susan weller - it's a wrap: a round-up of ideas from "out of the box" ideation...

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IT’S A WRAP A ROUND-UP OF IDEAS FROM THE “OUT OF THE BOX” IDEATION SESSION

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Page 1: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

IT’S A WRAP

A ROUND-UP OF IDEAS FROM THE “OUT OF THE BOX” IDEATION SESSION

Page 2: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

Team challenge BIG IDEAS

Page 3: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

taskOne big idea from each team based on any of these “winning” elements:

Customer EngagementLife-hack Foodie-appeal Niche Food Transparency Packaging Family meals Technology enabled marketing & delivery

Page 4: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

GROUP 1

Concept name: Bene BoxTarget Audience: Gen Y, University LocationTrend Area: Customer Engagement, Technology Enabled MarketingConcept Statement: 1- Click food box focused on a key benefit (protein, recovery, fitness), curated by students for studentsOperational Implications: Little to no cooking, 5 – 10 grocery SKU’s, technology enabled (see illustration)

Page 5: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

Group 1 Illustration

Page 6: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

GROUP 2

Concept name: Comfort CuisineTarget Audience: Seniors (65+)Trend Area: Customer Engagement, Food TransparencyConcept Statement: This program focuses on special senior-focused dietary concernsOperational Implications: Store understands preferences and engages with seniors by retaining a dietary profile…seniors come in with a loyalty card and receive pre-portioned, affordable meals

Page 7: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

GROUP 3

Concept name: Crock Pot MealsTarget Audience: Boomers, Suburban CommutersTrend Area: Life-HackConcept Statement: Complete meal for pick-up. Easy & convenient with an emotional triggerOperational Implications: Manufacturer's create the kit and send in to store

Page 8: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

GROUP 4Concept name: What’s For DinnerTarget Audience: Gen X, Middle AmericaTrend Area: Customer EngagementConcept Statement: Provide recipes and opportunities, in-store, to engage shoppers. Family competitions, local Chef recipes, on-the-spot recommendations based on what’s already in your cupboard, pay-it-forward mealsOperational Implications: Tie recipes into protein specials. Incent engagement with social media – “what did you make for dinner?” Concept might lend itself to a branded stations

Page 9: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

GROUP 5Concept name: Family MadeTarget Audience: Gen X, Urban ProfessionalTrend Area: Family MealsConcept Statement: Meal assembly kits offered at multiple skill / assembly and prep levels. In-store or online ordering with opportunity for family time, learning and socialization. Potential for new store departmentOperational Implications: Ordering kiosk could be in new wine / coffee bar. Stress ease in prep, could be customized for finicky kids. Recipes available via video / QR code

Page 10: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

GROUP 6

Concept name: From Our Kitchen to Your CarTarget Audience: Aging Boomers, Health-Conscious LifestyleTrend Area: Life-Hack, Technology-Enabled MarketingConcept Statement: Curbside pick-up – thank you with discounted meal kit with all ingredients for a family mealOperational Implications: Customers order groceries online, designate pick-up times and receive either a meal kit (for now or for later) and a coupon to use later. Unique ingredients drive customers to try new things that are healthy, local and in-season. Customers will shop new areas of the store

Page 11: Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session

Thank you!