survey says! insights from geonetric's ehealth survey

Insights from Geonetric's eHealth Survey

Survey Says!

BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST

Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey

Today’s Presenters

Ben Dillon, MBA | VP & eHealth Evangelist | Geonetric

Ben is a vice president at Geonetric. He writes and speaks extensively about healthcare technology trends, everything from social media strategies to accountable care organizations. Ben is a SHSMD board member, a member of the HIMSS Personal Health Information Taskforce chairs the eHealth Special Interest Group, is an inaugural judge of the Healthcare Internet Hall of Fame and has judged the eHealth Leadership Awards for the past ten years.

He’s also a Twitter junkie – follow him at @benatgeo.

Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey

Geonetric Clients


About Geonetric

Geonetric develops the VitalSite healthcare CMS, and provides online marketing services to hospitals, physician practices and health systems.

http://www.geonetric.com/services/

http://www.geonetric.com/services/


Video Of This Webinar

Watch the VideoIn this webinar, we’ll share the results of Geonetric’s comprehensive eHealth survey. You’ll learn where your organization stands in terms of Web functionality, digital strategy and dedicated resources.

Watch the webinar!

http://www.geonetric.com/resources/webinars/2014/geonetrics-ehealth-survey/

http://www.geonetric.com/resources/webinars/2014/geonetrics-ehealth-survey/

https://www.geonetric.com/resources/webinars/2013/keeping-up-with-google/


eBook Available

Request your free copy!

https://www.geonetric.com/resources/white-papers/download-ehealth-survey-results/


Insights from Geonetric's eHealth Survey

Survey Says!

BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST


How to Use the Survey


Understanding the Data• Healthcare organizations come in all shapes and

sizes, which can make it tough to draw comparisons. So we split the data into peer groups. This enables you to compare your organization with healthcare providers of similar size.

• Survey respondents selected one of the following groups that best represents their organization:– COMMUNITY AND SPECIALTY PROVIDERS

Organizations with under 199 beds, clinic organizations without inpatient services, critical access hospitals and specialized facilities such as heart hospitals.

– LARGE PROVIDERSOrganizations with 200 — 999 beds and with a limited geographical footprint.

– REGIONAL PROVIDERSLarge health systems, many with a thousand or more beds and a very large geographical area.

250 Responses


Resources


How Many FTEs?

8.3 FTEs OR 1 FTE per 171 beds

REGIONAL PROVIDERS

4.5 FTEs OR 1 FTE per 95 bedsLARGE PROVIDERS

3.5 FTEs OR 1 FTE per 20 bedsCOMMUNITY AND SPECIALTY PROVIDERS


Direct Investment

$359,239 OR $210 per bedREGIONAL PROVIDERS

$187,143 OR $417 per bedLARGE PROVIDERS

$41,848 OR $578 per bedCOMMUNITY AND SPECIALTY PROVIDERS

$


Investment by Organization Size

Regional Provider

Large Prov ider

Communi ty or Special ty Organization

Overal l Average

$359,239

$187,143

$41,848

$194,753

$538,034

$295,383

$222,738

$349,072

Average Online Investment (no staff) Estimated Staff Costs


Total Investment per Bed(Direct Investment+Staff=Total)

$210 + $315 = $525 per bed

$417 + $658 = $1,075 per bed

$578 + $3075 = $3,653 per bed

REGIONAL PROVIDERS

LARGE PROVIDERS

COMMUNITY AND SPECIALTY PROVIDERS


Average Staffing Mix by Role


What Does This Mean to You?


Web Functionality


Are You Involved in an Online Technology Overhaul or Significant Site

Upgrade?


What Do Sites Have, What’s Working, And What’s NOT


Jobs

Online job applications - consistently the #1 page on our site.”

“


What Sites Have Already*

* Expected percentages by the end of 2014

100% Job Listings

100% Job Applications


Directories

Maps & Locations, Find a Doctor, Wait Times - these all increase our "findability" (both within our site and from external search engines) and they help connect patients to our providers and services.”

“



99% Find a Doctor

95% Maps & Directions

92% Location Directory

92% Service Directory* Expected percentages by the end of 2014


Calendar

The events calendar is probably the most frequently visited (second only to the job postings.)”

“




95% Calendar & Event Listing


Core Infrastructure

Nobody talks about what’s under the covers

Chirp,

chirp




97% Web Analytics

93% Content Management System


Of Course, Not Everyone Was Happy with Their Websites…

The whole site lacks value in its current condition because it doesn't do a good job of connecting people with physicians, informing the public, or converting traffic.”

“


And Some Topics Were Contentious!

Recent addition of health library and related resources have added greatly to our value as an online community resource.”

Canned health library (no one visits and it's hardly leveraged for online content use).”

““




80% Health Library


What’s Gaining in 2014?


Addressing the Mobile Audience

On our current site, none. On the new site, the new navigation, functionality and responsive design.”

What site functionality is most valuable?

“


What Sites are Gaining in 2014

42% Responsive-Design Site16% Stand-Alone Mobile Site


Meaningful Use -Patient and Family

Engagement

Patient Portal - Easy access to ask your physician a question, request an appt, see upcoming appts, view lab results, etc.”

“



27% Patient Portal

23% Personal Health Records 21% Personal Health Records

(Provider Populated)

(Patient Populated)


Personalization

What site functionality is most valuable?

…personalization throughout.”“ What site functionality is least valuable?

Personalization”“



30% Consumer Portal/Personalization

21% Website Integrated CRM (Customer Relationship Management)


Digital Marketing


Most Valuable Digital Marketing?

Our website – but you must advertise it!”“


What’s Hot in Online Advertising?

66% Local Websites

64% Google AdWords

58% Facebook Ads

35% Consumer Health Websites

22% Online Video Sites (e.g. YouTube)

19% Online Music Sites (e.g. Pandora)

16% Microsoft Ad Center (e.g. Bing)


Facebook ads have been very successful for us, as well as Web banner ads on popular sites such as the local newspaper.“

“


Social Media

Vine

Foursquare

Instagram

Google+

Pinterest

LinkedIn

Twitter

YouTube

Facebook

6%

27%

23%

45%

48%

59%

79%

91%

97%

8%

3%

11%

10%

12%

8%

7%

3%

1%

Have Plan to Have in Next 6 Months


Fastest Growing Digital Marketing Tools

1. Email Marketing (15%)2. Content Marketing (13%)3. Blogs (13%)4. Pinterest (12%)5. Instagram (11%)


‘Course, Not Everyone Agrees

MOST VALUABLE LEAST VALUABLE

“Spam. Ha! AdWords in Google.”

“Email marketing, Google AdWords, Facebook and Twitter.”

“Facebook and Pinterest - to reach a younger audience immediately.”

“Google ads - I personally ignore them.”

“Most business Facebook posts are junk…”

"Pinterest - this is largely non-measurable and I question the usefulness of this tactic in healthcare…“


Web Strategy


Do You Have a Formal Web Strategy?


of Web Strategies are NEVER UPDATED!!!

25%


How Are Strategies Used to Direct Online Initiatives?

“Keeps us on track and dictates exactly what we spend our energy doing.”

“It helps with budgeting and resource justification (even if it never happens).”

“We typically look at it once and forget about it.“

“Not very well.”


What Does This Meanto You?


What Else is in the eBook?• Percent of marketing

budget dedicated to digital

• Division of responsibility between in-house and outsourced resources

• Inter-departmental involvement in online initiatives

• Top organization concerns

• And much more…


Questions?Contact Ben:

800.589.1171

[email protected]

www.Geonetric.com

Geovoices.com

@benatgeo

Pinterest.com/benatgeo


eBook Available

Request your free copy!

