sustain and grow
TRANSCRIPT
Sustain and Grow
Shuffle or
Step Change
Sesh SukhdeoSesh Sukhdeo
SWOT Analysis
2
1. Introduction2. SWOT3. Three
4. Four5. Five6. etc
SWOT Analysis
SStrengths
TThreats•
Opportunities
O
WWeaknesses
Adoption Curve
Innovators Early Adopters
Early Majority
Late Majority
Laggards
Visionaries
Pragmatists
Conservatives
Skeptics
STARSTAR QUESTION MARKQUESTION MARK
CASH COWCASH COW DOGDOG
MARKET
GROWTH
RELATIVE MARKET SHARELOW
HIGH
HIGH LOW
BCG GROWTH SHARE MATRIX
Strategies: Build Strategies: Build/Harvest Quit
Strategies: Hold/Harvest Strategies: Harvest/Quit Build (?)
Clarify offering
What is the product/Service
• Supply and Demand Resource Driven?
Marketing Mix