surviving and thriving in the new economy facing the reality of a transforming business world -...
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A road trip of the transforming business world, through a portray of four quadrants of the new economy, aiming to spark the required adaptation of your world view, mental maps and fundamental paradigms.Professor Benoit Montreuil, Laval University, Quebec, CanadaTRANSCRIPT
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-‐2010
Benoit Montreuil, P.E., Ph.D.
Canada Research Chair in Enterprise Engineering
CIRRELT Interuniversity Research Center on Enterprise Networks, Logis<cs and Transporta<on
Faculty of Administra<on Sciences
Université Laval Québec, Canada
Surviving and Thriving in the New Economy Facing the Reality of a Transforming Business World
Version: October 14th, 2010
Benoit Montreuil © 2004-2010
Surviving Thriving in the New Economy Facing the Reality of a Transforming Business World
• A road trip in this transforming business world • Through a portray of the new economy’s four characterizing quadrants
• Aiming to spark the required adaptation of your world view, mental models, mind maps and fundamental paradigms
Benoit Montreuil © 2004-2010
The four quadrants of the new economy Understanding the transformation so as to be better survive and thrive
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010
Global
The first quadrant of the new economy Understanding the transformation so as to be better survive and thrive
Benoit Montreuil © 2004-2010
Global
Clients, partners and competitors from around the world
Benoit Montreuil © 2004-2010
A flattening world
Global
Benoit Montreuil © 2004-2010 Global value chains
Global Ubiquitous interconnectivity
Benoit Montreuil © 2004-2010
Global
Local, Regional, Global
Benoit Montreuil © 2004-2010
Global
Free trade zones
Source: http://europa.eu
Benoit Montreuil © 2004-2010
Global
Product localizing
Benoit Montreuil © 2004-2010
Global
Ethics and Equitability
Benoit Montreuil © 2004-2010
Global
Environment and sustainable development
Benoit Montreuil © 2004-2010
Global
Legislations and certifications
Trade groups National organizations
Regional organizations
International organizations
World
Supranational
National
State or province
Locality: towns, regions
Benoit Montreuil © 2007-2010
Benoit Montreuil © 2004-2010
Global
• Clients, partners and competitors from around the globe
• A flattening world • Ubiquitous Interconnectivity • Global value chains • Local, regional, global • Free trade zones • Product localizing • Ethics and equitability • Environment &
sustainable development • Legislations & certifications
Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010
The second quadrant of the new economy
Global Digital
Understanding the transformation so as to be better survive and thrive
Benoit Montreuil © 2004-2010
Digital
eBusiness
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Virtual communities
Benoit Montreuil © 2007-2010
SecondLife
YouTube
Digital
Benoit Montreuil © 2004-2010
Digital
Telepresence & virtual enterprises
CISCO TelePresence http://www.cisco.com/en/US/products/ps7087/prod_view_selector.html
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Digital
Virtual marketspaces and business webs
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Digital
Mobile technologies Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Digital
Connective technologies GPS, RFID, Web, ambient intelligence
Source : http://www.microsoft.com/streets/ProductDetails.aspx?pid=001
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Digital
Live traceability and visibility Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Digital
Virtual agents
Miami Beach broker Maria Gomez uses an attractive bot virtual agent to sell condos in Miami Beach Source: http://blog.sellsiusrealestate.com/residential-real-estate/robot-sells-condos-on-miami-beachs-millionaire-row/2006/08/09/
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Digital
Real time piloting
http://www.management-cockpit.net
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Digital
Digital outsourcing Photo: NewsCom.com, Sherwin Crasto
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Digital
Open Source Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Digital
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010
Global Digital
CoopeRRve
The third quadrant of the new economy Understanding the transformation so as to be better survive and thrive
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Coopetitive Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Coopetitive Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Coopetitive Source: cowlesgallery.com
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Coopetitive
Lenovo production plant in Beijing : http://msnbcmedia.msn.com/j/msnbc/Components/Photos/050519/050519_china_silicon_hmed5p.hmedium.jpg http://www.lenovo.com/products/us/en/
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Coopetitive Source: http://bayview.toyota.ca/ Source: www.thornhillgm.com
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Coopetitive Benoit Montreuil © 2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Coopetitive Benoit Montreuil © 2010
Free video calls on Internet with Skype!
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Coopetitive Benoit Montreuil © 2010
Source: http://johnbell.typepad.com/weblog/2006/09/3_ways_lego_lea.html
1. In 2004, LEGO invited 4 expert users, master-builders, to help design the Mindstorms product
2. A year later, 10 more joined to test what had been developed. Recently, 100 more spots opened up, for which nearly 10,000 people applied
3. Next, LEGO invited major corporations and organizations to join the developer’s circle.
4. LEGO events: to BIG ROBOT ON CAMPUS! 5. A social media network has inevitably sprung up
around MINDSTORMS NXT users 6. There are the Mindtsorms blogs such as Nxtbot and
bNXT 7. LEGO product drives us to create or co-create. 8. Not just build our own robots or our own code for
the bots but communities and events, such as the First Lego league International
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Coopetitive Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010
Global Digital
CoopeRRve
The fourth quadrant of the new economy
Turbulent
Understanding the transformation so as to be better survive and thrive
Benoit Montreuil © 2004-2010 Benoit Montreuil © 2007-2010
Change your time frame by an order of magnitude: From years to months to weeks to days to hours to minutes to seconds
http://www.exefind.com/free-wild-nascar-screensaver-P28756.html
Benoit Montreuil © 2004-2010 Benoit Montreuil © 2007-2010
Web source: Doctissimo – image bank: London, San Marin Lane Hotel
Benoit Montreuil © 2004-2010
Turbulent Benoit Montreuil © 2007-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Turbulent Benoit Montreuil © 2004-2010 Sources: Science-et-vie.com et Encyclopedia Universalis
Electronics
Nano
Bio
Space
Vehicles
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Turbulent Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Turbulent
ALCAN ALCOA
Alcoa veut acheter Alcan 7 mai 2007 - 07h19 LaPresseAffaires.com Michel Munger Le numéro deux de l'aluminium, Alcoa (AA) lancera mardi une offre hostile afin d'acheter le numéro trois Alcan (AL) pour 73,25 $ US par action.
www.stockhouse.com
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Turbulent www.desertratdemocrat.com
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www.esoturio.de
www.osha.gov/as/opa/911/
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Turbulent stud
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Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer
Benoit Montreuil © 2004-2007
Turbulent
http://perso.orange.fr/pgj/hubble/2003-13-a-web.jpg
Benoit Montreuil © 2004-2009
Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2009
CoopeRRve Turbulent
The four quadrants of the new economy
This impacts every enterprise in the world
Global Digital
Understanding the transformation so as to be better survive and thrive
Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010
The four quadrants of the new economy
This impacts every enterprise in the world
Turbulent CoopeRRve
Digital
Global
Understanding the transformation so as to be better survive and thrive
• Clients, partners and competitors from around the globe • A flattening world • Ubiquitous Interconnectivity • Global value chains • Local, regional, global • Free trade zones • Product localizing • Ethics and equitability • Environment &
sustainable development • Legislations & certifications
Benoit Montreuil © 2004-2010
How to profit from a better understanding
of the transforming business world
1. Review systematically your business world view
1. When pertinent, adjust the portray to suit the evolving reality • Challenge both the quadrants and their characteristics • An unrealistic portray can dangerously mislead you
2. Make sure you can sign the portray as the best you can draw 3. Write, illustrate and deliver it so that your team makes it its own 4. Remember that the portray will get obsolete, so get back to 1.1
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
2. For each each key facet of your business world view, assess its impact on your business
1. Find hard facts pertinent to your business 2. What are the opportunities and threats for your business?
3. To which degree are you ready to face the music? What your strengths and weaknesses? Leader or laggard?
4. In which way does it challenge or alter your mental models, mind maps and fundamental paradigms ?
Benoit Montreuil © 2004-2010
How to profit from a better understanding
of the transforming business world
Benoit Montreuil © 2004-2010
3. Consider the big picture, integrating all its facets, to assess the overall impact on your business 1. Make a brief, realistic, vivid, easy-to-understand synthesis. 2. Co-create and share this synthesis with your team.
3. What is its holistic meaning for your business and yourself? • Overall threats and opportunities, weaknesses and strengths • What are our key gaps? • Are we leaders, middle of the pack, or laggars
where it is going to really count? 4. In which way does it challenge or alter your mental models,
mind maps and fundamental paradigms ?
Benoit Montreuil © 2004-2010
How to profit from a better understanding
of the transforming business world
Benoit Montreuil © 2004-2010
4. Engage in adapting your business and in innovating: relentlessly, now and forever
1. Be creative: What adaptation and innovation can you imagine in terms of product, service, solution, process, business model that could enable your business to survive and thrive?
2. Explore: Road test potential adaptations and innovations, through simulations and pilots, learning from both successes and failures
3. Go for it: Deploy best fit adaptations and innovations: well, fast & global
Benoit Montreuil © 2004-2010
How to profit from a better understanding
of the transforming business world
Benoit Montreuil © 2004-2010
5. Execute smartly anytime anywhere
1. Every single action and decision you take matters • Make sure you keep in mind your learnings and leverage them • Be disciplined, keep stretching yourself and your team
2. Everyone matters • Enable, leverage and stimulate every stakeholder:
client, team member, supplier, partner… 3. Always sense, learn and share
• Exploit every occasion to push your frontiers, to challenge and expand your world view
4. Have fun and stimulate passion • People make the difference • Help your people have a great life and thrive • They will help your business survive and thrive
Benoit Montreuil © 2004-2010
How to profit from a better understanding
of the transforming business world
Benoit Montreuil © 2004-2010
Conclusion
I like to see the transforming business world as offering a wealth of challenging opportunities
We must not fear of reinventing ourselves so as to better thrive: adaptability is key to survival
Going solo is often too slow, costly and risky: Networking with partners must become a way of life
We need more than hard work, it has to be smart, engaging & fun
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Benoit Montreuil © 2004-2010
Benoit Montreuil, P.E., Ph.D.
Canada Research Chair in Enterprise Engineering
CIRRELT Interuniversity Research Center on Enterprise Networks, Logis<cs and Transporta<on
Faculty of Administra<on Sciences
Université Laval Québec, Canada
Surviving and Thriving in the New Economy Facing the Reality of a Transforming Business World