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Benoit Montreuil © 2004-2010 Benoit Montreuil © 20042010 Benoit Montreuil, P.E., Ph.D. Canada Research Chair in Enterprise Engineering CIRRELT Interuniversity Research Center on Enterprise Networks, Logis<cs and Transporta<on Faculty of Administra<on Sciences Université Laval Québec, Canada [email protected] Surviving and Thriving in the New Economy Facing the Reality of a Transforming Business World Version: October 14 th , 2010

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A road trip of the transforming business world, through a portray of four quadrants of the new economy, aiming to spark the required adaptation of your world view, mental maps and fundamental paradigms.Professor Benoit Montreuil, Laval University, Quebec, Canada

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Page 1: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Benoit  Montreuil  ©  2004-­‐2010  

Benoit  Montreuil,  P.E.,  Ph.D.  

Canada  Research  Chair  in  Enterprise  Engineering  

CIRRELT  Interuniversity  Research  Center  on  Enterprise  Networks,  Logis<cs  and  Transporta<on  

Faculty  of  Administra<on  Sciences  

Université  Laval  Québec,  Canada  

[email protected]  

Surviving  and  Thriving  in  the  New  Economy  Facing  the  Reality  of  a  Transforming  Business  World  

Version:  October  14th,  2010  

Page 2: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Surviving Thriving in the New Economy Facing  the  Reality  of  a  Transforming  Business  World  

• A road trip in this transforming business world • Through a portray of the new economy’s four characterizing quadrants

•  Aiming to spark the required adaptation of your world view, mental models, mind maps and fundamental paradigms

Page 3: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

The four quadrants of the new economy Understanding the transformation so as to be better survive and thrive

Benoit Montreuil © 2004-2010

Page 4: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010

Global  

The first quadrant of the new economy Understanding the transformation so as to be better survive and thrive

Page 5: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Global

Clients, partners and competitors from around the world

Page 6: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

A flattening world

Global

Page 7: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010 Global value chains

Global Ubiquitous interconnectivity

Page 8: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Global

Local, Regional, Global

Page 9: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Global

Free trade zones

Source: http://europa.eu

Page 10: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Global

Product localizing

Page 11: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Global

Ethics and Equitability

Page 12: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Global

Environment and sustainable development

Page 13: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Global

Legislations and certifications

Trade groups National organizations

Regional organizations

International organizations

World

Supranational

National

State or province

Locality: towns, regions

Benoit Montreuil © 2007-2010

Page 14: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Global

• Clients, partners and competitors from around the globe

• A flattening world • Ubiquitous Interconnectivity • Global value chains • Local, regional, global • Free trade zones • Product localizing • Ethics and equitability • Environment &

sustainable development • Legislations & certifications

Page 15: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010

The second quadrant of the new economy

Global   Digital  

Understanding the transformation so as to be better survive and thrive

Page 16: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Digital

eBusiness

Benoit Montreuil © 2004-2010

Page 17: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Virtual communities

Benoit Montreuil © 2007-2010

SecondLife

YouTube

FaceBook

LinkedIn

Digital

Page 18: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Digital

Telepresence & virtual enterprises

CISCO TelePresence http://www.cisco.com/en/US/products/ps7087/prod_view_selector.html

Benoit Montreuil © 2004-2010

Page 19: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Digital

Virtual marketspaces and business webs

Benoit Montreuil © 2004-2010

Page 20: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Digital

Mobile technologies Benoit Montreuil © 2004-2010

Page 21: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Digital

Connective technologies GPS, RFID, Web, ambient intelligence

Source : http://www.microsoft.com/streets/ProductDetails.aspx?pid=001

Benoit Montreuil © 2004-2010

Page 22: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Digital

Live traceability and visibility Benoit Montreuil © 2004-2010

Page 23: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Digital

Virtual agents

Miami Beach broker Maria Gomez uses an attractive bot virtual agent to sell condos in Miami Beach Source: http://blog.sellsiusrealestate.com/residential-real-estate/robot-sells-condos-on-miami-beachs-millionaire-row/2006/08/09/

Benoit Montreuil © 2004-2010

Page 24: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Digital

Real time piloting

http://www.management-cockpit.net

Benoit Montreuil © 2004-2010

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Benoit Montreuil © 2004-2010

Digital

Digital outsourcing Photo: NewsCom.com, Sherwin Crasto

Benoit Montreuil © 2004-2010

Page 26: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Digital

Open Source Benoit Montreuil © 2004-2010

Page 27: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Digital

Benoit Montreuil © 2004-2010

Page 28: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010

Global   Digital  

CoopeRRve  

The third quadrant of the new economy Understanding the transformation so as to be better survive and thrive

Page 29: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Coopetitive Benoit Montreuil © 2004-2010

Page 30: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Coopetitive Benoit Montreuil © 2004-2010

Page 31: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Coopetitive Source: cowlesgallery.com

Benoit Montreuil © 2004-2010

Page 32: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Coopetitive

Lenovo production plant in Beijing : http://msnbcmedia.msn.com/j/msnbc/Components/Photos/050519/050519_china_silicon_hmed5p.hmedium.jpg http://www.lenovo.com/products/us/en/

Benoit Montreuil © 2004-2010

Page 33: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Coopetitive Source: http://bayview.toyota.ca/ Source: www.thornhillgm.com

Benoit Montreuil © 2004-2010

Page 34: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Coopetitive Benoit Montreuil © 2010

Page 35: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Coopetitive Benoit Montreuil © 2010

Free video calls on Internet with Skype!

Page 36: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Coopetitive Benoit Montreuil © 2010

Source: http://johnbell.typepad.com/weblog/2006/09/3_ways_lego_lea.html

1.  In 2004, LEGO invited 4 expert users, master-builders, to help design the Mindstorms product

2.  A year later, 10 more joined to test what had been developed. Recently, 100 more spots opened up, for which nearly 10,000 people applied

3.  Next, LEGO invited major corporations and organizations to join the developer’s circle.

4.  LEGO events: to BIG ROBOT ON CAMPUS! 5.  A social media network has inevitably sprung up

around MINDSTORMS NXT users 6.  There are the Mindtsorms blogs such as Nxtbot and

bNXT 7.  LEGO product drives us to create or co-create. 8.  Not just build our own robots or our own code for

the bots but communities and events, such as the First Lego league International

Page 37: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Coopetitive Benoit Montreuil © 2004-2010

Page 38: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010

Global   Digital  

CoopeRRve  

The fourth quadrant of the new economy

Turbulent  

Understanding the transformation so as to be better survive and thrive

Page 39: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010 Benoit Montreuil © 2007-2010

Change your time frame by an order of magnitude: From years to months to weeks to days to hours to minutes to seconds

http://www.exefind.com/free-wild-nascar-screensaver-P28756.html

Page 40: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010 Benoit Montreuil © 2007-2010

Web source: Doctissimo – image bank: London, San Marin Lane Hotel

Page 41: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Turbulent Benoit Montreuil © 2007-2010

Page 42: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Turbulent Benoit Montreuil © 2004-2010 Sources: Science-et-vie.com et Encyclopedia Universalis

Electronics

Nano

Bio

Space

Vehicles

Page 43: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Turbulent Benoit Montreuil © 2004-2010

Page 44: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Turbulent

ALCAN ALCOA

Alcoa veut acheter Alcan 7 mai 2007 - 07h19 LaPresseAffaires.com Michel Munger Le numéro deux de l'aluminium, Alcoa (AA) lancera mardi une offre hostile afin d'acheter le numéro trois Alcan (AL) pour 73,25 $ US par action.

www.stockhouse.com

Benoit Montreuil © 2004-2010

Page 45: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Turbulent www.desertratdemocrat.com

ww

w.w

ashi

ngto

n.ed

u

www.esoturio.de

www.osha.gov/as/opa/911/

Benoit Montreuil © 2004-2010

Page 46: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Turbulent stud

ents

.resa

.net

/mile

wsk

i/row

ing3

.jpg

ww

w.b

osto

nhar

bors

ailin

g.co

m/im

ages

/j29a

_big

.jpg

ww

w.s

olar

navi

gato

r.net

Benoit Montreuil © 2004-2010

Page 47: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Les grandes facettes de la nouvelle économie En saisir la nature et les impacts afin de mieux se préparer à prospérer

Benoit Montreuil © 2004-2007

Turbulent

http://perso.orange.fr/pgj/hubble/2003-13-a-web.jpg

Benoit Montreuil © 2004-2009

Page 48: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2009

CoopeRRve   Turbulent  

The four quadrants of the new economy

This  impacts  every  enterprise  in  the  world  

Global   Digital  

Understanding the transformation so as to be better survive and thrive

Page 49: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2010

The four quadrants of the new economy

This  impacts  every  enterprise  in  the  world  

Turbulent  CoopeRRve  

Digital  

Global  

Understanding the transformation so as to be better survive and thrive

• Clients, partners and competitors from around the globe • A flattening world • Ubiquitous Interconnectivity • Global value chains • Local, regional, global • Free trade zones • Product localizing • Ethics and equitability • Environment &

sustainable development • Legislations & certifications

Page 50: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

How to profit from a better understanding

of the transforming business world

1. Review systematically your business world view

1.  When pertinent, adjust the portray to suit the evolving reality •  Challenge both the quadrants and their characteristics •  An unrealistic portray can dangerously mislead you

2.  Make sure you can sign the portray as the best you can draw 3.  Write, illustrate and deliver it so that your team makes it its own 4.  Remember that the portray will get obsolete, so get back to 1.1

Benoit Montreuil © 2004-2010

Page 51: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

2.  For each each key facet of your business world view, assess its impact on your business

1.  Find hard facts pertinent to your business 2.  What are the opportunities and threats for your business?

3.  To which degree are you ready to face the music? What your strengths and weaknesses? Leader or laggard?

4.  In which way does it challenge or alter your mental models, mind maps and fundamental paradigms ?

Benoit Montreuil © 2004-2010

How to profit from a better understanding

of the transforming business world

Page 52: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

3.  Consider the big picture, integrating all its facets, to assess the overall impact on your business 1.  Make a brief, realistic, vivid, easy-to-understand synthesis. 2.  Co-create and share this synthesis with your team.

3.  What is its holistic meaning for your business and yourself? •  Overall threats and opportunities, weaknesses and strengths •  What are our key gaps? •  Are we leaders, middle of the pack, or laggars

where it is going to really count? 4.  In which way does it challenge or alter your mental models,

mind maps and fundamental paradigms ?

Benoit Montreuil © 2004-2010

How to profit from a better understanding

of the transforming business world

Page 53: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

4.  Engage in adapting your business and in innovating: relentlessly, now and forever

1. Be creative: What adaptation and innovation can you imagine in terms of product, service, solution, process, business model that could enable your business to survive and thrive?

2. Explore: Road test potential adaptations and innovations, through simulations and pilots, learning from both successes and failures

3. Go for it: Deploy best fit adaptations and innovations: well, fast & global

Benoit Montreuil © 2004-2010

How to profit from a better understanding

of the transforming business world

Page 54: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

5.  Execute smartly anytime anywhere

1.  Every single action and decision you take matters •  Make sure you keep in mind your learnings and leverage them •  Be disciplined, keep stretching yourself and your team

2.  Everyone matters •  Enable, leverage and stimulate every stakeholder:

client, team member, supplier, partner… 3.  Always sense, learn and share

•  Exploit every occasion to push your frontiers, to challenge and expand your world view

4.  Have fun and stimulate passion •  People make the difference •  Help your people have a great life and thrive •  They will help your business survive and thrive

Benoit Montreuil © 2004-2010

How to profit from a better understanding

of the transforming business world

Page 55: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Conclusion

I like to see the transforming business world as offering a wealth of challenging opportunities

We must not fear of reinventing ourselves so as to better thrive: adaptability is key to survival

Going solo is often too slow, costly and risky: Networking with partners must become a way of life

We need more than hard work, it has to be smart, engaging & fun

Benoit Montreuil © 2004-2010

Page 56: Surviving and thriving in the new economy   facing the reality of a transforming business world - benoit montreuil 2010-10-14

Benoit Montreuil © 2004-2010

Benoit Montreuil © 2004-2010

Benoit  Montreuil,  P.E.,  Ph.D.  

Canada  Research  Chair  in  Enterprise  Engineering  

CIRRELT  Interuniversity  Research  Center  on  Enterprise  Networks,  Logis<cs  and  Transporta<on  

Faculty  of  Administra<on  Sciences  

Université  Laval  Québec,  Canada  

Surviving  and  Thriving  in  the  New  Economy  Facing  the  Reality  of  a  Transforming  Business  World