survey: this weekend, retail should be grateful · billy gibbons of zz top and steve lukather of...

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www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] Copyright 2019. The Daily News of TV Sales Tuesday, November 26, 2019 DELOITTE SAYS CONSUMERS READY TO SPEND Consumers are prepared to spend online and off between Thanksgiving and Cyber Monday. Seventy-nine percent of consumers plan to shop for holiday gifts during the five-day period between Thanksgiving and Cyber Monday (Nov. 28 – Dec. 2), according to the Deloitte Pre-Thanksgiving Pulse Survey. The average spend is expected to be $415 per household. Gen X shoppers plan on spending the most during the Thanksgiving period (an average of $452), closely followed by millennials at $446. Gen Z consumers will spend less at an average of $335, but they lead all groups in heading to brick-and-mortar stores on Black Friday at 82 percent, followed by 60 percent of millennial shoppers who plan to be in stores on Black Friday. Online shopping is expected to account for more than half (53%) of Thanksgiving period spend ($234). For those who will shop in-store during the Thanksgiving period, 36 percent will do so on Cyber Monday. The survey also found that 94 percent of respondents planning to shop during the Thanksgiving period will shop online, with 87 percent planning to shop in-store. Online retailers and mass-merchant stores are the preferred shopping venues. Almost all respondents (91%) said they planned to spend the same or more when compared to two months ago. A third of them (38%) plan to spend more. More than 40 percent of all online spend for the Thanksgiving period is expected to occur on Cyber Monday. Additionally, among consumers who plan to shop online, 72 percent will do so on Cyber Monday. Of those who plan to shop in-store, 70 percent will do so on Black Friday. More than one-quarter of respondents (26%) will do so on Thanksgiving Day. For those individuals who plan on shopping online, one-third (33%) will do so on Thanksgiving Day and 54 percent plan to shop online on Black Friday. “Despite retailers getting a jump-start on holiday deals, whether that’s announcing a pre-Black Friday sale or offering free shipping, we’re expecting a solid showing in stores on Black Friday this year,” said Rod Sides, vice chairman, Deloitte LLP, and U.S. leader, retail, wholesale and distribution. “For many groups of friends and family, Black Friday shopping is a tradition that brings them all together. However, online shopping continues to attract shoppers, both on Black Friday and Cyber Monday. In fact, of the folks we surveyed, more plan on shopping online than in-store during the Thanksgiving period.” The growth of mobile shopping, meanwhile, also has an upside for store retailers. According to the 2019 Holiday Purchase Intentions survey from The NPD Group, 25 percent of online shoppers plan to use a smartphone for holiday shopping, and they’re more likely than those who use other devices to buy online and pick up in store. SURVEY: THIS WEEKEND, RETAIL SHOULD BE GRATEFUL ADVERTISER NEWS LVMH is acquiring the Tiffany & Co. jewelry business and its “unparalleled heritage” for a whopping $16 billion. “We have an immense respect and admiration for Tiffany and intend to develop this jewel with the same dedication and commitment that we have applied to each and every one of our Maisons [brand houses],” said LVMH owner Bernard Arnault... Walgreens Boots Alliance and UnitedHealth Group’s health insurance unit are opening “Medicare services centers” inside the pharmacy chain’s U.S. drugstores in select markets under a new partnership, Forbes reports. Initially, UnitedHealth’s UnitedHealthcare and Walgreens say they will open 14 “UnitedHealthcare Medicare services centers” effective in January 2020. Financial terms of what both sides described as a “multi-year” agreement weren’t disclosed... Jet.com, which is owned by Walmart, is ceasing delivery of fresh groceries in New York City only a little more than a year after the service started, Bloomberg reports. The retailer will close a warehouse in the Bronx it was using to prepare orders and also let some drivers go, resulting in the loss of 200 to 300 jobs, according to a person familiar with the decision. Jet will continue to sell dry groceries like cereal and other general merchandise... L’Oréal saw a 49 percent increase in e-commerce revenue year over year for the first half of 2019, thanks to its customer data platform, Ad Age reports... BJ’s Wholesale Club is updating its value proposition to include a “simplified” grocery assortment, more private label products and a sharper focus on general merchandise, Retail Leader reports. CEO Chris Baldwin says the company is seeing progress on these initiatives but still “has a lot of work to do.” The company said its transformation priorities for 2020 will focus on acquiring and retaining members (it currently has the highest percentage of paid members in company history) and delivering value to shoppers through a smaller assortment, personalized promotions and improved services. The company said it expects to reduce grocery SKUs in the “double-digit percentage range” through 2020... Foot Locker reported stronger-than-expected Q3 earnings amid rising same-store sales. The athletic shoe and accessories retailer reported that net income fell to $125 million, or $1.16 a share, from $130 million, in the quarter ended Nov. 2, or $1.14 a share, in the year-ago period. Foot Locker missed earnings expectations for the previous two quarters. Net sales rose 3.9 percent to $1.93 billion from $1.86 billion, just missing estimates of $1.94 billion. Same-store sales increased 5.7 percent, better than expected... Target, Amazon and Walmart are among those aiming to clench their share of the holiday toy market, 15 percent of which went up for grabs last year with the exit of Toys R Us. Among the strategies enacted, The Business Journals report, are the forging of new partnerships such as Disney-Target, which brings micro-Disney stores into Target, and Walmart-Mattel, which is part of KidHQ, an interactive website that facilitates kids’ testing of toys.

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Page 1: SURVEY: THIS WEEKEND, RETAIL SHOULD BE GRATEFUL · Billy Gibbons of ZZ Top and Steve Lukather of Toto, to name just a few. The post-Christmas Monday night special will air as a one-hour

www.spotsndots.comSubscriptions: $350 per year.

This publication cannot bedistributed beyond the office

of the actual subscriber. Need us? 888-884-2630 or

[email protected] Copyright 2019.The Daily News of TV Sales Tuesday, November 26, 2019

DELOITTE SAYS CONSUMERS READY TO SPEND Consumers are prepared to spend online and off between Thanksgiving and Cyber Monday. Seventy-nine percent of consumers plan to shop for holiday gifts during the five-day period between Thanksgiving and Cyber Monday (Nov. 28 – Dec. 2), according to the Deloitte Pre-Thanksgiving Pulse Survey. The average spend is expected to be $415 per household. Gen X shoppers plan on spending the most during the Thanksgiving period (an average of $452), closely followed by millennials at $446. Gen Z consumers will spend less at an average of $335, but they lead all groups in heading to brick-and-mortar stores on Black Friday at 82 percent, followed by 60 percent of millennial shoppers who plan to be in stores on Black Friday. Online shopping is expected to account for more than half (53%) of Thanksgiving period spend ($234). For those who will shop in-store during the Thanksgiving period, 36 percent will do so on Cyber Monday. The survey also found that 94 percent of respondents planning to shop during the Thanksgiving period will shop online, with 87 percent planning to shop in-store. Online retailers and mass-merchant stores are the preferred shopping venues. Almost all respondents (91%) said they planned to spend the same or more when compared to two months ago. A third of them (38%) plan to spend more. More than 40 percent of all online spend for the Thanksgiving period is expected to occur on Cyber Monday. Additionally, among consumers who plan to shop online, 72 percent will do so on Cyber Monday. Of those who plan to shop in-store, 70 percent will do so on Black Friday. More than one-quarter of respondents (26%) will do so on Thanksgiving Day. For those individuals who plan on shopping online, one-third (33%) will do so on Thanksgiving Day and 54 percent plan to shop online on Black Friday. “Despite retailers getting a jump-start on holiday deals, whether that’s announcing a pre-Black Friday sale or offering free shipping, we’re expecting a solid showing in stores on Black Friday this year,” said Rod Sides, vice chairman, Deloitte LLP, and U.S. leader, retail, wholesale and distribution. “For many groups of friends and family, Black Friday shopping is a tradition that brings them all together. However, online shopping continues to attract shoppers, both on Black Friday and Cyber Monday. In fact, of the folks we surveyed, more plan on shopping online than in-store during the Thanksgiving period.” The growth of mobile shopping, meanwhile, also has an upside for store retailers. According to the 2019 Holiday Purchase Intentions survey from The NPD Group, 25 percent of online shoppers plan to use a smartphone for holiday shopping, and they’re more likely than those who use other devices to buy online and pick up in store.

SURVEY: THIS WEEKEND, RETAIL SHOULD BE GRATEFULADVERTISER NEWS LVMH is acquiring the Tiffany & Co. jewelry business and its “unparalleled heritage” for a whopping $16 billion. “We have an immense respect and admiration for Tiffany and intend to develop this jewel with the same dedication and commitment that we have applied to each and every one of our Maisons [brand houses],” said LVMH owner Bernard Arnault... Walgreens Boots Alliance and UnitedHealth Group’s health insurance unit are opening “Medicare services centers”

inside the pharmacy chain’s U.S. drugstores in select markets under a new partnership, Forbes reports. Initially, UnitedHealth’s UnitedHealthcare and Walgreens say they will open 14 “UnitedHealthcare Medicare

services centers” effective in January 2020. Financial terms of what both sides described as a “multi-year” agreement weren’t disclosed... Jet.com, which is owned by Walmart, is ceasing delivery of fresh groceries in New York City only a little more than a year after the service started, Bloomberg reports. The retailer will close a warehouse in the Bronx it was using to prepare orders and also let some drivers go, resulting in the loss of 200 to 300 jobs, according to a person familiar with the decision. Jet will continue to sell dry groceries like cereal and other general merchandise... L’Oréal saw a 49 percent increase in e-commerce revenue year over year for the first half of 2019, thanks to its customer data platform, Ad Age reports... BJ’s Wholesale Club is updating its value proposition to include a “simplified” grocery assortment, more private label products and a sharper focus on general merchandise, Retail Leader reports. CEO Chris Baldwin says the company is seeing progress on these initiatives but still “has a lot of work to do.” The company said its transformation priorities for 2020 will focus on acquiring and retaining members (it currently has the highest percentage of paid members in company history) and delivering value to shoppers through a smaller assortment, personalized promotions and improved services. The company said it expects to reduce grocery SKUs in the “double-digit percentage range” through 2020... Foot Locker reported stronger-than-expected Q3 earnings amid rising same-store sales. The athletic shoe and accessories retailer reported that net income fell to $125 million, or $1.16 a share, from $130 million, in the quarter ended Nov. 2, or $1.14 a share, in the year-ago period. Foot Locker missed earnings expectations for the previous two quarters. Net sales rose 3.9 percent to $1.93 billion from $1.86 billion, just missing estimates of $1.94 billion. Same-store sales increased 5.7 percent, better than expected... Target, Amazon and Walmart are among those aiming to clench their share of the holiday toy market, 15 percent of which went up for grabs last year with the exit of Toys R Us. Among the strategies enacted, The Business Journals report, are the forging of new partnerships such as Disney-Target, which brings micro-Disney stores into Target, and Walmart-Mattel, which is part of KidHQ, an interactive website that facilitates kids’ testing of toys.

Page 2: SURVEY: THIS WEEKEND, RETAIL SHOULD BE GRATEFUL · Billy Gibbons of ZZ Top and Steve Lukather of Toto, to name just a few. The post-Christmas Monday night special will air as a one-hour

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

AVAILS KMSB FOX11/KTTU My18 in Tucson, Ariz., is looking for a strong and strategic Director of Local Sales. This position is responsible for creating and executing the KMSB FOX11/KTTU My18 sales strategy to meet revenue goals across all station platforms. Bachelor’s degree in marketing, business or related field, and a minimum of 7+ years of local television sales management experience required. Please see OUR ONLINE AD to see if you qualify for this job. If so, please CLICK HERE to apply. EOE.

WGN-TV, Chicago, has an immediate opening for a Television Sales Account Executive. The AE will be responsible for current accounts and new business development for WGN-TV, WGNTV.com, CLTV and other advertising and marketing opportunities. Experience developing new business in radio, print, online or other media is desired. 2-4 years of media sales experience preferred, experience with Media Monitors and Matrix is a plus. CLICK HERE and search

openings for Account Executive. TBMBNexstar Media Co. is an equal opportunity employer. KMBC-TV, Hearst Television’s ABC affiliate in Kansas City, has an opening for an experienced Account Executive. We are looking for an AE who is highly motivated, can grow revenue on existing accounts and secure new advertisers to the station. Ideal candidate will have strong business development experience as well as the ability to effectively negotiate. If you have a proven track record of producing revenue on multiple platforms, CLICK HERE to apply. EOE. WAFF-TV, the NBC affiliate in Huntsville, Ala., has an immediate opening for a Digital Sales Manager. The Digital Sales Manager is responsible for achieving the station’s advertising revenue goals and works closely with the entire WAFF sales team to train, prospect, develop, close and maintain accounts. The DSM works in partnership with the sales team to identify clients’ needs and to recommend effective multi-platform marketing solutions, integrating traditional television advertising with non-traditional digital tools and new media platforms. CLICK HERE for more info or to apply now. No calls, please. EOE-M/F/D/V.

See your ad here tomorrow! CLICK HERE for details.

THIS AND THAT CBS Corp. and Viacom say their pending merger is expected to close after market hours on Wednesday, Dec. 4. Immediately after, the combined company will be renamed ViacomCBS Inc. and will begin trading on the Nasdaq on Thursday, Dec. 5... Contract talks between the UAW and Fiat Chrysler Automobiles continue, but it remains unclear how quickly a deal might be reached, the Detroit Free Press reports. UAW Vice President Cindy Estrada, who leads the union’s FCA Department, issued a letter Monday highlighting the state of talks, which have been center stage in Detroit Three bargaining for a week following ratification of the UAW’s tentative deal with Ford. Estrada said talks with FCA have “intensified” since the ratification of deals with General Motors and Ford, but that difficult issues remain.

REPORT: FOX SELLS OUT SUPER BOWL INVENTORY Fox Television Network is sold out of Super Bowl in-game TV ad inventory, one of the quickest sellouts in recent years, according to Sports Business Daily. Top prices for the big game, to be played in February, were $5.6 million for a 30-second commercial. Last year SQAD, the media cost research company, estimated the top single price for a 30-second commercial was $5.5 million. The report adds that the price for a 30-second commercial this year did not drop below $5.2 million for 77 in-game spots that Fox sold. If that $5.2 million holds as an average in-game price, it would be a substantial increase from the average pricing a year ago. Fox reportedly still has pre- and post-game advertising available. Last year, CBS averaged $4.82 million for its 30-second commercials, SQAD says. That’s 10 percent higher than when NBC aired the game in 2018 ($4.36 million). That year, SQAD says, NBC posted a drop in pricing from 2017, a 3.6 percent decline from when Fox last had the game in 2017 ($4.52 million). This came after virtually flat pricing from 2016 to 2017: CBS, $4.504 million (2016) versus Fox, $4.52 million (2017). Super Bowl LIII last February pulled in 98.2 million viewers, according to Nielsen. That was the fewest Super Bowl viewers in 11 years. Fox is also sold out of its NFC Championship game, usually the second-highest-rated TV show of the year.

NETWORK NEWS The CW has set Dec. 27 as the air date for America Salutes You Presents Guitar Legends 3, the concert featuring Nancy Wilson of Heart, George Thorogood, Billy Gibbons of ZZ Top and Steve Lukather of Toto, to name just a few. The post-Christmas Monday night special will air as a one-hour special starting at 8 PM, with a bill that plugs into the guitar traditions of classic rock. The event is an annual fundraiser to benefit brain and mental wellness charities for U.S. military veterans and first responders. Also performing: Warren Haynes of the Allman Brothers Band, Charlie Starr of Blackberry Smoke and vocalist Ellis Hall of Tower of Power. Drummer Kenny Aronoff leads the all-star band... NBC has put in development The Last Video Store, a single-camera comedy written by Michael Diliberti. Inspired by recent reporting on the world’s last Blockbuster Video store, the comedy revolves around Calvin, who returns home to run the last video rental store of a once-major franchise with his estranged best friend. Calvin reconnects with his youth and past as he and his employees attempt to navigate life through their love and knowledge of movies... CBS has put in development Never Tell, a drama based on the book of the same title by Selena Montgomery (nom de plume for Stacey Abrams), from writer Talicia Raggs (NCIS: New Orleans). Never Tell revolves around a star linguistics professor with a complicated past who joins forces with a charismatic online investigative journalist following the discovery of a cryptic message that’s the only clue in a missing persons case, setting them off on a partnership working cases with the New Orleans Police Department.

11/26/2019

Conan O’Brien

Dear People magazine: I’ve noticed that your ‘Sexiest Man Alive’ is always a man

who is sexy. Why not switch it up? Thanks in advance!

Page 3: SURVEY: THIS WEEKEND, RETAIL SHOULD BE GRATEFUL · Billy Gibbons of ZZ Top and Steve Lukather of Toto, to name just a few. The post-Christmas Monday night special will air as a one-hour

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

BLOOMBERG’S $37 MILLION AD BLITZ HAS BEGUN Michael Bloomberg made his presidential run official this weekend, and it’s supported by a massive advertising buy. CNN reports that, according to data from Kantar Media/CMAG, Bloomberg has placed at least $37 million worth of television advertising over the next two weeks, with 60-second spots across some 100 markets, representing “more than the entire Democratic field has spent on TV advertising in the race so far.” A total of $15 million is spread across just five states — California, Florida, Texas, New York and Pennsylvania

— so viewers in those states should be prepared to be bombarded with Bloomberg ads, Ad Age reports. New York Times political reporter Shane Goldmacher tweets: “Just for a sense of scale, people who watch NBC’s local news this week in Los Angeles from 4 p.m. to 7 p.m. will see NINE Michael Bloomberg ads — every day.”

NEW RATINGS LOW FOR AMAs The American Music Awards on ABC hit a new all-time low in the Nielsen ratings on Sunday night. The show scored a 1.75 rating among adults 18-49, down 4 percent on last year’s 1.82. However, the AMAs did gain a fraction in total viewers, coming in with 6.7 million to 2018’s 6.5 million. For comparison, the 2017 broadcast drew a 2.4 rating and 9.2 million viewers. The AMAs returned to Sunday night this year after being moved last time around for the first time in more than a decade. The awards prominently featured Taylor Swift, who picked up her artist of the decade award and performed a medley of her greatest hits from the last ten years. The AMAs’ America’s Funniest Home Videos lead-in was even on last week at a 0.8 rating and 5.2 million total viewers.

11/26/2019

FunnyTweeter.com

I can’t get the cork off my dinner.

SUNDAY NIELSEN RATINGS - LIVE + SAME DAY

ACTIVEWEAR SHOPPERS WANT TELEVISION The majority (58.5%) of Activewear Shoppers watch a minimum of three hours of TV every day, with another 29.8 percent tuning in for one to two hours daily. Only 32.1 percent say that their favorite TV programming is sports. Instead, these shoppers prefer movies (58.8%), comedies (53.1%) and dramas (50.7%). This coming year, Activewear Shoppers will make purchases that help them feel comfortable (66.6%) and attractive (42.7%), much like their clothes do. They’ll pay for hair coloring and styling (43.9%), manicures or pedicures (43.8%) and body massages (36.5%) within the next six months. Within the next year, they also plan to travel to the beach (53.4%) and are 81 percent more likely than all U.S. adults to visit an amusement/theme park. As their preferred apparel suggests, Activewear Shoppers will focus on their health this coming year. They’re 92 percent more likely than others to participate in a race or charity event. To prepare for these events, Activewear Shoppers are 86 percent more likely than other adults to seek out a new gym or health club. And they’re 98 percent more likely to hire a personal trainer. These shoppers also support their active lifestyles with new athletic footwear (44.9%), home exercise/fitness equipment (17.6%) and fitness tracking wearables (13%). Last year, 60.5 percent of Activewear Shoppers took action after seeing a TV commercial, and they’re 62 percent more likely than others to watch videos from a local TV station via its website or app. Marketers can connect with these shoppers through traditional TV or online video from their local TV stations. Source: AudienceSCAN from AdMall at SalesFuel

ANOTHER ROUND OF RATE HIKES FROM COMCAST Comcast will give its TV subscribers an early lump of coal for Christmas: yet another rate increase. Starting Dec. 18, the Philadelphia cable giant’s Broadcast TV Fee will leap from $10 a month to $14.95, FierceVideo reports. At the same time, its Basic TV package — essentially, local network channels plus public, educational and government channels with entry-level DVR service — will go from $30 to $35 a month. That nearly 50 percent jump in the broadcast fee — an unavoidable surcharge on Comcast’s TV service, but one that’s routinely left out of Comcast’s advertising — follows earlier increases to a line item that first began appearing on Comcast bills in January 2015. Then, it debuted at $3.25 a month before more than doubling to $7.75 in January 2018 — so starting a week before Christmas, it will have increased by 460 percent in just under five years. Comcast blames rising retransmission fees charged by broadcasters. “Rising programming costs — most notably for broadcast TV and sports — continue to be the biggest factors driving price increases for all content distributors and their customers,” the statement read. “While we absorb some of the increased programming costs, they have a significant impact on the cost of our services.”