Survey Results

A large percentage of 92% like to watch music videos which is a large majority of the sample

population.

As little as 3.6% of the sample population would say that folk music is their favourite.

The reason I am pointing this out is because the genre ‘folk’ is our choice of genre we have chosen

to focus on.

This is not necessarily due to folk music being disliked; it may be because consumers in the 21st

century are not as aware of folk music, as consumers were in the 20th century. – It contrasts with

commercial styles-

A significant percentage of the sample population like to see the artist appear in

the video.

This suggests to me that they may like to see the

artist lip synching- this is a very common convention of

a music video

The majority of people like to feel a sense of narrative as suggested by 85% of the sample population.

Folk music tends to compliment a narrative theme. Folk music tends

to engage people with the lyrics as well as the

‘catchy’ upbeat melody

Humour may not necessarily compliment our choice of song.

However folk music generally sets a light-hearted atmosphere-

the genre ‘folk was originally produced and consumed by the

lower class

Action sequences tend to submit a movie-based

quality film rather than a music video

However , there is a difference between

action sequence and a fast paced music video- folk music can endorse

a fast paced music video

Though a large percentage like to see dancing in a music video, this goes hand in hand with the genre of music favoured by the majority of the sample population- pop music- Pop music tends to have some sort of dance collaborating with the beat of the song as they tend to be uplifting

and memorable.

Though this is a large percentage, it may not be fully applicable to a folk song,

despite folk mostly being upbeat.

These results show no significant answer

Due to folk music originally being produced the lower classes, low quality shots

would compliment the traditional feature of the

genre- black and white would reiterate the quality of old

music videos

The majority of the sample population prefer multiple location to feature in music videos. This

does not necessarily have to be complicated. Single locations reflect well on old music videos when

technology was still developing significantly.

The theme of my chosen song

requires multiple locations

Due to the fact that folk music is not as admired as other genres, I am keeping

the video simple and traditional. A complex video would not complement

the genre folk.

Reinforces the idea that the sample population like the artist to appear

in the video- as suggested on question 3-

Diegetic sound is unnecessary in terms of the promotion of the song.

People don’t think it has any relevance in the video

Complex music videos depict the music video as

the important aspect rather than the song.

Some people compliment a video rather than the song

itself

Not a significant difference between the

two percentages; however, it does have

some effect as a marketing device for 57.1% to vote ‘yes’

42.9% seem to suggest that they would not

make a purchase because of the video

which implies that the song is what ultimately leads them to make a

purchase

ConclusionIn conclusion, a simple music video which can relate to the narrative suggested in the

lyrics is appreciated by the sample population.

The artist is expected to appear in a music video. They are a product in themselves- if consumers like other material artists have produced then seeing them in a music video

could lead them to assume that the song will be worth purchasing. (In our music video we will not be using the artist, however we will use an actor pretending to be an artist)

A key aspect we need to think about is filming on multiple locations with 78.6% favouring multiple locations to feature in a music video.

The sample population seem to be put off by certain colour edits with 46.4% answering that they would not be put off by any colouring edits the rest of the answers divided by

colouring edits which put them off.

To summarise, when planning the responses to the survey questions will need to be taken into consideration as well as the conventions of a music video specific

to the genre folk.