable cornucopia of nature, a gay land of
colourful fairs and festivals, and a treasure of ancient temples with super
sculptural ornamentations, an abode of peace of loving, innocent and hospitable
people attracts lakhs of tourists every year. The matchless magical beauty of
snow covered peaks touching heights of sky, below where lie the high meadows
of soft and soothing green grass, thick forests with a variety of flora and fauna,
small jewel-like lakes, swiftly flowing streams, rushing rivers and deep valleys
with small hamlets and fascinating architecture leave a lasting impression
tempting tourists to visit Himachal again and again. Today’s complex and
mechanical life always pushes a man to go in search of rest and peace of mind.
Feeling tried of his routine life, he wants to rest his body and mind, he wants
dome enjoyment, and he aspires for some solace and solitude. These are
available in abundance in the pollution free surroundings of Himachal which
leave a lasting impression on the minds of tourist, tempting to him fall in love with
Himachal.
Growth & Development of Tourism Industry in Himachal Pradesh
Himachal with vast potential and growing economy has immense potential
for the sustenance of the tourism industry. Tourism is Himachal Pradesh has
been recognized as one of the most important sectors of the economy as it is
being realized as a major engine of growth of future. Himachal Pradesh is
endowed with all the basic resources necessary for thriving tourism activity like
geographical and cultural diversity, clean, peaceful and beautiful streams, sacred
shrines, historic monuments and the friendly and hospitable people.
Tourism industry in Himachal Pradesh has been given very high priority
and the Government has developed an appropriate infrastructure for its
development which includes provision of public utility services, roads,
communication network, airports, transport facilities, water supply and civic
amenities etc. Efforts are a foot in providing urban facilities in rural areas thereby
promoting tourism not only in urban/metros but in rural areas of the Pradesh.
Tourism development of an area therefore, must take into account the
availability, quality and status of local resources and infrastructure which are
necessary for its growth and sustainence.
Besides amusement and recreation, tourism today is recognized as one of
the most important sectors of the global economy. The economic impacts and
gains in the form of increased employment opportunities, foreign exchange
earnings, income multiplier and tax revenue has given this industry a significant
importance. In India, although we have not yet even begun tap to the potential,
tourism already is the third largest foreign exchange earner.
Need for tourism development:-
In the absence of strong industrial and commercial base tourism can play
a pivotal role in boosting the company of Pradesh. Himachal Pradesh has a
potential to offer activities of varied interested to match the diverse tastes of
tourists from all segments. The key players in tourism development can be
divided into three categories namely, business sector, non-profit sector, and the
Government. The development of tourism in as area needs co-ordination of
efforts and policies between these three. Thus the Government has an important
role to play in guiding the activities in private and non-profit sector.
Objective
1. Concepts, Definitions and Procedures of Survey
1.0 Introduction
The survey is setup by the Government to collect socio-economic data
employing scientific sampling methods.
1.1 Outline of Survey Programme
1.1.1 Subject Coverage: The survey is earmarked (15th February – 19 February
2009) on “Evaluation of Tourist Perception and Satisfaction from Winter Carnival
at Manali”. In this survey we collect the information regarding Domestic Tourism
and International Tourism. Detailed information on purpose/motive of the tourist
visiting in the Winter Carnival Manali was collected.
1.1.2 Geographical Coverage: The survey will cover the whole tourist
destination of Manali.
1.1.3 Period of survey and work programme: The period of survey will be of
five days duration starting on 15th February to 19 February 2009. The survey
period of this will be divided into five days duration. In each of these five days
equal number of sample tourist will be survey with a view to ensuring uniform
spread of sample over the entire survey period. Attempt has been made to
survey each of the selected Domestic & International tourists.
1.1.4 Schedules of enquiry: During this period the schedule of enquiry
“Evaluation of Tourist Perception and Satisfaction from Winter Carnival at Manali”
will be canvassed.
1.1.5 Participation of (FYICTA) Students: In this survey participating all the 25
students of B.T.A. 4th Semester Himachal Pradesh University, Shimla.
1.2 Sample Design
1.2.1 Outline of sample design: For the Manali town sample design will be
treated as a single unit of the survey. In Manali town 20 each Domestic tourists
and International tourists will be selected for enquiry to main motive and purpose
of the visits. The Tourism Department of HPU was conducted with a view to
assess to tourist inflow in the Manali, their reaction about the existing facilities
and the suggestion for future improvement to the Government.
1.3 Main objectives: The main objective of the survey to collect the data on
tourism/ travel habits and accommodation facilities were collected as under:
A. To collect statistics/ information about:
viii) State-wise/ Nation-wise tourists visiting in Manali.
ix) Classification of tourists according to main purpose.
x) Views about winter carnival in Manali.
xi) Source of information for the visiting Manali.
xii) Purpose of visit.
xiii) Gender and age-wise classification of tourists.
xiv) Expenditure incurred during their stay.
B. To know the reaction of tourists about:
i) Existing facilities.
ii) Local Art and Craft.
iii) Local People and their culture.
C. To get their suggestions for future improvement of:
i) Existing facilities.
ii) New tourists areas and activities.
1.4 Concepts and Definitions: The following concepts and definitions were
used in the survey.
(a) A ‘tourist’ was considered as a person or a group of persons who a
place other than his/their normal place of residence and stayed in a hotel. The
stay was minimum for one night and maximum for 6 months and the purpose of
visit was one or more of the following:-
(1) Entertainment, vacations sports, sight seeing etc.
(2) Visit to a religious place.
(3) Participation in religious and social functions.
(4) Business, conferences and meetings.
(5) Study and research work.
(6) Health point of view.
(7) Trekking and adventure sports etc.
(a) If a person visited the state and stayed with his relatives for the sole
purpose of sight-seeing or pilgrimage, he was considered as tourist otherwise
not.
(b) Tourism for sight-seeing means-to take time off the daily routine and to
enjoy the sight-seeing as also to take rest.
(c) ‘Pilgrim’ has been considered as a person visiting religious places for
worship, to pay obeisance and holy dips etc.
(d) Functions organised by individuals or a group of individuals on the basis
have been considered as ‘religious functions’.
1.5 Survey Schedules: In this survey one distinct schedule were used as
detailed below:
1.5.1 In this schedule details regarding various facilities available in Manali
interviewing the tourists, in which the information about the nationality,
occupation, main motive/purpose of visit, motivations, attraction/feature of winter
carnival, transportations problems, budget for journey, cultural activities and
source of publicity. In addition to this we interviewed from the tourists about
suggestion, role of the local Administration/Police, opinion about the
environmental degradation/pollution in Manali and any other suitable suggestions
etc were collected.
2. SURVEY RESULTS
NATIONALITY OF TOURISTS
0
5
10
15
20
25
DOMESTIC INTERNATIONAL
Natinality
No
. o
f T
ou
ris
ts
During the survey the information regarding the number of tourists, sex-
wise classification of tourists, their nationality, purpose to visit, expenditure
incurred on transport, food and beverages, accommodation, entertainment and
shopping etc. Besides this, their reactions about the existing facilities and
suggestions for improvement therein were also gathered from the tourists. The
data so collected and its analysis and results etc. are presented in this report.
The statistical data based on facts Country-wise distribution of Domestic
and International tourists is presented in tables and diagrams as following.
2.1 Nationality-wise distribution of tourists
Out of total 40 tourists surveyed 20 were Domestic and 20 were International.
Table No. 2.1
Nationality-wise distribution of tourists
Nationality No. of Tourists Percentage
1. 2. 3.
1. Domestic 20 50
2. International 20 50
Total 40 100
COUNTRY-WISE NO. OF TOURISTS SURVEYED
0
5
10
15
20
25
Country
no
. o
f to
tal
tou
ris
ts
NO. OF TOTALTOURISTS
2.2 Country-wise distribution of tourists
This table reveals that Indian & foreigner tourists each surveyed 50% of the total tourists. Whereas country-wise distribution of foreign tourists is shown in the table below which shows that 10% surveyed belong to France/England and 7.5% were from Australia. Very few tourists were from Vietnam, U.S.A., Norway and New- Zealand etc.
Table No. 2.2Country-wise distribution of tourists
Country No. of Total Tourists Percentage1. 2. 3.
1. India 20 502. Germany 2 53. France 4 104. Canada 2 55. Vietnam 1 2.56. U.S.A. 1 2.57. Norway 1 2.58. England 4 109. New-Zealand 1 2.510. Australia 3 7.511. New-York 1 2.5 Total 40 100
Himachal tourism needs more publicity and exposure in foreign country to attract more and more foreign tourists.
2.6 Zone-wise distribution of Indian touristsZone-wise and state-wise analysis of Domestic tourists shows that about
75% of total sample tourists were from Northern region alone. Other regions constituted about 25% tourists among which 10% each were from Western/Southern region, 5% from Eastern region and whereas no tourists from Central region.
Table No. 2.3
Zone-wise distribution of Indian touristsName of Zone/State No. of surveyed
Indian touristsPercentage
Male Female Total
1. 2. 3. 4. 5.
Eastern Zone1 Bihar 1 - 1 0.05
Total 1 - 1 0.05Western Zone1. Maharashtra2. Rajsthan
-1
1-
11
0.050.05
Total 1 1 2 0.10
Northern Zone1. Himachal Pradesh2. Punjab3. Chandigarh4. New Delhi
6411
2-1-
8421
0.400.200.100.05
Total 12 3 15 0.75
Central Zone - - - -
Total - - - -
ZONE-WISE DISTRIBUTION OF TOURISTS
0
2
4
6
8
10
12
14
16
Zone
No
.
No. of surveyedIndian touristsMale
No. of surveyedIndian touristsFemale
Southern Zone1. Andhra Pradesh 2. Kerala
--
11
11
0.050.05
Total - 2 2 0.10
Total 14 6 20 100.00
2.7 Sex-wise distribution of tourists2.8
Out of total tourists surveyed 63% were male and 37% were female. The flow of male tourists was comparatively less then the females.
Table No. 2.4
Sex-wise distribution of tourists
Sex-wise No. of Tourists Percentage1. 2. 3.
NO. OF TOURISTS
25
15
MALE
FEMALE
NO. OF TOURISTS
1. Male 25 63
2. Female 15 37
Total 40 100
It is
2.5 Age-wise distribution of the tourists
Total tourists upto the age of 15 were zero percent and between 15-30 years were 48% and the tourists in the age of 30-45 years 32% and above were only 20%.
Table No. 2.5
Age-wise distribution of the tourists
Age years No. of Tourists Percentage
NO. OF TOURISTS AGE-WISE
0-150%
15-3047%
30-4533%
45-6020%
1. 2. 3.1. 0-15 0 0%
2. 15-30 19 48%
3. 30-45 13 32%
4. 60 & above 8 20%
Total 40 100%
2.6 Marital status-wise distribution of tourists
The table no.2.6 below gives the marital status-wise distribution of domestic/International visiting Manali. The table reveals that the percentage of un-married tourists 52% to total tourists and 48% of married tourists.
Table No. 2.6
Marital status-wise distribution of tourists
MARITAL STATUS-WISE NO. OF TOURISTS
MARRIED48%UNMARRIED
52%
Marital status Domestic Inter-national
Total tourists
Percentage
1. 2. 3. 4. 5.1. Married 11 8 19 0.48
2. Un-married 9 12 21 0.52
Total 20 20 40 100
2.7 Educational qualification-wise distribution of tourists
The information as gathered from the tourists parties surveyed shoes that educational qualification is 32% graduate, 30% post-graduate, 06% Ph.D and 32% others subjects.
Table No.2.7
Educational qualification-wise distribution of tourists
Educational Qualification
No. of Tourists Percentage
1. 2. 3.1. Graduate 13 0.32
2. P.G 12 0.30
3. Ph.D 2 0.06
4. Others 13 0.32
Total 40 100
0
5
10
15
no.
Educational Oualification
EDUCATION-WISE NO. OF TOURISTS
NO. OF TOURISTS 13 12 2 13
GRADUA P.G PH.D OTHERS
OCCUPATION-WISE NO. OF TOURISTS
0
5
10
15
20
25
30
Occupation
No
.
NO. OF TOURISTS
2.9 Occupation-wise distribution of tourists
The data collected from the tourists shows that Govt. / private services peoples were the major constituent of tourists that i.e. 62% followed by business 18%, people in un-employed/students 20%. The following table shows that in Govt. servants and private servants are more interested in touring.
Table No. 2.8
Occupation-wise distribution of tourists
Occupation No. of Tourists Percentage1. 2. 3.
1. Business 7 0.18
2. Govt./Pvt. Services 25 0.62
3. Un-employed/Students 8 0.20
Total 40 100
NO. OF TOURISTS REASON TO VISIT
0
5
10
15
20
25
30
Reason to Visit
No
.
NO.OF TOURISTS
2.9 Distribution of main motive/purpose of visitTourists visit different places with different purposes. The information about
the purpose of visit collected from the sample tourists has been shown in the table below:
Table No. 2.9
Distribution of main motive/purpose of visit
Purpose of Visit No. of Tourists Percentage
1. 2. 3.1. Tourism & Entertainment
28 0.70
2. Business 2 0.05
3. Educational Trip 2 0.05
4. VFR * 2 0.05
5. Any Other 6 0.15
Total 40 100
* Visiting with friends & relatives.
2.10 Motivation-wise distribution of tourists
Table No. 2.10 shows that the maximum tourists i.e. about 37.5% comes to Manali to visit with their friends/families. For natural sight-seeing beauty 22.5%, 20% tourists visited only for incredible India and 20% for other visit.
Table No. 2.10
Motivation-wise distribution of tourists
Motivation No. of Tourists Percentage
1. 2. 3.1. Incredible India 8 20
2. Natural Beauty 9 22.5
3. Friends/ Family 15 37.5
4. Others 8 20
CLASSIFICATION ON THE BASIS OF MOTIVATION
0
2
4
6
8
10
12
14
16
INCREDIBLEINDIA
NATURALBEAUTY
FRIENDS/FAMILY
OTHERS
Purpose of Motivation
No
.
NO.OF TOURISTS
Total 40 100
2.11 On the basis of accompany-wise distribution of tourists
Table 2.11
On the basis of accompany-wise distribution of tourists
Visiting With No. of Tourists Percentage1. 2. 3.
1.Friends 13 32.5
2. Family 16 40
3. Relatives 0 0
4. Alone 11 27.5
Total 40 100
CLASSIFICATION ON THE BASIS OF COMPANY ON TOUR
0
2
4
6
8
10
12
14
16
18
Visiting With
No
.
NO. OF TOURISTS
Above table reveals that 40% tourists accompanied with his family and 32.5% tourists visited with friends and also 27.5% tourists visited alone.
2.12 Distribution of tourists on the basis of best attraction/feature of winter carnival
The table no. 2.12 below shows that 32.5% majority of tourists attract the local culture, 27.5% comes to handicrafts/cuisine, 15% like culture parade and 10% in sports activities of Manali.
Table No. 2.12
Distribution of tourists on the basis of best attraction/feature of winter carnival
RESPONSE ON BEST ATTRACTION OF WINTER CARNIVAL
0
2
4
6
8
10
12
14
Best Attraction of the Winter Carnival
No
.
NO. OF TOUIRSTS
Best Attraction on of Winter Carnival
No. of Tourists Percentage
1. 2. 3.1. Cultural Parade 6 15
2. Handicrafts/ Cuisine 11 27.5
3. Local Culture 13 32.5
4. Sports Activities 4 10
5. Any Other 6 15
Total 40 100
2.16 Distribution on the basis of source of information about winter carnival
Table No. 2.13
Distribution on the basis of source of information about winter carnival
0
5
10
15
Source of Information
CLASSIFICATION ON THE BASIS OF SOURCE OF INFORMATION
NO. OF TOURISTS 10 7 14 9
MEDIA TRAVEL FRIEND ANY
Source of Information No. of Tourists Percentage
1. 2. 3.1. Media 10 25
2. Travel Agency/ Tour Operator
7 17.5
3. Friends & Relatives 14 35
4. Any Other 9 22.5
Total 40 100
Above table indicates that majority of tourists i.e. 35% got information about winter carnival from their friends and relatives, 25% of them got information from different types of media, 7% got from travel agency/ tour operators and 22.5% got information from other sources like on the spot information.
2.17 Distribution of tourists on Satisfaction level about winter carnival
As shown in the table below 37.5% tourists groups surveyed are satisfied to some extant about winter carnival, 27.5% groups with satisfied at pat, 25% were fully satisfied and 10% reported negative reply.
Table No. 2.14
SATISFACTION LEVEL OF THE TOURISTS ABOUT WINTER CARNIVAL
FULLY SATISFIED
25%NOT SATISFIED
10%
UPTO SOME EXTANT
37%
AT PAR28%
Distribution of tourists on Satisfaction level about winter carnival
Satisfaction Level No. of Tourists Percentage
1. 2. 3.1.Fully Satisfied 10 25
2. Up to Some Extant
15 37.5
3. At Par 11 27.5
4. Not Satisfied 4 10
Total 40 100
2.18 Distribution on the basis of problem faced by tourists
The survey reveals that about 17.5% tourists faced problem of accommodation/sight-seeing,15% were faced transportation and 50% reported any other i.e. pollution.
Table No. 2.15
Distribution on the basis of problem faced by tourists
RESPONSE ON THE BASIS OF PROBLEM FACED
ANY OTHER
SIGHT SEEING
TRANSPORTATION
ACCOMMODATION
Problems Faced No. of Tourists Percentage1. 2. 3.
1. Accommodation 7 17.5
2. Transportation 6 15
3. Sight Seeing 7 17.5
4. Any Other (Pollution)
20 50
Total 40 100
2.16 Classification on the basis of budget for the journeyDetails of budgetary expenditure for journey 32.5% tourists were spent 20
thousand and above rupees, 30% has been reported 5-10 thousands rupees, 20% shows 5 thousands rupees and 17.5% tourists reported 10-20 thousand rupees for journey expenditure.
Table No.2.16Classification on the basis of budget for the journey
(‘000 Rs.)
Budget fotr the Journey
3. Rs.1000-200018%
2. Rs.500-100030%
4. Rs.2000 & above
32%
1. Up to Rs.50020%
Budget for the Journey No. of Tourists Percentage1. 2. 3.
1. Up to Rs.500 8 20
2. Rs.500-1000 12 30
3. Rs.1000-2000 7 17.5
4. Rs.2000 & above 13 32.5
Total 40 100
2.21 Response on the basis not satisfied segment of winter carnival
Out of total 40 tourists 13 (32.5%) were not satisfied with the organizers attitude, 12 (30%) tourists were not satisfied with service providers of carnival, 12 (22.5%) tourists were not satisfied with exhibitions organizers, 3 (7.5%) persons disagreed about the cultural and other activities.
NOT SATISFIED SEGMENT OF WINTER CARNIVAL
0
2
4
6
8
10
12
14
Segment of Carnival
No
.
NO. OF TOURISTS
Table No. 2.17
Response on the basis not satisfied segment of winter carnival
Not Satisfied Segment of Carnival
No. of Tourists Percentage
1. 2. 3.1. Cultural Activities 3 7.5
2. Exhibitions 9 22.5
3. Service Providers 12 30
4. Organizers Attitude 13 32.5
5. Others 3 7.5
Total 40 100
2.22 Type of activities most satisfied by tourists of carnival
Table No. 2.18Type of activities most satisfied by tourists of carnival
Satisfied Segment of The Carnival
No. of Tourists Percentage
MOST SATISFIED SEGMENT OF THE CARNIVAL
HANDICRAFTS23%
EXHIBITIONS13%
CUISINE27%
ANY OTHER8% CULTURAL
ACTIVITIES29%
1. 2. 3.
1. Cultural Activities 12 30
2. Exhibitions 5 12.5
3. Handicrafts 9 22.5
4. Cuisine 11 27.5
5. Any Other 3 7.5
Total 40 100
Out of total 40 tourists parties 12 (30%) were satisfied with cultural activities, 11 (27.5%) with the cuisine, 9 (22.5%) were reported handicrafts items, 5 (12.5%) with the exhibitions and 3 (7.5%) reported satisfaction with any other activities.
2.23 Classification on the basis of suggestions for carnival to make it more appealing and attractive.
Table No.2.19
Classification on the basis of suggestions for carnival to make it more appealing and attractive.
CLASSIFICATION ON THE BASIS OF SUGGESTIONS FOR CARNIVAL
0
2
4
6
8
10
12
14
16
MO
RE
PU
BL
ICIT
Y
MO
RE
NO
. O
F
SP
OR
TS
AC
TIV
ITIE
S
MO
RE
CU
LT
UR
AL
AC
TIV
ITIE
S
MO
RE
INT
ER
AC
TIV
E/M
OR
E
PA
RT
ICIP
AT
ION
AN
Y O
TH
ER
Suggestions
No
.
NO. OF TOURISTS
Suggestions No. of Tourists Percentage1. 2. 3.
1. Proper Publicity 8 202. Different Sports Activities
4 10
3. Local/Modern Cultural Activities
7 17.5
4. More Interactive/ Participation
7 17.5
5. Not Response 14 35 Total 40 100
To make winter carnival more appealing and attractive out of 40 tourists sample 35% not response properly, 20% tourists suggested proper publicity, 17.5% tourists suggested local & modern cultural activities/more interactive/participation and 10% tourists suggested different type of sports activities.
2.20 Classification on the basis of recommendations for the Organizers for future
Table No. 2.20
Classification on the basis of recommendations for the organizers for future
SUGGESTIONS FOR THE ORGANIZERS FOR FUTURE
MORE /PUBLICITY
MORE BUDGETPROVISION
ANY OTHER
MORE SPACEFOR TOURISTS
MORE /INTERACTIVE
PARTICIPATION
MORE CULTURALACTIVITIES
Recommendations No. of Tourists
Percentage
1. 2. 3.1. More Publicity/ Budget Provision
13 32.5
2. More Space for Tourists 4 103. More Cultural Activities 5 12.54. More Interactive/ Participation
5 12.5
5. Not Response 13 32.5 Total 40 100
In the above table tourists recommended to organizers for future should be 13 tourists parties wants more publicity/budget provision for winter carnival. 5 each tourists parties response more cultural activities/interactive participation and 4 tourists parties provide separate rooms for participants in future.
2.24 Response on the basis of satisfaction level with local administration
Table No. 2.20
Response on the basis of satisfaction level with local administration
Respone of Satisfaction level of the Local Administration
0
5
10
15
20
25
30
35
40
1. Yes 2. No 3. Not Response
Satisfation level of Local Administration
No
.
No. of Tourists
Satisfaction with Local Administration
No. of Tourists Percentage
1. 2. 3.1. Yes 34 85
2. No 5 12.5
3. Not Response 1 2.5
Total 40 100
The information collected from the tourists parties out of 40 satisfied 34 from local administration and 5 were reported negative reply and 1 tourist show not response.
31
8
1
YES
NO
ANYOTHERS
NO. OF TOURISTS
2.21 Response on the basis of satisfaction level with Police Administration
Table No. 2.21
Response on the basis of satisfaction level with Police Administration
Satisfaction with Police Administration
No. of Tourists Percentage
1. 2. 3.1. Yes 31 77.5
2. No 8 20
3. Any Others 1 2.5
Total 40 100
The information collected from the tourists parties out of 40 satisfied 31 from police administration and 8 were reported negative reply and 1 tourist show not response.
Response of again Visiting
May be .4
Don't know .3No .2
Yes.1
2.22 Response on the basis of again visiting in Winter CarnivalThe data collected from the tourists out of 40 shows 13 again
visiting Manali for Winter Carnival, 12 tourists reported may be visited, 10 tourists don’t know and 5 tourists response were negative.
Table No. 2.22
Response on the basis of again visiting in Winter Carnival
Response of Again Visiting
No. of Tourists Percentage
1. 2. 3.
1.Yes 13 32.5
2. No 5 12.5
3. Don't know 10 25
4. May be 12 30
Total 40 100
2.23 Response on the basis of motivating other people to visit Manali in future
Table No.2.23
Response on the basis of motivating other people to visit Manali in futureMotivating Response No. of Tourists Percentage
1. 2. 3.1. Yes 22 55
2. No 3 7.5
3. Don’t know 2 5
4. May be 13 32.5
Total 40 100
The data collected from the tourists out of 40 shows 22 give consent for motivating, 13 tourists reported may be motivate,2 tourists don’t know and 3 tourists response were negative.
2.24 Response about the pollution and environmental degradation in Manali
Table No. 2.24
Pillution and Enveronmental Degration in Manali
0
5
10
15
20
25
1
1. P
rop
er u
seo
f w
aste
mat
eria
ls
2. C
lean
cit
y
3.E
nvi
ron
men
tif
no
t g
oo
d
4. N
ot
Res
po
nse
Response
No
.
No. of Tourists
Response about the pollution and environmental degradation in Manali
Response No. of Tourists Percentage1. 2. 3.
1. Proper use of waste materials
3 8
2. Clean city 12 30
3. Pollution is increasing
23 57
4. Not Response 2 5
Total 40 100
2.25 Comment/Observation/Suggestion/Guideline given by tourists about Winter Carnival in Manali
Table No. 2.25
Suggestions of Winter Carnival
0
5
10
15
20
25
1
1. M
ore
Pu
blic
ity
Fo
r
Ca
rniv
al/A
dv
en
turo
u
s A
cti
vit
ies
2. M
ore
Co
ntr
ol o
n
Dru
g In
tak
e
3. P
ollu
tio
n C
he
ck
4. N
o C
om
me
nts
Suggestions
No
.
2.25 Comment/Observation/Suggestion/Guideline given by tourists about Winter Carnival in Manali
Suggestions for Winter Carnival
No. of Tourists Percentage
1. 2. 3.1. More Publicity For Carnival/Adventurous Activities
5 0.12
2. More Control on Drug Intake
4 0.10
3. Pollution Check 11 0.28
4. No Comments 20 0.50
Total 40 100
In above table 27.5% tourists suggest pollution check post, 12.5% tourists stress on publicity/adventure sports, 10% tourists guides for drug control and 0.50% tourists reported no comments about Winter Carnival.
Survey Outcomes
Event Management
There are a number of companies hosting and organizing events on a
regular basis. These range from the small time private events to the large-scale
international events. Yes, the large scales one do happen far rarer, but then the
amount of returns they churn out is far beyond expectations. However, in the
past there have been events that have also resulted in losses to the hosts and
sponsors for varied reasons. But then, all said and done, event management is
about organization and execution, and that is precisely where the money lies.
Those in the field are paid for their these services.
Today, there a number of people, who have entered the field because
they realize the potential of the market where demand and supply is concerned.
In fact, the most profitable aspect of this field is the need for creativity. And that is
how and where one earns.
The management of events calls, largely for coordination, from stage one.
The first thing required is to get the orders for the event. This process is also
known as pitching for an event. Usually, whether it is for small time events
(birthday parties and weddings), or then for the larger ones assigned by
companies (exhibitions and trade fairs), or then the international concerts; the
event manager/company is asked to submit a project report, with the finances
involved. On the basis of this is the assignment given to them.
The dual goals of this conceptual paper are to delimit the scope of public policy
concerns in the field of planned events, and to advocate and explain the process
of institutionalizing a new paradigm referred to as sustainable and responsible
events. Although a systematic review has not been attempted, evidence from the
available literature and direct experience of the author in many countries
suggests that public policy pertaining to festivals and other planned events is
generally fractionalized, that is not comprehensive and it fails to integrate events
effectively with all the relevant policy domains. As well, it is most often tied
explicitly to tourism, place marketing and economic development, with cultural
connections being the second-most popular.
HISTORY OF WINTER CARNIVAL
The winter carnival of Manali began its journey way back in 1977. The first
carnival was inaugurated by Late Dr. Y. S. Parmar the then Chief Minister of
Himachal. The show, infact, was brainchild of Shri Harnam Singh, the founder of
WHMI (that is how the present Atal Bihari Vajpayee Institute of Mountaineering
and Allied Sports was known as then) This Mountaineering Institute was then in
its infancy and looking for areas of growth. Water sports and snow sports were its
natural offshoots as both these resources are abundant in the State. In order to
popularize skiing Shri Harnam Singh started open ski competitions at the
upcoming Solang Slopes. Skiing then was dominated by skiers of HAWS, ITBP
and Gulmarg Ski School - all professionals; participations of locals and non-
professionals was only notional. These competitions were successful in drawing
young blood and attracting a lot of local enthusiasts to the sport. One look at the
breed of the skiers at the highest level shows that the initiative was highly
productive. To further boost the sport and exhibit it to the lay public and the
tourists the Director of WHMI started hosting cultural events simultaneously with
the skiing competitions. This was the beginning of the Manali Winter Carnival.
The cultural events were organized at the Manu Rang Shala and attracted teams
of students and non-students from all over India, particularly Mumbai.
Unfortunately this arrangement couldn’t continue beyond 1984. However, the
skiing activities in Solang Nala kept going on uninterrupted and various State and
National level competitions have been organized from time to time in addition to
the regular courses.
In the year 1999 members of Manu Kala Kendra joined hands with Trios Mumbai
and restarted the Winter Carnival Manali by organizing Cultural Competitions on
the earlier lines. These events were no longer tied up with the winter sports at
Solang. Nonetheless the festival became highly popular and earned for itself the
status of State Level Function. This happened in the year 1999, Prof. P K
Dhumal, the Chief Minister of Himachal Pradesh made this announcement as he
inaugurated the Carnival that year. Since then the Carnival has become an
important event in the cultural calendar of Himachal and it has been celebrated
with much fanfare each year.
The Carnival 2008 once again marked a turning point in the history of Carnival,
infact, it will be right to say that the events have actually come a full circle. Once
again the Cultural and Skiing events are being organized side by side. First it
was skiing that occasioned the display of culture and now it is culture that is
being used to highlight the sport of skiing. This reciprocity surely will grant
strength to each other and make them prosper mutually. Hopefully in coming
years it will lead to the hosting of some international skiing event very soon.
The 11th State Level Winter Carnival 2009 will be organised from 15th February
to 19th February 2009 in a befitting and attractive manner. About 1000
participants from all over the country will take part in the said Carnival, in which
the participants will have to participate in twelve events and all the events are
competitive. Several new attractions have been added in the form of Skiing
Championship, Himachali Food Festival, Craft Bazar, Local Band Competition,
Folk Dances, Street Plays, and Adventure Sports etc, in which the tourists, who
are expected in their thousands, shall also participate. It is planned to make the
event a big tourist attraction and a showcase for the rich Himachali culture &
traditions. For the first time, efforts are being made to make the tourists directly
participate in the Carnival by converting the entire 250 metre stretch of the
Manali Mall from the Ram Bagh Chowk to the Ibex Chowk into an area of
Carnival activities. It is planned to organize different activities on the Mall and the
adjoining available area.
It is proposed to organize this Carnival on the basis of the Carnivals organized in
other parts of the Country and abroad, so that the Manali Winter Carnival
occupies an important place in the tourism calendar of events and offers a new
tourist attraction in the off-season too. The local office of the Himachal Pradesh
Tourism Development Corporation and the private Hoteliers have also been
advised to offer special packages on the basis of the Christmas & New Year
packages so that a greater number of tourists are attracted. The event is being
publicized in a big way and promises to be a big tourist attraction.
Winter Carnivalanali Winter Carnival, 2009
What to do in the long winter months in Manali? Not that many years ago
there was any television around - now ubiquitous - to keep people amused.
Therefore 20 odd years ago, the director of the Mountaineering Institute thought
up the Manali Winter Carnival to keep people entertained for a week. In the first
few years it was only a small local
event. Nowadays though, groups
come from as far as Madhya
Pradesh, Mumbai or the Punjab.
Feeling the cold at Hadimba Temple
On the first day all groups, participants and a lot of spectators met at the
Hadimba Temple in Dunghri, a very shady place due to the big deodar trees of
the forest; pleasant in summer, icy cold in winter. The different groups and
people came in various disguises or traditional dresses, or in the case of a group
from Mumbai with no clothes at all apart from some kind of grass skirts and grass
hats. Those poor buggers, you could see them shivering, after they had a short
break from their frantic dancing exercises. The women’s group from Madhya
Pradesh (not a place known for its freezing temperatures), didn’t fare much better
and were not really clad for Manali’s winter climate. Thin sarees, short sleeved
blouses and tin pots on their heads. Beautiful to look at, but at the same time I
couldn’t help thinking about the 3 jumpers I was wearing.
Several Punjabi
dancers were energetically
whirling around in their
colourful dresses. Mock
Punjabi dance group
Parade of Winter Carnival
wedding parties were popular this year, the grooms easily recognisable by their
necklaces of bank notes. There were also plenty of women dressed up as men,
false moustaches and beards in abundance.
The majority of the many local groups were wearing more appropriate
clothes with regard to the weather conditions. A lot of them came with the attire
of the gaddi tribe (shepherds who drive big flocks of sheep and goats up the
mountains in spring and stay there during the summer months, living there under
hard and basic conditions). Rough woollen coats and blankets, tied at the waist
with a rope, kept the people warm; carrying a kind of rucksack made of goat skin
made them look authentically tribal.
Procession down to New Manali
Everybody was waiting for the government minister, who was supposed to
open the ceremony and start the procession. Of course, as always with
politicians, the minister was late. Eventually he came, paid homage to the
goddess Hadimba and the parade could start. The various groups on foot, a lot of
trailers depicting different scenes (i.e. illegal poaching of wild life, a temple
attack, and people sentenced to death by hanging etc.) were joined by loads of
baa-ing sheep and goats. The procession wound its way down the curvy road
from Dunghri to New Manali. I hadn’t seen the town, normally sleepy in winter, so
busy before, the streets so stuffed with onlookers that it took 10 minutes to cross
the road.
Entertainment...
Later on crowds of people flocked
to Ram Bagh (also called Nehru
Park), a small amphitheatre, where
for the next week a cultural
programme would entertain the
winter weary population. Lots of
speeches, traditional dances,
Spectators at Ram Bagh
music groups, fashion shows etc. On the last day the Winter Carnival concluded
with the distribution of a seemingly endless stream of prizes for all kinds of
achievements (including one for best ehaviour!).
Schedule of Manali Winter Carnival 2009
“11th State Level Winter Carnival 2009”
PROGRAMME SCHEDULE
DATE ITEM TIME VENUE
15-02-
2009
1. Cultural Procession
(Jhankee) With Folk
Dance
2. Inauguration
3. Group Song
4. Comedy Show
5. Classical Dance
9.00 a.m.
onwards
1 P.M.
Hadimba Temple
Dhungri to Manali
Bazar
Manu Rang Shala(Ram
Bagh)
16-02-
2009
1. Group Song
2. Film Dance Group
3. Street Play
4. Folk Dance
5. Classical Dance
6. Comedy Show
7. Western Dance
10:00 a.m.
onwards
Manu Rang Shala (Ram
Bagh)
17-02-
2009
1. Group Song
2. Winter Queen
10:00 a.m. Manu Rang Shala (Ram
(Preliminary)
3. Men Personality
(Preliminary)
4. Folk Dance
5. Film Dance
6. Fancy Dress
7. Western Dance
8. Street Play
onwards Bagh)
18-02-
2009
1. Fashion Show
2. Winter Queen (2nd round
3. Men Personality (2nd
round)
4. Folk Dance
5. Street Play
6. Classical Dance
7. Western Dance
10:00 a.m.
onwards
Manu Rang Shala (Ram
Bagh)
19-02-
2009
Following Selected Items
1. Film Dance Group
2. Men Personality (Final)
3. Winter Queen (Final)
4. Fashion Show
5. Folk Dance
6. Prize Distribution
(Closing Ceremony)
10:00 a.m.
onwards
Manu Rang Shala
(Ram Bagh)
Events
1. JHANKEE (Cultural Procession) Compulsory:- All the teams have to
compulsorily take part in the Jhankee procession. Marks in Jhankee procession
will be given on the basis of traditional dresses/costumes, themes, spectacle etc.
However keeping in view of the low temperature in Manali during the Carnival,
the participants are allowed to wear white fleets with socks at their own cost.
SPECIAL ATTRACTION:- Cash prizes of Rs. 10000/- 5000/- & 3000/-
respectively will be given to 1st, 2nd & 3rd position winners of Jhankee. (Cultural
Procession)
Separate Prizes will also be given to the Mahila & Yuvak Mandals. Rs.1500 will
be given to each such participating team.Rs 5000/-, 4000/- & 3000/- respectively
will also be given to the Winners of 1st, 2nd & 3rd prizes from among the Mahila
& Yuvak Mandals.
2. FOLK DANCE COMPETITION (Compulsory)
1. The dance must be an Indian folk dance. Ballets are not allowed. 2. The maximum time limit alloted for each folk dance is 15 minutes. The
minimum time limit is 9 minutes. Marks may be deducted in case less or more time is taken by the teams. In some cases such violation may even attract disqualification.
3. There may be a minimum of 10 dancers & a maximum of 12 dancers on the stage for the folk dance. All teams must report at the venue at least 1 hour before the commencement of the show.
4. The maximum number of accompanists allowed is 8 [Eight].
3. WINTER QUEEN CONTEST
1. The contest is open to un-married ladies only each team may send at the most three participants. Winners & runners up of previous years cannot take part in this competition.
2. The minimum height of the contestant should be 5feet 2 inches. 3. Submission of filled in bio-data forms is compulsory for all participants.
4. PERSONALITY CONTEST (MEN)
1. The contest is open to un-married males only. Each team may send at the most two participants. Winners & runners up of previous years cannot take part in this competition.
2. Submission of filled in bio-data forms is compulsory for all participants.3. The minimum height of the contestant should be 5feet 7 inches.
5. FILM DANCE CONTEST (Group)
1. Each team will send only one entry.2. The number of participants should be between 6 and 10.3. Each team will be given 7 minutes.4. Recorded music or orchestra is allowed.5. Only Hindi film songs are allowed.
6. FASHION SHOW CONTEST
1. Only one entry per team is allowed.2. Maximum time limit: 10 minutes. 3. No background music will be provided by the organizers. Recorded
Cassetteshave to be arranged by the teams.
4. No make up man will be provided by the organizers. 5. Marks will be given on the basis of creativity, dress sense and
presentation etc.
7. GROUP SONG
1. Each team can send only one entry. 2. Musicians should be members of the respective team. 3. Film songs are not allowed. 4. Time limit: 5 to 8 minutes.
8. CLASSICAL DANCE GROUP
1. Each team can send only one entry. 2. Participants: Minimum 2 & Maximum 4. 3. Recorded music Permitted.4. Accompanists: Maximum 55. Maximum time limit 7 minutes.
9. COMEDY SHOW (Individual or Group)
1. Each team can send only one entry.2. Time limit: 6 to 10 minutes.3. Participants: Maximum 6.4. Background music Permitted.
10. FANCY DRESS
1. Each team can send only 2 entries.2. Time limit: Maximum 2 minutes.
11. WESTERN DANCE (Individual or Group)
1. Each team can send only one entry.2. Participants: minimum 1 and maximum 8 members.3. Time limit: Maximum 7 minutes.4. Recorded music is allowed.
12. STREET PLAY (NUKKAD NATAK)
1. Each team can send only one entry. 2. Number of Participants: not more then twelve. 3. Time limit: maximum 25 minutes. 4. Street play should be theme based with no vulgarity of any kind. 5. Street play should be performed in Hindi language only.
About Manali
Manali is located at an altitude of about 6500 ft. above mean sea level and
is one of the main tourist towns of Kullu valley. It is a place inhabited by innocent
village folks who continue with their traditional rites and rituals in spite of the
sweeping waves of modernization. To the modern day visitors, Manali conjures
up images of evergreen pine groves, snow capped mountains, whispering
forests, cascading water falls and the swift flowing waters of perennial Beas.
According to the Puranas there existed seven Manus and the first of them being
Swayambhuva was self- born. The other six others that followed the foremost Adi
Manu were known as: Svarocica, Auttmi, Tamasa, Raivata, Caksusa and
Vaivasvata. The creation of the world is attributed to the Adi Manu who after
having created all moving and stationery beings, ruled over them; likewise each
of the succeeding Manus held sway over their respective eras. It is popularly
believed that in order to overcome the Pralaya, Vaivasvata Manu accompanied
by the Sapta Rishis set sail in a boat. Guided by the divine light, they landed on
the sacred soil of the Himalayas. This place is believed to be Manali, hence the
name which is a distortion of Manualaya, the home of Manu. Rightfully therefore
the one and only standing temple dedicated to Vaivasvata Manu is at Manali.
The original Manali is now a big village situated across the Manalsu River, a
major tributary of Beas. It is about 2 Km's. From to-days bustling Manali. About
five decades ago this Manali was an insignificant hamlet comprising a cluster of
few shops, houses, a Civil Rest House, a two room Primary School, the Mission
Hospital and the mansard roofed Jungli Kothi, now known as Govt. Circuit
House. Pandit Nehru, the first Prime Minister of India used to stay in this building
during his visits to Manali. Panditji’s sojourns in Manali were instrumental in
attracting tourists and nature loving people of the world to this nature’s paradise.
Manali is an epitome of what nature can offer to mankind. It has every thing to
offer to its visitors in commensurate with their tastes, temperaments and needs. It
is a trekker’s paradise; here in the presence of pristine nature honeymooners
experience an unparalleled bonding with each other; the unspoilt environment
and the salubrious weather suits each and every one.
There are a number of soul-stirring Holy Places in and around Manali; Hadimba
Temple, Manu Temple at old Manali, Vashishtha Rishi Temple, Shiv Temple,
Tibetan Monasteries and a Gurudwara in Manali, are just a few of the places that
calm the unquiet spirit.
The sulphur hot water springs at Vashishat and Kalath are endowed with great
healing powers. Tourists visiting Manali can hike, trek and drive to the famous
13500 ft. Rohtang Pass which remains covered with Snow even during summers.
Another tourist attraction and picnic point, situated amidst billowing meadows
encircled by silver oak and spruce trees, is Solang Nallah. It is famous for its
skiing slopes and offers opportunity for horse riding, paragliding and joy rides on
snow scooters. During the Carnival this place will be the centre for winter sports
competition which will showcase the talents of skiers who have done India proud
in many international events.
Himachal Singing Competition - Voice of Himalayas
The winners of Final Round for 1st, 2nd & 3rd positions at Main Stage of Manu
Rang Shala Manali 2009, will be awarded with the following cash prizes
respectively :-
The inauguration ceremony was addressed by our very own Sh. Anurag Thakur and Sh. Govind Thakur, both young and dynamic leaders of the B.J.P. Shri Anurag ji really opened my eyes to the kind of work and dedication that all B.J.P leaders have, even in small places, they lead with a Zest like I've never seen. Being from Bombay, I've only seen the B.J.P make changes in big city states like Gujrat, Maharastra and the like, but today, my eyes were opened to what a fantastic job they are doing even in small towns and villages. Keep up the good work and effort.
Job Profile
We group of 25 students of Five year integrated course in Tourism
Administration 4th semester went to Manali to take Event Management Training in
the famous state-level festival of Kullu district ‘Winter Carnival’. We have been
divided into various jobs in Winter Carnival but I have done two main jobs which
includes Back Stage Management and TIC Management.
My job profile consists of as below:
Back-Stage Management:- A very busy job which includes as:
- Taking reporting from the participants.
- To organise them orderly as per their performances.
- To issue tag no. to the participants of Voice of Himalayas, Winter
Queen and Men’s personality & collect them back daily.
- To ensure that participants should present at back stage to avoid
any obstruction in stage program.
TIC Management:- It consist of various works which are as
follows:
- To attend the phone calls and to solve their quires accordingly.
- To provide necessary necessary information to the visitors.
- To make entries of visitors about their name, native palace and
address etc. in record book.
- To provide them transportation & hotels information.
To receive Chief Guest Mr. Anurag Thakur at inauguration
ceremony.
ANNEXURE
Appendix 1 (Questioners)Appendix 2 (Bibliography)
INSTITUDE OF VOCATIONAL STUDIESMASTER OF TOURISM ADMINISTRATION
Himachal Pradesh University, Shimla-171005Tel-fax 0177 2633251
Website: www.mtashimla.orgDear respondent, Tourism Administration Department (MTA) of Himachal Pradesh University is
doing survey on “Evaluating Tourist Perception and Satisfaction from “Winter
Carnival Manali”. Information given by you will be highly valuable for us, will keep
secret and will be strictly used for research purpose only.
1. Your native country/state/Place
2. Gender
3. Age
4. Marital Status
5. Education Qualifications
6. Occupation
7. Mobile No.(Optional)
8. Main motive/purpose of your visit
9. Who/What motivates you to visit?
10.Whom with you are visiting here?
1).Friends 2).Family
3).Relatives 4).Alone
11. Mention the other places visited or will likely to visit
12. Specify the best attraction/feature of Winter Carnival?
13. From which source you have got the information about winter Carnival?
(i) Media………….. (ii) Travel Agency/ Tour Operator
(iii) Friends & Relatives (iv) Any other………………
14. Does Winter Carnival match with your expectations
(i) Fully satisfied (ii) up to some extant
(iii) At par (iv) Not Satisfied
15. What type of problems did you face here?
(i) Accommodation (ii) Transportation
(iii) Sight seeing (iv) any other…………….
16. What is your budget for this journey (in thousand rupees?)
(i) 0 up to 5 (ii) 5-10
(iii) 10 to 20 (iv) above
17. With which segment of carnival you are not satisfied
(i) Cultural activities (ii) Exhibitions
(iii) Service providers (iv) Organizers Attitude
18. Which type of activities you liked the most
(i) Cultural activities (ii) Exhibitions
(iii) Handicrafts (iv) Cuisine
19. Which type of activities will you suggested fir the carnival to make it more
appealing and attractive?
20. What are your recommendations for the organizers for future?
21. Are you satisfied with the role of local administration? Yes/No If no, why?
22. Are you satisfied with the role of Police administration? Yes/No If no. why?
23. Would you like to visit again in Winter Carnival?
(i) Yes (ii) No (iii) Don’t Know (iv) May be
24. Will you motivate others to visit here in future?
(i) Yes (ii) No (iii) Don’t Know (iv) May be
25. What is your opinion about the environmental degradation / pollution in
Manali?
26. Any other comment/observation/suggestion/guideline.
Thanks for your nice cooperation.
Dated…………….... Signature
……………
Suggestions & Recommendation:-
1 Winter Sports like skiing and skating etc. should be organised in large
scale during winters besides holding of cultural festivals etc.
2 Tourist also suggested the development of souvenir industry and village
tourism to patronize, promote and provide a closer glimpse of local art,
culture and crafts.
3 Number of tourists expressed their excitement and interest about the
landscapes viz-a-viz lakes and mountains etc. in the Pradesh.
4 Tourists also showed their keenness for the promotion of more and more
adventure sports and tourism activities like Para-gliding, skiing, camping,
rock climbing, trekking, mountaineering, angling and water sports etc.
5 The environmental resources provide a critical input to tourism industry as
the development of an area is dependent on the availability of attractive
natural or man made resources. The garbage, empty polythene bags and
other waste materials were found scattered in maximum of tourist camping
sites and pilgrim places etc.
6 Regarding environment protection, tourists only suggested the installation
of dustbins at proper places and within the reach of the tourists and
regular emptying of these and upkeep and maintenance of tourist sites, its
maintenance and protection of lakes and rivers etc.
7 The information through modern means like E-mail, Internet and other
electronic means should also be provided.
8 Adventure tourism motivates people to shoe their determination,
dedication & discipline in their art for the new goals and achievements.
9 Himachal tourism needs more publicity and exposure in foreign
country to attract more and more foreign tourists.
Tourist’s arrivals in the state are concentrated to a limited paid only,
mostly in summer months. They find nothing for entertainment except sights
seeing etc. during the winter. More and more winter sports and winter festivals
etc should be organised and special incentive packages should be introduced to
attract tourists in other seasons also.
Conclusion
Event management proved to be beneficial not only to me but for every student who gave their participation during the whole period of event management. It was only through event management we learned lots of skills which will help us in shaping our future. It helps us to understand the real concept of event management. It gives me a great exposure of working in the field. Now, I learn how to plan and manage an event, project and activity. This concept tells to work as a team to make any event, activity and project successful. It tells us that one should not only know how to lead a team but also work with everyone and get the job done. One should be able to build efficient teams of people and facilitate their effectiveness. One should always remember “There is no 'I' in Team".
I came to know, managing an event is not an easy task. One should start working month before the event. It gives a great experience to work with different professional and non professional people.
Event management provides an opportunity to every student to interact with different people in the field. It gives a chance to students to improve their skills and to coordinate with others. It gives a practical knowledge about the concept of event management. It tells us that one should be analytical thinker; critically thinker and problem solving in this field. One should be able to acknowledge a problem, recognize that it has to be solved then and there, and always think on how the situation could be avoided in future.
I came in to conclusion that Event management concept is very useful to tourism students. This gives a great exposure to students regarding the field work.
